![]() |
市场调查报告书
商品编码
1792730
2025 年至 2033 年医疗旅游市场规模、份额、趋势及预测(按治疗类型和地区)Medical Tourism Market Size, Share, Trends and Forecast by Treatment Type and Region, 2025-2033 |
2024年,全球医疗旅游市场规模达1,445亿美元。展望未来, IMARC Group预测,到2033年,市场规模将达到7,048亿美元,2025年至2033年的复合年增长率为19.08%。亚太地区目前占据市场主导地位,2024年的市占率将超过25.5%。对经济实惠且有效的医疗服务的需求日益增长、大众患重大疾病的几率不断上升以及微创整容手术的日益普及,是推动市场增长的一些关键因素。
医疗旅游市场受到多种因素的推动,包括经济实惠的旅行和住宿,以及在国外获得高品质医疗服务的可能性。全球医疗基础设施的进步,催生了提供专业治疗的国际认可机构。世界经济论坛和波士顿咨询集团(BCG)于2024年1月启动的「数位医疗转型计画」等倡议,利用人工智慧(AI)和数位工具应对全球医疗挑战,提高效率、改善医疗可及性并提升病患疗效。公共卫生系统的漫长等待时间,以及某些地区无法获得或受限的治疗方案,也推动了医疗旅游的发展。此外,将医疗保健与整体復健体验结合的康养旅游也增强了其吸引力。
美国医疗旅游市场蓬勃发展,得益于其尖端技术和先进程序,吸引了寻求卓越护理的国际患者。强生医疗科技公司 (Johnson & Johnson MedTech) 于2024年11月14日与Responsive Arthroscopy达成合作,凸显了美国在骨科解决方案方面的进步,增强了外科医生的支持,并改善了运动医学领域的患者预后。大量技术精湛的医疗保健专业人员和专家的存在也提升了美国的声誉。与其他已开发国家相比,美国治疗价格更具竞争力,并且能够参与实验性程序和临床试验,这进一步激发了人们的兴趣。简化的签证流程和强大的病患支援系统(包括多语言服务和礼宾协助)提高了可近性,使美国成为全球医疗旅客的首选目的地。
人们对整容手术的偏好日益增加
人们对整容手术的偏好日益增加,推动了市场成长。国际美容整形外科学会 (ISAPS) 在卡塔赫纳举行的 ISAPS 世界大会上发布了 2024 年 6 月其年度全球美容/整容手术调查结果,结果显示外科手术增幅高达 5.5%,2023 年整形外科医生实施了超过 1580 万例手术,非外科手术则有 1910 万例。过去四年,整体增幅达 40%。由于外观和美丽被认为是获得自信的重要因素,越来越多的人选择接受整容治疗以改善脸部美感。医疗旅游解决了已开发国家对这些服务收费过高的问题,因为它提供价格合理的世界顶级专家目的地的残害治疗和手术。患者有机会进行隆乳、隆鼻、抽脂和拉皮手术,而费用仅为这些手术在本国通常费用的一小部分。这种成本优势,加上技艺精湛的整形外科医生和现代化设施的供应,吸引了大量个人前往国外进行整形手术,从而推动了医疗旅游市场的需求。根据美国整形外科医师协会发表的文章,微创手术在2023年获得了大众的青睐,这些大众希望避免手术和相关併发症。
已开发国家医疗成本上涨
根据美国卫生与公众服务部下属联邦机构医疗保险和医疗补助服务中心 (CMS) 于 2023 年发布的《2022 年国家卫生支出要点》一文,美国医疗保健支出增加了 4.1%,到 2022 年达到 4.5 兆美元。已开发国家的医疗成本近年来持续上涨。随着本国医疗费用的不断上涨,越来越多的人被迫前往其他国家接受治疗。因此,他们纷纷前往其他国家,寻找治疗费用更低、更可靠的医疗服务。医疗旅游正是为此提供了一个极具吸引力的选择,它提供高效率的医疗服务,而在许多已开发国家,医疗服务的价格却非常昂贵。对于那些寻求先进医疗设施、由专业医疗人员提供且价格合理的治疗方案的人来说,医疗旅游是一个不错的选择。病人更倾向出国就医,以获得比在本国花费更低、更优质的医疗服务,因此医疗旅游市场前景看好。
医疗保健产业的快速技术进步
医疗产业的改革和该领域的快速技术进步正在支撑市场成长。根据世界经济论坛的报告,光是 2021 年,全球医疗支出就达到了惊人的 9.8 兆美元,占全球 GDP 的 10.3%。医学领域的技术进步使得以前无法获得的创新程序和治疗方法得以开发。这些突破为患者提供了更多有效满足其医疗保健需求的机会。因此,许多人正在探索医疗旅游目的地,以获得在其祖国可能不易获得的尖端治疗和技术。这一趋势反映出全球对先进医疗解决方案和专科护理日益增长的需求。此外,寻求尖端医疗治疗的人们被这些尖端技术与医学专家的知识相结合的吸引力吸引到医疗旅游目的地。 2024 年,索尼集团宣布开发一种显微手术辅助机器人,可自动更换手术器械并进行精细控制。
The global medical tourism market size was valued at USD 144.5 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 704.8 Billion by 2033, exhibiting a CAGR of 19.08% from 2025-2033. Asia-Pacific currently dominates the market, holding a market share of over 25.5% in 2024. The heightened need for affordable and effective healthcare services, rising occurrence of critical health conditions among the masses, and increasing popularity of adopting minimally invasive cosmetic surgeries are some of the key factors impelling the growth of the market.
The medical tourism market is propelled by various factors, including affordable travel and accommodations, enabling access to high-quality care abroad. Advances in global healthcare infrastructure have established internationally accredited facilities offering specialized treatments. Initiatives such as the World Economic Forum and BCG's Digital Healthcare Transformation Initiative, launched in January 2024, leverage artificial intelligence (AI) and digital tools to tackle global healthcare challenges, fostering efficiency, access, and patient outcomes. Long waiting times in public health systems and the availability of treatments unavailable or restricted in certain regions also drive medical travel. Additionally, wellness tourism combining medical care with holistic recovery experiences augments its appeal.
The United States medical tourism market flourishes on access to cutting-edge technology and advanced procedures, drawing international patients seeking superior care. Johnson & Johnson MedTech's recent partnership with Responsive Arthroscopy on November 14, 2024, highlights the U.S.'s advancements in orthopaedic solutions, enhancing surgeon support and patient outcomes in sports medicine. The presence of a large number of skilled healthcare professionals and specialists are also bolstering the reputation Competitive pricing for treatments compared to other developed nations and access to experimental procedures and clinical trials is further driving interest. Streamlined visa processes and robust patient support systems, including multilingual services and concierge assistance, enhance accessibility, making the U.S. a preferred destination for medical tourists worldwide.
Increasing Preference for Cosmetic Procedures
Increasing preferences for cosmetic procedures is contributing to the market growth. The International Society of Aesthetic Plastic Surgery (ISAPS) released the results of its annual Global Survey on Aesthetic/Cosmetic Procedures in June 2024 at the ISAPS World Congress in Cartagena, showing a higher increase of 5.5% in surgical procedures, with more than 15.8 million procedures performed by plastic surgeons and 19.1 non-surgical procedures in 2023. Over the last four years, the overall increase is 40%. As appearance and beauty are considered important for gaining confidence, more people are going for cosmetic treatments to improve their facial aesthetics. Medical tourism solves the problem of the exorbitant pricing that developed countries demand for these services by offering both access to reasonably priced mutilation treatments and operations in the world's top expert destinations. Patients get the chance to have breast augmentation, rhinoplasty, liposuction, and facelifts for a fraction of the cost that these procedures would normally cost in their home countries. This cost advantage, coupled with the availability of skilled cosmetic surgeons and modern facilities, attracts a significant number of individuals to travel abroad for cosmetic procedures, thereby driving medical tourism market demand. As per the article published by the American Society of Plastic Surgeons, minimally invasive (MI) procedures gained traction in 2023 among the masses who want to stay away from surgeries and associated complications.
Rising Healthcare Costs in Developed Countries
According to the article, 'National Health Expenditures 2022 Highlights', published in 2023 by the Centers for Medicare & Medicaid Services (CMS), a federal agency within the U.S. Department of Health and Human Services, the U.S. healthcare spending grew 4.1% to reach USD 4.5 Trillion in 2022. The healthcare cost in developed nations is considered to be increasing in recent days. As extremely expensive medical treatments and procedures rise in their own countries, more people feel forced to have the treatments performed in other nations. Therefore, they set off in search of destinations where the procedures are cheaper and more reliable. This is where medical tourism helps to deliver an attractive option with efficient services which are very expensive in many of these developed countries. For people seeking advanced medical amenities and treatments done by expert healthcare professionals at an affordable price, medical tourism is considered a valid option. Patients are preferring to travel outside in order to receive quality-based healthcare at a much lesser cost than what they would spend in their own nations, thereby offering a favorable medical tourism market outlook.
Rapid Technological Advancements in the Healthcare Industry
Reforms in the healthcare industry and fast technological advancements in the sector are supporting the market growth. According to world economic forum report, in 2021 alone, global spending on health reached a staggering USD 9.8 Trillion, accounting for 10.3% of global GDP. Technological advancements in the field of medicine are enabling the development of innovative procedures and treatments that were previously inaccessible. These breakthroughs provide patients with expanded opportunities to address their healthcare needs effectively. Consequently, many individuals are exploring medical tourism destinations to access cutting-edge treatments and technologies that may not be readily available in their home countries. This trend reflects a growing global demand for advanced medical solutions and specialized care. Furthermore, people looking for cutting-edge medical treatments are drawn to medical tourism locations by the allure of these cutting-edge technologies combined with the knowledge of medical specialists. In 2024, Sony Group Corporation announced the development of a microsurgery assistance robot that can automatically swap surgical instruments and allow fine control.
Cosmetic treatment leads the market with around 23.9% of market share in 2024. This is driven by the growing demand for aesthetic procedures and cost advantages offered by medical tourism destinations. Countries like Thailand, South Korea, and Turkey have emerged as hubs for the most advanced cosmetic surgeries such as rhinoplasty, liposuction, and facelifts for patients in Europe, North America, and the Middle East. Highly skilled surgeons, state-of-the-art facilities, and shorter wait times make these destinations even more attractive. Bundled packages that combine procedures with luxury travel experiences also contribute to the growing preference for cosmetic treatments within medical tourism.
In 2024, Asia Pacific accounted for the largest market share of over 25.5%. The Asia Pacific market is witnessing significant growth, driven by a combination of factors that render the region an attractive destination for healthcare services. One of the primary drivers is the cost advantage as medical treatments in countries like India, Thailand, and Malaysia are substantially cheaper compared to Western nations without compromising on quality. Additionally, the region boasts highly skilled medical professionals and world-class healthcare facilities accredited by international bodies. Advanced medical technologies and treatments, coupled with shorter waiting times for procedures, further enhance the appeal. Government initiatives and policies improving medical tourism market revenue, such as streamlined visa processes and promotional activities, also play a crucial role. Furthermore, the cultural allure and tourism opportunities in Asia Pacific countries add an extra incentive for patients and their companions. Strategic partnerships between healthcare providers and travel agencies, along with comprehensive healthcare packages, have made the process more convenient and attractive. The increasing demand for affordable cosmetic surgery procedures is also encouraging people to travel to Asian countries.
United States Medical Tourism Market Analysis
In 2024, the United States constituted 75.0% of the North America medical tourism market. Medical tourism in the USA witnessed remarkable growth over the years. As per an industrial report, in 2019, the country hosted over 1.9 million medical tourists. Inbound patients are drawn to the United States for medical tourism given its state-of-the-art medical facilities, internationally recognized doctors, and innovative therapies. For intricate and sophisticated medical operations including organ transplants, heart surgery, and cancer treatments, the United States is especially sought after. For example, in 2023, most foreign patients who travelled to the United States for medical care were seeking treatments in cardiology and oncology.
The accessibility of cutting-edge medical technology and innovative treatments is one of the main motivators. For instance, according to the data by the National Association for Proton Therapy (NAPT), around 46 facilities in the United States provide proton treatment for cancer, which is only available in a few nations worldwide. The United States also leads the world in clinical trials and experimental therapies, which makes it an attractive place for patients seeking innovative solutions.
The quality and standing of healthcare practitioners are other important factors. Due to their international recognition for quality, organizations such as the Cleveland Clinic and the Mayo Clinic draw patients from the Middle East, Asia, and Europe. High-quality care is also guaranteed by the strict accreditation requirements of the American healthcare system, such as those set by the Joint Commission International (JCI). Finally, proximity and well-established networks with nations such as Canada and Mexico also help to draw in patients, especially for complex and elective treatments that are either delayed or unavailable in their native countries.
Europe Medical Tourism Market Analysis
The market in Europe benefits from its sophisticated healthcare systems, extensive array of specialist therapies, and, in some areas, a balance between affordability and quality. Inbound medical tourists looking for top-notch care, especially in orthopedic, cardiology, and oncology, congregate in countries like Germany, Switzerland, and the UK. Due to its reputation for advanced medical technology and highly qualified medical personnel, over 65,000 foreign patients from 177 different nations travelled to Germany in 2020 for medical care, as per an industrial news report. While most of the non-European patients were from Saudi Arabia, most European visitors were from Poland and the Netherlands.
However, attributed to their affordable dentistry and cosmetic care, nations like Hungary, Poland, and Turkey have grown to be popular destinations for European patients traveling abroad. For instance, 40% of dental tourism in Europe occurs in Hungary, which offers discounts of 50-70% when compared to Western European nations. Additionally, wellness tourism is experiencing significant growth, encompassing spa services and rehabilitation programs in prominent regions such as the Czech Republic and Slovakia.
Asia Pacific Medical Tourism Market Analysis
Affordability, first-rate medical facilities, and the availability of specialty therapies have made the Asia-Pacific area one of the biggest and fastest-growing destinations for medical tourism. The sector is dominated by nations such as Thailand, Singapore, and India, which together generate more than half of the region's income from medical tourism. For example, India, which specializes in orthopedic, cardiac, and organ transplant surgery, provides treatments that are 50% to 80% less expensive than those in Western nations. According to industry data, the medical tourism sector in India is projected to increase from INR 87,050 crore (USD 10.33 Billion) in 2024 to INR 425,630 crore (USD 50.50 Billion) by 2034. In 2024, there will likely be 7.3 Million medical tourists, up from 6.1 Million in 2023. Along with a strong healthcare infrastructure that includes more than 1,600 hospitals with NABH accreditation, India's affordable pricing, which offers treatments that are frequently three times less expensive than in the US and Europe, supports the industry.
Additionally, Thailand is the world leader in wellness and cosmetic tourism, with hospitals in Bangkok seeing a sharp rise in international patients seeking spa treatments and plastic surgery. In a similar vein, Singapore's top-rated medical facilities draw wealthy individuals from nearby nations as well as abroad. The industry is also being helped by growing regional partnerships like the ASEAN Medical Tourism Initiative.
Latin America Medical Tourism Market Analysis
The market for medical tourism in Latin America is expanding due to its closeness to North America, affordable prices, and the availability of qualified medical personnel. The most popular countries are Mexico, Costa Rica, and Colombia, especially for American patients looking for cosmetic surgery, bariatric surgery, and dental care. It is unsurprising that the majority of medical tourists in Mexico originate from the United States. Some estimates put the total number of medical tourists to Mexico at between 1.4 to 3 million annually, with 40%-60% of those people coming from the U.S. The majority of medical tourists in Mexico, as expected, come from the United States. Cost analysis is showing that Americans save on average between 40 to 60 percent in Mexico on common medical procedures. Some sources put the savings for Americans at even higher levels. Majority of Costa Rica's medical tourists travel for dental implants and operations, making the country a leader in dental tourism. In contrast, Colombia is known for its cutting-edge cosmetic procedures, drawing clients from across the Americas and Europe.
Middle East and Africa Medical Tourism Market Analysis
The availability of specialist treatments, rising healthcare investments, and government attempts to support medical tourism are the main drivers of the Middle East and Africa (MEA) medical tourism market. The United Arab Emirates, especially Dubai and Abu Dhabi, is a major hub for medical tourism. The Dubai Health Authority (DHA) reports that in 2023, over 691,000 international health tourists visited Dubai, spending a total of more than AED 1.03 Billion (USD 280 Million) on medical care. These figures were higher than those of 2022, when there were over 674,000 foreign health tourists and they spent AED 992 Million (USD 270 Million). The area provides cutting-edge wellness and cosmetic procedures, backed by modern medical facilities and opulent facilities. With reasonably priced cosmetic surgery, dental care, and rehabilitation services, South Africa is a popular destination for medical and wellness tourism. South Africa attracts patients from the United States and Europe not only for medical care but also for the chance to combine it with safari travel. It is anticipated that strategic government initiatives and collaborations will propel the industry.
Medical tourism companies are implementing a range of strategies to enhance their business and cater to the growing demand for international healthcare services. One key approach is the development of comprehensive service packages that include not only medical treatments but also travel arrangements, accommodation, and post-operative care, ensuring a seamless and stress-free experience for patients. These companies are forging partnerships with top-tier hospitals and clinics to guarantee high-quality care and access to advanced medical technologies. Additionally, they are investing in marketing and branding efforts to build trust and raise awareness about their services, often highlighting the credentials and success stories of affiliated medical professionals. To improve patient experience and satisfaction, many companies are incorporating personalized concierge services, offering language support, and ensuring culturally sensitive care. Digital platforms and telemedicine are being leveraged to facilitate initial consultations and follow-up care, providing convenience and continuity for patients. For instance, Emoha partnered with Aditya Birla Health Insurance in 2024 to offer personalized senior care solutions to people.