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封面
市场调查报告书
商品编码
1701654

全球瑜珈服市场：产业分析、规模、份额、成长、趋势和预测（2025-2032）

Yoga Clothing Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 180 Pages | 商品交期: 2-5个工作天内

价格
简介目录

主要发现

  • 瑜珈服市场规模：377亿美元（2025年）
  • 预计市场价值：588亿美元（2032年）
  • 全球市场成长率：8.1%（2025年至2032年的复合年增长率）

瑜珈服市场：报告范围

瑜珈服包括各种专门设计用于在瑜珈课程和相关健身活动中提供舒适性、灵活性和性能的服装。这些产品包括瑜珈裤、贴身裤、短裤、上衣、运动胸罩和夹克，通常由透气、吸湿排汗和有弹性的布料製成。瑜珈服市场迎合了在工作室、家中或户外练习瑜珈的消费者，包括男士、女士和中性类别。消费者对健康、健身和正念生活方式的兴趣日益浓厚，大大促进了瑜珈服在各个地区的普及。

市场成长动力

全球瑜珈服装市场受到不断增强的健康意识、健身和瑜伽活动参与度的提高以及社交媒体和健身影响者推广运动服装的影响力日益增强的推动。休閒（模糊了运动服和休閒服界线的服装）的日益普及进一步刺激了需求。有机棉、竹子和再生聚酯等永续材料的创新也影响着消费者的选择，尤其是有环保意识的买家。此外，电子商务平台和个人化订阅服装服务的兴起使得许多人更容易获得瑜珈服装。

市场限制

儘管需求强劲，瑜珈服市场仍面临一些挑战。市场竞争激烈，许多全球和本地公司提供类似的产品线，这可能导致品牌稀释和价格战。此外，原物料价格波动，尤其是高品质、环保布料的价格波动，也会影响利润率。仿冒品和劣质产品进一步加剧了市场动态，并可能破坏消费者对知名品牌的信任。

市场机会

透过产品创新、与品牌的合作以及开发全面、多样化尺寸的服装系列，市场提供了巨大的成长机会。随着瑜珈在全球范围内的不断扩张，品牌有机会利用亚洲、拉丁美洲和中东等瑜珈参与度不断上升的新兴市场。此外，将穿戴式科技（例如姿势矫正感测器或温度调节材质）融入瑜珈服，可以帮助您的产品脱颖而出。预计对数位行销、影响力伙伴关係和环保品牌的投资将提高客户参与并增强品牌忠诚度。

本报告研究了全球瑜珈服市场，并对市场动态进行了详细分析，包括成长动力、趋势、机会和挑战。

目录

第一章执行摘要

第二章 市场概述

  • 市场范围和定义
  • 市场动态
    • 驱动程式
    • 限制因素
    • 机会
    • 任务
    • 主要趋势
  • 宏观经济因素
    • 全球产业展望
    • 全球GDP成长前景
  • COVID-19影响分析
  • 预测因子－相关性和影响力

第三章 增值考虑

  • 类型招募分析
  • 监管格局
  • 疾病流行病学
  • 价值链分析
  • 重大交易及合併
  • PESTLE分析
  • 波特五力分析

第四章 价格趋势分析（2019-2032）

  • 主要亮点
  • 影响该类型价格的主要因素
  • 定价分析：按类型
  • 区域价格和类型偏好

第五章 全球瑜珈服市场展望

  • 主要亮点
    • 市场规模预测
    • 市场规模及与前一年同期比较
    • 绝对的商机
  • 市场规模分析及预测
    • 市场规模表现分析（2019-2024）
    • 当前市场规模分析与预测（2025-2032）
  • 全球瑜珈服市场展望：类型
    • 简介/主要发现
    • 按类型分類的市场规模与销售表现分析（2019-2024）
    • 目前市场规模和数量分析及按类型预测（2025-2032 年）
  • 市场吸引力分析：类型
  • 全球瑜珈服市场展望：最终用户
    • 简介/主要发现
    • 按最终用户分類的市场规模绩效分析（2019-2024 年）
    • 目前市场规模分析及最终用户预测（2025-2032）
  • 市场吸引力分析：最终用户
  • 全球瑜珈服市场展望：分销管道
    • 简介/主要发现
    • 按分销管道分類的市场规模绩效分析（2019-2024）
    • 按分销管道分類的当前市场规模分析和预测（2025-2032）
  • 市场吸引力分析：分销管道

第六章全球瑜珈服市场按地区展望

  • 主要亮点
  • 各地区市场规模及销售表现分析（2019-2024 年）
  • 当前市场规模和数量按地区分析及预测（2025-2032 年）
    • 北美洲
    • 欧洲
    • 东亚
    • 南亚和大洋洲
    • 拉丁美洲
    • 中东和非洲
  • 市场吸引力分析：地区

第七章北美瑜珈服市场展望

第八章欧洲瑜珈服市场展望

第九章东亚瑜珈服市场展望

第十章 南亚及大洋洲瑜珈服市场展望

第11章拉丁美洲瑜珈服市场展望

第十二章中东与非洲瑜珈服市场展望

第十三章竞争格局

  • 市场占有率分析（2025年）
  • 市场结构
    • 竞争强度图：按市场
    • 竞争仪錶板
  • 公司简介（详情－概述、财务状况、策略、最新发展）
    • Adidas AG
    • Alo Yoga
    • Athleta Inc.
    • Hanesbrands Inc.
    • Lululemon Athletica Inc.
    • Nike Inc.
    • PUMA SE
    • Under Armour Inc.
    • Outdoor Voices
    • ASICS Corporation
    • Green Apple Active
    • Columbia Sportswear
    • Manduka
    • Prana
    • Beyond Yoga
    • 其他的

第十四章 附录

简介目录
Product Code: PMRREP35182

Persistence Market Research has recently released a comprehensive report on the worldwide market for yoga clothing. The report offers a thorough assessment of crucial market dynamics, including drivers, trends, opportunities, and challenges, providing detailed insights into the market structure. This research publication presents exclusive data and statistics outlining the anticipated growth trajectory of the global yoga clothing market from 2025 to 2032.

Key Insights:

  • Yoga Clothing Market Size (2025E): US$ 37.7 Bn
  • Projected Market Value (2032F): US$ 58.8 Bn
  • Global Market Growth Rate (CAGR 2025 to 2032): 8.1%

Yoga Clothing Market - Report Scope:

Yoga clothing includes a variety of apparel designed specifically to provide comfort, flexibility, and performance during yoga sessions and related fitness activities. These products include yoga pants, leggings, shorts, tops, sports bras, and jackets, and are often made from breathable, moisture-wicking, and stretchable fabrics. The yoga clothing market caters to consumers practicing yoga in studios, at home, or outdoors, and spans men's, women's, and unisex categories. Growing consumer interest in wellness, fitness, and mindful lifestyles has significantly contributed to the increasing adoption of yoga apparel across regions.

Market Growth Drivers:

The global yoga clothing market is driven by rising health consciousness, increasing participation in fitness and yoga activities, and the rising influence of social media and fitness influencers promoting activewear. The growing popularity of athleisure-apparel that blurs the line between workout gear and casual wear-is further accelerating demand. Innovations in sustainable fabrics, such as organic cotton, bamboo, and recycled polyester, are also influencing consumer choices, particularly among environmentally conscious buyers. Additionally, expanding e-commerce platforms, along with personalized and subscription-based clothing services, are making yoga clothing more accessible to a wider audience.

Market Restraints:

Despite robust demand, the yoga clothing market faces several challenges, including high product costs associated with branded and sustainable yoga wear. Market competition is intense, with many global and regional players offering similar product lines, which can lead to brand dilution and price wars. Moreover, fluctuations in raw material prices, particularly for high-quality and eco-friendly fabrics, impact profit margins. The availability of counterfeit or low-quality products further complicates market dynamics and can harm consumer trust in reputable brands.

Market Opportunities:

The market presents significant growth opportunities through product innovation, brand collaborations, and the development of inclusive and size-diverse clothing lines. As yoga continues to expand globally, brands have the opportunity to tap into emerging markets in Asia, Latin America, and the Middle East where yoga participation is rising. Furthermore, integrating wearable technology into yoga clothing-such as posture-correcting sensors or temperature-regulating fabrics-offers avenues for product differentiation. Investments in digital marketing, influencer partnerships, and eco-conscious branding are expected to enhance customer engagement and boost brand loyalty.

Key Questions Answered in the Report:

  • What are the primary factors driving the growth of the yoga clothing market globally?
  • Which clothing categories and styles are experiencing the highest consumer demand?
  • How are sustainability trends influencing product development in yoga apparel?
  • Who are the leading players in the yoga clothing market, and what competitive strategies are they employing?
  • What are the emerging trends and future prospects in the global yoga clothing market?

Competitive Intelligence and Business Strategy:

Leading players in the global yoga clothing market, including Lululemon Athletica Inc., Nike, Inc., and adidas AG, focus on product innovation, sustainability, and direct-to-consumer strategies. These companies invest in the development of eco-friendly materials, stylish yet functional designs, and smart sizing options to cater to a diverse consumer base. Collaborations with yoga influencers, fitness experts, and lifestyle bloggers are used to boost brand awareness and credibility. Expansion into new markets through online retail platforms, pop-up stores, and localized marketing campaigns is also a key strategy. Moreover, exclusive launches, limited-edition collections, and customer loyalty programs help brands maintain consumer interest and drive repeat purchases.

Key Companies Profiled:

  • Lululemon Athletica Inc.
  • Nike, Inc.
  • adidas AG
  • Alo Yoga
  • Under Armour, Inc.
  • prAna (a Columbia Sportswear Company)
  • Hanesbrands Inc.
  • Manduka, LLC
  • Outdoor Voices
  • Vuori, Inc.

Yoga Clothing Market Segmentation

By Type

  • Top Wear
  • Bottom Wear

By End User

  • Men
  • Women
  • Kids

By Distribution Channel

  • Online Stores
  • Offline Stores

By Region

  • North America
  • Europe
  • East Asia
  • South Asia and Oceania
  • Middle East and Africa
  • Latin America

Table of Contents

1. Executive Summary

  • 1.1. Global Yoga Clothing Market Snapshot, 2025-2032
  • 1.2. Market Opportunity Assessment, 2025-2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Macro-Economic Factors
    • 2.3.1. Global Sectorial Outlook
    • 2.3.2. Global GDP Growth Outlook
  • 2.4. COVID-19 Impact Analysis
  • 2.5. Forecast Factors - Relevance and Impact

3. Value Added Insights

  • 3.1. Type Adoption Analysis
  • 3.2. Regulatory Landscape
  • 3.3. Disease Epidemiology
  • 3.4. Value Chain Analysis
  • 3.5. Key Deals and Mergers
  • 3.6. PESTLE Analysis
  • 3.7. Porter's Five Force Analysis

4. Price Trend Analysis, 2019-2032

  • 4.1. Key Highlights
  • 4.2. Key Factors Impacting Type Prices
  • 4.3. Pricing Analysis, By Type
  • 4.4. Regional Prices and Type Preferences

5. Global Yoga Clothing Market Outlook:

  • 5.1. Key Highlights
    • 5.1.1. Market Volume (Units) Projections
    • 5.1.2. Market Size (US$ Bn) and Y-o-Y Growth
    • 5.1.3. Absolute $ Opportunity
  • 5.2. Market Size (US$ Bn) Analysis and Forecast
    • 5.2.1. Historical Market Size (US$ Bn) Analysis, 2019-2024
    • 5.2.2. Current Market Size (US$ Bn) Analysis and Forecast, 2025-2032
  • 5.3. Global Yoga Clothing Market Outlook: Type
    • 5.3.1. Introduction / Key Findings
    • 5.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Type, 2019-2024
    • 5.3.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
      • 5.3.3.1. Top Wear
      • 5.3.3.2. Bottom Wear
      • 5.3.3.3. Others
  • 5.4. Market Attractiveness Analysis: Type
  • 5.5. Global Yoga Clothing Market Outlook: End User
    • 5.5.1. Introduction / Key Findings
    • 5.5.2. Historical Market Size (US$ Bn) Analysis, By End User, 2019-2024
    • 5.5.3. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
      • 5.5.3.1. Men
      • 5.5.3.2. Women
      • 5.5.3.3. Kids
  • 5.6. Market Attractiveness Analysis: End User
  • 5.7. Global Yoga Clothing Market Outlook: Distribution Channel
    • 5.7.1. Introduction / Key Findings
    • 5.7.2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019-2024
    • 5.7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
      • 5.7.3.1. Online Stores
      • 5.7.3.2. Offline Stores
  • 5.8. Market Attractiveness Analysis: Distribution Channel

6. Global Yoga Clothing Market Outlook: Region

  • 6.1. Key Highlights
  • 6.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019-2024
  • 6.3. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Region, 2025-2032
    • 6.3.1. North America
    • 6.3.2. Europe
    • 6.3.3. East Asia
    • 6.3.4. South Asia and Oceania
    • 6.3.5. Latin America
    • 6.3.6. Middle East & Africa
  • 6.4. Market Attractiveness Analysis: Region

7. North America Yoga Clothing Market Outlook:

  • 7.1. Key Highlights
  • 7.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
    • 7.2.1. By Country
    • 7.2.2. By Type
    • 7.2.3. By End User
    • 7.2.4. By Distribution Channel
  • 7.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 7.3.1. U.S.
    • 7.3.2. Canada
  • 7.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
    • 7.4.1. Top Wear
    • 7.4.2. Bottom Wear
    • 7.4.3. Others
  • 7.5. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
    • 7.5.1. Men
    • 7.5.2. Women
    • 7.5.3. Kids
  • 7.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 7.6.1. Online Stores
    • 7.6.2. Offline Stores
  • 7.7. Market Attractiveness Analysis

8. Europe Yoga Clothing Market Outlook:

  • 8.1. Key Highlights
  • 8.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
    • 8.2.1. By Country
    • 8.2.2. By Type
    • 8.2.3. By End User
    • 8.2.4. By Distribution Channel
  • 8.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 8.3.1. Germany
    • 8.3.2. France
    • 8.3.3. U.K.
    • 8.3.4. Italy
    • 8.3.5. Spain
    • 8.3.6. Russia
    • 8.3.7. Turkey
    • 8.3.8. Rest of Europe
  • 8.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
    • 8.4.1. Top Wear
    • 8.4.2. Bottom Wear
    • 8.4.3. Others
  • 8.5. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
    • 8.5.1. Men
    • 8.5.2. Women
    • 8.5.3. Kids
  • 8.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 8.6.1. Online Stores
    • 8.6.2. Offline Stores
  • 8.7. Market Attractiveness Analysis

9. East Asia Yoga Clothing Market Outlook:

  • 9.1. Key Highlights
  • 9.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
    • 9.2.1. By Country
    • 9.2.2. By Type
    • 9.2.3. By End User
    • 9.2.4. By Distribution Channel
  • 9.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. South Korea
  • 9.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
    • 9.4.1. Top Wear
    • 9.4.2. Bottom Wear
    • 9.4.3. Others
  • 9.5. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
    • 9.5.1. Men
    • 9.5.2. Women
    • 9.5.3. Kids
  • 9.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 9.6.1. Online Stores
    • 9.6.2. Offline Stores
  • 9.7. Market Attractiveness Analysis

10. South Asia & Oceania Yoga Clothing Market Outlook:

  • 10.1. Key Highlights
  • 10.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
    • 10.2.1. By Country
    • 10.2.2. By Type
    • 10.2.3. By End User
    • 10.2.4. By Distribution Channel
  • 10.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 10.3.1. India
    • 10.3.2. Southeast Asia
    • 10.3.3. ANZ
    • 10.3.4. Rest of South Asia & Oceania
  • 10.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
    • 10.4.1. Top Wear
    • 10.4.2. Bottom Wear
    • 10.4.3. Others
  • 10.5. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
    • 10.5.1. Men
    • 10.5.2. Women
    • 10.5.3. Kids
  • 10.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 10.6.1. Online Stores
    • 10.6.2. Offline Stores
  • 10.7. Market Attractiveness Analysis

11. Latin America Yoga Clothing Market Outlook:

  • 11.1. Key Highlights
  • 11.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
    • 11.2.1. By Country
    • 11.2.2. By Type
    • 11.2.3. By End User
    • 11.2.4. By Distribution Channel
  • 11.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 11.3.1. Brazil
    • 11.3.2. Mexico
    • 11.3.3. Rest of Latin America
  • 11.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
    • 11.4.1. Top Wear
    • 11.4.2. Bottom Wear
    • 11.4.3. Others
  • 11.5. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
    • 11.5.1. Men
    • 11.5.2. Women
    • 11.5.3. Kids
  • 11.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 11.6.1. Online Stores
    • 11.6.2. Offline Stores
  • 11.7. Market Attractiveness Analysis

12. Middle East & Africa Yoga Clothing Market Outlook:

  • 12.1. Key Highlights
  • 12.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Market, 2019-2024
    • 12.2.1. By Country
    • 12.2.2. By Type
    • 12.2.3. By End User
    • 12.2.4. By Distribution Channel
  • 12.3. Current Market Size (US$ Bn) Analysis and Forecast, By Country, 2025-2032
    • 12.3.1. GCC Countries
    • 12.3.2. Egypt
    • 12.3.3. South Africa
    • 12.3.4. Northern Africa
    • 12.3.5. Rest of Middle East & Africa
  • 12.4. Current Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Type, 2025-2032
    • 12.4.1. Top Wear
    • 12.4.2. Bottom Wear
    • 12.4.3. Others
  • 12.5. Current Market Size (US$ Bn) Analysis and Forecast, By End User, 2025-2032
    • 12.5.1. Men
    • 12.5.2. Women
    • 12.5.3. Kids
  • 12.6. Current Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025-2032
    • 12.6.1. Online Stores
    • 12.6.2. Offline Stores
  • 12.7. Market Attractiveness Analysis

13. Competition Landscape

  • 13.1. Market Share Analysis, 2025
  • 13.2. Market Structure
    • 13.2.1. Competition Intensity Mapping By Market
    • 13.2.2. Competition Dashboard
  • 13.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 13.3.1. Adidas AG
      • 13.3.1.1. Overview
      • 13.3.1.2. Segments and Type Types
      • 13.3.1.3. Key Financials
      • 13.3.1.4. Market Developments
      • 13.3.1.5. Market Strategy
    • 13.3.2. Alo Yoga
    • 13.3.3. Athleta Inc.
    • 13.3.4. Hanesbrands Inc.
    • 13.3.5. Lululemon Athletica Inc.
    • 13.3.6. Nike Inc.
    • 13.3.7. PUMA SE
    • 13.3.8. Under Armour Inc.
    • 13.3.9. Outdoor Voices
    • 13.3.10. ASICS Corporation
    • 13.3.11. Green Apple Active
    • 13.3.12. Columbia Sportswear
    • 13.3.13. Manduka
    • 13.3.14. Prana
    • 13.3.15. Beyond Yoga
    • 13.3.16. Others

14. Appendix

  • 14.1. Research Methodology
  • 14.2. Research Assumptions
  • 14.3. Acronyms and Abbreviations