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市场调查报告书
商品编码
1797996

2032 年线上服装租赁市场预测：按产品类型、目标受众、经营模式、最终用户和地区进行的全球分析

Online Clothing Rental Market Forecasts to 2032 - Global Analysis By Product Type, Target Audience, Business Model, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球线上服装租赁市场预计在 2025 年达到 14 亿美元，到 2032 年将达到 28 亿美元，预测期内的复合年增长率为 10%。

线上服装租赁是一个数位服务平台，允许顾客透过网路市场暂时租赁服装和配件。用户无需购买，而是可以浏览、挑选服饰，并在指定时间内进行租赁。该平台负责管理库存、配送和退货，让顾客无需长期拥有即可灵活地获取时尚单品。

根据欧盟统计，三分之一的衣服从未穿过或每三个月才穿一次，不到50%的不需要的衣服被收集起来进行回收或再利用。

数位化和电子商务平台的成长

线上服装租赁市场受数位化转型和电商平台激增的驱动。网路普及、行动应用整合以及安全的付款闸道简化了租赁流程。数位平台为消费者提供便利、即时库存追踪和个人化推荐。这种科技主导的模式与快节奏的生活方式相契合，尤其是在都市区。此外，人工智慧造型工具和虚拟试穿功能正在提升用户参与度，提高客户维繫，并推动市场扩张。

消费者对产品卫生与品质的犹豫

消费者对卫生和产品状况的担忧仍然是在线服装租赁市场发展的一大限制。对服装卫生、磨损以及退货流程不完善的担忧，往往会阻碍首次租赁的消费者。儘管企业投资于优质的清洁技术和透明的品质保证，但这些努力可能无法完全降低感知到的卫生风险。不一致的客户体验和负面评价可能会进一步影响品牌声誉，尤其是在共用服装消费信任度较低的地区。

在千禧世代和专业人士中越来越受欢迎

千禧世代和职场人士对共享经济模式的接受度日益提升，为市场成长带来了巨大的机会。这些人群更重视永续性、多元化和成本效益，而非所有权，因此成为时尚租赁平台的理想使用者。频繁更换服装以应对各种活动、商务会议、社交聚会等需求也进一步推动了这项需求。租赁服务也让追求时尚的消费者能够以更低的价格购买高端品牌，从而推动高復购率，并支持该细分市场的扩张。

时尚潮流的快速变化影响库存

快速变化的时尚潮流对租赁生态系统的库存管理构成了重大威胁。服装款式的生命週期短可能导致库存过时、营运成本增加以及物流挑战。为了保持竞争力，公司必须不断调整库存以适应季节性偏好和新款式。过度投资于短暂的趋势趋势可能会导致资产利用率不足。这种动态迫使租赁平台完善其预测分析能力并缩短週转週期，以保持竞争力并减少浪费。

COVID-19的影响：

疫情严重扰乱了线上服装租赁市场，社交聚会、活动和办公室纷纷缩减，导致需求急剧下降。此外，共用服饰的卫生担忧加剧了消费者的抗拒。然而，随着消费者对永续性和可负担性意识的增强，疫情后的復苏正在形成。随着远距办公政策的放宽和社交聚会的恢復，休閒服装和商务服装租赁的需求正在反弹。此外，企业正在采取更严格的卫生通讯协定，这正在恢復消费者信心，并重振市场动能。

预计预测期裤子和牛仔裤市场将占最大份额

预计在预测期内，裤子和牛仔裤细分市场将占据最大的市场占有率，因为它们具有普遍的吸引力、多功能性以及在休閒和半正式场合的频繁穿着。这些产品在寻求日常穿着且无需拥有的消费者中需求旺盛。它们经久耐用且易于保养，适合反覆租赁。此外，时尚的设计和季节性的丹宁布料和订製裤装系列继续吸引男性和女性的租赁顾客。

预计千禧世代群体在预测期内的复合年增长率最高。

千禧世代预计将在预测期内呈现最高成长率，这得益于他们的生活方式选择、数位技术熟练程度以及对永续消费的强烈倾向。千禧世代更注重使用而非拥有，多样性和可负担性至关重要，尤其是在时尚领域。社群媒体的影响力和以活动为中心的穿衣习惯进一步刺激了租赁行为。人们对快时尚环境影响的认识日益加深，以及对灵活衣橱选择的偏好，正在推动租赁平台的成长。

比最大的地区

预计亚太地区将在预测期内占据最大的市场占有率，这得益于蓬勃发展的中阶、高智慧型手机普及率以及城市地区对服饰租赁的文化接受度。印度和中国等国家的年轻一代对平价时尚的需求正在激增。新兴企业的崛起和时尚科技的创新也为该地区的成长做出了贡献。此外，新兴经济体消费者註重成本的天性也非常适合租赁模式。

复合年增长率最高的地区：

预计北美地区将在预测期内实现最高的复合年增长率，这得益于消费者对永续性的浓厚兴趣、对活动时尚的需求不断增长，以及具有环保意识的履约正在增强该地区的竞争地位。

免费客製化服务：

此报告的订阅者可以使用以下免费自订选项之一：

  • 公司简介
    • 对最多三家其他市场公司进行全面分析
    • 主要企业的SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 主要研究资料
    • 次级研究资讯来源
    • 先决条件

第三章市场走势分析

  • 驱动程式
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 最终用户分析
  • 新兴市场
  • COVID-19的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球线上服装租赁市场（按产品类型）

  • 针织
  • 裤子和牛仔裤
  • 连身裤
  • 外套和夹克
  • 民族服装
  • 高性能服装
  • 运动服
  • 家居服

第六章 全球线上服装租赁市场（按目标细分）

  • 千禧世代
  • 专业的
  • 活动参与者

第七章 全球线上服装租赁市场（依经营模式）

  • 基于订阅
  • 独立
  • P2P

8. 全球线上服装租赁市场（按最终用户）

  • 女士
  • 男性
  • 孩子

9. 全球线上服装租赁市场（按地区）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：主要发展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十一章 公司概况

  • Rent the Runway
  • The Clothing Rental
  • Flyrobe.com
  • Share Wardrobe
  • Secoo Holding Limited
  • Gwynnie Bee
  • Le Tote
  • Swapdom
  • Style Lend
  • Dress Hire
  • GlamCorner Pty Ltd
  • Nuuly（Urban Outfitters）
  • MyWardrobeHQ Ltd
  • HURR Collective
  • Girl Meets Dress
  • Chic by Choice
  • Dress & Go
  • Poshmark, Inc.
Product Code: SMRC30366

According to Stratistics MRC, the Global Online Clothing Rental Market is accounted for $1.4 billion in 2025 and is expected to reach $2.8 billion by 2032 growing at a CAGR of 10% during the forecast period. Online clothing rental refers to a digital service platform that allows customers to lease garments and accessories temporarily through an internet-based marketplace. Instead of purchasing, users can browse, select, and rent clothing items for specified periods, often for occasions, fashion variety, or sustainability reasons. The platform manages inventory, delivery, and returns, enabling flexible access to fashion without long-term ownership.

According to the European Union, one in three clothes are never worn or worn once in three months. Less than 50% of the used clothes are collected for recycling or reuse when the clothes are no longer needed.

Market Dynamics:

Driver:

Growth in digitalization and e-commerce platforms

The online clothing rental market is propelled by rapid digitalization and the widespread penetration of e-commerce platforms. Increased internet accessibility, mobile app integration, and secure payment gateways have simplified rental processes. Digital platforms offer consumers convenience, real-time inventory tracking, and personalized recommendations. This tech-driven approach aligns with fast-paced lifestyles, particularly in urban areas. Additionally, AI-powered styling tools and virtual try-ons are enhancing user engagement and fostering strong customer retention, thereby fueling market expansion.

Restraint:

Consumer hesitation over product hygiene and quality

Consumer skepticism regarding hygiene and product condition remains a significant restraint in the online clothing rental market. Concerns over garment sanitation, wear and tear, and inadequate return protocols often deter first-time renters. While companies invest in high-grade cleaning technologies and transparent quality assurance, these efforts may not fully alleviate perceived hygiene risks. Inconsistent customer experiences and negative reviews can further impact brand reputation, especially in regions with limited trust in shared apparel consumption.

Opportunity:

Rising popularity among millennials and professionals

Growing acceptance of shared economy models among millennials and working professionals presents a robust opportunity for market growth. These demographics prioritize sustainability, variety, and cost-efficiency over ownership, making them ideal users of rental fashion platforms. The need for frequently changing wardrobes for events, business meetings, and social occasions further increases demand. Rental services also allow fashion-conscious consumers to access premium brands at lower prices, driving high repeat usage and supporting segment expansion.

Threat:

Rapid changes in fashion trends affecting inventory

Fast-evolving fashion trends pose a substantial threat to inventory management within the rental ecosystem. Short life cycles of clothing styles can result in obsolete stock, increased operational costs, and logistical challenges. Companies must constantly adapt inventory to seasonal preferences and emerging styles to maintain relevance. Over-investment in short-lived trends may lead to underutilized assets. This dynamic forces rental platforms to refine predictive analytics and shorten turnaround cycles to remain competitive and reduce wastage.

Covid-19 Impact:

The pandemic significantly disrupted the online clothing rental market, as social gatherings, events, and office functions were curtailed, sharply reducing demand. Additionally, hygiene concerns around shared garments intensified consumer reluctance. However, post-pandemic recovery is being shaped by heightened awareness around sustainability and affordability. As remote work policies relax and social events resume, demand for occasional and business wear rentals is rebounding. Companies have also adopted stricter sanitization protocols, rebuilding consumer trust and reviving market momentum.

The trousers & jeans segment is expected to be the largest during the forecast period

The trousers & jeans segment is expected to account for the largest market share during the forecast period propelled by, its universal appeal, versatility, and frequent usage across casual and semi-formal settings. These items are in high demand among consumers seeking daily wear without committing to ownership. Their durability and ease of maintenance make them ideal for repeated rental cycles. Furthermore, fashion-forward designs and seasonal collections in denim and tailored trousers consistently attract both men and women renters.

The millennials segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the millennials segment is predicted to witness the highest growth rate, influenced by, their lifestyle choices, digital fluency, and strong inclination toward sustainable consumption. Millennials prefer access over ownership, especially in fashion, where variety and affordability are key. Social media influence and event-centric dressing habits further stimulate rental behavior. The segment's growing awareness of fast fashion's environmental impact and preference for flexible wardrobe options make them a prime growth driver for rental platforms.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, fuelled by, a burgeoning middle class, high smartphone adoption, and cultural acceptance of clothing rentals in urban centers. Countries like India and China are witnessing a surge in demand for affordable fashion among younger populations. Increasing startup activity and fashion tech innovation also contribute to regional growth. Additionally, the cost-sensitive nature of consumers in developing economies aligns well with rental models.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, driven by, strong consumer interest in sustainability, rising event-based fashion demand, and a growing base of eco-conscious millennials and Gen Z. Established players and fashion startups are expanding service portfolios with flexible rental plans and subscription models. High disposable income, strong digital infrastructure, and evolving fashion consumption habits support rapid growth. Continuous innovation in fulfillment, personalization, and brand collaborations enhances regional competitiveness.

Key players in the market

Some of the key players in Online Clothing Rental Market include Rent the Runway, The Clothing Rental, Flyrobe.com, Share Wardrobe, Secoo Holding Limited, Gwynnie Bee, Le Tote, Swapdom, Style Lend, Dress Hire, GlamCorner Pty Ltd, Nuuly (Urban Outfitters), MyWardrobeHQ Ltd, HURR Collective, Girl Meets Dress, Chic by Choice, Dress & Go, and Poshmark, Inc.

Key Developments:

In March 2025, HURR Collective launched its "Spring Fashion Edit 2025" for its "rent or buy" service, featuring a curated selection of designer pieces for the new season. The collection includes items like floral midi dresses, lightweight blazers, and versatile jumpsuits.

In January 2025, Indian rental platform Flyrobe opened a new store in Bilaspur as part of its ongoing expansion strategy, which includes a focus on physical store growth and an exploration of augmented reality (AR) for virtual try-on experiences.

In January 2025, Poshmark introduced its new "smart list AI" feature. This AI-powered tool is designed to streamline the resale process for users by enhancing efficiency with generative AI.

Product Types Covered:

  • Knitwear
  • Trousers & Jeans
  • Jumpsuits
  • Coats & Jackets
  • Ethnic Wear
  • Performance Wear
  • Active Wear
  • Lounge Wear

Target Audiences Covered:

  • Millennials
  • Professionals
  • Event Attendees

Business Models Covered:

  • Subscription Based
  • Standalone
  • Peer To Peer

End Users Covered:

  • Women
  • Men
  • Children

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Online Clothing Rental Market, By Product Type

  • 5.1 Introduction
  • 5.2 Knitwear
  • 5.3 Trousers & Jeans
  • 5.4 Jumpsuits
  • 5.5 Coats & Jackets
  • 5.6 Ethnic Wear
  • 5.7 Performance Wear
  • 5.8 Active Wear
  • 5.9 Lounge Wear

6 Global Online Clothing Rental Market, By Target Audience

  • 6.1 Introduction
  • 6.2 Millennials
  • 6.3 Professionals
  • 6.4 Event Attendees

7 Global Online Clothing Rental Market, By Business Model

  • 7.1 Introduction
  • 7.2 Subscription Based
  • 7.3 Standalone
  • 7.4 Peer To Peer

8 Global Online Clothing Rental Market, By End User

  • 8.1 Introduction
  • 8.2 Women
  • 8.3 Men
  • 8.4 Children

9 Global Online Clothing Rental Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Rent the Runway
  • 11.2 The Clothing Rental
  • 11.3 Flyrobe.com
  • 11.4 Share Wardrobe
  • 11.5 Secoo Holding Limited
  • 11.6 Gwynnie Bee
  • 11.7 Le Tote
  • 11.8 Swapdom
  • 11.9 Style Lend
  • 11.10 Dress Hire
  • 11.11 GlamCorner Pty Ltd
  • 11.12 Nuuly (Urban Outfitters)
  • 11.13 MyWardrobeHQ Ltd
  • 11.14 HURR Collective
  • 11.15 Girl Meets Dress
  • 11.16 Chic by Choice
  • 11.17 Dress & Go
  • 11.18 Poshmark, Inc.

List of Tables

  • Table 1 Global Online Clothing Rental Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Online Clothing Rental Market Outlook, By Product Type (2024-2032) ($MN)
  • Table 3 Global Online Clothing Rental Market Outlook, By Knitwear (2024-2032) ($MN)
  • Table 4 Global Online Clothing Rental Market Outlook, By Trousers & Jeans (2024-2032) ($MN)
  • Table 5 Global Online Clothing Rental Market Outlook, By Jumpsuits (2024-2032) ($MN)
  • Table 6 Global Online Clothing Rental Market Outlook, By Coats & Jackets (2024-2032) ($MN)
  • Table 7 Global Online Clothing Rental Market Outlook, By Ethnic Wear (2024-2032) ($MN)
  • Table 8 Global Online Clothing Rental Market Outlook, By Performance Wear (2024-2032) ($MN)
  • Table 9 Global Online Clothing Rental Market Outlook, By Active Wear (2024-2032) ($MN)
  • Table 10 Global Online Clothing Rental Market Outlook, By Lounge Wear (2024-2032) ($MN)
  • Table 11 Global Online Clothing Rental Market Outlook, By Target Audience (2024-2032) ($MN)
  • Table 12 Global Online Clothing Rental Market Outlook, By Millennials (2024-2032) ($MN)
  • Table 13 Global Online Clothing Rental Market Outlook, By Professionals (2024-2032) ($MN)
  • Table 14 Global Online Clothing Rental Market Outlook, By Event Attendees (2024-2032) ($MN)
  • Table 15 Global Online Clothing Rental Market Outlook, By Business Model (2024-2032) ($MN)
  • Table 16 Global Online Clothing Rental Market Outlook, By Subscription Based (2024-2032) ($MN)
  • Table 17 Global Online Clothing Rental Market Outlook, By Standalone (2024-2032) ($MN)
  • Table 18 Global Online Clothing Rental Market Outlook, By Peer To Peer (2024-2032) ($MN)
  • Table 19 Global Online Clothing Rental Market Outlook, By End User (2024-2032) ($MN)
  • Table 20 Global Online Clothing Rental Market Outlook, By Women (2024-2032) ($MN)
  • Table 21 Global Online Clothing Rental Market Outlook, By Men (2024-2032) ($MN)
  • Table 22 Global Online Clothing Rental Market Outlook, By Children (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.