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市场调查报告书
商品编码
1819998
2025-2033 年智慧体育场市场报告(按组件、部署模式、应用和地区)Smart Stadium Market Report by Component, Deployment Model, Application, and Region 2025-2033 |
2024年,全球智慧体育场市场规模达105亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到490亿美元,2025-2033年期间的复合年增长率(CAGR)为17.75%。推动市场发展的因素多种多样,包括对提升球迷体验的日益关注、5G等先进网路技术的引入、各类体育赛事的普及以及对能源效率日益增长的关注。
日益注重提升粉丝体验
扩增实境 (AR)、虚拟实境 (VR) 和高清显示器等技术为球迷提供身临其境的互动式观看体验。先进的资料分析和人工智慧为球迷提供个人化服务,例如客製化通知、座位升级和客製化食品产品。 2023 年 3 月 23 日,Evolv Technology 宣布,它已被任命为 NFL 匹兹堡钢人队主场 Acrisure 体育场的官方球迷筛检提供商。 Evolv 最先进的 Evolv Express(R) 筛检解决方案位于 Acrisure 体育场最繁忙的大门,对进入场馆的众多球迷进行筛选。 Acrisure 体育场也举办音乐会和其他活动。 Evolv Express 使用强大的感测器技术和人工智慧,以前所未有的数量和速度提供更安全、更准确的威胁侦测。球迷无需停下来或打开包包就可以通行。 Evolv 的技术使保全人员能够区分威胁和人们口袋和包包中携带的日常物品,从而减少排长队,并允许客人直接进入体育场,而无需侵入性安全体验。
先进网路技术介绍
物联网 (IoT) 设备的整合和增强的连接性允许即时资料收集和分析,提高营运效率和粉丝体验,从而推动智慧体育场市场的成长。此外,在体育场馆部署 5G 网路可以实现更快、更可靠的连接,从而增强 AR 和 VR 等高科技解决方案的使用。 2024 年 5 月 10 日,美的、AIS、中国联通和华为联合实施了东南亚首个 5G 全互联工厂,为该地区的智慧製造树立了新标准。此次合作标誌着 5G 时代的新里程碑,提高了复杂生产流程的效率、安全性和自动化。利用美的春武里工业园全面的 5G 网路覆盖和 5G+工业互联网平台,每个生产阶段都透过 5G 终端无缝连接,从而实现更快的机器运作。
日益增长的能源效率问题
人们对能源效率的日益关注催生了对智慧体育场馆的需求。节能照明和暖气、通风和空调 (HVAC) 系统可降低营运成本并促进永续发展。此外,太阳能板等再生能源的整合也有助于体育场馆实现永续发展目标。此外,主要公司正在与其他参与者合作,以提高其体育场馆的可持续性。例如,2024 年 2 月 23 日,Orange Business 与思科合作共同创新了一项解决方案。位于法国南部马赛的 67,000 座 Orange Velodrome 体育场是 Orange 的重要技术试验台。除了提供公共 Wi-Fi 网路外,该体育场还用作 5G 服务和应用的即时实验平台。现在,它是检验能源效率的重要场所。该公司正在寻求提高体育场馆的可持续性并减少其碳足迹。
软体占大部分市场份额
软体解决方案可以分析球迷行为,并帮助制定个人化服务和行销策略,从而提高球迷满意度和收入。此外,整合社交媒体平台的软体解决方案使球迷能够分享体验并与球队和赛事互动。此外,资料分析软体可以帮助体育场运营商监控和优化运营,从人群管理到特许经营销售,确保高效管理。此外,软体驱动的人工智慧监控系统透过监控人群行为、侦测异常情况和预防潜在威胁来增强安全性。
本地部署占产业最大份额
本地解决方案使体育场馆营运商能够完全掌控其资料,确保更高层级的安全性和隐私性。它们允许进行广泛的定制,以满足各个体育场馆的特定需求和要求,从而实现量身定制的解决方案。透过本地部署,资料保留在体育场馆的基础设施内,从而降低违规风险并确保遵守资料保护法规。此外,本地解决方案有助于体育场馆营运商遵守本地和国际法规,因为他们可以更好地控制资料储存和处理。
楼宇自动化管理代表着领先的细分市场
楼宇自动化管理系统提供了一个集中式平台,用于控制体育场馆的各项运营,例如照明、暖通空调和能源管理,从而实现精简高效的运营。将照明调节、温度控制和能源分配等日常任务自动化,可减少人工干预和营运成本。智慧楼宇管理系统可根据即时占用情况和天气状况调节照明、暖气和冷气,从而优化能源使用,从而显着节省能源。这些系统有助于体育场馆减少碳足迹并确保遵守环境法规,从而实现永续发展目标。
欧洲引领市场,占据最大的智慧体育场市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,欧洲是智慧体育场最大的区域市场。
欧洲拥有完善的技术基础设施,有利于先进智慧体育场解决方案的实施。该地区的高水准创新和研发投入,促进了尖端技术在体育场馆中的应用。此外,体育俱乐部、科技公司和管理机构之间的合作也促进了创新智慧体育场解决方案的发展。 2023年8月15日,位于都柏林兰斯当路的新英杰华体育场由Kentz Ireland Ltd公司代表爱尔兰橄榄球联盟和爱尔兰足球协会开发。体育场可容纳5万名观众,观众可以享受安全可靠的体验,最大限度地减少干扰和不便。江森自控被选中为该场馆提供解决方案,该方案将消防和生命系统与闭路电视监控、门禁和入侵警报系统整合在一起,并透过体育场的资讯技术基础设施进行连接。
(请注意,这只是关键参与者的部分名单,完整名单将在报告中提供。)
The global smart stadium market size reached USD 10.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.0 Billion by 2033, exhibiting a growth rate (CAGR) of 17.75% during 2025-2033. There are various factors that are driving the market, which include rising focus on fan experience enhancement, introduction of advanced network technologies such as (5G) technology, popularity of various sports events, and increasing energy-efficiency concerns.
Rising Focus on Fan Experience Enhancement
Technologies like augmented reality (AR), virtual reality (VR), and high-definition displays provide fans with immersive and interactive viewing experiences. Advanced data analytics and AI enable personalized services for fans such as tailored notifications, seat upgrades, and customized food product offerings. On 23 March 2023 , Evolv Technology announced that it has been named the Official Fan Screening Provider of Acrisure Stadium, home of the NFL's Pittsburgh Steelers. Evolv's state-of-the-art Evolv Express(R) screening solution is located at Acrisure Stadium's busiest gates, screening many fans as they enter the venue. Acrisure Stadium hosts concerts and other events as well. Evolv Express uses powerful sensor technology with AI to provide safer and more accurate threat detection at unprecedented volume and speed. Fans walk through without always stopping or having to open bags. Evolv's technology allows security officials to differentiate between threats and the everyday items people carry in their pockets and bags, which reduces long lines and allows guests to make their way directly into the stadium without invasive security experiences.
Introduction of Advanced Network Technologies
The integration of the Internet of Things (IoT) devices and enhanced connectivity allows for real time data collection and analysis, improving operational efficiency and fan experience, which is impelling the smart stadium market growth. Moreover, the deployment of 5G networks in stadiums enables faster and more reliable connectivity, enhancing the use of high-tech solutions like AR and VR. On 10 May 2024 , Midea, AIS, China Unicom, and Huawei jointly implemented the first 5G fully connected factory in Southeast Asia, setting a new standard for smart manufacturing in the region. This collaboration marks a new milestone in the 5G era, enhancing efficiency, safety, and automation in complex production processes. Harnessing the comprehensive 5G network coverage of the Midea Industrial Park in Chonburi and a 5G+ industrial Internet platform, each production phase is seamlessly connected through 5G terminals to enable faster machine operation.
Increasing Energy-Efficiency Concerns
The rising focus on energy-efficiency is catalyzing the demand for smart stadiums. Energy-efficient lighting and heating, ventilation, and air conditioning (HVAC) systems reduce operational costs and promote sustainability. In addition, the integration of renewable energy sources such as solar panels, contributes to the sustainability goals of stadiums. Furthermore, key companies are partnering with other players to improve the sustainability of their stadiums. For example, on 23 February 2024 , Orange Business co-innovated a solution in partnership with Cisco. The 67,000 capacity Orange Velodrome stadium, located in Marseille, in the south of France, is an important technology testbed for Orange. As well as providing a public Wi-Fi network, the stadium is also used as a live experimentation platform for 5G services and applications. It is now serving as a key venue to examine energy efficiency. The company is looking to enhance sustainability in the stadium and reduce its carbon footprint.
Software accounts for the majority of the market share
Software solutions analyze fan behavior and help in personalizing services and marketing strategies, thereby increasing fan satisfaction and revenue. Moreover, software solutions that integrate social media platforms enable fans to share their experiences and engage with teams and events. Besides this, data analytics software helps stadium operators monitor and optimize operations, ranging from crowd management to concession sales, ensuring efficient management. Furthermore, software-driven AI surveillance systems enhance security by monitoring crowd behavior, detecting anomalies, and preventing potential threats.
On-premises hold the largest share of the industry
On-premises solutions provide stadium operators with full control over their data, ensuring higher levels of security and privacy. They allow for extensive customization to meet the specific needs and requirements of individual stadiums, enabling tailored solutions. With on-premises deployment, data remains within the stadium's infrastructure, reducing the risk of breaches and ensuring compliance with data protection regulations. Furthermore, on-premises solutions help stadium operators comply with local and international regulations, as they have greater control over data storage and processing.
Building automation management represents the leading market segment
Building automation management systems provide a centralized platform to control various stadium operations such as lighting, HVAC, and energy management, leading to streamlined and efficient operations. Automating routine tasks like lighting adjustments, temperature control, and energy distribution reduces manual intervention and operational costs. Smart building management systems optimize energy usage by adjusting lighting, heating, and cooling based on real time occupancy and weather conditions, leading to significant energy savings. These systems help stadiums achieve sustainability goals by reducing their carbon footprint and ensuring compliance with environmental regulations.
Europe leads the market, accounting for the largest smart stadium market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe represents the largest regional market for smart stadium.
Europe has a well-established technological infrastructure, which facilitates the implementation of advanced smart stadium solutions. High levels of innovation and investment in research and development (R&D) efforts in the region contribute to the adoption of cutting-edge technologies in stadiums. Moreover, collaborations between sports clubs, technology companies, and governing authorities foster the development of innovative smart stadium solutions. On 15 August 2023, the new Aviva Stadium at Lansdowne Road, Dublin, was developed by engineers Kentz Ireland Ltd on behalf of the Irish Rugby Football Union and the Football Association of Ireland. It has a capacity for 50,000 spectators who can enjoy a safe and secure experience with minimum intrusion and inconvenience. Johnson Controls was selected to provide a solution for the venue that integrates fire and life systems with CCTV, access control, and intruder alarms, linked by the stadium's information technology (IT) infrastructure.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
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