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市场调查报告书
商品编码
1831977
2025 年至 2033 年电动髮刷市场报告,按产品类型(扁平、圆形)、性别(女性、男性)、配销通路(超市和大卖场、美容店、网上商店等)、最终用途(家庭、商业)和地区划分Electric Hair Brush Market Report by Product Type (Flat, Round), Gender (Female, Male), Distribution Channel (Supermarkets and Hypermarkets, Beauty Stores, Online Stores, and Others), End Use (Household, Commercial), and Region 2025-2033 |
2024年,全球电动髮刷市场规模达2.988亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到4.3亿美元,2025-2033年期间的复合年增长率(CAGR)为4.13%。技术进步、护髮意识的增强以及消费者可支配收入水准的提高是推动市场成长的主要因素。
美容意识的提升
日益增强的美容意识确实是推动电动髮刷市场成长的重要动力。消费者越来越寻求方便高效的护髮产品。例如,根据 IMARC 的数据,2023 年全球护髮市场规模达到 869 亿美元。展望未来, IMARC Group预计到 2032 年市场规模将达到 1,245 亿美元,2024-2032 年期间的复合年增长率 (CAGR) 为 4%。电动髮刷为日常造型和保养提供了快速简便的解决方案,减少了头髮护理所需的时间。此外,女性对头髮造型的普及率不断提高也推动了对电动髮刷的需求。例如,根据 NPD 对美国头髮护理习惯的分析,三分之一的女性每週做一次或更少的头髮造型。除此之外,美髮工具的使用日益增多,因为它们可以提供沙龙般的髮型,这也促进了电动髮刷的普及。除此之外,年轻一代更注重个人护理,并率先采用新的美妆科技,包括符合其生活方式和美学偏好的电动髮刷。例如,根据 Retail Brew 在 2022 年 5 月发表的一篇文章,近 44% 的 Z 世代购买了美髮工具。这进一步提升了电动髮刷的市场占有率。
沙龙数量不断增加
沙龙数量的增加极大地推动了电动髮刷市场的成长。例如,根据专业美容协会 2020 年的报告,美国非雇主沙龙企业的数量在过去十年中增长了 36%,而销售额增长了 63%。此外,根据 Trafft 发表的一篇文章,理髮和造型是美国美容院最受欢迎的服务。 2019 年,它们贡献了总收入的约 55.2%。此外,理髮和造型服务的日益普及也刺激了对专业美髮工具的需求。例如,根据 Statista 基于美国人口普查资料和西蒙斯全国消费者调查 (NHCS) 计算的资料,2020 年约有 5,902 万美国人理髮四次或四次以上。此外,沙龙产业的竞争性质推动了电动髮刷製造商的创新。他们致力于打造满足沙龙专业人士特定需求的产品,例如提供顺髮选项或更好的热量分布。例如,2022年11月,专业美髮产品製造商Olivia Garden推出了两个全新的LUXE刷具系列:OG Brush LUXE系列和Ceramic + Ion LUXE系列。 OG Brush LUXE系列是全新限量版环保刷具系列,提供暖金属色调。该系列由100%可回收塑胶製成,包含四款金属色刷具,提供三种顺髮选项,以及一款可完成任何造型的造型刷。这些因素进一步推动了该行业的成长。
技术进步
技术进步是推动电动髮刷市场需求成长的关键因素之一。配备离子技术的电动髮刷会释放负离子,有助于消除静电和毛躁,使头髮更顺滑亮泽。该技术还能透过更快地分解水分子来缩短干燥时间。例如,2024年4月,美髮工具製造商Wavytalk推出了离子直髮刷。这款独特的二合一梳子结合了梳子和直髮器的功能,彻底改变了居家髮型,轻鬆打造沙龙级效果。梳子配备负离子开关和精緻的蓝色负离子指示灯,可深入渗透髮丝,修復烫染损伤,减少静电,改善整体头髮健康。此外,现代电动髮刷还具有多种温度设置,使用者可以根据自己的髮质和造型需求自订温度。这有助于最大限度地减少热损伤,确保最佳效果。例如,2023年4月,Shark推出了一款名为SpeedStyle的全新美髮产品。 Shark SpeedStyle是一款独立的吹风机,包含一个扩散器、一个减少毛躁和散落的定型器、一个快速顺滑刷、一个即时补妆刷、一个涡轮集风嘴和一个宽齿梳。它拥有三种热风和风量设置,可打造最佳造型。这些因素进一步提升了对电动髮刷的需求。
The global electric hair brush market size reached USD 298.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 430.0 Million by 2033, exhibiting a growth rate (CAGR) of 4.13% during 2025-2033. Technological advancements, the increasing awareness of hair care, and the rising disposable income levels of the consumers are primarily driving the market growth.
Rising Beauty Consciousness
The rising beauty consciousness is indeed a significant driver fueling the growth of the electric hair brush market. Consumers are increasingly seeking hair care products that offer convenience and efficiency. For instance, according to IMARC, the global hair care market size reached US$ 86.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 124.5 Billion by 2032, exhibiting a growth rate (CAGR) of 4% during 2024-2032. Electric hair brushes provide quick and easy solutions for everyday styling and maintenance, reducing the time required for hair care routines. Moreover, rising penetration among women to style their hair is driving the demand for electric brushes. For instance, according to an NPD analysis of hair care habits in the United States, one-third of women style their hair once a week or less. In addition to this, the growing usage of hair styling tools as they offer salon-like hair is also escalating the adoption of electric hair brushes. Besides this, younger demographics prioritize personal grooming and are early adopters of new beauty technologies, including electric hair brushes that align with their lifestyle and aesthetic preferences. For instance, according to an article published by Retail Brew in May 2022, nearly 44% of Gen Z purchase hairstyling tools. This is further contributing to the electric hair brush market share.
Increasing Number of Salons
The increasing number of salons is significantly driving the growth of the electric hair brush market. For instance, according to a 2020 report provided by the Professional Beauty Association, the number of non-employer and salon businesses in the United States climbed by 36% over the previous decade, while sales increased by 63%. Also, according to an article published by Trafft, haircutting and styling is the most popular service performed by beauty salons in the United States. In 2019, they contributed roughly 55.2% of total income. Moreover, the growing penetration towards hair cutting and styling is proliferating the demand for professional hair tools. For instance, according to the data calculated by Statista based on the U.S. Census data and the Simmons National Consumer Survey (NHCS), around 59.02 million Americans received four or more haircuts in 2020. Besides this, the competitive nature of the salon industry drives innovation among manufacturers of electric hair brushes. They strive to create products that meet the specific needs of salon professionals, such as detangling options or better heat distribution. For instance, in November 2022, Olivia Garden, a manufacturer of professional hairstylist products, unveiled two new LUXE brush collections: the OG Brush LUXE Collection and the Ceramic + Ion LUXE Collection. The OG Brush LUXE range is a new, limited-edition range of eco-friendly brushes available in warm metallic tones. The collection is composed of 100% recyclable plastic and includes four metallic-colored brushes in three detangling options, as well as a styling brush to complete any style. These factors are further driving the industry's growth.
Technological Advancements
Technological advancements are one of the key factors escalating the demand for electric hair brush market growth. Electric hair brushes equipped with ionic technology emit negative ions that help to neutralize static and frizz, resulting in smoother and shinier hair. This technology also reduces drying time by breaking down water molecules faster. For instance, in April 2024, Wavytalk, a manufacturer of hair tools, launched the Ionic Hair Straightening Brush. This unique 2-in-1 brush combines the functionality of a comb and a flat iron, revolutionizing at-home hair style and providing salon-quality results effortlessly. The brush has a negative ion switch and an exquisite blue negative ion indication that deeply penetrates the hair strands to repair damage from perming and coloring, reduce static electricity, and improve overall hair health. Apart from this, modern electric hair brushes come with multiple heat settings, allowing users to customize the temperature based on their hair type and styling needs. This helps minimize heat damage and ensures optimal results. For instance, in April 2023, Shark launched a new hair styling product called the SpeedStyle. The Shark SpeedStyle is a standalone hair dryer that includes a diffuser, a finisher to minimize frizz and flyaways, a quick-smooth brush, an instant touchup brush, a turbo concentrator, and a wide-tooth comb. It has three heat and air settings to get the optimum look. These factors are further escalating the demand for electric hair brushes.
The electric hair brush market report has provided a detailed breakup and analysis of the market based on the product type. This includes flat and round.
Flat electric brushes are designed primarily for straightening hair. They typically feature heated plates or bristles that glide through the hair, smoothing it out and reducing frizz. They are effective for achieving sleek, straight styles quickly and efficiently. While round electric brushes are designed primarily for styling and adding volume to hair. They typically have a barrel-shaped head with heated bristles or plates that can rotate or vibrate.
Women's electric hair brushes often emphasize versatility, catering to various hair lengths and textures. They may include features suitable for straightening, curling, or adding volume, appealing to diverse styling needs. While men's electric hair brushes often focus on simplicity and ease of use. They may be designed for quick grooming, with features like rapid heating times and straightforward controls.
According to the electric hair brush market segmental analysis, supermarkets and hypermarkets offer convenience by integrating electric hair brushes into their personal care aisles. Consumers can easily add them to their grocery shopping lists or browse while shopping for other household items. While beauty stores provide a specialized shopping experience with knowledgeable staff who can offer advice on selecting the right electric hair brush based on hair type, styling preferences, and desired outcomes. Moreover, online stores provide convenience with 24/7 access to a wide selection of electric hair brushes. Consumers can compare prices, read reviews, and make purchases from the comfort of their homes.
According to the electric hair brush industry analysis, electric hair brushes for household use cater primarily to individuals and families seeking convenient and effective solutions for daily hair care and styling. Moreover, household electric brushes often emphasize versatility, offering features for both straightening and styling (such as curling or adding volume), appealing to diverse styling preferences within the household. While commercial demand primarily comes from salons, spas, and beauty professionals who require high-performance electric hair brushes for professional use. These brushes are designed for durability and heavy use, with features like high-quality materials (such as ceramic or titanium), faster heating times, and enhanced functionality for various hair types and styles.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America represents a significant market for electric hair brushes, characterized by a mature and competitive landscape. The market is driven by a high level of consumer awareness regarding personal grooming and technological advancements. Moreover, the European market is characterized by diverse consumer preferences influenced by cultural and economic factors across different countries. Western Europe tends to favor premium products with advanced features, while Eastern Europe may prioritize affordability and practicality. Apart from this, Asia-Pacific is experiencing robust growth driven by rising disposable incomes, urbanization, and increasing awareness of personal grooming among a growing middle class. Countries like China, Japan, South Korea, and India are the key markets.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include: