首页 > 市场调查报告书 > 消费品

体育用品和健身健身器材

市场调查报告书

商品编码

1820377

2025 年至 2033 年瑜珈垫市场规模、份额、趋势及预测（按材料、最终用途、配销通路和地区）

Yoga Mat Market Size, Share, Trends and Forecast by Material, End Use, Distribution Channel, and Region, 2025-2033

出版日期: 2025年09月01日 | 出版商:

IMARC | 英文 135 Pages | 商品交期: 2-3个工作天内

价格

简介目录图表

2024年，全球瑜珈垫市场规模达160亿美元。展望未来， IMARC Group预测，到2033年，市场规模将达到242亿美元，2025-2033年期间的复合年增长率为4.7%。目前，北美市场占据主导地位，2024年将占据超过41.8%的市场。各种与生活方式相关的健康状况日益普遍，人们越来越多地参与运动、户外运动和体能训练，以及高端瑜珈垫的推出，是推动市场发展的主要因素。

随着全球健康意识的不断增强，瑜珈被广泛地作为一种生活方式，带动了瑜珈垫市场的发展。健身潮流、压力管理实践和正念的日益盛行，推动了对高品质瑜珈垫的需求。线上瑜珈课程和居家健身的日益普及也促进了瑜珈垫市场的扩张。天然橡胶和软木是可生物降解的环保材料，它们的开发旨在满足环保人士的需求。例如，Satori Concept 于2024年8月推出了全新的环保软木瑜珈垫系列，其设计灵感来自锦鲤和凤凰等自然元素。这些垫子采用可持续来源的材料製成，具有卓越的抓地力、舒适度和抗菌性能，有助于专注的瑜伽练习，同时促进环境的可持续性。

美国瑜珈垫市场的发展受到瑜珈和健身活动日益普及的推动，瑜珈和健身活动被视为促进身心健康的一种方式。人们的健康意识不断增强，加上瑜珈课程和居家运动的参与度不断提高，大大促进了瑜珈垫的需求。市场受益于消费者对环保和永续产品的强烈重视，消费者更青睐天然橡胶、黄麻和软木製成的瑜珈垫。为此，Manduka 于 2024 年 11 月宣布与 SuperCircle 合作，推出首个瑜珈垫回收计划，允许顾客回收任何瑜珈垫，并在下次购买时享受 20% 的折扣。该计划旨在减少浪费，确保以负责任的方式回收瑜珈垫，并支持日益壮大的瑜珈群体的可持续发展目标。诸如带有对齐导轨和增强抓地力的瑜珈垫等技术进步进一步增强了消费者的吸引力。名人代言、瑜珈达人的影响力以及瑜珈融入企业健康计画的趋势，都促进了美国瑜珈垫市场的成长。

瑜珈垫市场趋势

健康意识不断提升

随着人们越来越注重健康，并注重整体身心健康，瑜珈已成为一种广受欢迎的综合运动，有助于强身健体、改善心理健康和缓解压力。根据产业报告显示，超过80%的美国消费者如今将健康视为日常生活中重要或不可或缺的一部分。瑜珈因其增强柔韧性和减压的功效而备受推崇，对于那些追求更平衡、更健康生活方式的人来说，瑜珈是一个极具吸引力的选择。这种日益增长的兴趣促使越来越多的人将瑜珈融入日常生活，既将其作为一种运动方式，也将其作为一种应对现代生活压力的策略。因此，瑜珈垫的需求也日益增长，瑜珈垫是瑜珈练习的重要配件，能够为瑜珈提供稳定舒适的支撑。随着人们对健康的持续关注，瑜珈垫的需求可能也会随之增长，由此可见，健康和保健意识是推动瑜珈垫市场扩张的关键因素。

不断扩张的健身和瑜伽产业

近年来，健身和瑜珈经历了重大变革，瑜珈从一种小众运动发展成为各个年龄层和不同体能水平人士健身计划的核心组成部分。瑜珈工作室、健身房、健康中心和线上健身平台数量显着增加，提供种类繁多的课程和健身项目。根据《2023年IHRSA全球报告》中对IHRSA会员俱乐部的最新调查，与2021年和2022年相比，健身俱乐部和工作室经营者对2023年的发展感到乐观。值得注意的是，约80%的参与者预计会员数量和收入将增加5%。这些场所为瑜珈练习提供了专门的环境，而瑜珈垫是这些空间的重要组成部分。此外，全球健身产业正转向更全面的健康理念，涵盖身体、心理和情绪健康，这加剧了对瑜珈垫的需求，因为瑜珈垫在促进这些全面益处方面发挥着至关重要的作用。健身与瑜珈的融合，以及瑜珈垫适用于各种运动的多功能性，巩固了市场的成长，健身和瑜珈服务的不断扩展直接促进了瑜珈垫销售的成长。

永续性和生态意识

目前，消费者越来越意识到自身选择对环境的影响，并寻求符合自身价值观的产品。瑜珈垫通常由PVC（聚氯乙烯）等材料製成，因其对环境和人类健康的潜在负面影响而备受批评。这种审查促使人们对环保替代品的需求日益增长，例如由天然橡胶、软木、TPE（热塑性弹性体）和黄麻製成的瑜珈垫。 2024年6月21日，卡迪布和乡村工业委员会透过印度各地的55家卡迪布机构向各政府部门出售了109,022张瑜珈垫和63,700条瑜珈服。用卡迪布製作的瑜珈服和瑜珈垫具有显着的健康和环境优势，因为它们不含化学物质，生产过程中所需的水量极少。这些材料被认为更具可持续性，因为它们来自可再生资源，可生物降解，并且不含有害化学物质。随着消费者环保意识的增强，瑜珈垫製造商也纷纷推出环保产品，并倡导负责任的生产实践。永续性已成为市场的关键卖点，因为消费者寻求能够体现其对更环保、更负责任的生活方式的追求。因此，永续性和环保意识是塑造瑜珈垫市场未来发展方向和格局的重要因素。

The global yoga mat market size was valued at USD 16.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 24.2 Billion by 2033, exhibiting a CAGR of 4.7% during 2025-2033. North America currently dominates the market, holding a significant market share of over 41.8% in 2024. The growing prevalence of various lifestyle-related health conditions the increasing participation of individuals in sports, outdoor and physical training activities, and the launch of premium yoga mats are some of the major factors propelling the market.

The yoga mat market is driven by increasing global awareness of health and wellness with yoga being widely adopted as a lifestyle practice. The rising prevalence of fitness trends, stress management practices, and mindfulness has boosted demand for high-quality yoga mats. The market expansion has also been aided by the rising popularity of online yoga sessions and at-home workouts. Natural rubber and cork are examples of biodegradable and eco-friendly materials that have been developed to satisfy people who care about the environment. For instance, in August 2024, Satori Concept launched a new eco-friendly cork yoga mat collection featuring designs inspired by nature such as Koi fish and phoenix. Made from sustainably sourced materials, these mats offer exceptional grip, comfort, and antimicrobial properties supporting a mindful yoga practice while promoting environmental sustainability.

The United States yoga mat market is driven by the growing popularity of yoga and fitness activities as a means to promote physical and mental well-being. Rising health awareness coupled with increasing participation in yoga classes and at-home workouts has significantly boosted demand. The market benefits from a robust emphasis on eco-friendly and sustainable products with consumers prefer mats made from natural rubber, jute, and cork. In line with this, in November 2024, Manduka announced its partnership with SuperCircle to launch the first yoga mat recycling program allowing customers to recycle any mat and receive a 20% discount on future purchases. The initiative aims to reduce waste ensuring mats are recycled responsibly supporting sustainability goals in the growing yoga community. Technological advancements such as mats with alignment guides and enhanced grip further enhance consumer appeal. The influence of celebrity endorsements, yoga influencers, and the integration of yoga into corporate wellness programs contribute to market growth in the U.S.

Yoga Mat Market Trends

Rising Health and Wellness Awareness

As people become increasingly health-oriented and focus on overall wellness, yoga has surfaced as a popular and comprehensive practice that supports physical fitness, mental well-being, and stress alleviation. According to industrial reports, more than 80% of US consumers now view wellness as a significant or essential aspect of their daily lives. Yoga is celebrated for its ability to enhance flexibility and reduce stress, making it an attractive option for those looking to achieve a more balanced and healthier way of living. This growing interest has resulted in more individuals integrating yoga into their daily practices, serving both as a workout and a strategy for coping with modern life's pressures. As a result, there is an increasing demand for yoga mats, which serve as a crucial accessory for yoga practice by offering a stable and comfortable foundation. With the ongoing emphasis on wellness, the need for yoga mats is likely to rise as well, establishing health and wellness awareness as a key factor driving the expansion of the yoga mat market.

Expanding Fitness and Yoga Industry

In recent times, fitness and yoga have experienced a significant transformation, with yoga evolving from a niche practice to a core component of fitness routines for individuals across all ages and fitness levels. Yoga studios, gyms, wellness centers, and online fitness platforms have significantly increased, offering a wide variety of classes and fitness programs. According to a recent survey of IHRSA member clubs featured in the 2023 IHRSA Global Report, fitness club and studio operators felt optimistic about 2023 compared to 2021 and 2022. Notably, around 80% of participants anticipated a 5% membership and revenue rise. These venues provide a dedicated environment for yoga practice, and yoga mats are vital aspects of these spaces. Additionally, the global fitness industry's shift toward a more holistic approach to health, which encompasses physical, mental, and emotional well-being, has heightened the need for yoga mats, given their crucial role in fostering these comprehensive benefits. The merging of fitness and yoga, along with the versatility of yoga mats for various types of exercise, has solidified the growth of the market, with the ongoing expansion of fitness and yoga services directly contributing to an increase in the sales of yoga mats.

Sustainability and Eco-consciousness

Currently, consumers are increasingly recognizing the environmental consequences of their choices and are looking for products that match their values. Yoga mats, often made from materials like PVC (Polyvinyl Chloride), have faced criticism due to their potential negative effects on both the environment and human health. This scrutiny has led to a growing demand for eco-friendly alternatives such as mats made from natural rubber, cork, TPE (Thermoplastic Elastomers), and jute. On June 21, 2024, the Khadi and Village Industries Commission sold 109,022 yoga mats and 63,700 yoga dresses to various government departments through 55 Khadi institutions throughout India. Yoga dresses and mats crafted from Khadi provide considerable health and environmental advantages, as they are free of chemicals and require minimal water during their production. These materials are viewed as more sustainable because they come from renewable sources, are biodegradable, and do not harmful chemicals. As consumers become more environmentally conscious, yoga mat manufacturers are responding by offering eco-friendly options and advocating for responsible production practices. Sustainability has emerged as a key selling point in the market, as consumers seek yoga mats that reflect their dedication to a greener and more responsible lifestyle. As a result, sustainability and eco-consciousness are influential factors that are shaping the future direction and landscape of the yoga mat market.

Yoga Mat Industry Segmentation:

Analysis by Material:

PVC
TPE
Rubber
Cotton and Jute
Others

PVC accounted for the largest market share of 38.7% in 2024. PVC yoga mats are popular primarily because they are reasonably priced and long-lasting. PVC is a synthetic plastic material that is relatively inexpensive to produce making it an attractive option for both manufacturers and consumers. These mats are known for their long-lasting performance capable of withstanding regular use and wear over an extended period. This durability appeals to many yoga practitioners who want a yoga mat that endures the practice of different forms of yoga positions and exercises. Additionally, it provides a high level of traction giving users the needed balance and stability during yoga even in more strenuous poses. This characteristic is especially critical in the prevention of slipping and injury making PVC mats a choice for both new and experienced yogis. The PVC yoga mat is popular for its maintenance ability. It's usually waterproof and easy to clean allowing users to just wipe away their sweat and dirt with little hassle. This low-maintenance quality further adds to the convenience and hygiene of using PVC mats thus making them an ideal choice for people with a busy lifestyle.

Analysis by End Use:

Yoga and Fitness Clubs
Household
Others

Yoga and fitness clubs segment leads the market with around 40.0% market share in 2024. Yoga and fitness clubs are the places where people go to perform various kinds of physical exercises such as yoga, Pilates, and many more. As these places have classes and group sessions, they require good-quality yoga mats so that participants have a clean and comfortable surface. Yoga mats in such centers are not just personal equipment for all the members to use but become shared resources. Yoga mats are crucial for keeping the facility hygienic, reducing the risk of slips, and cushioning joints. They help participants maintain their balance while doing exercises, thus decreasing their chances of getting injured. Well-kept, clean floor mats cause an imposing force that has a positive influence on the members, which further plays a major role in maintaining professionalism in the gym and fitness clubs.

Analysis by Distribution Channel:

Supermarket and Hypermarket
Specialty Stores
Online Stores
Others

Specialty stores leads the market with around 46.8% of market share in 2024. The specialty stores include stores that merely, sell fitness, sport, or yoga products. It supplies numerous types of yoga mats for yoga enthusiasts depending on the types of exercises they prefer. The specialization allows them to provide expert guidance and recommendations to customers in helping them choose the most suitable yoga mat based on factors such as material, thickness, texture, and eco-friendliness. This personal help is well appreciated by consumers seeking quality and individualized advice while making their decisions to purchase. Additionally, specialty stores usually carry a wide variety of premium and niche yoga mat brands and models. This diversity allows customers to try out various options depending on whether they are seeking premium, eco-friendly mats, mats with certain features like extra cushioning or non-slip surfaces, or mats that are designed for specific yoga styles. The wide variety of products in specialty stores guarantees that consumers will find the perfect yoga mat that suits their unique preferences and needs.

Regional Analysis:

North America
- United States
- Canada
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
Latin America
- Brazil
- Mexico
- Others
Middle East and Africa

In 2024, North America accounted for the largest market share of over 41.8%. North America's strong emphasis on physical well-being coupled with a growing awareness of mental health benefits has led to an ever-expanding yoga community. Consequently, this heightened interest has directly translated into an increased demand for yoga mats which are essential for yoga practice. Furthermore, the region boasts a well-developed fitness industry including yoga and fitness studios, gyms and wellness centers which have proliferated across cities and towns. These establishments often provide yoga mats for their clients contributing significantly to the overall demand for yoga mats in the region. Additionally, the North American fitness market's diversity and inclusivity have led to various yoga styles and practices each requiring specific types of mats further augmenting sales. Moreover, the region's strong retail infrastructure with numerous specialty stores, sporting goods outlets and ecommerce platforms makes yoga mats easily accessible to consumers. This ease of access is coupled with a readiness to spend money on high-quality yoga.

Key Regional Takeaways:

United States Yoga Mat Market Analysis

In 2024, the United States captured 88.00% of revenue in the North American market. The growing interest in health and wellness has led to a huge increase in the yoga mat market in the United States. As more people embrace yoga and other fitness practices the demand for quality yoga mats is rising. The increasing awareness among individuals about mental health, fitness trends and preferences for at-home workouts especially post-pandemic is propelling the market growth. According to the Health and Fitness Association, a record 23.7% of Americans were members of a fitness center in 2023. Yoga mats are becoming not only essential tools for practicing yoga but also symbols of self-care and wellness. People are increasingly seeking eco-friendly and sustainable materials for their yoga mats such as natural rubber, jute, and cork in response to growing environmental concerns. This is moving many brands toward innovation in mat creation that does not contain chemicals, is eco-friendly, and the manufacturing process does not negatively impact the Earth. Moreover, the demand is increasing for more grip, padding, and ruggedness with add-ons such as extra thickness and texture for extra comfort during exercise. Besides, the market is witnessing a shift towards digital yoga experiences with virtual classes and online tutorials contributing to the popularity of yoga mats. This is prompting companies to offer mats that are not only functional but also aesthetically appealing, available in a variety of colors, patterns, and designs. In addition, the athleisure and wellness lifestyles are promoting yoga mats as fashionable and multi-purpose accessories that complement fitness routines from Pilates to home workouts.

Asia Pacific Yoga Mat Market Analysis

The growing health and wellness consciousness among individuals is driving the market growth. PRB reports that 95% of Asians live in low- and middle-income nations, which have the greatest incidence of premature deaths from NCDs. Due to their sedentary lifestyles, people are more into fitness activities. In India, China, Japan, and Southeast Asia yoga trends have emerged both in the traditional and modern practices. This trend is further reinforced by the rise in fitness facilities, yoga studios, and online resources that provide yoga instruction, all of which are driving up demand for premium yoga mats. In terms of materials, there is a noticeable shift towards eco-friendly options. People are increasingly prioritizing sustainability prompting manufacturers to offer mats made from natural rubber TPE (thermoplastic elastomers) and cork as alternatives to PVC-based products. This trend is due to environmental concerns and the increasing awareness of eco-friendly lifestyles. Also, new design options in mats are being introduced into the market such as extra-thick mats for comfort, textured surface mats that provide better grip, and portable, foldable mats. Other factors driving growth in the market are digital fitness and online yoga courses.

Europe Yoga Mat Market Analysis

European yoga mat market is experiencing steady growth as the popularity of yoga and wellness-oriented lifestyles keeps gaining momentum. The region sees an important surge in health-conscious behavior with yoga being adopted not just as a mode of exercise but also to ease strain and to be mindful. More number of yoga mat sale can be accounted to Germany, the UK, France, and Netherlands due to greater involvement in these exercises. Increasing presence of yoga studios, fitness centres, and wellbeing retreats are encouraging yoga practices among its populace and boosting high quality yoga mats market demand. A strong influence by a rise of conscious users concerned with eco-friendly yoga mats has driven growth for European yoga mats. People are now looking for more natural material mats such as rubber, cork, and TPE (thermoplastic elastomers) rather than PVC mats which are less environmentally friendly. The overall European direction toward sustainability and green living forces manufacturers to think of innovative, biodegradable, non-toxic, and recyclable materials. Comfort and performance are the new trends. Demand is also increasing for thicker yoga mats to provide cushioning and textured surfaces for a better grip. The availability of yoga mats is now also highly prevalent through online sources thus accelerating the market. The share of e-shoppers increased from 53% in 2010 to 75% in 2023 in the EU, a rise of 22 pp, as stated by the Council of the EU and the European Council.

Latin America Yoga Mat Market Analysis

The Latin American yoga mat market is witnessing steady growth due to higher interest in fitness, wellness, and mindfulness practices. Yoga is becoming increasingly popular in countries like Brazil, Mexico, and Argentina as more people adopt it for physical and mental well-being. This trend is further supported by favorable government initiatives and rise of fitness centers, yoga studios and online platforms offering virtual classes. People are increasingly preferring online classes for yoga owing to high usage of mobile phones and easy access to internet services. A total of 210.3 Million cellular mobile connections were active in Brazil in early 2024, as reported. Sustainability is also an emerging trend. Consumers opt for eco-friendly mats made of natural rubber, TPE, and cork over conventional PVC materials. The shift reflects a growing environmental consciousness in the region.

Middle East and Africa Yoga Mat Market Analysis

The Middle East and Africa (MEA) yoga mat market is experiencing notable growth driven by a combination of increasing health awareness, the rise of fitness and wellness culture, and growing interest in yoga as a holistic practice. The United Arab Emirates, Saudi Arabia, South Africa, and Egypt are among the countries experiencing increased adoption of yoga fueled by an increase in the number of yoga studios, fitness centers, and wellness retreats mainly in cities. Saudi Arabia health and fitness club market is expected to exhibit a CAGR of 10.26% between 2024 and 2032, according to a report from the IMARC Group. In the UAE and Saudi Arabia, yoga is gaining significant popularity among both locals and expatriates. In addition, there is a rise in the focus on premium, durable, and performance-oriented yoga mats. People in the region are becoming more discerning, seeking mats that offer better grip comfort and durability for different types of yoga including hot yoga and Pilates.

Competitive Landscape:

The market for yoga mats is quite competitive, with both well-known brands and up-and-coming companies offering a variety of product lines. Key players dominate the market with premium-quality mats catering to professional yogis and environmentally conscious consumers. These companies focus on innovation offering features like superior grip, alignment guides, and ecofriendly materials to differentiate their products. Emerging players compete by targeting budget-conscious consumers and niche segments such as travel friendly mats and custom designs. The market also witnesses competition from private-label brands and online retailers leveraging affordability and convenience to gain market share. Continuous product innovation, sustainability, and targeted marketing strategies remain critical for competitive advantage. For instance, in December 2023, Manduka announced its partnership with Hotel Suppliers to offer premium yoga equipment in hotels across Europe, the Middle East and Africa. This initiative aims to enhance wellness experiences for travelers featuring high-quality, hygienic mats and accessories.

The report provides a comprehensive analysis of the competitive landscape in the yoga mat market with detailed profiles of all major companies, including:

Adidas AG
ALO LLC (Color Image Apparel Inc.)
Barefoot Yoga Co
Ecoyoga Ltd
EuProMed s.r.o.
Hugger Mugger
JadeYoga
Liforme Ltd.
Lululemon Athletica
Manduka
prAna (Columbia Sportswear)
Yaazhtex

Key Questions Answered in This Report

1.How big is the yoga mat market?
2.What is the future outlook of yoga mat market?
3.What are the key factors driving the yoga mat market?
4.Which region accounts for the largest yoga mat market share?
5.Which are the leading companies in the global yoga mat market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview
4.2 Key Industry Trends

5 Global Yoga Mat Market

5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast

6 Market Breakup by Material

6.1 PVC
- 6.1.1 Market Trends
- 6.1.2 Market Forecast
6.2 TPE
- 6.2.1 Market Trends
- 6.2.2 Market Forecast
6.3 Rubber
- 6.3.1 Market Trends
- 6.3.2 Market Forecast
6.4 Cotton and Jute
- 6.4.1 Market Trends
- 6.4.2 Market Forecast
6.5 Others
- 6.5.1 Market Trends
- 6.5.2 Market Forecast

7 Market Breakup by End Use

7.1 Yoga and Fitness Clubs
- 7.1.1 Market Trends
- 7.1.2 Market Forecast
7.2 Household
- 7.2.1 Market Trends
- 7.2.2 Market Forecast
7.3 Others
- 7.3.1 Market Trends
- 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

8.1 Supermarket and Hypermarket
- 8.1.1 Market Trends
- 8.1.2 Market Forecast
8.2 Specialty Stores
- 8.2.1 Market Trends
- 8.2.2 Market Forecast
8.3 Online Stores
- 8.3.1 Market Trends
- 8.3.2 Market Forecast
8.4 Others
- 8.4.1 Market Trends
- 8.4.2 Market Forecast

9 Market Breakup by Region

9.1 North America
- 9.1.1 United States
  - 9.1.1.1 Market Trends
  - 9.1.1.2 Market Forecast
- 9.1.2 Canada
  - 9.1.2.1 Market Trends
  - 9.1.2.2 Market Forecast
9.2 Asia-Pacific
- 9.2.1 China
  - 9.2.1.1 Market Trends
  - 9.2.1.2 Market Forecast
- 9.2.2 Japan
  - 9.2.2.1 Market Trends
  - 9.2.2.2 Market Forecast
- 9.2.3 India
  - 9.2.3.1 Market Trends
  - 9.2.3.2 Market Forecast
- 9.2.4 South Korea
  - 9.2.4.1 Market Trends
  - 9.2.4.2 Market Forecast
- 9.2.5 Australia
  - 9.2.5.1 Market Trends
  - 9.2.5.2 Market Forecast
- 9.2.6 Indonesia
  - 9.2.6.1 Market Trends
  - 9.2.6.2 Market Forecast
- 9.2.7 Others
  - 9.2.7.1 Market Trends
  - 9.2.7.2 Market Forecast
9.3 Europe
- 9.3.1 Germany
  - 9.3.1.1 Market Trends
  - 9.3.1.2 Market Forecast
- 9.3.2 France
  - 9.3.2.1 Market Trends
  - 9.3.2.2 Market Forecast
- 9.3.3 United Kingdom
  - 9.3.3.1 Market Trends
  - 9.3.3.2 Market Forecast
- 9.3.4 Italy
  - 9.3.4.1 Market Trends
  - 9.3.4.2 Market Forecast
- 9.3.5 Spain
  - 9.3.5.1 Market Trends
  - 9.3.5.2 Market Forecast
- 9.3.6 Russia
  - 9.3.6.1 Market Trends
  - 9.3.6.2 Market Forecast
- 9.3.7 Others
  - 9.3.7.1 Market Trends
  - 9.3.7.2 Market Forecast
9.4 Latin America
- 9.4.1 Brazil
  - 9.4.1.1 Market Trends
  - 9.4.1.2 Market Forecast
- 9.4.2 Mexico
  - 9.4.2.1 Market Trends
  - 9.4.2.2 Market Forecast
- 9.4.3 Others
  - 9.4.3.1 Market Trends
  - 9.4.3.2 Market Forecast
9.5 Middle East and Africa
- 9.5.1 Market Trends
- 9.5.2 Market Breakup by Country
- 9.5.3 Market Forecast

10 SWOT Analysis

10.1 Overview
10.2 Strengths
10.3 Weaknesses
10.4 Opportunities
10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

12.1 Overview
12.2 Bargaining Power of Buyers
12.3 Bargaining Power of Suppliers
12.4 Degree of Competition
12.5 Threat of New Entrants
12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
- 14.3.1 Adidas AG
  - 14.3.1.1 Company Overview
  - 14.3.1.2 Product Portfolio
  - 14.3.1.3 Financials
  - 14.3.1.4 SWOT Analysis
- 14.3.2 ALO LLC (Color Image Apparel Inc.)
  - 14.3.2.1 Company Overview
  - 14.3.2.2 Product Portfolio
- 14.3.3 Barefoot Yoga Co
  - 14.3.3.1 Company Overview
  - 14.3.3.2 Product Portfolio
- 14.3.4 Ecoyoga Ltd
  - 14.3.4.1 Company Overview
  - 14.3.4.2 Product Portfolio
- 14.3.5 EuProMed s.r.o.
  - 14.3.5.1 Company Overview
  - 14.3.5.2 Product Portfolio
- 14.3.6 Hugger Mugger
  - 14.3.6.1 Company Overview
  - 14.3.6.2 Product Portfolio
- 14.3.7 JadeYoga
  - 14.3.7.1 Company Overview
  - 14.3.7.2 Product Portfolio
- 14.3.8 Liforme Ltd.
  - 14.3.8.1 Company Overview
  - 14.3.8.2 Product Portfolio
- 14.3.9 Lululemon Athletica
  - 14.3.9.1 Company Overview
  - 14.3.9.2 Product Portfolio
  - 14.3.9.3 Financials
  - 14.3.9.4 SWOT Analysis
- 14.3.10 Manduka
  - 14.3.10.1 Company Overview
  - 14.3.10.2 Product Portfolio
- 14.3.11 prAna (Columbia Sportswear)
  - 14.3.11.1 Company Overview
  - 14.3.11.2 Product Portfolio
- 14.3.12 Yaazhtex
  - 14.3.12.1 Company Overview
  - 14.3.12.2 Product Portfolio

简介目录图表

List of Figures

Figure 1: Global: Yoga Mat Market: Major Drivers and Challenges
Figure 2: Global: Yoga Mat Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: Yoga Mat Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 4: Global: Yoga Mat Market: Breakup by Material (in %), 2024
Figure 5: Global: Yoga Mat Market: Breakup by End Use (in %), 2024
Figure 6: Global: Yoga Mat Market: Breakup by Distribution Channel (in %), 2024
Figure 7: Global: Yoga Mat Market: Breakup by Region (in %), 2024
Figure 8: Global: Yoga Mat (PVC) Market: Sales Value (in Million USD), 2019 & 2024
Figure 9: Global: Yoga Mat (PVC) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 10: Global: Yoga Mat (TPE) Market: Sales Value (in Million USD), 2019 & 2024
Figure 11: Global: Yoga Mat (TPE) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 12: Global: Yoga Mat (Rubber) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: Global: Yoga Mat (Rubber) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: Global: Yoga Mat (Cotton and Jute) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: Global: Yoga Mat (Cotton and Jute) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: Global: Yoga Mat (Other Materials) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: Global: Yoga Mat (Other Materials) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: Global: Yoga Mat (Yoga and Fitness Clubs) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: Global: Yoga Mat (Yoga and Fitness Clubs) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: Global: Yoga Mat (Household) Market: Sales Value (in Million USD), 2019 & 2024
Figure 21: Global: Yoga Mat (Household) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 22: Global: Yoga Mat (Other End Uses) Market: Sales Value (in Million USD), 2019 & 2024
Figure 23: Global: Yoga Mat (Other End Uses) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 24: Global: Yoga Mat (Supermarket and Hypermarket) Market: Sales Value (in Million USD), 2019 & 2024
Figure 25: Global: Yoga Mat (Supermarket and Hypermarket) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 26: Global: Yoga Mat (Specialty Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 27: Global: Yoga Mat (Specialty Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 28: Global: Yoga Mat (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
Figure 29: Global: Yoga Mat (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 30: Global: Yoga Mat (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
Figure 31: Global: Yoga Mat (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 32: North America: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 33: North America: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 34: United States: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: United States: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: Canada: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: Canada: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: Asia-Pacific: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 39: Asia-Pacific: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 40: China: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 41: China: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 42: Japan: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 43: Japan: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 44: India: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 45: India: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 46: South Korea: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 47: South Korea: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 48: Australia: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 49: Australia: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 50: Indonesia: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 51: Indonesia: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 52: Others: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 53: Others: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 54: Europe: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 55: Europe: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Germany: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 57: Germany: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 58: France: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 59: France: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 60: United Kingdom: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 61: United Kingdom: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: Italy: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 63: Italy: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 64: Spain: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 65: Spain: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 66: Russia: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 67: Russia: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 68: Others: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 69: Others: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 70: Latin America: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 71: Latin America: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 72: Brazil: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 73: Brazil: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 74: Mexico: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 75: Mexico: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 76: Others: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 77: Others: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 78: Middle East and Africa: Yoga Mat Market: Sales Value (in Million USD), 2019 & 2024
Figure 79: Middle East and Africa: Yoga Mat Market: Breakup by Country (in %), 2024
Figure 80: Middle East and Africa: Yoga Mat Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 81: Global: Yoga Mat Industry: SWOT Analysis
Figure 82: Global: Yoga Mat Industry: Value Chain Analysis
Figure 83: Global: Yoga Mat Industry: Porter's Five Forces Analysis

List of Tables

Table 1: Global: Yoga Mat Market: Key Industry Highlights, 2024 and 2033
Table 2: Global: Yoga Mat Market Forecast: Breakup by Material (in Million USD), 2025-2033
Table 3: Global: Yoga Mat Market Forecast: Breakup by End Use (in Million USD), 2025-2033
Table 4: Global: Yoga Mat Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 5: Global: Yoga Mat Market Forecast: Breakup by Region (in Million USD), 2025-2033
Table 6: Global: Yoga Mat Market: Competitive Structure
Table 7: Global: Yoga Mat Market: Key Players

02-2729-4219

+886-2-2729-4219