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市场调查报告书
商品编码
1792485
串流媒体设备市场报告,按设备类型(游戏机、媒体串流、智慧电视)、应用程式(电子学习、网页浏览、游戏、即时娱乐、社交网路)、最终用途(商业、住宅)和地区划分,2025 年至 2033 年Streaming Media Devices Market Report by Device Type (Game Consoles, Media Streamers, Smart TVs), Application (E-Learning, Web-Browsing, Gaming, Real-Time Entertainment, Social Networking), End-Use (Commercial, Residential), and Region 2025-2033 |
2024年,全球串流媒体设备市场规模达157亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到461亿美元,2025-2033年期间的复合年增长率(CAGR)为12.11%。用户对点播内容的偏好日益增长,可与其他智慧型装置同步以提高便利性的媒体设备使用率不断提高,以及视讯解析度的不断提升,这些都是推动市场成长的一些因素。
智慧家庭科技的采用
串流媒体设备在当代智慧家庭网路中至关重要,能够带来更互联互通、使用者友善的体验。随着连网设备日益普及,人们开始寻求能够与其他智慧型设备同步的媒体设备,以提高便利性并打造无缝的家庭娱乐系统。语音控制功能、自动化以及与虚拟助理的无缝整合正成为现代媒体设备的重要组成部分,使用户能够轻鬆掌控自己的娱乐偏好。这一趋势正鼓励人们拥抱能够轻鬆融入智慧家庭配置的串流媒体设备。 2024年,Google推出了Google TV Streamer,这是一款4K串流媒体设备,它将取代Chromecast,并兼作智慧家居中心。它具有人工智慧(AI)驱动的内容髮现、个人化推荐和智慧家庭整合功能。
增加用户对点播内容的偏好
观众正在寻求自由地观看自己喜欢的内容,而不是遵循既定的电视节目表。串流媒体设备可以轻鬆存取各种随选内容,包括电视节目、电影、纪录片和专业节目。这种观看习惯的转变正在鼓励更多人投资能够无缝存取此类内容的设备。对点播内容日益增长的偏好为串流媒体设备市场带来了良好的前景。 2023年,NASA推出了NASA+,这是一项免费、无商业广告的串流服务,可透过Roku和Apple TV等平台存取。该服务提供现场直播、独家影片系列、儿童内容和西班牙语内容,让用户深入了解NASA的任务和发现。
视讯品质的技术进步
视讯解析度的提升,尤其是 4K 和高动态范围 (HDR) 格式的提升,在推动串流媒体设备需求方面发挥关键作用。高清显示器的日益普及,推动了人们对能够提供一流视讯品质的设备的需求,从而更好地配合这些显示器。串流媒体设备也在不断发展以满足这些期望,支援高解析度格式以提升观看体验。串流媒体平台上高品质内容的日益丰富进一步支持了这一需求,用户正在寻求能够提供沉浸式视觉体验的设备。向高清内容的转变正在积极影响串流媒体设备市场用户的选择。 2023 年,索尼电子发布了 2023 BRAVIA XR 电视系列,其中包括 X95L 和 A95L 等五款全新型号,它们配备了认知处理器 XR,以提升音讯和视觉效果。这些型号提供了新功能,例如 XR 清晰影像,可提高运动清晰度,以及声学中心同步,可提供更沉浸的音讯体验。
游戏机占据了大部分市场份额
游戏主机占据了最大的市场份额,这得益于游戏作为一种娱乐形式和竞技活动的日益普及。由于图形处理能力、处理能力和使用者介面的改进,对能够提供沉浸式体验的高级游戏主机的需求正在增长。游戏主机也受益于越来越多的独家游戏以及整合线上游戏社群和订阅服务的强大生态系统。微软计划在2024年发表三款新的Xbox主机。 Xbox Series S (1TB) 机器人白、Xbox Series X (1TB) 数位版机器人白色以及 Xbox Series X (2TB) 银河黑色特别版都包含在内。
电子学习是一个至关重要的细分市场,因为人们对线上教育和提供便利灵活学习选项的数位平台的需求日益增长。教育机构和组织正在将数位工具融入其培训和教学方法中。此外,互联网普及率的提高以及用户友好型平台的开发也为该细分市场提供了支撑,这些平台可满足寻求知识获取和技能发展的个人和组织的需求。根据IMARC Group的数据,2023 年全球电子学习市场规模达 3,162 亿美元。
互联网仍然是获取资讯、服务和沟通的重要工具,因此网路浏览量持续增长。网路使用量的不断增长,以及宽频速度的加速和设备存取的普及,推动了对高效浏览选项的需求。此外,随着越来越多的人透过浏览器访问串流媒体平台,串流媒体设备的需求持续增长,这些设备能够与线上内容无缝集成,并提升整体用户体验。
得益于高效能设备和沈浸式体验等技术进步,游戏正日益普及。云端游戏、扩增实境 (AR) 和虚拟实境 (VR) 技术的蓬勃发展,正支撑着市场的成长。多人游戏和社交游戏体验的兴起,进一步提升了用户参与度和留存率,也进一步推动了这个细分市场的发展。
住宅是主要的细分市场
住宅市场是最大的细分市场,这得益于家庭娱乐解决方案需求的不断增长。个人用户选择使用串流装置存取随选内容,从而减少了对传统有线电视服务的需求。智慧家庭的广泛普及以及连续观看和个人化观看模式的日益流行,使得串流媒体设备成为家庭中不可或缺的一部分。此外,网路基础设施和智慧电视技术的进步也提升了这些设备在家庭中的吸引力。此外,智慧家庭生态系统的兴起,使这些设备能够与其他家庭自动化系统无缝集成,也增强了这些媒体设备的吸引力。
北美引领市场,占据串流媒体设备最大市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美、欧洲、亚太地区、中东和非洲以及拉丁美洲。报告指出,北美是串流媒体设备最大的区域市场。
北美是该市场最大的细分市场,得益于其成熟的产业和对先进产品和服务的旺盛需求。该地区受益于强大的基础设施、先进的技术以及庞大的用户群。该地区的企业拥有丰富的资源和资本,能够进行创新并拓展产品线。此外,有利的监管框架和政府支持政策进一步支持了各行各业的采用。该地区串流媒体设备市场的动态受到用户对点播内容日益增长的需求、高速互联网连接的可用性以及设备技术的持续创新的影响。 2024年,TCL在美国的Roku设备和TCL Roku电视上推出了免费串流服务TCLtv+。该服务免费提供350多个广告的电视频道,以及来自NBCUniversal、索尼和狮门影业等顶级工作室的电影和电视剧。 TCLtv+可在Roku频道商店和苹果iOS商店下载。
(请注意,这只是关键参与者的部分列表,完整列表在报告中提供。)
The global streaming media devices market size reached USD 15.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 46.1 Billion by 2033, exhibiting a growth rate (CAGR) of 12.11% during 2025-2033. The growing user preferences for on-demand content, rising utilization of media devices that can be synchronized with other smart gadgets to improve convenience, increasing improvements in video resolution are some of the factors impelling the market growth.
Adoption of Smart Home Technologies
Streaming media devices are critical in the contemporary smart home network, enabling a more interconnected and user-friendly experience. As interconnected devices become more popular, individuals are seeking media devices that can be synchronized with their other smart gadgets to improve convenience and create a seamless home entertainment system. Voice control functionalities, automation, and smooth integration with virtual assistants are becoming important parts of modern media devices, allowing users to handle their entertainment preferences effortlessly. This trend is encouraging people to embrace streaming devices that can easily integrate into their smart home configurations. In 2024, Google unveiled the Google TV Streamer, a 4K streaming device that replaces Chromecast and doubles as a smart home hub. It features artificial intelligence (AI)-powered content discovery, personalized recommendations, and smart home integration.
Increasing User Preferences for On-Demand Content
Viewers are seeking the freedom to watch their preferred content at their own convenience, instead of following set television schedules. Streaming media devices provide simple access to a diverse selection of on-demand content, including TV shows, films, documentaries, and specialized programming. This shift in viewing habits is encouraging more people to invest in devices that provide seamless access to such content. The growing preferences for on-demand content are offering a favorable streaming media devices market outlook. In 2023, NASA introduced NASA+, a no-cost, commercial-free streaming service that can be accessed on platforms such as Roku and Apple TV. This service provides live coverage, exclusive video series, children's content, and content in Spanish, giving users a deep dive into NASA's missions and discoveries.
Technological Advancements in Video Quality
Improvements in video resolution, especially in 4K and high dynamic range (HDR) formats, play a key role in driving the demand for streaming media devices. The rising popularity of high-definition displays is driving the need for devices that can provide top-notch video quality to complement these displays. Streaming media devices are evolving to meet these expectations, offering support for high-resolution formats that enhance the viewing experience. The growing availability of high-quality content across streaming platforms further supports this demand, with users seeking devices that can offer immersive visuals. The shift towards using content in higher definition is positively influencing the choices of users in the market for streaming media devices. In 2023, Sony Electronics unveiled the 2023 BRAVIA XR TV collection, which includes five fresh models like the X95L and A95L, equipped with the Cognitive Processor XR for improved audio and visuals. These models offered new features like XR Clear Image for improved motion clarity and Acoustic Center Sync for a more immersive audio experience.
Game consoles account for the majority of the market share
Game consoles represent the largest segment, driven by the growing popularity of gaming as both a form of entertainment and a competitive activity. The demand for advanced gaming consoles that provide immersive experiences is increasing due to improvements in graphics, processing power, and user interfaces. Game consoles also benefit from the increasing number of exclusive game titles and strong ecosystems that integrate online gaming communities and subscription services. In 2024, Microsoft introduced plans for the release of three new Xbox consoles. The Xbox Series S (1TB) Robot White, Xbox Series X (1TB) Digital Edition Robot White, and the special Xbox Series X (2TB) Galaxy Black are part of the lineup.
E-learning is a crucial segment because of the increasing demand for online education and digital platforms that offer accessible and flexible learning options. Educational institutions and organizations are integrating digital tools into their training and instructional methods. Additionally, the segment is supported by increasing internet penetration and the development of user-friendly platforms that cater to both individuals and organizations seeking knowledge acquisition and skill development. In 2023, the global e-learning market was valued at US$ 316.2 Billion according to the IMARC Group.
Web-browsing continues to expand as the internet remains a vital tool for accessing information, services, and communication. The increasing usage of internet, along with quicker broadband speeds and widespread device access, is driving the need for effective browsing options. Apart from this, as more people access streaming platforms through browsers, streaming media devices demand continues to rise, offering seamless integration with online content and enhancing the overall user experience.
Gaming is gaining popularity because of technological advancements, such as high-performance devices and immersive experiences. The proliferation of cloud-based gaming, augmented reality (AR), and virtual reality (VR) technologies is supporting the market growth. This segment is further supported by the rise in multiplayer and social gaming experiences, enhancing user engagement and retention.
Residential is the predominant market segment
Residential represent the largest segment, driven by the growing demand for home entertainment solutions. Individuals are opting for streaming devices to access on-demand content, reducing the necessity for traditional cable services. The widespread use of smart homes and the increasing popularity of binge-watching and personalized viewing is making streaming devices essential in homes. Moreover, improvements in internet infrastructure and smart TV technology are improving the attractiveness of these gadgets in households. Additionally, the rise of smart home ecosystems, where devices integrate smoothly with other home automation systems, enhances the attractiveness of these media devices.
North America leads the market, accounting for the largest streaming media devices market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. According to the report, North America represents the largest regional market for streaming media devices.
North America is the largest segment in the market due to its well-established industries and high demand for advanced products and services. The region benefits from strong infrastructure, technological advancements, and a robust user base. Companies in the region have resources and capital at their disposal, enabling them to innovate and grow their product offerings. Additionally, favorable regulatory frameworks and supportive government policies further support adoption across various sectors. The streaming media devices market dynamics in the region are influenced by rising user demand for on-demand content, availability of high-speed internet connectivity, and continuous innovations in device technology. In 2024, TCL introduced its free streaming service TCLtv+ on Roku devices and TCL Roku TVs in the US. This service provides more than 350 ad-supported TV channels for free, as well as movies and series from top studios such as NBCUniversal, Sony, and Lionsgate. TCLtv+ can be downloaded from both the Roku Channel Store and Apple's iOS store.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)