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市场调查报告书
商品编码
1820212
2025 年至 2033 年遮阳篷市场报告,按类型(固定遮阳篷、伸缩遮阳篷)、产品(露台遮阳篷、窗户遮阳篷、独立式遮阳篷及其他)、最终用户(商业遮阳篷、住宅遮阳篷)和地区划分Awning Market Report by Type (Fixed Awning, Retractable Awning), Product (Patio, Window, Freestanding, and Others), End User (Commercial, Residential), and Region 2025-2033 |
2024年,全球遮阳篷市场规模达101亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到164亿美元,2025-2033年期间的复合年增长率(CAGR)为5.31%。推动遮阳篷市场发展的因素包括:人们越来越重视透过阻挡阳光直射和降低房屋内热量积聚来节约能源;紫外线(UV)辐射的有害影响导致皮肤癌发病率上升;以及对家居装饰品的需求不断增长。
豪华酒店数量不断增加
IMARC 集团的报告显示,2023 年豪华饭店市场规模达到 1,098 亿美元。豪华酒店优先打造视觉上吸引人且独特的外观。遮阳篷可以透过颜色、图案和标誌进行个性化设置,这有助于提升饭店的品牌形象和整体吸引力。由于豪华饭店力求与众不同,遮阳棚成为为户外空间(如入口、露台和泳池区)增添优雅和吸引力的一种流行方式。遮阳篷可以遮荫并保护客人免受日晒雨淋等恶劣天气的影响。户外设施(包括餐饮区、休息室和屋顶露台)在豪华饭店中很常见,客人注重舒适的环境。遮阳篷使饭店能够全年充分利用其户外空间,从而改善宾客体验。
皮肤癌发生率上升
人们越来越担心紫外线 (UV) 辐射的危害,尤其是其在皮肤癌发展中的作用,因此正在寻找减少日晒的方法。遮阳篷是户外区域的有效解决方案,因为它可以阻挡有害的紫外线,提供阴凉的空间,并降低皮肤损伤的风险。这导致住宅和商业场所对遮阳篷的需求增加,尤其是在露臺、户外用餐区和娱乐区。健康组织和宣传活动正在提高人们对防晒在预防皮肤癌方面必要性的认识,因此房主和企业都在投资遮阳篷等防晒产品。在紫外线指数较高的地区,政府和卫生部门经常推广或奖励遮阳设施的建设,这进一步增加了遮阳篷的销售。根据 ScienceDirect 网站上发表的一篇文章,预计到 2040 年,全球黑色素瘤皮肤癌的发生率将上升至 510,000 例新病例和 96,000 例死亡病例。
越来越注重家居装饰
随着房主越来越注重设计,他们不仅在寻求改善室内空间,也在寻求改善室外空间(例如露台、阳台和花园)的方法。遮阳篷是一种将居住空间延伸至室外并增添美感的极具吸引力的方式。遮阳篷拥有丰富的颜色、图案和材质,可根据需求进行定制,与房屋的整体外观相得益彰,使房主能够将其与外部装饰风格相搭配。当代家居装饰概念注重室内外生活的无缝衔接。遮阳篷将室内设计延伸至室外,模糊了室内舒适度与室外氛围之间的界限,从而营造出视觉上的和谐氛围。可伸缩遮阳篷、带一体式顶篷的凉棚以及设计师设计的遮阳解决方案正变得越来越流行,使房主能够打造优雅的户外空间。智慧家居设计越来越受到人们的欢迎,遮阳篷也逐渐融入这些设计中。由于技术创新,整合电动和自动化遮阳系统变得越来越容易。根据 IMARC 集团的报告,到 2032 年全球家居装饰市场规模预计将达到 1,0875 亿美元。
伸缩遮阳棚占大部分市场份额
伸缩式遮阳棚可依天气或个人喜好展开或收起。这种灵活性使用户在需要时可以享受阴凉,而在不使用时可以收起,使其比固定式遮阳篷更具适应性。这对于寻求多功能户外空间的家庭和公司尤其具有吸引力。与固定式遮阳篷不同,伸缩式遮阳篷可以在强风、暴风雨或降雪等恶劣天气下收起,从而防止潜在损坏。这一特性提高了其耐用性和使用寿命,使其成为长期经济实惠的选择。其伸缩式设计可同时保护遮阳棚及其所附着的结构,这也是其一大卖点。
露台占据行业最大份额
日益增长的户外居住空间扩张趋势是露台遮阳棚发展的主要驱动力。屋主们正在投资打造舒适实用的户外空间,例如露臺和露臺平台,用于用餐、休閒和娱乐。露台遮阳篷能够遮阳并抵御恶劣天气,使户外空间在任何天气条件下都能使用。这种趋势导致住宅领域对露台遮阳篷的需求强劲。露台遮阳篷用途广泛,尺寸、款式和设计多样,可根据不同的户外环境进行客製化。它们可以根据房屋的建筑风格或空间的个性化需求进行定制,无论是小型露台还是大型露台。这种灵活性促使房主们对个人化露台遮阳篷的需求日益增长。
住宅代表着领先的细分市场
屋主们正在投资打造露台、露台和阳台等户外生活空间,作为室内空间的延伸。打造舒适实用的户外空间,餐饮、休息和娱乐等活动的需求推动了遮阳棚市场的成长。遮阳篷能够遮阳并抵御恶劣天气,使户外空间一年四季都更加实用、更加宜人。在住宅市场,遮阳棚因其能够提升房屋外观的潜力而备受青睐。遮阳篷拥有多种形状、颜色和图案,既能与房屋的建筑风格相得益彰,又能提升户外区域的视觉吸引力。房主们看重的是能够灵活地调整遮阳篷以适应房屋风格,这提升了遮阳篷在住宅市场的吸引力。
北美引领市场,占据遮阳篷最大市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,北美是遮阳篷最大的区域市场。
在北美,将客厅延伸至户外的趋势日益明显。屋主们正在投资打造实用舒适的户外空间,例如用于娱乐、休閒和用餐的露臺、平台和花园。遮阳篷能够提供宝贵的遮阳和防风雨保护,使户外空间一年四季都更加实用。这一趋势是遮阳篷需求成长的关键因素,尤其是在住宅领域。此外,北美的商业场所(例如餐厅、咖啡馆和饭店)也使用遮阳篷来丰富户外座位和用餐选择。这种趋势正在刺激对商用遮阳篷的需求,因为商用遮阳篷可以为户外场所提供遮阳和遮盖。随着北美地区(尤其是美国)豪华酒店数量的增长,对遮阳篷的需求也在增长。例如,L+R 酒店集团旗下的 Palm House 豪华酒店于 2024 年 9 月宣布,将于 11 月在美国开设豪华 Palm House 酒店。
The global awning market size reached USD 10.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 16.4 Billion by 2033, exhibiting a growth rate (CAGR) of 5.31% during 2025-2033. The market is driven by the growing focus on saving energy by blocking direct sunlight and lowering heat buildup within the property, increasing prevalence of skin cancer due to the harmful impact of ultraviolet (UV) radiation, and the escalating demand for home decor items.
Growing number of luxury hotels
The IMARC Group's report shows that the luxury hotel market size reached US$ 109.8 Billion in 2023. Luxury hotels prioritize constructing visually appealing and distinct exteriors. Awnings can be personalized with colors, patterns, and logos, which contributes to a hotel's brand identity and overall appeal. As luxury hotels strive for distinctiveness, awnings are a popular way to add elegance and appeal to outdoor spaces, such as entranceways, patios, and pool areas. Awnings give shade and protection from inclement weather like sun, rain, and wind. Outdoor amenities, including dining areas, lounges, and rooftop terraces are common in luxury hotels, where guests value a comfortable setting. Awnings enable hotels to make the most of their outside spaces year-round, resulting in a better guest experience.
Rising prevalence of skin cancer
People are looking for ways to decrease their sun exposure as they are becoming more concerned about the detrimental consequences of ultraviolet (UV) radiation, particularly its role in the development of skin cancer. Awnings are a useful solution for outdoor areas since they block harmful UV rays, allowing for shaded places and reducing the danger of skin damage. This is resulting in the increased demand for awnings in both residential and commercial settings, particularly for patios, outdoor dining areas, and entertainment areas. Health groups and campaigns are generating awareness about the necessity of sun protection in preventing skin cancer, and so both homeowners and businesses are investing in sun-protective items, such as awnings. In areas with a high UV index, governments and health authorities frequently promote or reward the development of shade structures, further increasing the sales of awnings. According to an article published on the website of the ScienceDirect, the prevalence of melanoma skin cancer is anticipated to rise to 510,000 new cases and 96,000 deaths by 2040 worldwide.
Increasing focus on home decor
As homeowners are becoming more design-conscious, they are seeking ways to enhance not only their interiors but also their outside spaces, such as patios, decks, and gardens. Awnings are an attractive way to extend living space outside while adding beauty. Awnings, which come in a wide range of colors, patterns, and materials, provide customization possibilities that can compliment a home's overall look, allowing homeowners to match them to their external decor. Contemporary home decor concepts prioritize seamless indoor-outdoor living. Awnings contribute to visually harmonious rooms by extending interior design to the exterior, blurring the distinction between inside comfort and outdoor ambiance. Retractable awnings, pergolas with integrated canopies, and designer shade solutions are becoming popular, allowing homeowners to create elegant outdoor spaces. Smart home designs are very popular among people and awnings are gradually included in these designs. Because of technological innovations, integrating motorized and automated awning systems is becoming easier. As per the IMARC Group's report, the global home decor market is expected to reach USD 1,087.5 Billion by 2032.
Retractable awning accounts for the majority of the market share
Retractable awnings can expand or retract the awning according to the weather or personal preferences of individuals. This flexibility allows users to enjoy shade when needed while retracting the awning when not in use, making them more adaptable than fixed awnings. This is especially appealing to homes and companies seeking versatile outdoor spaces. Unlike fixed awnings, retractable awnings can be retracted during inclement weather, such as strong winds, storms, or snowfall, preventing potential damage. This trait increases their durability and longevity, making them an economical choice in the long term. Their retractable design protects both the awning and the structure to which it is attached, which is a major selling feature.
Patio holds the largest share of the industry
The growing tendency of expanding living spaces outside is a primary driver of patio awnings. Homeowners are investing in comfortable and useful outside spaces, such as patios and decks, for dining, lounging, and entertaining. Patio awnings give shade and protection from the elements, making outdoor spaces useable in all weather conditions. This tendency is resulting in a strong demand for patio awnings in the residential sector. Patio awnings are quite versatile, coming in a variety of sizes, styles, and designs that may be tailored as per different sorts of outdoor settings. They can be customized to match the home's architecture or the space's individual requirements, whether it's a little deck or a large patio. This flexibility is creating the need for personalized awnings among homeowners for their patios.
Residential represents the leading market segment
Homeowners are investing in outdoor living spaces like patios, decks, and balconies as extensions of their indoor spaces. The need to create comfortable and useful outdoor spaces for activities, such as dining, resting, and entertaining, is propelling the awning market growth. Awnings provide shade and weather protection, making outdoor spaces more functional and enjoyable all year. In the residential market, awnings are frequently chosen because of their potential to improve the appearance of a home. Awnings come in a variety of shapes, colors, and patterns that can compliment a home's architectural style while also adding visual appeal to outdoor areas. Homeowners value the flexibility to modify awnings to match their home's style, which boosts their appeal in the residential market.
North America leads the market, accounting for the largest awning market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for awning.
In North America, there is an increase in the trend of extending living rooms into the outdoors. Homeowners are investing in useful and comfortable outdoor spaces, such as patios, decks, and gardens for entertainment, leisure, and eating. Awnings provide valuable shade and weather protection, making outdoor spaces more useful all year. This trend is a key contributor to the need for awnings, particularly in residential applications. Besides this, awnings are used in North American business settings, such as restaurants, cafes, and hotels, to enhance outside seating and dining options. This tendency is catalyzing the demand for commercial awnings, which provide shade and cover for outdoor locations. As luxury hotels are growing in the North American region, especially US, there is a rise in the demand for awnings. For instance, in September 2024, Palm House luxury hotel, which is a part of L+R hotels, announced that it will open the luxury Palm House Hotel in November in USA.