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市场调查报告书
商品编码
1831843
2025 年至 2033 年资料视觉化市场报告(按组件、组织部门、部署模式、企业规模、最终用户和地区)Data Visualization Market Report by Component, Organizational Department, Deployment Mode, Enterprise Size, End User, and Region 2025-2033 |
2024年,全球资料视觉化市场规模达42亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到82亿美元,2025-2033年期间的复合年增长率(CAGR)为7.38%。资料量的不断增长、对即时分析日益增长的需求、对更优决策工具的需求、人工智慧和机器学习的进步,以及使用者友善工具和云端解决方案的不断涌现,是推动市场成长的主要因素。
对数据驱动决策的需求不断增长
随着企业越来越以资料为中心,对能够简化复杂资料并以视觉化格式呈现的工具的需求也日益增长。例如,2024 年 3 月,Domo 在 Domopalooza:AI + Data 大会上宣布,其低程式码应用程式建构器 App Studio 现已全面上市。该公司还宣布,已增强其低程式码自动化引擎 Workflows,透过第三方操作简化和扩展自动化。同样,2024 年 6 月,本土地理空间软体供应商 MapmyIndia 成立了 ClarityX 公司,专注于为企业客户提供以客户为中心的人工智慧 (AI) 驱动的资料分析和咨询服务。 ClarityX 将协助扩展 MapmyIndia 的企业产品和潜在市场,透过为企业提供来自多维静态和即时资料的人工智慧驱动的洞察力,实现即时策略决策并推动数位转型。根据资料视觉化市场预测,这将实现快速决策并增强策略洞察力,从而使资料视觉化工具对于解读巨量资料至关重要。
商业智慧 (BI) 工具的采用率不断提高
近年来,资料视觉化与 BI 平台的整合急剧增加,从而使公司能够更有效地分析和呈现资料。 Tableau、Power BI 和 Google Data Studio 等工具可协助企业将原始资料转化为可操作的洞察。例如,Tableau 于 2024 年 9 月推出了其 AI 视觉化分析平台 Tableau Einstein,以协助扩展和增强资料驱动的工作流程。 Tableau Einstein 允许资料专家和分析师基于即时客户资料创建语义模型。 Tableau 的整合市场和 API 使不同的团队成员能够在简化的拖放工作区中跨不同的资料资产(例如来源、模型、视觉化和仪表板)工作,从而进一步促进了内部协作。
大数据和人工智慧(AI)的扩展
随着巨量资料和人工智慧的发展,各组织正在收集大量的结构化和非结构化资料。以清晰易懂的格式处理、分析和视觉化这些资料的需求,推动了金融、医疗、零售和 IT 等行业对资料视觉化工具的需求,这进一步创造了积极的资料视觉化市场前景。例如,2024 年 6 月,Databricks 推出了 AI/BI,这是一款 AI 优先的视觉化工具,使用单一资料平台的真实资料执行智慧分析。推出这款 AI 图形工具的目的是重新定义企业与资料互动的标准。 Databricks 的最新产品将人工智慧图形的强大功能与商业智慧 (BI) 相结合,创造出引人注目且极具洞察力的视觉化效果。 AI/BI 可以透过捕捉来自独特资料和业务概念的讯号,透过自然语言查询独立分析复杂资料。
软体占大部分市场份额
软体凭藉其可扩展性、易于整合以及高效处理大量资料集的能力,成为市场中的主导细分市场。 Tableau 和 Microsoft Power BI 等先进的资料视觉化软体提供了强大的工具,可用于建立互动式仪表板、图表和图形。这些解决方案使企业能够即时视觉化复杂资料,从而更轻鬆地获取洞察。此外,基于云端和本地部署的软体解决方案的灵活性使企业能够自订其分析方法,从而推动了软体细分市场的扩张。
销售额占产业最大份额
销售部门占据市场主导地位,因为销售团队需要即时洞察来追踪绩效、预测收入并完善策略。数据视觉化工具简化了复杂的销售指标,使团队能够更有效率地监控客户行为、销售漏斗和市场趋势。透过加快决策速度和精准定位,这些工具可以提高销售效率、推动收入成长并改善客户关係管理。资料在优化销售营运中发挥关键作用,这使得该部门成为视觉化解决方案的关键用户。
本地部署代表着领先的细分市场
由于对资料安全控制的需求日益增强,尤其是在金融、医疗保健和政府等行业,本地部署模式占据了市场主导地位。企业更倾向于本地部署解决方案,以确保遵守严格的法规并保护敏感资讯。这种部署模式还提供更高的客製化、效能最佳化以及与现有IT基础架构的整合。对于处理大量机密资料的公司而言,本地部署提供了进阶资料视觉化和分析所需的可靠性和安全性。
大型企业市场主导地位明显
大型企业占据市场主导地位,因为它们产生大量资料,并且需要复杂的分析工具来管理和解读这些数据。大型组织需要先进的视觉化解决方案来制定数据驱动的决策、优化营运并保持竞争优势。此外,他们拥有投资高端工具、客製化和本地基础设施的资源。这些公司也专注于增强商业智慧和策略规划,这使得资料视觉化对于高效处理和利用大量复杂资料集至关重要。
IT和电信占据市场主导地位
IT 和电信产业占据市场主导地位,因为该产业需要管理和分析来自网路营运、客户互动和服务效能的大量资料。数据视觉化工具可协助这些组织监控系统效能、优化网路管理并提升客户体验。 IT 和电信产业的快速技术进步和高资料速率推动了对复杂视觉化解决方案的需求,使其成为即时分析、故障排除和策略决策的关键。
北美引领市场,占据最大的资料视觉化市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,北美是资料视觉化最大的区域市场。
巨量资料和高阶分析技术的快速发展催生了对复杂工具的需求,这些工具能够有效地解读和呈现复杂的讯息,从而推动了整个地区的市场成长。领先科技公司的涌现以及对数位转型的大量投资进一步刺激了这一需求。此外,金融、医疗保健和零售等各行各业对数据驱动决策的重视,也推动了资料视觉化解决方案的采用。向云端平台和即时资料分析的转变也促进了市场成长,提供了更易于存取和可扩展的可视化选项。例如,IBM 于 2023 年 10 月推出了全新的 IBM Storage Scale System 6000,这是一个云端规模的全球资料平台,旨在满足当今资料密集和人工智慧工作负载的需求,也是 IBM Storage for Data and AI 产品组合中的最新产品。
The global data visualization market size reached USD 4.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 8.2 Billion by 2033, exhibiting a growth rate (CAGR) of 7.38% during 2025-2033. The increasing volume of data, the growing demand for real-time analytics, the need for better decision-making tools, advancements in AI and machine learning, and rising user-friendly tools and cloud-based solutions are some of the major factors propelling the market growth.
Growing Demand for Data-Driven Decision Making
As businesses become more data-centric, there is a rising need for tools that simplify and present complex data in visual formats. For instance, in March 2024, Domo announced at Domopalooza: the AI + Data Conference that App Studio, Domo's low-code app builder, is now generally available. The company also announced that it has bolstered its low-code automation engine Workflows, streamlining, and extending automation with third-party actions. Similarly, in June 2024, Homegrown geospatial software provider MapmyIndia launched ClarityX company, which is focused on providing enterprise clients with customer-centric artificial intelligence (AI)-driven data analytics and consulting. ClarityX will help expand MapmyIndia's enterprise offerings and addressable market, by empowering enterprises with AI-driven insights from multi-dimensional static and real-time data, enabling immediate strategic decision-making and driving digital transformation. According to the data visualization market forecast, this will enable quick decision-making and enhance strategic insights, thus making data visualization tools critical for interpreting big data.
Increasing Adoption of Business Intelligence (BI) Tools
The integration of data visualization with BI platforms has drastically increased in the recent years, thereby allowing companies to analyze and present data more effectively. Tools like Tableau, Power BI, and Google Data Studio help businesses transform raw data into actionable insights. For instance, in September 2024, Tableau launched its AI visual analytics platform, Tableau Einstein, to help scale and enhance data-driven workflows. Tableau Einstein allows data experts and analysts to create semantic models based on real-time customer data. Tableau's integrated marketplace and APIs further facilitate internal collaboration by enabling different team members to work across different data assets, such as sources, models, visualizations, and dashboards, in a streamlined drag-and-drop workspace.
Expansion of Big Data and Artificial Intelligence (AI)
With the growth of big data and AI, organizations are collecting vast amounts of structured and unstructured data. The need to process, analyze, and visualize this data in a clear, comprehensible format is boosting the demand for data visualization tools across industries such as finance, healthcare, retail, and IT, which is further creating a positive data visualization market outlook. For instance, in June 2024, Databricks launched AI/BI, the AI-first visualization tool for performing intelligent analytics using real-world data native to individual data platform. This AI Graphics tool is launched with the aim to redefine the standards for how businesses interact with their data. Databricks' latest offering combines the power of artificial intelligence graphics with business intelligence (BI) to create eye-catching and incredibly insightful visualizations. AI/BI can independently analyze complex data through natural language queries by capturing signals from unique data and business concepts.
Software accounts for the majority of the market share
Software is the predominant segment in the market due to its scalability, ease of integration, and ability to process large datasets efficiently. Advanced data visualization software, such as Tableau and Microsoft Power BI, provides powerful tools for creating interactive dashboards, charts, and graphs. These solutions enable businesses to visualize complex data in real-time, making insights more accessible. Additionally, the flexibility of cloud-based and on-premise software solutions allows organizations to customize their analytics, driving the expansion of the software segment.
Sales holds the largest share of the industry
The sales segment dominates the market because sales teams need real-time insights to track performance, forecast revenues, and refine strategies. Data visualization tools simplify complex sales metrics, allowing teams to monitor customer behavior, sales funnels, and market trends more efficiently. By enabling quicker decision-making and better targeting, these tools enhance sales effectiveness, drive revenue growth, and improve customer relationship management. The critical role of data in optimizing sales operations makes this department a key user of visualization solutions.
On-premises represents the leading market segment
The on-premises deployment mode segment dominates the market due to the demand for greater control over data security, especially in sectors like finance, healthcare, and government. Organizations prefer on-premises solutions to ensure compliance with stringent regulations and protect sensitive information. This deployment mode also offers higher customization, performance optimization, and integration with existing IT infrastructure. For companies handling large volumes of confidential data, on-premises deployment provides the reliability and security needed for advanced data visualization and analytics.
Large enterprises exhibit a clear dominance in the market
The large enterprises segment dominates the market due to their vast data generation and the need for sophisticated analytics tools to manage and interpret it. Large organizations require advanced visualization solutions to make data-driven decisions, optimize operations, and maintain a competitive edge. Additionally, they have the resources to invest in high-end tools, customization, and on-premises infrastructure. These companies also focus on enhancing business intelligence and strategic planning, making data visualization critical for processing and utilizing massive, complex datasets efficiently.
IT and telecommunication dominates the market
The IT and telecommunications segment dominates the market due to the sector's need to manage and analyze large volumes of data from network operations, customer interactions, and service performance. Data visualization tools help these organizations monitor system performance, optimize network management, and improve customer experience. The rapid technological advancements and high data velocity in IT and telecommunications drive the demand for sophisticated visualization solutions, making them essential for real-time analysis, troubleshooting, and strategic decision-making.
North America leads the market, accounting for the largest data visualization market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for data visualization.
The rapid growth of big data and advanced analytics creates a need for sophisticated tools to interpret and present complex information effectively, which is driving the market growth across the region. The presence of leading technology companies and a high level of investment in digital transformation further fuels this demand. Additionally, the emphasis on data-driven decision-making across industries, including finance, healthcare, and retail, drives the adoption of data visualization solutions. The shift toward cloud-based platforms and real-time data analytics also contributes to the market growth, providing more accessible and scalable visualization options. For instance, in October 2023, IBM introduced the new IBM Storage Scale System 6000, a cloud-scale global data platform designed to meet today's data-intensive and AI workload demands, and the latest offering in the IBM Storage for Data and AI portfolio.