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市场调查报告书
商品编码
1801222
OTP 硬体认证市场规模、份额、趋势及预测(按产品类型、类型、最终用户和地区),2025 年至 2033 年OTP Hardware Authentication Market Size, Share, Trends and Forecast by Product Type, Type, End User, and Region, 2025-2033 |
2024年,全球一次性密码(OTP)硬体认证市场规模达14亿美元。展望未来, IMARC Group预测,到2033年,该市场规模将达到26亿美元,2025-2033年期间的复合年增长率为6.4%。北美目前占据市场主导地位,2024年将占据超过36.5%的市场。日益增长的网路安全威胁、强有力的监管框架以及对安全用户身份验证日益增长的需求推动着市场的发展。该地区先进的数位基础设施和企业对双重认证的广泛采用,极大地促进了市场扩张和技术整合。
对安全、用户可控的身份验证解决方案的需求不断增长,是推动 OTP 硬体身份验证产业成长的关键因素。凭证窃盗事件的增加、加强身分验证的监管压力以及数位服务的日益普及,正推动企业寻求强大的身分验证机制。硬体令牌(包括 OTP 产生器和符合 FIDO2 标准的装置)能够提供强大的保护,因为它们可以离线运行,不易受到远端攻击。在此背景下,监管发展进一步加速了这一趋势。例如,2025 年 2 月,印度储备银行 (RBI) 推出了修订后的身份验证框架,要求对数位支付进行双重认证。该框架将 YubiKeys 和 FIDO2 设备等硬体令牌确定为简讯 OTP 的可靠替代方案。这项法规促使银行、金融科技平台和支付处理商在客户接触点部署硬体令牌,以确保合规性并防止诈欺。此外,人们对结合 OTP 和基于凭证的身份验证的混合身份验证设备的认识日益增强,这也影响着产品开发和企业级部署策略。
由于人们对传统身分验证漏洞的担忧日益加剧,以及联邦网路安全警告的频繁,美国已成为市场的关键颠覆者。 2025年1月「盐颱风」网路攻击事件发生后,包括美国联邦调查局 (FBI) 和美国网路安全情报局 (CISA) 在内的联邦机构发布了警告,警告不要使用简讯验证码 (SMS OTP),因为SS7协定存在已知缺陷。在此背景下,业界正迅速转向基于硬体的安全身份验证方法。采用防网路钓鱼工具的建议刺激了对实体代币的需求,尤其是在关键基础设施提供者、政府机构和金融机构。企业目前正在投资硬体解决方案,以消除对行动网路和共享凭证的依赖。美国对身分验证标准的严格审查也促使供应商在OTP硬体设备中整合生物辨识验证和安全元件等高级功能。这种对零信任架构和硬体强制安全模型的广泛推动预计将在未来几年影响采购决策,并塑造整个北美地区的市场动态。
专注于无缝代币管理
供应商越来越注重提升可用性和弹性,以促进 OTP 硬体令牌的采用。使用基于时间的 OTP 系统的企业面临的一个主要问题是令牌不同步,这通常会导致身份验证失败并增加对服务台的依赖。为了解决这个问题,市场参与者正在嵌入一些功能,以简化代币恢復并减轻支持负担。例如,2025 年 2 月,RSA 在其云端验证服务中推出了一项重要更新,为 OTP 硬体验证器启用了重新同步功能。这允许使用者透过输入序号和两个有效的连续 OTP 来恢復不同步的设备,从而无需后端干预。这项进步增强了硬体代币在优先考虑安全性但营运中断困难的行业的吸引力。随着使用者友善功能成为标准,预计硬体 OTP 令牌将在企业中得到更广泛的应用,尤其是在可审计性和离线安全性至关重要的领域。这一趋势与日益增长的对强大、易于管理的解决方案的需求相一致,这些解决方案可在不影响安全性的情况下降低管理开销,最终有助于为大型组织建立精简且可扩展的身份验证基础架构。
转向抗网路钓鱼解决方案
全球企业正稳步转向能够抵御网路钓鱼并消除密码相关风险的硬体身份验证方法。随着网路攻击(尤其是利用人为错误进行的攻击)日益具有针对性和复杂性,对安全、以使用者为中心的登入系统的需求日益迫切。 FIDO2 硬体金钥透过绑定实体装置的无密码身份验证,提供了一种高可信度的替代方案,使其免受网路钓鱼攻击。 2025 年 1 月,T-Mobile 在其员工群体中部署了超过 20 万个 FIDO2 YubiKey,以取代传统的 OTP 方法。这一大规模转变不仅增强了内部网路安全,还展示了硬体支援的无密码身份验证在实际企业环境中的可扩展性和实用性。透过消除对共享金钥的依赖并简化登入体验,此次部署为关键基础设施和高风险领域的其他企业树立了先例。这一趋势反映出人们正在从传统的 OTP 令牌转向先进的、抗网路钓鱼的技术。这也显示企业越来越愿意采用现代身分验证工具,以提供增强的保护和大规模的营运效率。
安全硬体令牌的采用率不断上升
由于网路钓鱼和网路攻击事件的增多,许多组织正在使用 OTP 硬体设备,因为它们与网路隔离,无法从外部存取。一份产业报告显示,网路钓鱼攻击大幅增加,全球事件数量从 2022 年到 2023 年上升了 58%。 2023 年,十分之九的组织报告称至少遭受过一次网路钓鱼攻击。这是推动市场成长的关键因素之一。此外,由于这些设备电池寿命长且安全性极高,因此它们被广泛用于支援各种终端行业的营运、维护和管理。 Visa 宣布其令牌化技术已在一年内创造了超过 400 亿美元的电子商务收入,并防止了 6.5 亿美元的诈欺行为。随着 100 亿个令牌的发行,29% 的 Visa 交易现在使用令牌,从而增强了安全性和资料控制。此外,混合令牌(在单一装置中结合了 OTP 和基于证书的身份验证)的日益普及正在刺激市场成长。除此之外,主要厂商正在整合创新功能,例如液晶显示器 (LCD)、密码键盘和生物辨识读取器,以增强其产品的安全性。 JumpCloud 的《2024 年 IT 趋势报告》显示,83% 的组织仍在使用基于密码的身份验证,并要求使用多因素身份验证 (MFA),而 66% 的组织则要求使用生物识别技术。他们还提供无线产品变体,预计将对未来几年的市场成长产生积极影响。
The global OTP hardware authentication market size was valued at USD 1.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 2.6 Billion by 2033, exhibiting a CAGR of 6.4% during 2025-2033. North America currently dominates the market, holding a significant market share of over 36.5% in 2024. The market is propelled by growing cybersecurity threats, strong regulatory frameworks, and rising demand for secure user authentication. The region's advanced digital infrastructure and high enterprise adoption of two-factor authentication contribute significantly to market expansion and technology integration.
The rising demand for secure, user-controlled authentication solutions is a key factor fueling the growth of the OTP hardware authentication industry. Growing incidents of credential theft, regulatory pressure to strengthen identity verification, and increased adoption of digital services are pushing organizations toward robust authentication mechanisms. Hardware tokens, including OTP generators and FIDO2-compliant devices, offer strong protection as they operate offline and are less vulnerable to remote attacks. In this context, regulatory developments have further accelerated this trend. For instance, in February 2025, the Reserve Bank of India (RBI) introduced a revised authentication framework that mandates two-factor authentication for digital payments. The framework identifies hardware tokens, such as YubiKeys and FIDO2 devices, as reliable alternatives to SMS OTPs. This regulation has prompted banks, fintech platforms, and payment processors to deploy hardware tokens across customer touchpoints to ensure compliance and prevent fraud. Additionally, growing awareness of hybrid authentication devices that combine OTP and certificate-based authentication is also influencing product development and enterprise-level deployment strategies.
The United States stands out as a critical market disruptor due to increasing concerns over legacy authentication vulnerabilities and federal cybersecurity warnings. Following the Salt Typhoon cyberattack in January 2025, federal agencies, including the FBI and CISA, issued advisories against using SMS OTPs due to known flaws in the SS7 protocol. In this context, the industry is witnessing a rapid shift toward secure hardware-based authentication methods. The recommendation to adopt phishing-resistant tools has spurred demand for physical tokens, especially among critical infrastructure providers, government agencies, and financial institutions. Enterprises are now investing in hardware solutions that eliminate dependency on mobile networks and shared credentials. The heightened scrutiny on authentication standards in the U.S. is also prompting vendors to integrate advanced features, such as biometric validation and secure elements, within OTP hardware devices. This broader push toward zero-trust architectures and hardware-enforced security models is expected to influence purchasing decisions and shape market dynamics across the North American region in the coming years.
Focus on Seamless Token Management
Vendors are increasingly focusing on improving usability and resilience to promote OTP hardware token adoption. One major concern among enterprises using time-based OTP systems is token desynchronization, which often leads to failed authentications and higher helpdesk dependency. To address this, market players are embedding features that simplify token recovery and reduce support load. For instance, in February 2025, RSA introduced a key update in its Cloud Authentication Service by enabling a resynchronization feature for OTP hardware authenticators. This allows users to restore out-of-sync devices by entering the serial number and two valid consecutive OTPs, eliminating the need for backend intervention. This advancement strengthens the appeal of hardware tokens in sectors that prioritize security but struggle with operational disruptions. As user-friendly features become standard, hardware OTP tokens are expected to see broader enterprise uptake, particularly where auditability and offline security are vital. This trend aligns with the growing demand for robust, easy-to-manage solutions that reduce administrative overhead without compromising security, ultimately contributing to a streamlined and scalable authentication infrastructure for large organizations.
Shift Toward Phishing-Resistant Solutions
Enterprises worldwide are steadily moving toward hardware authentication methods that can resist phishing and eliminate password-related risks. As cyberattacks grow targeted and sophisticated, especially those exploiting human error, there is a rising urgency for secure, user-centric login systems. FIDO2 hardware keys offer a high-assurance alternative by enabling passwordless authentication tied to a physical device, making them immune to phishing attempts. In January 2025, T-Mobile rolled out over 200,000 FIDO2 YubiKeys across its employee base, replacing legacy OTP methods. This large-scale shift not only reinforced internal cybersecurity but also demonstrated the scalability and practicality of hardware-backed passwordless authentication in real-world enterprise settings. By removing reliance on shared secrets and streamlining login experiences, the deployment sets a precedent for others operating in critical infrastructure and high-risk sectors. The trend reflects a clear move away from traditional OTP tokens toward advanced, phishing-resistant technologies. It also signals growing enterprise readiness to adopt modern identity verification tools that offer both enhanced protection and operational efficiency at scale.
Rising Adoption of Secure Hardware Tokens
Due to the rising instances of phishing and cyberattacks, several organizations are using OTP hardware devices as they are isolated from the network and cannot be externally accessed. As per an industry report, phishing attacks have surged significantly, with global incidents rising by 58% from 2022 to 2023. In 2023, nine out of ten organizations reported experiencing at least one phishing attack. This represents one of the key factors impelling the market growth. Moreover, as these devices have long battery life and offer maximum security, they are widely utilized to support the operation, maintenance and management of various end use industries. As such, Visa announced its tokenization technology has generated over USD 40 Billion in e-commerce revenue and prevented USD 650 Million in fraud in one year. With 10 Billion tokens issued, 29% of Visa transactions now use tokens, enhancing security and data control. Furthermore, the growing traction of hybrid tokens, which are a combination of OTP and certificate-based authentication within a single device, is stimulating the market growth. Apart from this, the key players are incorporating innovative features, such as liquid crystal display (LCD) screen, keypads for passwords and biometric readers, to enhance the security of their products. JumpCloud's 2024 IT Trends Report reveals that 83% of organizations still use password-based authentication and require multi factor authentication (MFA), while 66% mandate biometrics. They are also offering wireless product variants, which is expected to positively influence the market growth in the coming years.
In 2024, the USB tokens segment led the OTP hardware authentication market, holding 34.8% of the market share, driven by rising demand for compact, user-friendly, and portable authentication solutions that offer secure offline access without relying on internet connectivity. Organizations across sectors preferred USB tokens for their plug-and-play functionality, tamper-resistant design, and minimal setup requirements. Their compatibility with a wide range of enterprise systems and ability to store cryptographic keys securely contributed to their popularity. Additionally, growing concerns over phishing attacks and credential theft pushed enterprises to adopt physical security devices that offer strong two-factor authentication. Regulatory mandates around data security, particularly in finance and healthcare, further boosted the deployment of USB tokens. Their cost-effectiveness and high reliability also made them a preferred choice for small to mid-sized businesses aiming to strengthen digital identity protection.
In 2024, the disconnected segment led the OTP hardware authentication market, holding 48.7% of the market share, driven by increased demand for authentication devices that function independently of network connectivity, reducing susceptibility to cyberattacks. These solutions appealed to organizations operating in remote or secure environments where online access is restricted or unreliable. Disconnected tokens, which generate one-time passwords without relying on a live connection, offered enhanced privacy and reduced attack vectors, aligning well with regulatory standards for secure authentication. The segment gained traction in industries requiring high security and minimal external communication risks, including government agencies, defense, and critical infrastructure. Rising enterprise awareness of air-gapped security solutions and growing investment in compliance-driven authentication systems also supported market dominance. Their simple deployment, maintenance-free architecture, and robust security features made them a trusted option for mission-critical environments.
In 2024, the BFSI led the OTP hardware authentication market, holding 42.9% of the market share, driven by the sector's heightened focus on fraud prevention, regulatory compliance, and secure customer transactions. Banks and financial institutions increasingly implemented hardware-based two-factor authentication to protect user identities and secure sensitive financial data amid a surge in digital banking and online payment services. The regulatory pressure to comply with data protection mandates such as PCI DSS and FFIEC further accelerated adoption. OTP hardware tokens offered a dependable method to reduce account breaches and limit access to authorized users only. With rising incidents of phishing, credential stuffing, and data theft, the BFSI sector prioritized robust authentication systems to safeguard user accounts, reduce operational risks, and maintain customer trust in digital banking platforms.
In 2024, the North America led the OTP hardware authentication market, holding 36.5% of the market share, driven by its advanced cybersecurity ecosystem, widespread digital transformation, and strict regulatory landscape. The region experienced rapid adoption of strong authentication mechanisms across sectors like finance, healthcare, and government, where protecting sensitive data is paramount. Federal mandates, including HIPAA and NIST guidelines, compelled organizations to implement secure identity verification methods, giving a boost to hardware-based OTP systems. The rising volume of cyber threats and high-profile data breaches further emphasized the need for secure access control. Enterprises in the region invested heavily in two-factor and multi-factor authentication tools to reinforce user identity protection. In addition, high awareness levels, strong vendor presence, and investments in secure IT infrastructure sustained the region's leadership in OTP hardware authentication deployment.
United States OTP Hardware Authentication Market Analysis
In 2024, United States accounted for 84.30% of the market share in North America. The United States OTP hardware authentication market is primarily driven by the increasing incidents of phishing and credential-based cyberattacks. In accordance with this, regulatory mandates such as HIPAA, PCI-DSS, and NIST guidelines driving compliance-driven adoption across healthcare, finance, and government sectors, are propelling market growth. Similarly, the rise in remote workforces, prompting enterprises to secure endpoint access with portable, tamper-resistant authentication devices, is fostering market expansion. According to an industry report, more than 22 Million remote workers were registered in 2023, marking a threefold increase over the past decade. In 2021, the share of remote workers rose significantly to 17.9%. Furthermore, growing enterprise investment in zero-trust security frameworks supporting the integration of hardware tokens, is influencing market demand. The escalating demand from the defense and critical infrastructure sectors for air-gapped and offline authentication is further bolstering market development. Additionally, continual advancements in USB-C and mobile-compatible tokens are broadening device compatibility and market reach. The rising popularity of password less login environments aligning with OTP hardware as a transitional security layer, is also impelling the market. Besides this, increased cybersecurity funding under federal and state-level initiatives continues to support expansion and technological innovation in the market.
Europe OTP Hardware Authentication Market Analysis
The OTP hardware authentication market in Europe is progressing due to strict data protection regulations under the General Data Protection Regulation (GDPR), compelling organizations to adopt stronger authentication practices. In addition to this, increasing incidents of online fraud and identity theft driving demand for secure, offline verification methods, is impelling the market. An industry report indicates that digital fraud cases average over 249,000 annually. In the third quarter of 2022, Russia recorded the highest number of breached internet accounts, with 22.3 Million users affected. The expansion of digital banking and fintech services across the region requiring robust customer authentication protocols is augmenting product sales. Furthermore, favorable government-led eID and cybersecurity initiatives in countries like Germany and France promoting hardware-based security tools, are supporting market growth. The escalating adoption of electronic signatures for legal and administrative transactions is also encouraging higher use of certified OTP devices. Similarly, growth in cross-border business operations, necessitating standardized authentication mechanisms across diverse digital infrastructures, is expanding market scope. Moreover, rising awareness of supply chain vulnerabilities pushing enterprises to implement hardware-based identity verification is creating lucrative market opportunities.
Asia Pacific OTP Hardware Authentication Market Analysis
The market in Asia-Pacific is being propelled by the rise in mobile and internet penetration, increasing the need for secure user authentication in financial and e-commerce platforms. In line with this, favorable government initiatives promoting digital identity systems in countries, such as India and Singapore, accelerating hardware token deployment, is fostering market expansion. Similarly, heightened awareness of cybersecurity threats in sectors, like banking, telecom, and healthcare, encouraging investment in strong authentication tools, is bolstering market reach. According to the Reserve Bank of India (RBI), Indian banks experienced 13.2 Million cyber-attacks between January and October 2023, highlighting growing cybersecurity challenges in the country's financial sector. Furthermore, cross-border trade expansion in Southeast Asia leading to increased demand for standardized, secure access protocols, is propelling growth in the market. Apart from this, ongoing technological advancements in lightweight and cost-effective token devices are enhancing product adoption among small and medium-sized enterprises.
Latin America OTP Hardware Authentication Market Analysis
In Latin America, the OTP hardware authentication market is propelled by the increasing cybersecurity breaches across financial institutions. Additionally, regulatory bodies in countries like Brazil and Mexico are reinforcing data protection compliance, driving heightened adoption of hardware tokens. Furthermore, growth in online government services, encouraging secure citizen access systems, is expanding market share. Moreover, rising investment in digital banking and fintech platforms creating demand for robust identity verification tools that offer offline functionality and tamper resistance, particularly in regions with limited internet infrastructure or high exposure to online fraud, is providing an impetus to the market. According to Distrito's Fintech Report 2024, Latin America attracted USD 15.6 Billion in fintech investments over the past decade, with Brazilian firms accounting for 66.7% of the total funding.
Middle East and Africa OTP Hardware Authentication Market Analysis
The market in the Middle East and Africa is growing, as a result of the increasing cyber threats targeting financial and government institutions. Similarly, various national digital transformation strategies, particularly in Gulf countries, encouraging stronger identity verification systems, are accelerating market growth. Furthermore, the expansion of mobile banking and digital wallets, generating demand for reliable, offline-compatible security tools, is supporting market demand. The Saudi Arabian Monetary Authority has actively advanced digital payments, resulting in a 62% increase in 2022. That year, the country recorded 8 Billion digital transactions, amounting to more than USD 426 Billion. Moreover, the rapid integration of OTP tokens in public service portals and e-governance platforms is enhancing citizen data protection and fostering trust in digital infrastructure across both emerging and developed markets in the region.
The market is shaped by rising innovation in authentication technologies, a focus on enhancing user convenience and increasing integration with enterprise security systems. Market players compete on product reliability, compact designs, and compliance with global security standards while expanding their presence through strategic partnerships, regional diversification, and tailored solutions for industry-specific security needs.