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市场调查报告书
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1644387

串流媒体：市场占有率分析、产业趋势与统计、成长预测（2025-2030 年）

Media Streaming - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3个工作天内

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简介目录

预计 2025 年串流媒体市场规模为 1,384.5 亿美元，到 2030 年将达到 2021.1 亿美元，预测期内（2025-2030 年）的复合年增长率为 7.86%。

串流媒体市场-IMG1

该市场的成长得益于订阅服务需求的不断增长、本地和原创内容的日益普及以及体育赛事直播的普及。这些市场驱动因素正在推动供应商策略的转变，越来越重视透过个人化和提供实惠的服务来改善客户体验。

关键亮点

  • 利用区块链技术和人工智慧（AI）等创新将提高媒体品质。编辑、拍摄、画外音、脚本以及影片创作和上传的许多其他方面都得到了人工智慧的大力协助。这些进步预计将对市场扩张产生正面影响。许多支援人工智慧的媒体串流解决方案供应商正在提高媒体内容品质。如今，这些频道比 YouTube 和 Netflix 等主流媒体更受欢迎。
  • 此外，广告和收益模式在这个市场中发挥关键作用。与社群媒体相比，许多人更关注串流平台上的广告。例如，全球最大的独立全通路卖方广告平台Magnite今天发布的一份题为《印度进入串流媒体时代》的报告发现，串流媒体平台上的广告比社群媒体上的广告更受关注。近三分之二（64%）的印度主播更倾向于在主播平台上做广告，其中许多人声称他们经常搜寻产品（48%）并随后进行购买（33%）。
  • Netflix 最基本的套餐起价为每月 8.99 美元，而其高清服务起价为 12.99 美元。 Amazon Prime 客户可以支付 119 美元获得年度会员费或每月支付 12.99 美元。这场价格战，加上苹果、迪士尼等大企业的进入，让市场竞争更加激烈。
  • 此外，智慧型手机和云端基础服务的快速普及、OTT平台对传统付费电视的渗透率不断提高，以及采用人工智慧和机器学习来规范直播、深入了解消费者使用模式和伙伴关係、提供越来越多的在地化内容，全部区域。例如，Netflix 拥有 75,000 种不同的内容类型，并透过演算法推荐为每个用户提供个人化内容。
  • 由于软禁措施的实施，冠状病毒的蔓延对串流媒体产业产生了积极影响。受线上串流媒体需求成长和消费者转变的推动，供应商看到全部区域的用户数量激增，收视率达到高峰。例如，截至 3 月 31 日的 2020 年第一季，Netflix 全球用户数量为 1,580 万，比预期的 720 万增长一倍多，比去年同期增长 22.5%。此外，Netflix 报告称，2020 年 3 月，其行动应用程式的新安装量在义大利增长了 50% 以上，在西班牙增长了 30% 以上。

串流媒体市场趋势

音乐串流媒体市场预计将大幅成长

  • 音乐串流媒体提供者依靠独家内容（例如播客和原创内容）首先吸引人们到他们的平台，并最终将他们转化为用户。此外，新兴市场的订阅费降价以及通讯业者的捆绑优惠等促销活动预计将进一步促进成长。
  • 例如，根据Spotify的资料，2023年第三季度，音乐串流服务Spotify的全球有效用户数创下了5.74亿的历史新高。资料进一步显示，Spotify 平台全球有效用户数从 2022 年第三季的 4.56 亿成长到 2023 年第三季的 5.74 亿。
  • 全球市场最热门的趋势之一是 5G 连接的日益广泛使用。亚马逊抓住机会，推出了新的音乐高清服务，让美国、英国、德国和日本的音乐爱好者可以享受无损音乐串流和下载。一旦 5G 普及，它将能够以比 4G 快数倍的速度传输资料，使公司能够提供高保真的音乐串流。虚拟实境（VR）、扩增实境（AR）和全息图音乐会预计将与音乐视讯直播一起变得非常流行。这些新进展正在加速市场的发展。
  • 市场参与企业正在提供精选播放清单、夜间模式、无损音乐和更好的定位等新功能，这使他们比其他公司更具竞争优势，并使市场竞争更加激烈。随着市场上的选择数量不断增加，这样做也是为了提高客户维繫。例如，2021 年 12 月 25 日至 2022 年 1 月 31 日期间，共创建了约 82,000 个除夕夜播放列表，其中除夕夜当天就创建了近 40,000 个播放列表。
  • 虽然全球参与企业已经采取了各种策略来强势渗透音乐串流平台，但本地参与企业凭藉其本地曝光度和对本地内容的高度关注，仍然在各自地区占据着强势地位。例如，Gaana 仍然是印度市场的第一大参与企业，而 Yandex Music 在俄罗斯处于领先地位。同样，腾讯音乐集团以其QQ音乐、酷狗和酷我应用程式引领中国市场。

亚太地区成长强劲

  • 内容创作的投入不断增加，新的内容也不断出现。印度正在成为一个内容中心，为国内和国际消费创造丰富的内容。此外，串流媒体影片在中国、日本、韩国、印尼和泰国等国家的用户中非常受欢迎，对市场成长产生了积极影响。
  • 虽然北美继续主导串流媒体市场，但亚太地区的成长率最快。亚太地区行动电话和网路普及率显着提高，对该地区串流媒体市场供应商的成长产生了积极影响。迪士尼和苹果等大公司正在利用日益增长的行动电话使用量并迅速改善高速网路存取。
  • IFPI 音乐报告 2022《参与音乐 2022》是一份关于世界各地的人们如何享受和参与音乐的全球报告。该报告由代表全球唱片业的国际唱片业联合会（IFPI）今天发布。这项调查获得了来自 22 个国家的 44,000 多人的回应，是迄今为止最大的音乐调查。超过45%的客户选择付费会员服务，46%的受访者使用音讯发送服务。
  • 此外，97% 的人口使用智慧型手机听音乐，62% 的人口使用社群媒体网站或应用程式听音乐或观看音乐影片。这表明该地区向数位媒体的持续转变预计将进一步推动串流媒体市场的成长。

串流媒体产业概览

由于市场参与企业众多、竞争日益激烈，串流媒体市场变得分散。为了获得竞争优势并透过吸引更多客户来提高市场地位，供应商正专注于提供高价值的捆绑服务、创新功能以及高品质、原创和在地化的内容。供应商也正在透过合作和收购来加强其市场地位。

2023 年 9 月，派拉蒙宣布将推出串流媒体服务 Paramount+，该服务将于 12 月在日本上市，并在有线电视和网路业者J:COM 的平台以及付费电视服务 Wowow 上免费提供。 《塔尔萨之王》、《金斯敦市长》、《星际争霸战：奇异新世界》等 Paramount+ 原创影片将在该服务推出的同时首次在日本播放。

2023 年 3 月，苹果宣布推出一款专门用于串流古典音乐的全新独立应用程式。 Apple Music Classical 让您可以存取超过 500 万首古典音乐歌曲。据苹果公司称，该应用程式拥有世界上最广泛的古典音乐目录，包含数千张独家专辑。

其他福利

  • Excel 格式的市场预测 (ME) 表
  • 3 个月的分析师支持

目录

第 1 章 简介

  • 研究假设和市场定义
  • 研究范围

第二章调查方法

第三章执行摘要

第四章 市场洞察

  • 市场概况
  • 产业吸引力-波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争对手之间的竞争
  • COVID-19 对全球串流媒体市场的影响

第五章 市场动态

  • 市场驱动因素
    • 跨各种音讯串流平台轻鬆存取和自订播放列表
    • 订阅视讯点播 (SVoD) 服务日益流行
    • 体育直播串流服务日益普及
  • 市场问题
    • 延迟、可靠性和设备相容性挑战
  • 市场机会
    • 360 度影片、AR 和 VR 的采用率不断提高
    • 利用机器学习和人工智慧简化和管理内容製作和分发
    • 透过广播网路和 SVoD 平台提供 8K 内容

第六章 市场细分

  • 按内容类型
    • 音乐串流媒体
    • 影片串流
  • 按收益模式
    • 广告
    • 订阅
  • 透过串流媒体平台
    • 智慧型手机和平板电脑
    • 笔记型电脑和桌上型电脑
    • 智慧型电视
    • 游戏机
  • 按地区
    • 北美洲
      • 美国
      • 加拿大
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 西班牙
      • 欧洲其他地区
    • 亚太地区
      • 中国
      • 日本
      • 印度
      • 澳洲
      • 其他亚太地区
    • 拉丁美洲
      • 巴西
      • 墨西哥
      • 阿根廷
      • 其他拉丁美洲国家
    • 中东和非洲
      • 阿拉伯聯合大公国
      • 沙乌地阿拉伯
      • 南非
      • 其他中东和非洲地区

第七章 竞争格局

  • 公司简介
    • Spotify Technology SA
    • Apple Inc.
    • Amazon Prime（Amazon.com Inc.）
    • Tencent Holdings Limited
    • Deezer SA
    • YouTube（Alphabet Inc.）
    • AT&T Inc.
    • Pandora Media Inc.
    • The Walt Disney Company
    • Baidu Inc.
    • British Broadcasting Corporation

第八章投资分析

第九章：市场的未来

简介目录
Product Code: 71468

The Media Streaming Market size is estimated at USD 138.45 billion in 2025, and is expected to reach USD 202.11 billion by 2030, at a CAGR of 7.86% during the forecast period (2025-2030).

Media Streaming - Market - IMG1

The growth of the market is fuelled by the growing demand for subscription-based services, increasing availability of region-specific and original content, and the popularity of live sports. These drivers are changing the strategies adopted by the vendors in the market as the emphasis on enhanced customer experience by providing personalization and low-cost services is increasing daily.

Key Highlights

  • Media quality is improved by using innovations like blockchain technology and artificial intelligence (AI). Editing, cinematography, voice-overs, scriptwriting, and many other facets of video creation and upload are all greatly aided by AI. It is projected that these advancements will have a favorable impact on the market's expansion. The content quality of media is being improved by a number of suppliers of media streaming solutions employing AI. Recently, these channels have become much more popular than mainstream media outlets like YouTube and Netflix.
  • Moreover, the advertising and revenue model plays a crucial role in this market. More people pay attention to ads on streaming platforms than on social media. For instance, In a report titled "India Embraces the Streaming Era," published today by Magnite, the largest independent omnichannel sell-side advertising platform in the world, it was discovered that ads on streaming platforms attract more attention than those on social media. Almost two-thirds of streamers in India (64%) are more receptive to advertising on streaming platforms, with many claiming to frequently do a product search (48%) and make a purchase (33%) after the fact.
  • Netflix offers its most basic plan starting at USD 8.99 per month and USD 12.99 for its high-definition service. Amazon Prime customers can get an annual membership for USD 119 or pay USD 12.99 a month. The market is, therefore, getting more competitive with such price wars and more big players entering the market, such as Apple and Disney.
  • Furthermore, the rapid adoption of smartphones and cloud-based services, increased penetration of OTT platforms as compared to traditional pay-tv, and incorporation of AI and machine learning to help regulate live streaming and provide insights on consumer usage patterns and partnerships to offer more and region-specific content has increased the growth of video streaming segment across regions. For instance, Netflix has 75,000 different content genres and provides personalized content for individual users through recommendation, which is possible due to the algorithms allowing it to do so.
  • The ongoing spread of coronavirus has positively impacted the media streaming industry due to enforced home confinement measures. The vendors were witnessing a spike in the number of subscribers and a peak in viewership across regions due to increased demand for online streaming and changed consumers. For instance, In the first quarter of 2020, ending on March 31, Netflix added 15.8 million subscribers globally, which is more than double the 7.2 million that was expected and a growth of 22.5% year on year. Further, Netflix reported a rise in the quantity of new mobile application installations of more than 50% in Italy and more than 30% in Spain in March 2020.

Media Streaming Market Trends

Music Streaming Segment is Expected to Witness Significant Growth

  • Music streaming providers are offering exclusive content with podcasts and original content, which first attracts people towards the platform and eventually turns them as subscribers. Moreover, promotional activities like price cuts in subscriptions in growing markets and bundled offers from telecommunications players are expected to boost the growth further.
  • For instance, according to the data from Spotify, in the third quarter of 2023, the music streaming service Spotify reached an all-time high with 574 million active users worldwide. Moreover, according to the data, the number of active users worldwide on the Spotify platform grew to 574 million active users in the third quarter of 2023 from 456 million active users in the third quarter of 2022.
  • One of the most well-liked trends in the global market is the expanding use of 5G connections. Amazon has taken advantage of this chance by launching a new music HD service that will give music lovers in the United States, the United Kingdom, Germany, and Japan access to lossless music streams and downloads. As 5G becomes more commonly used, businesses will be able to provide high-fidelity music streams because of its ability to transport data multiple times quicker than 4G. Virtual Reality (VR), Augmented Reality (AR), and hologram concerts are anticipated to become quite popular for live-streaming music videos. These new developments are accelerating the market's expansion.
  • Players in the market are offering new features such as curated playlists, night mode, and lossless music for improved targeting, which is also providing companies with a competitive edge over others, thus making the market competition stronger. This is also done to improve customer retention as the number of options in the market increase continually. For instance, between December 25, 2021, and January 31, 2022, about 82,000 New Year's Eve playlists were made; on New Year's Eve itself, almost 40,000 playlists were made.
  • Although global players are strongly penetrating their music streaming platforms by adopting various strategies, regional players still have a stronghold in their respective regions, owing to regional exposure and a high focus on local content. For instance, Gaana continues to be the number 1 player in the Indian market, whereas Yandex Music is leading in Russia. Similarly, Tencent Music Group is one of the leading players in China market because of its apps QQ Music, Kugou, and Kuwo.

Asia Pacific to Witness Significant Growth

  • Rising investment in content creation has led to the creation of new content offerings. Increasingly, India is becoming one of the content hubs, with a wealth of material being created for consumption locally and around the world. Further, the video streaming segment is gaining significant traction among users in countries like China, Japan, South Korea, Indonesia and Thailand, thus positively impacting the growth of the market.
  • Although North America still dominates the media streaming market, Asia Pacific is showing a rapid increase in the growth rate. The significantly high penetration of mobile phones and internet in Asia Pacific region is positively impacting the growth of streaming market vendors in the region. Giants such as Disney and Apple Inc. are leveraging growing mobile usage and rapidly improving access to faster-speed Internet.
  • According to IFPI Music Report 2022, Engaging with Music 2022 is a global report on how people all around the world enjoy and engage with music. It was published today by IFPI, which represents the recording business globally. The survey, which is based on responses from more than 44,000 people in 22 countries, is the biggest music study ever conducted. More than 45% of customers choose paid membership services, and 46% of respondents use audio streaming subscription services, which provide continuous and on-demand access to millions of licensed songs.
  • Moreover, 97% of the population listens to music using a smartphone; 62% use social media sites or apps to listen to music or watch music videos. This shows the ongoing transformation towards digital media in the region is further expected to grow the market for media streaming.

Media Streaming Industry Overview

The media streaming market is fragmented owing to the presence of significant players in the market and growing competitiveness in the market. Vendors in the market are concentrating on providing high-value bundles, innovative features, and High quality, original and region-specific content to gain a competitive advantage and improve their market position by acquiring more customers. Vendors are also adopting partnerships and acquisitions to strengthen their place in the market.

In September 2023, Paramount announced launching the Paramount+ streaming service in Japan in December as a no-extra-charge addition to cable and internet provider J: COM's platform and to pay-TV service Wowow. Paramount+ originals, including Tulsa King, Mayor of Kingstown, and Star Trek: Strange New Worlds, will be available at the service's launch and for the first time in Japan.

In March 2023, Apple announced the launching of a new standalone app designed specifically for streaming classical music. Apple Music Classical will offer access to over five million classical music tracks. The Apple said the app will have the world's most extensive classical music catalog and feature thousands of exclusive albums.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitutes
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on Global Media Streaming Market

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Easy Accessibility and Playlist Customization on Various Audio Streaming Platforms
    • 5.1.2 Growing Adoption of Subscription Video on Demand (SVoD) Services
    • 5.1.3 Increasing Popularity of Live Sports Streaming Services
  • 5.2 Market Challenges
    • 5.2.1 Challenges Regarding Latency, Reliability, and Device Compatibility
  • 5.3 Market Opportunities
    • 5.3.1 Increasing Adoption of 360-degree Video, AR, and VR
    • 5.3.2 Streamlining and managing Content Production and Distribution by Machine Learning and AI
    • 5.3.3 8K Content Offering from Broadcasting Networks and SVoD Platforms

6 MARKET SEGMENTATION

  • 6.1 By Content Type
    • 6.1.1 Music Streaming
    • 6.1.2 Video Streaming
  • 6.2 By Revenue Model
    • 6.2.1 Advertising
    • 6.2.2 Subscription
  • 6.3 By Streaming Platform
    • 6.3.1 Smartphone & Tablet
    • 6.3.2 Laptop and Desktop
    • 6.3.3 Smart TV
    • 6.3.4 Gaming Console
  • 6.4 Geography
    • 6.4.1 North America
      • 6.4.1.1 United States
      • 6.4.1.2 Canada
    • 6.4.2 Europe
      • 6.4.2.1 Germany
      • 6.4.2.2 UK
      • 6.4.2.3 France
      • 6.4.2.4 Spain
      • 6.4.2.5 Rest of Europe
    • 6.4.3 Asia-Pacific
      • 6.4.3.1 China
      • 6.4.3.2 Japan
      • 6.4.3.3 India
      • 6.4.3.4 Australia
      • 6.4.3.5 Rest of Asia-Pacific
    • 6.4.4 Latin America
      • 6.4.4.1 Brazil
      • 6.4.4.2 Mexico
      • 6.4.4.3 Argentina
      • 6.4.4.4 Rest of Latin America
    • 6.4.5 Middle East and Africa
      • 6.4.5.1 UAE
      • 6.4.5.2 Saudi Arabia
      • 6.4.5.3 South Africa
      • 6.4.5.4 Rest of Middle East and Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Spotify Technology S.A.
    • 7.1.2 Apple Inc.
    • 7.1.3 Amazon Prime (Amazon.com Inc.)
    • 7.1.4 Tencent Holdings Limited
    • 7.1.5 Deezer SA
    • 7.1.6 YouTube (Alphabet Inc.)
    • 7.1.7 AT&T Inc.
    • 7.1.8 Pandora Media Inc.
    • 7.1.9 The Walt Disney Company
    • 7.1.10 Baidu Inc.
    • 7.1.11 British Broadcasting Corporation

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET