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市场调查报告书
商品编码
1818090
全球保险科技市场:预测(至 2032 年)-按产品、保险类型、通路、技术、最终用户和地区进行分析Insurtech Market Forecasts to 2032 - Global Analysis By Offering, Insurance Type, Distribution Channels, Technology, End User and By Geography |
根据 Stratistics MRC 的数据,预计 2025 年全球保险科技市场规模将达到 351.2 亿美元,到 2032 年将达到 2,960.5 亿美元,预测期内的复合年增长率为 35.6%。
保险科技 (InsurTech) 是指以技术主导的创新,透过增强数位化流程、承保、理赔管理和客户参与来改变保险业。透过利用数据分析、人工智慧、物联网和区块链,保险科技能够提升风险评估、定价准确性和投保人体验。它们支援按需投保、基于使用情况的投保和数位优先平台,从而简化营运并降低成本。新兴企业和传统保险公司都在投资这些技术,以应对不断变化的客户期望和监管压力。
对数位优先保险产品的需求
随着消费者对便利性和速度的期望不断变化,他们越来越倾向于无缝衔接、按需客製化的数位保险解决方案。智慧型手机普及率的快速成长和网路存取的不断增加,促进了数位保险平台的普及。此外,数位优先产品能够实现即时核保、自动化理赔处理和个人化风险评估,进而提高保险公司的营运效率。使用行动应用程式和线上平台购买和管理保单正在彻底改变客户参与。
资料隐私问题
收集和处理大量个人及敏感客户资讯带来了监管和道德挑战,严重阻碍了保险科技市场的成长。此外,严格的资料保护法,例如欧洲的《一般资料保护规范》(GDPR)和美国的《消费者隐私法》(CCPA),给保险公司带来了合规负担,并增加了营运成本。资料储存、传输和处理过程中未经授权存取的风险也加剧了人们的担忧。
与物联网设备集成
车联网和智慧家庭感测器等连网设备可为准确的风险评估和动态定价模型提供即时数据。此外,保险公司可以提供反映个人行为和生活方式的基于使用情况的保险(UBI),从而提高客户满意度和客户维繫。此外,物联网驱动的自动化技术可实现事故自动侦测和远端监控,从而减少理赔处理的时间和成本。物联网设备在家庭、汽车和穿戴式装置中的日益普及正在加速这一机会,使保险公司能够将其风险管理模式从被动转向主动,从而提升整体市场潜力。
资料外洩风险
网路犯罪分子会攻击敏感的客户讯息,例如医疗记录、财务数据和个人识别讯息,从而削弱客户信任并损害公司声誉。此外,不完善的网路安全措施和旧有系统也可能导致平台漏洞,从而暴露于资料外洩的风险。资料外洩的财务影响可能非常严重,包括监管罚款、法律责任和补救成本。此外,备受瞩目的资料外洩事件会引发公众关注,阻碍客户和公司采用数位保险解决方案。
由于封锁和保持社交距离措施限制了实体互动,新冠疫情加速了整个保险业的数位转型。保险科技解决方案透过提供远端保单签发、数位化理赔管理和虚拟客户支持,实现了不间断的服务交付,从而获得了广泛的关注。此外,疫情提高了消费者的风险意识,促使消费者寻求能够解决健康和生活问题的客製化保险产品。此外,营运中断加速了保险公司的数位转型,整合了人工智慧和自动化技术。然而,供应链中断和经济放缓暂时影响了保险销售和投资流。整体而言,新冠疫情起到了催化剂的作用,强化了向数位化优先保险解决方案的转变,并加速了市场成长。
解决方案部分预计将成为预测期内最大的部分
由于对支援数位化核保、自动化理赔处理和客户参与平台的先进软体解决方案的需求不断增长,预计解决方案细分市场将在预测期内占据最大市场份额。这些解决方案提供端到端的数位化保险生命週期管理,帮助保险公司提高营运效率并降低成本。此外,向云端基础和SaaS模式的转变使得解决方案更易于快速扩充性和部署,从而促进了各种规模的保险公司的采用。此外,对个人化客户体验的日益重视,也推动了对能够分析大量资料集以进行预测分析和风险建模的整合平台的需求。
预计物联网 (IoT) 和远端资讯处理领域在预测期内将以最高的复合年增长率成长。
物联网 (IoT) 和车联网领域预计将在预测期内实现最高成长率,因为保险公司将利用即时数据进行行为模式的定价和主动风险管理。车载资讯系统、智慧穿戴装置和家庭自动化感测器等连网型设备使保险公司能够评估投保人的行为、监控资产状况并实现理赔流程的自动化。此外,消费者对个人化保险计划的偏好日益增长,也推动了对物联网整合解决方案的需求。此外,监管部门对全民基本收入 (UBI) 计划的支援以及车联网的广泛应用也正在提振成长前景。
在预测期内,北美预计将占据最大的市场份额,这得益于其早期采用的数位保险平台和先进的技术基础设施。该地区拥有健全的法规结构,在促进创新的同时,确保消费者权益,从而促进了保险科技的发展。此外,主要产业参与者和创投的涌入正在加速该地区的研发和产品开发。此外,高智慧型手机普及率和先进的云端处理服务支援保险科技解决方案的无缝部署。美国和加拿大的保险公司对数位转型表现出浓厚兴趣,推动了市场成长。
预计亚太地区将在预测期内实现最高的复合年增长率,这得益于数位化的快速普及、中等收入人口的增长以及人们对保险解决方案的认知度的不断提升。此外,印度、中国和东南亚国家等新兴经济体的智慧型手机和网路普及率正在加速提升,促进了数位保险产品的普及。此外,该地区各国政府都在鼓励数位金融服务和智慧城市计划,为保险科技的发展创造了有利的法规环境。
According to Stratistics MRC, the Global Insurtech Market is accounted for $35.12 billion in 2025 and is expected to reach $296.05 billion by 2032 growing at a CAGR of 35.6% during the forecast period. Insurtech refers to technology-driven innovations transforming the insurance industry by enhancing digital processes, underwriting, claims management, and customer engagement. Leveraging data analytics, AI, IoT, and blockchain, insurtech improves risk assessment, pricing accuracy, and policyholder experiences. It enables on-demand insurance, usage-based policies, and digital-first platforms that streamline operations and reduce costs. Startups and traditional insurers invest in these technologies to respond to changing customer expectations and regulatory pressures.
Demand for digital-first insurance products
Consumers increasingly prefer seamless, on-demand, and customized digital insurance solutions, driven by shifting expectations toward convenience and speed. The surge in smartphone penetration and internet accessibility facilitates easy adoption of digital insurance platforms. Moreover, digital-first products enable real-time underwriting, automated claims processing, and personalized risk assessment, thereby improving operational efficiency for insurers. The rising use of mobile apps and online platforms for policy purchase and management is revolutionizing customer engagement.
Data privacy concerns
Data privacy concerns significantly restrain the Insurtech Market's growth, as the collection and processing of vast amounts of personal and sensitive customer information raise regulatory and ethical challenges. Additionally, stringent data protection laws such as GDPR in Europe and CCPA in the U.S. impose compliance burdens on insurers, increasing operational costs. The risk of unauthorized data access during data storage, transmission, or processing further exacerbates apprehensions.
Integration with IoT devices
Connected devices, such as telematics in vehicles and smart home sensors, provide real-time data for precise risk assessment and dynamic pricing models. Moreover, insurers can offer usage-based insurance (UBI) policies that reflect individual behaviors and lifestyles, increasing customer satisfaction and retention. Additionally, IoT-driven automation reduces the time and cost of claims processing by enabling automatic incident detection and remote monitoring. The increasing penetration of IoT devices in homes, vehicles, and wearable tech is accelerating this opportunity, enabling insurers to shift from reactive to proactive risk management models, thereby enhancing overall market potential.
Data breach risks
Cybercriminals targeting sensitive customer information such as medical records, financial data, and personal identifiers can compromise customer trust and damage company reputations. Additionally, insufficient cybersecurity measures or legacy systems create vulnerabilities that expose platforms to breaches. The financial impact of data breaches, including regulatory fines, legal liabilities, and remediation costs, can be substantial. Moreover, high-profile breaches attract public scrutiny and reduce the willingness of customers and enterprises to adopt digital insurance solutions.
The COVID-19 pandemic accelerated digital adoption across the insurance industry, as lockdowns and social distancing restricted physical interactions. Insurtech solutions gained prominence by providing remote policy issuance, digital claims management, and virtual customer support, thereby ensuring uninterrupted service delivery. Additionally, the pandemic heightened risk awareness, prompting consumers to seek tailored insurance products that address health and life uncertainties. Moreover, operational disruptions pushed insurers to expedite digital transformation initiatives, integrating AI and automation. However, supply chain disruptions and economic slowdowns temporarily impacted policy sales and investment flows. Overall, COVID-19 acted as a catalyst, reinforcing the shift toward digital-first insurance solutions and accelerating market growth.
The solutions segment is expected to be the largest during the forecast period
The solutions segment is expected to account for the largest market share during the forecast period due to the growing demand for advanced software solutions that enable digital underwriting, automated claims processing, and customer engagement platforms. These solutions offer end-to-end digital insurance lifecycle management, helping insurers enhance operational efficiency while reducing costs. Additionally, the shift toward cloud-based and SaaS models facilitates scalability and faster deployment of solutions, driving adoption across insurers of all sizes. Moreover, the increasing emphasis on personalized customer experiences propels the demand for integrated platforms that analyze vast datasets to offer predictive analytics and risk modelling.
The internet of things (IoT) and Telematics segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the internet of things (IoT) and Telematics segment is predicted to witness the highest growth rate as insurers leverage real-time data for behavior-based pricing and proactive risk management. Connected devices such as vehicle telematics, smart wearables, and home automation sensors enable insurers to assess policyholder behavior, monitor asset conditions, and process claims automatically. Additionally, the growing consumer preference for personalized insurance plans fosters the demand for IoT-integrated solutions. Moreover, regulatory support for UBI programs and increasing vehicle connectivity adoption amplify growth prospects.
During the forecast period, the North America region is expected to hold the largest market share, driven by early adoption of digital insurance platforms and advanced technological infrastructure. The region hosts a robust regulatory framework that promotes innovation while ensuring consumer protection, fostering Insurtech development. Moreover, the presence of key industry players and venture capital investments accelerates research and product development in the region. Additionally, high smartphone penetration and advanced cloud computing services support seamless deployment of Insurtech solutions. The strong focus on digital transformation among U.S. and Canadian insurers enhances market growth, making North America the dominant regional market globally
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapidly growing digital penetration, rising middle-class population, and increasing awareness of insurance solutions. Additionally, emerging economies such as India, China, and Southeast Asian countries are experiencing accelerated smartphone and internet adoption, facilitating easy access to digital insurance products. Moreover, governments across the region are encouraging digital financial services and smart city initiatives, creating a favorable regulatory environment for Insurtech growth.
Key players in the market
Some of the key players in Insurtech Market include Lemonade, Oscar Health, ZhongAn, Shift Technology, Hippo, Next Insurance, Coalition, Wefox, Acko, Policybazaar, Akur8, Bolttech, Kin Insurance, Pie Insurance, and Duck Creek Technologies.
In September 2025, Alipay added several new payment methods, including Turkish cards, Indian cards, Net Banking, and UPI, to its Payment Methods document, expanding its global payment capabilities.
In July 2025, Adyen announced that Hoshino Resorts, a 111-year-old Japanese hospitality brand, began pilot implementation of Adyen's payment platform in its hotel management system for its "KAI" brand. The plan is to expand the implementation to all of its facilities in Japan and overseas.
In July 2025, Checkout.com announced a partnership with TeamSystem, Italy's leading digital business management software provider, to power next-generation payments solutions, supporting TeamSystem's mission to bring digital innovation into every business.
In May 2025, Apple introduced Tap to Pay on iPhone in eight more European countries, including Belgium, Croatia, Cyprus, Denmark, Greece, Iceland, Luxembourg, and Malta, allowing millions of merchants to accept in-person contactless payments using iPhones.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.