瑜珈服市场规模、份额和成长分析（按产品类型、材料、最终用户、分销管道和地区）- 2025-2032 年产业预测

2023 年瑜珈服市场规模价值 301.4 亿美元，预计将从 2024 年的 327 亿美元成长到 2032 年的 628.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 8.5%。

瑜珈和健身领域已发展成为一个重要的市场，随着来自多个人口群体的市场参与企业越来越多，尤其是在 Instagram 和 TikTok 等社群媒体平台的推动下。这种快速增长导致对运动服的需求增加，不仅是瑜伽运动服，还有其他健身服装的需求。休閒的兴起促使製造商创造适合运动和日常穿着的时尚、舒适的服装，而有影响力的人物和名流的代言也有助于激发消费者的兴趣。此外，吸湿排汗和柔性材料等布料技术的创新正在提高瑜珈服的功能性和舒适性。未来，融入智慧科技的服装、更丰富的尺寸选择，将让更多人参与瑜珈运动中来，扩大市场机会。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析

瑜珈服市场规模（依产品类型和复合年增长率） (2025-2032)

• 市场概况
• 最高额
• 下装
• 紧身衣
• 其他的

瑜珈服市场规模（按材料和复合年增长率） (2025-2032)

• 市场概况
• 棉布
• 聚酯纤维
• 尼龙
• 氨纶
• 其他的

瑜珈服市场规模（按最终用户和复合年增长率） (2025-2032)

• 市场概况
• 男性
• 女士
• 孩子们

瑜珈服市场规模（依分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

瑜珈服市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Adidas AG（Germany）
• Alo Yoga（USA）
• Hanesbrands Inc.（USA）
• Lululemon Athletica（Canada）
• Nike Inc.（USA）
• Puma SE（Germany）
• Ralph Lauren Corporation（USA）
• Under Armour, Inc.（USA）
• Outdoor Voices（USA）
• Asics Corporation（Japan）
• Aurorae Yoga LLC（USA）
• Hugger Mugger（USA）
• Manduka（USA）
• Prana（USA）
• Green Apple Active（USA）
• Beyond Yoga（USA）
• Teeki（USA）
• Onzie（USA）

结论和建议

Yoga Clothing Market size was valued at USD 30.14 billion in 2023 and is poised to grow from USD 32.7 billion in 2024 to USD 62.81 billion by 2032, growing at a CAGR of 8.5% during the forecast period (2025-2032).

The yoga and fitness sector has evolved into a significant market, spurred by increasing participation across diverse demographics, particularly aided by social media platforms like Instagram and TikTok. This surge has driven demand for activewear that accommodates not only yoga but other fitness routines. The rise of athleisure has pushed manufacturers to create stylish, comfortable clothing suitable for both workouts and everyday wear, aided by endorsements from influencers and celebrities, which boosts consumer engagement. Additionally, innovations in fabric technology-such as moisture-wicking and flexible materials-enhance the functionality and comfort of yoga apparel. The future is likely to see a rise in smart, tech-integrated clothing and inclusivity in sizing, allowing a broader audience to engage in yoga, thus expanding market opportunities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Yoga Clothing market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Yoga Clothing Market Segments Analysis

Global Yoga Clothing Market is segmented by Product Type, Material, End-User, Distribution Channel and region. Based on Product Type, the market is segmented into Tops, Bottoms, Unitards and Others. Based on Material, the market is segmented into Cotton, Polyester, Nylon, Spandex and Others. Based on End-User, the market is segmented into Men, Women and Kids. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Yoga Clothing Market

The Yoga Clothing market is significantly driven by the rising popularity of fitness apps that facilitate home workouts, including yoga practices. This surge in virtual fitness engagement prompts consumers to look for stylish and comfortable activewear suitable for their online sessions, leading to an increased demand for yoga apparel. Furthermore, the influence of celebrities and social media personalities cannot be overlooked, as their endorsements and personal yoga collections captivate audiences and sway purchasing choices. Thus, the combination of expanding fitness app usage and the impact of high-profile endorsements is fueling a robust growth in the yoga clothing market.

Restraints in the Yoga Clothing Market

The yoga clothing market faces certain constraints due to the strong presence of fitness brands on a global scale. The widespread availability and appeal of alternative apparel, such as gym wear and jogger pants from well-established fitness clothing companies, pose challenges to the growth of yoga-specific products. Additionally, in many developing and underdeveloped nations, numerous yoga enthusiasts opt for everyday clothing or traditional garments instead of specialized yoga attire, which further restricts the demand for such products. These factors collectively hinder the expansion and market penetration of yoga clothing in various regions.

Market Trends of the Yoga Clothing Market

The yoga clothing market is witnessing significant growth driven by the rising global participation in yoga practices. With an increasing awareness of the physical and mental benefits offered by yoga, more individuals are enrolling in studios, attending retreats, and integrating yoga into their daily lifestyles. Reports indicate that approximately 11.8% of the Indian population engages in yoga, with higher participation rates among middle-aged and older urban adults (14.4%). This surge in yoga enthusiasts is fueling demand for functional, stylish, and sustainable yoga apparel, prompting brands to innovate and cater to this expanding consumer base, ultimately shaping the market trend toward active and mindful living.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis

Global Yoga Clothing Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Tops
• Bottoms
• Unitards
• Others

Global Yoga Clothing Market Size by Material & CAGR (2025-2032)

• Market Overview
• Cotton
• Polyester
• Nylon
• Spandex
• Others

Global Yoga Clothing Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Men
• Women
• Kids

Global Yoga Clothing Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Yoga Clothing Market Size & CAGR (2025-2032)

• North America (Product Type, Material, End-User, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Material, End-User, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material, End-User, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material, End-User, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material, End-User, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alo Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hanesbrands Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lululemon Athletica (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ralph Lauren Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Outdoor Voices (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asics Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aurorae Yoga LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hugger Mugger (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manduka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Prana (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Green Apple Active (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beyond Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Teeki (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Onzie (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations