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市场调查报告书
商品编码
1831844
2025 年至 2033 年被动式身分验证市场报告(按组件、部署模式、组织规模、功能、最终用途产业和地区)Passive Authentication Market Report by Component, Deployment Mode, Organization Size, Function, End Use Industry, and Region 2025-2033 |
2024年,全球被动式身分验证市场规模达21亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到106亿美元,2025-2033年期间的复合年增长率(CAGR)为19.8%。推动该市场发展的因素包括:各组织机构对复杂安全的身份验证技术的需求日益增长,以保护其资源和客户资讯;透过阻止评估过程中的未经授权的活动来监控审查过程的需求日益增长;以及零售业的蓬勃发展。
金融领域网路安全诈欺日益增多
根据国际货币基金组织 (IMF) 网站 2024 年发表的一篇文章,金融业在过去 20 年中遭受了超过 2 万次网路攻击,造成 120 亿美元的损失。由于金融业拥有重要的财政资源,网路犯罪者青睐攻击和窃取敏感资料。该行业的诈欺行为日益增多,促使公司投资于复杂而安全的身份验证技术,这有助于保护他们的资源和客户资讯。密码和 PIN 等传统身分验证系统极易受到社会工程攻击。因此,公司更倾向于被动身份验证方法,包括行为生物识别和设备识别,这些方法可以提供额外的安全性。网路犯罪对金融机构造成了重大损失,为了防止这种情况,一些国家的管理机构正在实施严格的监管规定,从而促进使用被动身份验证等先进解决方案。
蓬勃发展的零售业
随着人们越来越倾向于网上购物,帐户盗用和支付诈欺等网路威胁在全球零售业日益增多。这种网上购物趋势也催生了一系列诈欺活动。被动身份验证被广泛用于监控使用者行为和设备属性,从而最大限度地减少未经授权的访问,并提供强大的安全保障。随着网路安全犯罪的不断增加,在零售业提供无缝且安全的客户体验至关重要。被动式身分验证在提供便利的购物体验方面发挥着至关重要的作用,它无需手动验证和重复登录,同时也承担着资料保护的责任。遵守该领域的资料保护法至关重要,因为零售商管理大量敏感的消费者资料,从而刺激了对被动身份验证的需求。电子商务平台的扩张导致大量资料的收集,这进一步增加了零售业对被动身份验证系统的依赖。根据美国零售联合会网站发布的资料,到2024年,零售额将增加5.23兆美元至5.28兆美元。
电子学习的兴起趋势
IMARC 集团的报告显示,2023 年全球电子学习市场规模将达 3,162 亿美元。电子学习的趋势导致大量资料被收集,例如学生记录、专有内容和敏感教学资源。被动身份验证有助于限制授权使用者存取这些资源,并维护教学材料的完整性。为了消除手动验证的需要,为教师和学生提供无缝的登入体验,被动身份验证至关重要。任何电子学习机构的个人资料外洩都会损害其声誉。因此,电子学习机构高度建议被动身份验证,以确保只有授权使用者才能存取这些资讯。在评估过程中阻止未经授权的活动,也有助于密切关注考试过程。
解决方案占据大部分市场份额
由于这些解决方案全面集成,并提供广泛的功能和优势,因此解决方案组件是被动身份验证市场中最大的细分市场。行为生物识别、设备识别和基于风险的身份验证等技术都是被动身份验证解决方案的典型代表,它们协同工作,在不影响用户体验的情况下提供强大的安全性。
本地部署占产业最大份额
银行、医疗保健和政府等行业对资料安全和隐私至关重要,由于其严格的监管和合规性要求,它们更倾向于本地部署解决方案。企业可以透过使用本地部署解决方案自订其身分验证系统,从而确保更高水准的客製化以及与现有 IT 环境的交互作用。由于这些方案不依赖外部互联网连接,因此通常能够提供更高的速度和稳定性。
中小企业是主要细分市场
由于对可靠且经济实惠的安全解决方案的需求日益增长,中小企业 (SME) 占据了被动身份验证市场的最大份额。由于网路威胁日益复杂,中小企业通常缺乏充足的 IT 资源和专业的安全团队,因此尤其容易受到攻击。透过实施被动身份验证,这些公司可以改善其安全状况,而无需给用户增加繁琐的身份验证程序负担或显着增加复杂性。
合规性管理部门致力于确保公司遵守不同行业和监管准则,以确保资料安全和保护。企业可以透过采用被动式身分验证解决方案来满足 GDPR、HIPAA 和 PCI-DSS 等法规规定的标准,并展现其对资料安全的承诺。这些技术支援持续的使用者身份验证和监控,而不会干扰工作流程,从而在不牺牲使用者体验的情况下保持合规性。
行销管理部门利用科技来提升用户参与度和个人化计画。被动身份验证使行销人员能够透过安全地识别和验证个人身份,无需任何侵入性程序即可获得有关用户行为和偏好的精确资讯。利用这些资料,行销活动、内容传递和客户互动都可以改进,从而提高参与度和转换率。
被动式身分验证在支援风险管理方面发挥着至关重要的作用,风险管理的核心在于侦测、评估和解决企业内部的安全威胁和漏洞。被动身份验证技术(例如持续身份验证和行为生物识别技术)可以即时检测可能导致安全漏洞的异常和可疑活动。这些技术透过增加额外的安全层,帮助企业主动管理风险并防御网路威胁。
BFSI 占市场主导地位
强大的安全解决方案对BFSI行业至关重要,因为该行业处理极其敏感的财务资料,并且是骇客的热门目标。被动身份验证在不干扰使用者体验的情况下,提供持续、非侵入式的使用者身份验证,从而降低诈欺和非法存取的风险。此外,由于GDPR、PCI DSS和PSD2等监管法规要求严格的资料保护和安全程序,该行业正在采用先进的身份验证系统。
北美引领市场,占据最大的被动认证市场份额
该报告还对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告指出,北美是被动认证最大的区域市场。
凭藉其先进的技术基础设施、尖端安全解决方案的高采用率以及严格的监管环境,北美占据了被动身份验证市场的最大份额。该地区集中于大型网路安全和技术企业,这促进了持续创新和日益复杂的身份验证技术的开发。由于北美的金融服务、保险和保险业(BFSI)、医疗保健和电子商务等行业受到严格的监管和严重的网路安全风险,因此对强大的被动身份验证解决方案的需求很高。由于该地区高度重视资料保护和隐私,企业需要采取先进的安全措施,而健康保险隐私及责任法(HIPAA)和加州消费者隐私法(CCPA)等法规也进一步支持了这一点。此外,该地区的主要参与者正致力于合作和伙伴关係,以减轻复杂的网路安全欺诈,并保持其市场竞争力。例如,2023年,LexisNexis(R) Risk Solutions 与 Prove Identity, Inc.(「Prove」)达成合作,透过一流的诈欺预防和数位身分认证技术,更好地打击授权支付 (APP)、假推和洗钱欺诈,同时加快并提升客户体验。
The global passive authentication market size reached USD 2.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 10.6 Billion by 2033, exhibiting a growth rate (CAGR) of 19.8% during 2025-2033. The market is driven by the growing demand for sophisticated and safe authentication techniques among organizations to safeguard their resources and client information, rising need to monitor examination process by stopping unauthorized activities during evaluations, and thriving retail industry.
Growing cybersecurity frauds in the finance sector
According to an article published on the website of the International Monetary Fund (IMF) in 2024, the financial sector has suffered more than 20,000 cyberattacks, causing the loss of 12 billion dollars in past 20 years. Cybercriminals prefer finance sector for hacking and stealing sensitive data, as this sector has important financial resources. Fraud attempts are increasing in this sector, encouraging companies to invest in sophisticated and safe authentication techniques, which helps in safeguarding their resources and client information. Traditional authentication systems like passwords and PINs are highly susceptible to social engineering assaults. As a result, companies are preferring passive authentication methods, including behavioral biometrics and device identification, which are known to provide extra layer of security. Cybercrimes are creating heavy losses to financial institutions, and to prevent this, governing agencies of several countries are implementing stringent regulatory regulations, thereby promoting the utilization of advanced solutions, such as passive authentication.
Thriving retail industry
Cyberthreats like account takeovers and payment frauds are increasing in the retail sector around the world, as people are preferring online shopping. This trend of online shopping is resulting in several fraudulent activities. Passive authentication is widely used to minimize unauthorized access by monitoring user behavior and device attributes while providing strong security layer. With the increasing number of cybersecurity crimes, it is very important to offer a seamless and secure customer experience in the retail sector. Passive authentication plays a crucial role in delivering convenient shopping experience by eliminating the need for manual verifications and recurring logins while also taking responsibility of data protection. It is very important to adhere to data protection laws in this sector, as retailers manage a ton of sensitive consumer data, thereby catalyzing the demand for passive authentication. The expansion of e-commerce platforms is resulting in the collection of enormous data, which further increases the reliance of retail sector on passive authentication system. According to the data published on the website of the National Retail Federation, retail sales will increase between $5.23 trillion and $5.28 trillion in 2024.
Rising trend of e-learning
The IMARC Group's report shows that the global e-learning market size reached US$ 316.2 Billion in 2023. The trend of e-learning is resulting in the collection of huge data like students' records, proprietary content, and sensitive instructional resources. Passive authentication helps in limiting the access of these resources to authorized users and preserving the integrity of the instructional materials. To offer teachers and students a seamless login experience by eliminating the need for manual verifications, passive authentication is very crucial. The leakage of personal data from any e-learning institute can harm their reputation. As a result, passive authentication is highly preferred by e-learning institutes to make sure that only authorized users can have the access to this information. It is also useful to keep an eye on examination process by stopping unauthorized activities during evaluations.
Solution accounts for the majority of the market share
Because these solutions are comprehensive and integrated and provide a wide range of functionalities and benefits, the solution component is the largest segment in the passive authentication market. Technologies including behavioral biometrics, device recognition, and risk-based authentication are examples of solutions for passive authentication that work together to offer strong security without interfering with user experience.
On-premises hold the largest share of the industry
Industries including banking, healthcare, and government, where data security and privacy are critical, are among those who prefer on-premises solutions because of their strict regulatory and compliance requirements. Organizations can ensure greater levels of customization and interaction with current IT environments by customizing their authentication systems with on-premises solutions. Since these implementations don't rely on external internet connections, they frequently provide improved speed and stability.
Small and medium-sized enterprises represent the leading market segment
Due to their increasing demand for reliable yet affordable security solutions, small and medium-sized enterprises (SMEs) make up the largest segment of the passive authentication market. SMEs, who frequently lack substantial IT resources and specialized security teams, are especially susceptible to attacks as cyber threats are becoming more complex. These companies can improve their security posture without burdening their users with onerous authentication procedures or significantly increasing complexity by implementing passive authentication.
The compliance management segment is concerned with making sure that companies follow different industry and regulatory guidelines for data security and protection. Businesses can meet standards specified by regulations like GDPR, HIPAA, and PCI-DSS and show their commitment to data security by employing passive authentication solutions. These technologies support ongoing user identity verification and monitoring without interfering with workflows, preserving compliance without sacrificing user experience.
The marketing management segment makes use of technology to improve user engagement and personalization initiatives. Passive authentication enables marketers to obtain precise information about user behavior and preferences without requiring intrusive procedures by safely identifying and authenticating individuals. With the use of this data, marketing campaigns, content delivery, and customer interactions may all be improved, leading to increased engagement and conversion rates.
Passive authentication plays a vital role in supporting risk management, which is centered on detecting, evaluating, and addressing security threats and weaknesses inside an enterprise. Technologies for passive authentication, such as continuous authentication and behavioral biometrics, allow for the real-time detection of anomalies and suspicious activities that can allow possible security breaches. These technologies help firms proactively manage risks and defend against cyber threats by adding an extra layer of security.
BFSI dominates the market
Strong security solutions are crucial for the BFSI sector since it handles extremely sensitive financial data and is a popular target for hackers. Without interfering with the user experience, passive authentication offers constant, non-intrusive user identity verification, thereby lowering the risk of fraud and illegal access. Furthermore, the industry is adopting advanced authentication systems due to regulatory regulations like GDPR, PCI DSS, and PSD2, which mandate strict data protection and security procedures.
North America leads the market, accounting for the largest passive authentication market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for passive authentication.
Because of its sophisticated technological infrastructure, high adoption rates of cutting-edge security solutions, and strict regulatory environment, North America holds the largest share of the passive authentication market. The region's concentration on large cybersecurity and technology enterprises encourages ongoing innovations and the creation of increasingly complex authentication techniques. Strong passive authentication solutions are in high demand since North American industries like BFSI, healthcare, and e-commerce are subject to stringent regulations and serious cybersecurity risks. Advanced security measures are required for enterprises due to the region's significant emphasis on data protection and privacy, which is further supported by rules, such as HIPAA and CCPA. Moreover, key players operating in the region are focusing on collaborations and partnerships to mitigate sophisticated cybersecurity frauds and keep them competitive in the market. For instance, in 2023, LexisNexis(R) Risk Solutions and Prove Identity, Inc. ("Prove") partnered to better combat authorized push payment (APP), impersonation and money mule fraud through best-in-class fraud prevention and digital identity authentication technology, while also speeding up and enhancing their customer experiences.