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市场调查报告书
商品编码
1831874
2025-2033 年护手霜市场报告(依产品、年龄层、人口、配销通路和地区)Hand Cream Market Report by Product, Age Group, Demographic, Distribution Channel, and Region 2025-2033 |
2024年,全球护手霜市场规模达4.904亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到7.845亿美元,2025-2033年期间的复合年增长率(CAGR)为4.81%。由于人们对手部卫生和保湿功效的认识不断提高,对天然和有机产品的需求不断增长,以及具有SPF防晒或芳香疗法等附加功能的创新产品的推出,护手霜市场正在经历快速增长,这些产品吸引了注重健康、追求便利的消费者。由于大众对有效护肤产品的需求日益增长,亚太地区目前是最大的市场。
提高皮肤卫生和健康意识
人们更加重视个人清洁和皮肤护理,这一趋势正强有力地推动市场成长。人们越来越注重皮肤保湿,保护双手免受干燥、刺激和户外伤害。这种日益增强的意识鼓励男性和女性将护手霜作为日常自我照顾的一部分。皮肤科医生和社会影响力人士一再强调保湿的重要性,尤其是在恶劣天气或污染严重的地区。健康运动和产品标籤也反过来告知消费者使用含有乳木果油、甘油和维生素E等特定成分的护手霜的优势。消费者也开始注意产品配方,选择有机、纯素和无动物成分的产品。随着这一趋势日益深入,各大品牌正加大研发投入,以打造多功能护手霜,满足各种护肤需求,并促进肌肤的长期健康。例如,2024 年,LEO Pharma 宣布,美国食品药物管理局 (FDA) 接受了 20 mg/g (2%) 德戈西替尼乳膏的新药申请 (NDA),该乳膏旨在治疗对治疗反应不充分或不建议使用外用皮质类固醇的中度至重度慢性手部湿疹 (CHE) 成年人。
疫情后电子商务的成长与使用者行为的变化
电子商务的扩张正在重新定义人们购买护手霜等个人护理产品的方式。消费者选择在线商店购买护肤品,因为在线商店购物便利、产品种类丰富,并且可以轻鬆查看产品和成分的详细评论。线上商店定期提供优惠、订阅服务和个人化工具,简化了消费者获取新品牌的流程。随着居家时间的增加,消费者对保养品的探索也更加广泛,并且能够做出更明智的决定。同时,传统零售商正透过全通路零售进行反击,将实体店与线上服务(例如点击提货、虚拟咨询和客製化行销)结合。这场数位革命正在创造一个竞争激烈的市场,各大品牌纷纷专注于数位广告、社群媒体和与网红的合作来吸引消费者。消费者行为的持续变化正迫使市场走向更数位化的未来。 IMARCIMARC Group预测,到2033年,全球电子商务市场规模预计将达到214.5兆美元。
对天然和永续成分的需求不断增加
如今,人们越来越需要含有天然、有机和永续成分的护手霜,从而推动了护手霜市场的成长。这种需求的驱动力源自于环境问题、健康意识以及整体的清洁美容趋势。人们越来越担心传统护肤品中的合成化学物质、过敏原和潜在的皮肤刺激物。因此,他们寻求含有植物成分、可生物降解包装和公平采购的护手霜。各大品牌正在透过改进产品配方和获得认证来满足这一需求。社群媒体和线上平台正在增强消费者的声音,使他们能够影响品牌政策并提出透明度要求。具有环保意识的消费者也愿意为永续产品支付溢价,也促使更多公司在这一领域进行创新。这种需求的成长促进了产品创新、行销策略以及供应链管理。例如,维多利亚贝克汉于2024年推出了奢华护手霜,其质地轻盈,如同精华液。新款护手霜与维多利亚贝克汉美妆的标誌性香水相得益彰。
The global hand cream market size reached USD 490.4 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 784.5 Million by 2033, exhibiting a growth rate (CAGR) of 4.81% during 2025-2033. The market is experiencing rapid growth owing to the rising awareness about hand hygiene and moisturizing benefits, increased demand for natural and organic products, and the launch of innovative items offering added features such as SPF protection or aromatherapy, appealing to health-conscious and convenience-seeking customers. Asia Pacific currently represents the largest region owing to the rising need for effective skincare products among the masses.
Increasing Skin Hygiene and Health Awareness
People are more focusing on personal cleanliness and skin care, and this trend is strongly propelling the market growth. Individuals are getting more aware about skin moisturizing and keeping their hands safe from dryness, irritation, and outdoor damage. This rising awareness is encouraging both men and women to make hand creams a part of their regular self-care regime. Dermatologists and social influencers are repeatedly stressing the need to moisturize, particularly in areas with adverse weather or pollution. Health campaigns and product labels are, in turn, informing customers of the advantages of using hand cream with particular ingredients such as shea butter, glycerin, and vitamin E. Customers are becoming concerned with product formulas, choosing organic, vegan, and animal-free products. As this trend is becoming more profound, brands are investing more into research and development (R&D) to create multi-functional hand creams that cater to various skincare needs and stimulate long-term skin wellness. For instance, in 2024, LEO Pharma announced that the Food and Drug Administration (FDA) accepted a New Drug Application (NDA) for delgocitinib cream 20 mg/g (2%) aimed at treating adults with moderate to severe Chronic Hand Eczema (CHE) who have not reacted adequately to treatment or for whom topical corticosteroids are not recommended.
E-Commerce Growth and Change in User Behavior Post-Pandemic
The expansion of e-commerce is redefining the way people are buying personal care goods like hand creams. Customers are opting for online stores for skincare products because of convenience, wider product range, and ease of access to detailed reviews of products and ingredients. Online stores are regularly extending offers, subscription services, and personalization tools, simplifying the access to new brands. With more time spent at home, customers are exploring skincare products more extensively and are making educated decisions. Simultaneously, conventional retailers are fighting back by embracing omnichannel retailing, where the physical stores are merged with online offerings such as click-and-collect, virtual consultations, and customized marketing. This digital revolution is establishing a competitive space where brands are concentrating on digital advertising, social media, and influencer collaborations to attract consumers. The continuing change in consumer behavior is forcing the market towards a more digitally oriented future. The IMARC Group predicts that the global e-commerce market size is projected to reach USD 214.5 Trillion by 2033.
Increasing demand for natural and sustainable ingredients
People are now demanding hand creams containing natural, organic, and sustainably derived ingredients, thereby supporting the hand cream market growth. This demand is driven by environmental issues, health consciousness, and an overall clean beauty trend. Individuals are becoming more concerned about synthetic chemicals, allergens, and possible skin irritants in traditional skincare products. Consequently, they are looking for hand creams with plant-based ingredients, biodegradable packaging, and fair sourcing. Brands are meeting this demand by reformulating their products and achieving certifications. Social media and online platforms are making consumers' voices louder, allowing them to have an effect on brand policy and make demands for transparency. Eco-conscious people are also willing to pay a premium for sustainable products, and this is what is spurring more companies into innovating in this category. This increased demand is facilitating product innovation, marketing strategies, as well as supply chain management. For instance, in 2024, Victoria Beckham launched luxury hand creams which provides a light texture of a serum. The new hand creams compliment the iconic Victoria Beckham Beauty fragrances.
Repair hand cream currently exhibits a clear dominance in the market
Repair hand creams are specialized formulations designed to heal and rejuvenate dry, damaged, or cracked hands by providing intense hydration and restoring the skin's natural barrier. For example, RejuvaCare offers a rich blend of shea butter, vitamin E, and hyaluronic acid, ensuring deep hydration and skin renewal. RepairMax by DermaFix introduces a formula enriched with ceramides and aloe vera to soothe and repair irritated skin. As per the hand cream market analysis report, these launches will continue to augment the segment's growth.
Currently, generation X holds the largest hand cream market demand
Hand creams specifically formulated for generation X focus on addressing the unique skin care needs of individuals in their late 30s to early 50s. They often target signs of aging, such as dryness, fine lines, and loss of elasticity. For example, Neutrogena's Rapid Wrinkle Repair Hand Cream is popular among Gen X users for its anti-aging benefits. It incorporates retinol and hyaluronic acid to smooth wrinkles and deeply hydrate the skin.
Female accounted for the majority of the hand cream market share
Hand creams designed specifically for women focus on addressing age-related skin concerns such as dryness, fine lines, and loss of firmness while also catering to their busy, multifaceted lifestyles. L'Occitane's Shea Butter Hand Cream is a top choice, offering rich hydration and nourishment with its high concentration of shea butter. It is perfect for combating dryness and maintaining soft, supple skin.
Supermarkets and hypermarkets accounted for the majority of the hand cream market outlook
Hand creams sold through supermarkets and hypermarkets are widely accessible and cater to a broad audience by offering a variety of affordable yet effective options. For instance, Nivea's Intensive Nourishing Hand Cream is a popular choice found in many supermarkets, known for its rich formula that provides deep hydration and long-lasting moisture.
Asia Pacific currently dominates the market
The hand cream market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific hand cream market is rapidly growing, driven by increasing awareness of skincare and rising demand for premium products. In this region, Shiseido and Innisfree are highly popular, offering hand creams that cater to various skin needs with a focus on natural ingredients and advanced formulations. Moreover, the inflating number of local brands like Hada Labo, whose Gokujyun Hand Cream has hyaluronic acid to ensure deep and lasting hydration, is positively influencing the regional market.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: