瑜珈垫市场规模、份额和成长分析（按材料、分销管道、最终用途和地区）- 2025-2032 年产业预测

预计到 2023 年全球瑜珈垫市场规模将达到 153.8 亿美元，并从 2024 年的 161 亿美元成长到 2032 年的 232.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 4.7%。

由于肥胖率上升和消费者健康意识增强，瑜珈垫市场正在经历强劲成长。随着瑜珈因其促进身心健康的功效而得到认可，各种款式和材质的瑜珈垫已成为世界各地瑜珈爱好者的必备配件。促进市场扩张的一个主要因素是健身俱乐部、健身房和健身设施的激增。这种热潮鼓励更多的人参与瑜珈和健身活动，进一步刺激了对高品质瑜珈垫的需求。因此，随着越来越多的人开始注重健康的生活方式，市场将有望持续成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 客户和购买标准分析
• 专利分析

瑜珈垫市场规模（按材料和复合年增长率） (2025-2032)

• 市场概况
• PVC
• TPE
• 橡皮
• 棉布
• 其他的

瑜珈垫市场规模（依分销管道）：及复合年增长率（2025-2032）

• 市场概况
• 超级市场和大卖场
• 专卖店
• 网路商店
• 其他的

瑜珈垫市场规模（依最终用途和复合年增长率） (2025-2032)

• 市场概况
• 适合家庭使用
• 瑜珈健身俱乐部
• 其他的

瑜珈垫市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Lululemon Athletica Inc.（Canada）
• Manduka LLC（USA）
• Jade Yoga（USA）
• Hugger Mugger Yoga Products（USA）
• Gaiam（USA）
• Nike, Inc.（USA）
• Adidas AG（Germany）
• Puma SE（Germany）
• Under Armour, Inc.（USA）
• Tomuno（USA）
• Alo Yoga（USA）
• Yoloha Yoga（USA）
• Barefoot Yoga Co.（USA）
• Bean Products（USA）
• Liforme Ltd.（UK）
• Yoga Design Lab（USA）
• Kharma Khare（USA）
• Aurorae（USA）
• Columbia Sportswear（USA）

结论和建议

Global Yoga Mat Market size was valued at USD 15.38 billion in 2023 and is poised to grow from USD 16.1 billion in 2024 to USD 23.25 billion by 2032, growing at a CAGR of 4.7% during the forecast period (2025-2032).

The yoga mat market is experiencing robust growth, driven by increasing obesity rates and heightened health consciousness among consumers. As yoga is recognized for its effectiveness in promoting mental and physical well-being, various styles and materials of yoga mats have emerged as essential accessories for practitioners worldwide. A significant factor contributing to this market expansion is the surge in the number of health clubs, gyms, and fitness facilities, as reported by the International Health, Racquet & Sportsclub Association (IHRSA). This proliferation encourages more individuals to engage in yoga and fitness activities, further fueling the demand for high-quality yoga mats. Consequently, the market is poised for continued growth as more people embrace a health-oriented lifestyle.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Yoga Mat market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Yoga Mat Market Segments Analysis

Global Yoga Mat Market is segmented by Material, Distribution Channel, End Use and region. Based on Material, the market is segmented into PVC, TPE, Rubber, Cotton and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Stores, Online Stores and Others. Based on End Use, the market is segmented into Household, Yoga & Fitness Clubs and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Yoga Mat Market

The Global Yoga Mat market is experiencing significant growth due to the rising awareness of the numerous health benefits associated with yoga and spiritual practices. As individuals become more conscious of the importance of mental and physical well-being, the demand for yoga mats is projected to increase. Additionally, growing rates of stress-related health problems motivate more people to pursue fitness activities, further driving the consumption of related products like yoga mats. This trend is also fueled by the proliferation of health and fitness facilities, including yoga studios and fitness centers worldwide, contributing to the overall expansion of the market.

Restraints in the Global Yoga Mat Market

The global yoga mat market is expected to face significant challenges due to the volatility in raw material prices that are essential for their production. Yoga mats are typically made from various materials such as natural rubber, polyvinyl chloride (PVC), thermoplastic elastomer (TPE), and polyurethane (PU), many of which are derived from crude oil. Consequently, fluctuations in crude oil prices have a direct impact on the cost of these raw materials, consequently disrupting the entire supply chain. While manufacturers and suppliers strive to raise prices to improve profitability, they risk losing customers and incurring losses, further restraining the growth potential of the yoga mat market.

Market Trends of the Global Yoga Mat Market

The Global Yoga Mat market is experiencing a notable shift towards sustainability, driven by increasing consumer demand for eco-friendly products. As yoga enthusiasts prioritize durable and environmentally responsible options, major manufacturers are transitioning from traditional PVC materials to recyclable alternatives such as thermal plastic elastomer (TPE), organic cotton, and jute. Stricter environmental regulations in various regions are also propelling this trend, prompting companies to innovate their production processes and adopt materials with lower fossil fuel derivatives. This evolution towards greener solutions not only aligns with consumer values but is anticipated to positively influence market growth over the forecast period, driving further investments in sustainable yoga mat technologies.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer & Buying Criteria Analysis
• Patent Analysis

Global Yoga Mat Market Size by Material & CAGR (2025-2032)

• Market Overview
• PVC
• TPE
• Rubber
• Cotton
• Others

Global Yoga Mat Market Size by Distribution Channel: & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Specialty Stores
• Online Stores
• Others

Global Yoga Mat Market Size by End Use & CAGR (2025-2032)

• Market Overview
• Household
• Yoga & Fitness Clubs
• Others

Global Yoga Mat Market Size & CAGR (2025-2032)

• North America (Material, Distribution Channel, End Use)
  • US
  • Canada
• Europe (Material, Distribution Channel, End Use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Material, Distribution Channel, End Use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Material, Distribution Channel, End Use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Material, Distribution Channel, End Use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Lululemon Athletica Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Manduka LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jade Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hugger Mugger Yoga Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Gaiam (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nike, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adidas AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Puma SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Under Armour, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tomuno (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alo Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoloha Yoga (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Barefoot Yoga Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bean Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Liforme Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Yoga Design Lab (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kharma Khare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aurorae (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Columbia Sportswear (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations