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市场调查报告书
商品编码
1820436
2025 年至 2033 年保险科技市场规模、份额、趋势及预测(按类型、服务、技术及地区)Insurtech Market Size, Share, Trends and Forecast by Type, Service, Technology, and Region, 2025-2033 |
2024年,全球保险科技市场规模达103亿美元。展望未来, IMARC Group预测,到2033年,该市场规模将达到1,529亿美元,2025-2033年的复合年增长率为31.51%。目前,北美占据市场主导地位,2024年的市占率将超过38.7%。保险业越来越多地采用数位技术,客户对无缝数位体验的期望不断变化,物联网(IoT)设备的兴起,以及利用人工智慧(AI)打击保险诈欺的需求日益增加,这些都是加速市场成长的一些因素。
随着全球保险环境的快速发展,保险科技(Insurtech)正日益凸显。市场的一个显着趋势是人工智慧 (AI)、机器学习 (ML)、区块链和物联网 (IoT) 等尖端技术的融合。这些技术可帮助保险公司优化营运、降低成本并提升客户体验。人工智慧和机器学习被用来简化核保流程、改善理赔处理并更精准地预测风险。例如,人工智慧演算法能够分析来自多个来源的大量资料,使保险公司能够识别模式并更准确地评估风险。区块链技术也正在兴起,并将在该领域确立其作为处理保单和理赔的安全透明方式的地位。区块链透过提供资料不可篡改和可追溯性,可以增强保险业的信任并减少诈欺。
由于多种原因,美国已成为保险科技市场的主要地区。数位保险平台和市场的兴起推动了市场的成长。这些平台使人们能够比较不同的保险产品并在线上购买保险。它们还透过减少对代理人或经纪人等传统中介机构的需求,使保险公司能够涵盖更广泛的客户群。围绕保险科技的监管环境正在发生变化,世界各国政府正在采取措施应对技术在保险业中日益增长的作用。虽然监管可能带来挑战,但它也为保险科技公司提供了应对行业复杂性的机会。保险科技新创公司需要确保遵守资料隐私、网路安全和消费者保护的法规,尤其是在处理大量敏感资讯时。根据IMARC Group的预测,美国保险科技预计在 2024 年至 2032 年期间的复合年增长率 (CAGR) 为 6.50%。
保险科技市场的地域多样化
受北美和欧洲传统中心以外新兴地区融资和交易活动增加的推动,保险科技市场的地理多元化发展势头强劲。亚洲市场正在显着崛起,印度、中国和东南亚等国家凭藉着不断提升的保险渗透率、庞大的参保人口以及数位化基础设施的进步,成为重要的成长中心。例如,2024年,保险科技新创公司Finsall在由Unicorn India Ventures和Seafund领投的过桥融资中筹集了1.5亿卢比。这笔资金将用于创建一家非银行金融公司,增强数位化介面,并扩大与保险公司、中介机构和贷款机构的合作关係。此外,除了主要金融中心之外,其他欧洲国家也正吸引投资者和新创企业的关注,它们利用监管改革和对保险服务创新日益增长的需求。这种扩张正在促进更广泛的全球参与和协作,从而能够部署客製化的保险科技解决方案,以应对特定地区的挑战。多样化不仅扩大了市场范围,而且还促进了竞争,增强了产品供应,提高了创新保险解决方案的可及性,标誌着向更具包容性和全球化的保险科技生态系统的转变。
物联网和即时资料
物联网 (IoT) 在提供良好的保险科技市场前景方面发挥关键作用。远端资讯处理和穿戴式技术等物联网设备正在产生大量即时资料,保险公司可以利用这些数据获得优势。例如,安装在车辆上的远端资讯处理设备可以为保险公司提供有关驾驶员行为的宝贵见解,从而根据实际驾驶习惯进行个人化定价。另一方面,穿戴式科技使保险公司能够监控投保人的健康和生活方式选择,从而更准确地承保和风险评估。这种即时资料存取不仅提高了保险定价的准确性,还使保险公司能够开发针对个人需求的创新产品,最终提高客户满意度。随着时间的推移,物联网处理和发送即时资料的能力不断提高。一项研究表明,物联网系统产生的资料量预计每天将达到 2.5 千万亿字节,并且还在逐年增加。
保险诈欺案件不断增加
保险诈欺现像在保险科技领域愈演愈烈,人工智慧 (AI) 在其中扮演着核心角色。长期以来,保险公司一直在与欺诈性索赔作斗争,这些索赔不仅造成财务损失,也损害了行业内的信任。根据保险诈欺组织的资料,美国消费者每年至少因保险诈欺而被骗取 3,086 亿美元。约 10% 的财产意外险损失是由于诈欺造成的。医疗保险诈欺每年造成的损失估计为 600 亿美元。保险科技公司正在部署人工智慧演算法,以更有效地侦测和防止诈欺活动。这些演算法分析大量资料集和模式,以识别可疑的索赔和行为,使保险公司能够及时采取行动。透过利用人工智慧,保险公司可以减少诈欺性赔偿,降低与手动诈欺侦测相关的营运成本,并维护其保险组合的完整性。正如保险科技行业趋势所强调的那样,人工智慧技术的整合正在彻底改变诈欺检测流程,使保险公司能够提高效率并保护其金融资产。
The global insurtech market size was valued at USD 10.3 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 152.9 Billion by 2033, exhibiting a CAGR of 31.51% from 2025-2033. North America currently dominates the market, holding a market share of over 38.7% in 2024. Increasing adoption of digital technologies within the insurance industry, changing customer expectations for seamless digital experiences, the rise of Internet of Things (IoT) devices, and the heightened need to combat insurance fraud with artificial intelligence (AI are some of the factors accelerating the market growth.
Insurtech is becoming increasingly prominent because of the swiftly evolving global insurance environment. A prominent trend in the market is the incorporation of cutting-edge technologies like artificial intelligence (AI), machine learning (ML), blockchain and the Internet of Things (IoT). These technologies assist insurers in optimizing operations, lowering expenses and improving customer experiences. AI and ML are utilized to streamline underwriting, enhance claims processing and forecast risks with greater precision. For instance, AI algorithms are capable of examining data from multiple sources in vast amounts and allow insurers to identify patterns and evaluate risk with greater accuracy. Blockchain technology is also on the rise and will establish its role in this sector as a secure and transparent way of handling policies and claims. Blockchain can enhance trust and reduce fraud in the insurance industry by providing data immutability and traceability.
The United States has emerged as a major region in the Insurtech market due to various reasons. The rise of digital insurance platforms and marketplaces is impelling the growth of the market. These platforms provide people with the ability to compare different insurance products and purchase coverage online. They also enable insurers to reach a broader customer base by reducing the need for traditional intermediaries such as agents or brokers. The regulatory environment surrounding Insurtech is evolving, and governments worldwide are taking steps to address the growing role of technology in the insurance industry. While regulation can present challenges it also provides opportunities for Insurtech companies to navigate the complexities of the industry. Insurtech startups need to ensure that they comply with the regulations governing data privacy, cybersecurity and consumer protection especially as they handle vast amounts of sensitive information. As per the predictions of the IMARC Group, the US Insurtech is expected to exhibit a growth rate (CAGR) of 6.50% during 2024-2032.
Geographical Diversification of Insurtech Market
The geographical diversification of the insurtech market is gaining momentum, driven by heightened funding and deal activity in emerging regions outside North America and traditional European hubs. Asia is witnessing a significant rise, with countries like India, China, and Southeast Asia becoming prominent growth centers due to rising insurance penetration, a large underinsured population, and advancements in digital infrastructure. For instance, in 2024, Finsall, an insurtech startup, raised ₹15 crore in a bridge funding round led by Unicorn India Ventures and Seafund. The funds will be employed to create a non-bank financial company, enhance digital interfaces, and expand partnerships with insurers, intermediaries, and lenders. Additionally, other European countries beyond the major financial centers are drawing attention from investors and startups, capitalizing on regulatory reforms and an increasing appetite for innovation in insurance services. This expansion is fostering greater global participation and collaboration, enabling the deployment of tailored insurtech solutions to address region-specific challenges. The diversification not only spreads the market's reach but also boosts competition, enhances product offerings, and increases accessibility to innovative insurance solutions, marking a shift towards a more inclusive and globalized insurtech ecosystem.
IoT and real-time data
The Internet of Things (IoT) is playing a pivotal role in offering a favorable Insurtech market outlook. IoT devices such as telematics and wearable technology are generating vast amounts of real-time data that insurers can leverage to their advantage. Telematics devices installed in vehicles for instance, provide insurers with valuable insights into driver behavior enabling personalized pricing based on actual driving habits. Wearable technology on the other hand allows insurers to monitor policyholders' health and lifestyle choices leading to more accurate underwriting and risk assessment. This access to real-time data not only enhances the accuracy of insurance pricing but also empowers insurers to develop innovative products tailored to individual needs ultimately improving customer satisfaction. Over time IoT's ability to process and send real-time data has improved. According to a study, the volume of data generated by IoT systems is predicted to reach 2.5 quintillion bytes per day and is increasing yearly.
Increasing cases of insurance fraud
The surging prevalence of insurance fraud is gaining momentum in the Insurtech arena with artificial intelligence (AI) playing a central role. Insurers have long struggled with fraudulent claims which not only result in financial losses but also erode trust within the industry. According to data from the Insurance Fraud Organisation, American consumers are defrauded of at least USD 308.6 Billion yearly by insurance fraud. Around 10% of property-casualty insurance losses happen because of fraud. The annual cost of Medicare fraud is estimated to be USD 60 Billion. Insurtech companies are deploying AI-driven algorithms to detect and prevent fraudulent activities more effectively. These algorithms analyze vast datasets and patterns to identify suspicious claims and behaviors enabling insurers to take timely action. By leveraging AI insurers can reduce fraudulent payouts, lower operational costs associated with manual fraud detection and maintain the integrity of their insurance portfolios. As highlighted by insurtech industry trends, the integration of AI technologies is revolutionizing fraud detection processes, enabling insurers to enhance efficiency and safeguard their financial assets.
Health leads the market with around 25.7% of market share in 2024. The health insurance sector is primarily driven by the increasing cost of healthcare and the move toward preventive care. Insurers are concentrating on wellness programs, telemedicine services and data-driven insights to reduce healthcare costs and improve customer health outcomes. The cost of healthcare services such as doctor visits, hospitalization, surgeries, prescription drugs and diagnostic tests is steadily increasing across the globe. These increasing costs are attributed to a number of factors, including the high price of medical technology, pharmaceuticals and the rising complexity of health care delivery. The healthcare systems of many countries have become more privatized or less publicly funded leaving individuals to shoulder more of the financial burden for their healthcare needs. As a result, more people are seeking health insurance to help offset these rising costs.
Managed services lead the market with around 25.7% of insurtech market share in 2024. The demand for managed services has been steadily growing across industries driven by the increasing complexity of business operations, the need for cost-efficiency and the rapid pace of technological advancements. Managed services refer to the practice of outsourcing the management and responsibility of specific IT functions, systems, or processes to third-party service providers. This model enables organizations to focus on their core competencies while outsourcing critical infrastructure, software, security, and other IT-related services to experts. The growing frequency and sophistication of cyberattacks are also a major driver for the increased demand for managed services. With the advent of digital transformation businesses are becoming increasingly dependent on digital systems and online platforms which makes them more susceptible to cybersecurity threats. Cyberattacks such as data breaches, ransomware attacks and phishing campaigns are becoming increasingly common and have the potential to cause significant financial and reputational damage.
Cloud computing leads the market with around 26.8% of market share in 2024. Scalability is one of the most important advantages of cloud computing in the insurtech space. Insurance companies face fluctuating demand due to seasonal trends, regulatory changes, or sudden spikes because of unforeseen events such as natural disasters. Cloud platforms enable insurers to scale up or down their IT resources easily according to changing demands without making heavy upfront investments in physical infrastructure. Legacy systems in traditional insurance companies are expensive to maintain, upgrade and scale. Cloud computing does not require a business to invest in expensive hardware and data centers. Insurers can use a pay-as-you-go or subscription-based model through cloud solutions where they pay only for the resources they consume and not commit to large capital expenditures.
In 2024, North America accounted for the largest insurtech market share of over 38.7%. The North American market is driven by the increasing adoption of Insurtech solutions driven by its advanced technological infrastructure and a customer base increasingly demanding digital experience. The rise of IoT devices especially in the United States and Canada has enabled insurers to make use of real-time data to achieve more accurate underwriting and claims processing. The collaboration of traditional insurance majors with Insurtech startups is driving the growth of the market thereby creating innovative solutions. The insurtech market is gaining significant investment as venture capitalists and private equity firms are realizing growth potential in this sector. Substantial funding for insurtech startups allows them to scale up their operations, develop innovative solutions and increase their customer base. The area of interest among investors is about the startups focused on the use of technology to disrupt traditional insurance models and improve the overall experience for insurance. In 2024, Broker Insights, which is a Dundee-based Insurtech offering a platform to brokers for better understanding of their business aspects and communication with insurers was launched in the US.
United States Insurtech Market Analysis
The United States holds 86.90% of the market share in the North America. The United States leads the insurtech market because of its highly advanced digital infrastructure and tech-savvy population. Mobile-based insurance options are increasingly gaining popularity, as by 2024, over 92% of people will have a smartphone, as per an industry report. Big data analytics, the Internet of Things, and AI have enabled the generation of customized insurance plans and fast-tracked the claims process. For instance, IoT-based telematics have fueled usage-based insurance policies, particularly in the vehicle insurance industry, where a significant number of coverages are expected to be usage-based by 2025.
Regulatory support further accelerates innovation, such as that provided by the Department of Treasury's sandbox initiatives. The increasing incidence of cyber threats is also driving the demand for cyber insurance solutions; between 2023 and 2024, more than 6 billion records were compromised in 2,741 incidents that were publicly disclosed, as reported by IT Governance USA. Robust market momentum is shown by venture capital investments in insurtech businesses, which reached USD 7 Billion in 2022 globally, according to reports.
Europe Insurtech Market Analysis
The main drivers of the insurtech market in Europe are tight regulations, digital transformation, and a high internet penetration rate (around 90% as per industrial reports) throughout the area. Laws like the General Data Protection Regulation (GDPR) that guarantee openness and consumer confidence encourage more use of digital insurance solutions. With nations like Germany and the UK leading the way in telematics-based motor insurance, pay-as-you-go insurance is becoming increasingly popular, especially in the mobility and travel sectors. In 2023, in terms of insurance telematics coverage, the German market has expanded recently and is currently the third largest in Europe. Additionally, a considerable percentage of European insurers are likely to adopt AI-based solutions by 2023, reflecting the growing usage of AI for fraud detection. Aging population and demographic change, which involve approximately 20% of the population 65 and above, is driving demand for senior-specific health and life insurance products. Cross-border collaborations have also helped push cutting-edge insurtech platforms to expand rapidly within the Nordic region.
Asia Pacific Insurtech Market Analysis
With more than 65% of the Asia-Pacific population having internet penetration as of 2023 according to reports, its large uninsured population and exponentially growing internet connectivity are contributing to an exponential rise in insurtech usage. With smartphone penetration at 78% in China and more than 70% in India, mobile-first initiatives are on the rise. Governments are taking a central role in innovation through schemes such as China's Insurtech Development Plan and India's IRDA sandbox program. Microinsurance to low-income and rural areas is one of the strongest forces in the region, particularly in India and Southeast Asia. According to IRDAI data, 2.26 crore health insurance policies in 2022-2023 insured 55 crore lives by general and health insurance companies. Moreover, the growth of digital ecosystems in markets like South Korea and Japan supports embedded insurance solutions, which are incorporated into platforms like ride-hailing applications and e-commerce. Another factor is the digitalisation of health insurance; from 2020 to 2023, purchases of digital health insurance increased significantly due to awareness created by the pandemic.
Latin America Insurtech Market Analysis
Growing financial inclusion and increasing smartphone penetration, which has already reached over 60% of the population in 2023, as per industrial reports are driving the insurtech market in Latin America. The region's governments, which include Brazil and Mexico among others, are heavily advocating for digital innovation in finance, making it a rather conducive environment for the advancement of insurtech. Microinsurance is fast-growing, targeting the under-banked. To this effect, Nubank Brazilian digital banking platform has maintained 2 million active contracts in Brazil through its engagement with Chubb. Blockchain technology is being used by startups to process claims more quickly and transparently, especially in the life and health insurance markets. With growth rates in this market growing significantly, the rise of gig economies and freelance labour in nations like Argentina is also fuelling demand for on-demand insurance solutions.
Middle East and Africa Insurtech Market Analysis
Reports show that smartphone usage in the Middle East and Africa area is growing, reaching above 75% in the GCC countries and more than 50% in Sub-Saharan Africa. Insurtech solutions are seamlessly integrating into the region as more people embrace digital wallets and mobile payments, with increases of over 30% per year. The government initiative like the UAE's Vision 2030, which focuses especially on health and vehicle insurance, promotes digital transformation. Takaful, or Islamic insurance, has become popular, especially in the GCC countries, where it is estimated to be 20% of the entire market.
In the dynamic global Insurtech market, key players are actively engaged in a range of strategic initiatives aimed at capitalizing on market opportunities and addressing industry challenges. Established insurance giants are increasingly partnering with Insurtech startups to harness technological innovations and streamline their operations. These collaborations result in the development of cutting-edge solutions that enhance customer experiences, improve underwriting accuracy, and drive operational efficiency. Additionally, major players are investing heavily in data analytics and artificial intelligence (AI) technologies to harness the power of real-time data and deliver personalized insurance offerings. This approach enables insurers to tailor policies and pricing based on individual behaviors and needs, ultimately boosting customer satisfaction and loyalty. Moreover, key market players are expanding their geographical presence, particularly in regions with untapped Insurtech potential, such as Asia-Pacific and Latin America. These expansion efforts help them tap into new customer bases and diversify their portfolios. For instance, in 0224, FlyEasy, in collaboration with Blink Parametric and Zurich Edge, has begun operations in the Asia-Pacific area. Through this partnership, FlyEasy's cutting-edge travel solutions-which emphasise parametric insurance to improve client experiences-are brought to the area. Travellers will immediately benefit from the partnership's goal of automating and streamlining claims procedures for flight interruptions.