被动式身分验证市场－全球产业规模、份额、趋势、机会和预测（按组件、按部署、按功能、按垂直行业、按地区和竞争细分，2020-2030 年预测）

2024 年全球被动式身分验证市场价值为 18.2 亿美元，预计到 2030 年将达到 57.4 亿美元，复合年增长率为 21.10%。全球被动身份验证是指即时验证使用者身分的过程，无需输入密码、PIN 或 OTP 等明确操作。相反，它利用行为生物识别、设备指纹识别、上下文资料和机器学习演算法来分析打字速度、滑鼠移动、位置、设备类型和使用习惯等模式。这种方法使组织能够立即侦测诈骗活动、未经授权的存取或身分盗窃，同时保持流畅的使用者体验。与中断工作流程的传统身份验证方法不同，被动身份验证在后台静默运行，减少了使用者的摩擦，同时增强了安全性。

数位银行、电子商务和线上服务平台的兴起，加剧了对强大且非侵入式身分验证机制的需求。随着网路犯罪和帐户盗用事件的增多，各组织正在投资于兼顾安全性和便利性的技术。被动身份验证可以持续监控使用者行为，提供动态风险评估和即时警报，而不会给用户带来负担。此外，金融和医疗保健等领域日益严格的监管合规要求，正在推动高级身份验证解决方案的采用，以防止诈欺并保护敏感资讯。人工智慧和机器学习的融合，透过提高准确性、减少误报并适应不断变化的攻击模式，进一步增强了市场。

随着全球数位转型加速，被动身份验证市场预计将持续成长。行动优先生态系统、云端运算和物联网 (IoT) 增加了身分验证需求的复杂性，促使企业采用自适应智慧安全系统。企业也意识到使用者体验是关键的差异化因素，而无缝身份验证可以提升客户满意度和保留率。提供可扩展、人工智慧驱动的被动身份验证解决方案的供应商正见证着银行、零售、医疗保健和政府等行业日益增长的需求。随着企业将网路安全和用户便利性并重，全球被动身份验证市场将在未来几年迎来大幅扩张。

关键市场驱动因素

网路安全威胁日益增加

主要市场挑战

跨遗留系统的整合复杂性

主要市场趋势

行为生物辨识技术的采用

目录

第 1 章：解决方案概述

• 市场定义
• 市场范围
  • 覆盖市场
  • 考虑学习的年限
  • 主要市场区隔

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球被动认证市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按组件（解决方案、服务）
  • 按部署（云端、本机）
  • 依功能（合规管理、行销管理、风险管理、其他）
  • 按垂直产业（BFSI、政府、IT 和电信、零售和消费品、医疗保健、媒体和娱乐、其他）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024 年）
• 市场地图

第六章：北美被动认证市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲被动认证市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太被动认证市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲被动认证市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲被动认证市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：公司简介

• Thales SA
• IBM Corporation
• Cisco Systems, Inc.
• NEC Corporation
• OneSpan, Inc
• Gemalto NV
• Entrust Corporation
• Microsoft Corporation
• Okta, Inc.
• Ping Identity Corporation

第 14 章：策略建议

第15章调查会社について・免责事项

Global Passive Authentication Market was valued at USD 1.82 Billion in 2024 and is expected to reach USD 5.74 Billion by 2030 with a CAGR of 21.10% through 2030. Global passive authentication refers to the process of verifying a user's identity in real-time without requiring explicit actions such as entering passwords, PINs, or OTPs. Instead, it leverages behavioral biometrics, device fingerprinting, contextual data, and machine learning algorithms to analyze patterns like typing speed, mouse movements, location, device type, and usage habits. This approach enables organizations to detect fraudulent activity, unauthorized access, or identity theft instantly while maintaining a smooth user experience. Unlike traditional authentication methods that interrupt workflows, passive authentication operates silently in the background, reducing friction for users while enhancing security.

The rise of digital banking, e-commerce, and online service platforms has intensified the need for robust yet non-intrusive authentication mechanisms. With cybercrime and account takeover incidents on the rise, organizations are investing in technologies that balance security and convenience. Passive authentication allows for continuous monitoring of user behavior, offering dynamic risk assessment and real-time alerts without burdening the user. Moreover, increasing regulatory compliance requirements in sectors like finance and healthcare are driving the adoption of advanced authentication solutions to prevent fraud and protect sensitive information. The integration of AI and machine learning further strengthens the market by improving accuracy, reducing false positives, and adapting to evolving attack patterns.

The market for passive authentication is expected to grow as digital transformation accelerates worldwide. Mobile-first ecosystems, cloud computing, and the Internet of Things (IoT) increase the complexity of authentication needs, encouraging enterprises to adopt adaptive and intelligent security systems. Companies are also recognizing that user experience is a critical differentiator, and seamless authentication can enhance customer satisfaction and retention. Vendors offering scalable, AI-driven passive authentication solutions are witnessing heightened demand across industries such as banking, retail, healthcare, and government. As organizations prioritize both cybersecurity and user convenience, the global passive authentication market is poised for significant expansion in the coming years.

Key Market Drivers

Rising Cybersecurity Threats

The increase in cybercrime, data breaches, and identity theft has become a critical concern for organizations globally. Traditional authentication methods such as passwords and one-time passcodes are no longer sufficient to protect sensitive information. Passive authentication, which continuously monitors user behavior and device patterns in real-time, offers a more secure approach. By identifying suspicious activities such as abnormal login locations, unusual device usage, or behavioral deviations, passive authentication allows organizations to proactively prevent unauthorized access. This approach minimizes risk while maintaining a seamless user experience.

As businesses digitize operations and expand online services, the volume and sophistication of cyberattacks continue to grow. Organizations are increasingly adopting passive authentication systems to ensure continuous protection without disrupting user workflows. The ability to detect threats instantaneously reduces potential financial and reputational damage from security incidents. By embedding security within the user experience, organizations can address both risk mitigation and user convenience simultaneously. Organizations implementing continuous authentication methods have observed a 35% reduction in unauthorized account access incidents within the first year. By continuously monitoring behavioral and device patterns, these systems can identify suspicious activity in real-time, preventing breaches that would otherwise compromise sensitive data, financial assets, and customer trust.

Key Market Challenges

Integration Complexity Across Legacy Systems

One of the foremost challenges for the global passive authentication market is the complexity of integrating these advanced systems into existing legacy infrastructure. Many organizations, particularly in banking, healthcare, and government sectors, operate with legacy applications and hardware that were not designed to support continuous authentication methods. Implementing passive authentication in such environments requires significant customization, which can increase both time and cost. Furthermore, ensuring compatibility with older databases, software protocols, and user management systems often necessitates extensive testing and phased rollouts, creating operational delays. The technical expertise required for seamless integration is not uniformly available, particularly in small to medium enterprises, thereby limiting adoption in certain segments.

Beyond technical integration, organizations must also align passive authentication solutions with existing business processes and workflows. Any misalignment can result in operational bottlenecks, user dissatisfaction, or increased error rates. Employees and end users must be educated on new security protocols without disrupting their daily activities. Additionally, IT teams face the challenge of maintaining continuous updates and patches to ensure security effectiveness while avoiding interruptions to ongoing services. These integration complexities can discourage investment in passive authentication systems, especially for organizations that prioritize operational continuity over security enhancements. Addressing this challenge requires solution providers to offer flexible, scalable platforms and comprehensive implementation support.

Key Market Trends

Adoption of Behavioral Biometrics

The adoption of behavioral biometrics is becoming a key trend in the global passive authentication market. Unlike traditional authentication methods that rely on static credentials such as passwords or tokens, behavioral biometrics analyzes unique user behaviors including typing rhythm, mouse movements, navigation patterns, and touchscreen gestures. This approach allows organizations to continuously verify user identity in real-time without disrupting the user experience. By integrating behavioral biometrics, companies can enhance security measures while maintaining frictionless access for end users. The ability to detect subtle deviations in user behavior makes this technology particularly effective in preventing account takeover and identity fraud.

Organizations across financial services, healthcare, and e-commerce sectors are increasingly leveraging behavioral biometrics as a primary layer of passive authentication. This trend is driven by the dual need to improve security and deliver seamless digital experiences. Behavioral biometrics platforms are also becoming more cost-effective and scalable, allowing even mid-sized enterprises to adopt advanced security measures without overhauling existing infrastructure. As the sophistication of cyber threats increases, the reliance on behavioral analytics as a continuous and adaptive security mechanism is expected to grow significantly.

Key Market Players

• Thales S.A.
• IBM Corporation
• Cisco Systems, Inc.
• NEC Corporation
• OneSpan, Inc.
• Gemalto N.V.
• Entrust Corporation
• Microsoft Corporation
• Okta, Inc.
• Ping Identity Corporation

Report Scope:

In this report, the Global Passive Authentication Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Passive Authentication Market, By Component:

• Solution
• Services

Passive Authentication Market, By Deployment:

• Cloud
• On-Premises

Passive Authentication Market, By Function:

• Compliance Management
• Marketing Management
• Risk Management
• Others

Passive Authentication Market, By Vertical:

• BFSI
• Government
• IT & Telecom
• Retail & Consumer Goods
• Healthcare
• Media & Entertainment
• Others

Passive Authentication Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Passive Authentication Market.

Available Customizations:

Global Passive Authentication Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Passive Authentication Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Solution, Services)
  • 5.2.2. By Deployment (Cloud, On-Premises)
  • 5.2.3. By Function (Compliance Management, Marketing Management, Risk Management, Others)
  • 5.2.4. By Vertical (BFSI, Government, IT & Telecom, Retail & Consumer Goods, Healthcare, Media & Entertainment, Others)
  • 5.2.5. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Passive Authentication Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment
  • 6.2.3. By Function
  • 6.2.4. By Vertical
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Passive Authentication Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By Function
      • 6.3.1.2.4. By Vertical
  • 6.3.2. Canada Passive Authentication Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By Function
      • 6.3.2.2.4. By Vertical
  • 6.3.3. Mexico Passive Authentication Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By Function
      • 6.3.3.2.4. By Vertical

7. Europe Passive Authentication Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment
  • 7.2.3. By Function
  • 7.2.4. By Vertical
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Passive Authentication Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By Function
      • 7.3.1.2.4. By Vertical
  • 7.3.2. France Passive Authentication Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By Function
      • 7.3.2.2.4. By Vertical
  • 7.3.3. United Kingdom Passive Authentication Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By Function
      • 7.3.3.2.4. By Vertical
  • 7.3.4. Italy Passive Authentication Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By Function
      • 7.3.4.2.4. By Vertical
  • 7.3.5. Spain Passive Authentication Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By Function
      • 7.3.5.2.4. By Vertical

8. Asia Pacific Passive Authentication Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment
  • 8.2.3. By Function
  • 8.2.4. By Vertical
  • 8.2.5. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Passive Authentication Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By Function
      • 8.3.1.2.4. By Vertical
  • 8.3.2. India Passive Authentication Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By Function
      • 8.3.2.2.4. By Vertical
  • 8.3.3. Japan Passive Authentication Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By Function
      • 8.3.3.2.4. By Vertical
  • 8.3.4. South Korea Passive Authentication Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By Function
      • 8.3.4.2.4. By Vertical
  • 8.3.5. Australia Passive Authentication Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By Function
      • 8.3.5.2.4. By Vertical

9. Middle East & Africa Passive Authentication Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment
  • 9.2.3. By Function
  • 9.2.4. By Vertical
  • 9.2.5. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Passive Authentication Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By Function
      • 9.3.1.2.4. By Vertical
  • 9.3.2. UAE Passive Authentication Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By Function
      • 9.3.2.2.4. By Vertical
  • 9.3.3. South Africa Passive Authentication Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By Function
      • 9.3.3.2.4. By Vertical

10. South America Passive Authentication Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Deployment
  • 10.2.3. By Function
  • 10.2.4. By Vertical
  • 10.2.5. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Passive Authentication Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By Function
      • 10.3.1.2.4. By Vertical
  • 10.3.2. Colombia Passive Authentication Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By Function
      • 10.3.2.2.4. By Vertical
  • 10.3.3. Argentina Passive Authentication Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By Function
      • 10.3.3.2.4. By Vertical

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Thales S.A.
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. IBM Corporation
• 13.3. Cisco Systems, Inc.
• 13.4. NEC Corporation
• 13.5. OneSpan, Inc
• 13.6. Gemalto N.V.
• 13.7. Entrust Corporation
• 13.8. Microsoft Corporation
• 13.9. Okta, Inc.
• 13.10. Ping Identity Corporation

14. Strategic Recommendations

15. About Us & Disclaimer