电动梳市场规模、份额及成长分析（按产品类型、性别、通路、最终用户及地区划分）－2026-2033年产业预测

预计到 2024 年，全球电动梳市场规模将达到 3.1596 亿美元，到 2025 年将成长至 3.3144 亿美元，到 2033 年将成长至 4.8597 亿美元，预测期（2026-2033 年）的复合年增长率为 4.9%。

全球电动梳市场正经历显着成长，这主要得益于消费者对高效便捷美髮解决方案日益增长的需求。技术创新，尤其是在护髮和造型设备领域的创新，提升了这些产品的功能性。电动梳为追求省时造型的消费者提供了一种快速且方便的护髮方式。温度控制、离子化技术和人体工学设计等功能进一步提升了电动梳的受欢迎程度。预计市场将保持成长势头，并继续专注于创新和产品多元化。未来材料、加热元件和智慧技术的发展趋势有望革新消费者体验，而消费者对电动梳益处的日益了解也可能推动人们对在家享受沙龙级美髮效果的持续需求。

全球电动梳市场驱动因素

全球电动梳市场主要由技术创新驱动，这些创新提升了电动梳的设计和功能。智慧感测器、精准的温度控制以及尖端材料的应用等创新，顺应了消费者不断变化的偏好，并丰富了使用者体验。这些改进不仅提高了护髮的效率和效果，也吸引了更广泛的消费群体，从而促进了电动梳的普及。因此，人性化的功能和卓越的性能相结合，已成为推动市场成长和扩张的关键因素，使电动梳成为现代护髮流程中不可或缺的工具。

限制全球电动梳市场发展的因素

全球电动梳市场面临激烈的竞争和消费者对价格的高度敏感，因此面临严峻的挑战。由于製造商众多、产品种类繁多，价格战在该行业十分普遍，这可能会挤压那些力图保持竞争力的企业的利润空间。此外，消费者对价格趋势日益敏感，也使得製造商维持高端定价策略的努力变得更加复杂。在这种环境下，由于价格已成为许多买家的关键决策因素，维繫客户忠诚度变得越来越困难，迫使品牌不断创新并证明其价值提案。

全球电动梳市场趋势

随着消费者在购买决策中日益重视环境责任，全球电动梳市场正经历着向永续性和环保产品的转型。这一趋势的特点是，消费者对采用节能技术和环保材料的电动梳的需求不断增长。作为更广泛的永续发展运动的一部分，各公司正致力于开发既能提供高性能又能满足环保意识强的消费者需求的产品。对高效且环保的梳妆工具日益增长的需求正在重塑市场格局，促使製造商采用环保创新技术并重新设计产品线。

目录

介绍

• 调查目标
• 调查范围
• 定义

调查方法

• 资讯收集
• 二手资料和一手资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态与展望

• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特分析

关键市场考察

• 关键成功因素
• 竞争程度
• 关键投资机会
• 市场生态系统
• 市场吸引力指数（2025）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管环境
• 案例研究
• 技术分析

全球电动梳市场规模（按产品类型和复合年增长率划分）（2026-2033 年）

• 平坦的
• 圆形的

全球电动梳市场规模（依性别划分）及复合年增长率（2026-2033）

• 女士
• 男性

全球电动梳市场规模（依通路划分）及复合年增长率（2026-2033 年）

• 超级市场和大卖场
• 美容专卖店
• 网路商店
• 其他的

全球电动梳市场规模（依最终用户划分）及复合年增长率（2026-2033 年）

• 家用
• 商业的

全球电动梳市场规模及复合年增长率（2026-2033）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业的市场定位（2025 年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市占率分析（2025 年）
• 主要企业公司简介
  • 公司详情
  • 产品系列分析
  • 依业务板块进行公司股票分析
  • 2023-2025年营收年比比较

主要企业简介

• Conair Corporation（USA）
• Revlon（USA）
• Philips（Netherlands）
• Braun（Germany）
• Remington（USA）
• Hot Tools Professional（USA）
• BaBylissPRO（France）
• Panasonic（Japan）
• T3 Micro（USA）
• Sundee（China）
• Vega（India）
• GHD（UK）
• Paul Mitchell（USA）
• Kiss Products（USA）
• Mermade Hair（Australia）
• Mizutani Scissors（Japan）
• INFINITIPRO by Conair（USA）
• SleekCurl（China）
• Tescom（Japan）
• Hiar Brush Pro（USA）

结论与建议

Global Electric Hair Brush Market size was valued at USD 315.96 Million in 2024 and is poised to grow from USD 331.44 Million in 2025 to USD 485.97 Million by 2033, growing at a CAGR of 4.9% during the forecast period (2026-2033).

The global electric hair brush market is experiencing significant growth, fueled by increasing consumer demand for efficient and convenient hair styling solutions. Innovations in technology, particularly in hair care and grooming devices, have enhanced the functionality of these products. Electric hair brushes provide a quick and hassle-free way to manage hair, appealing to individuals seeking time-saving grooming options. Features such as adjustable heat settings, ionization technology, and ergonomic designs further increase their popularity. The market is set to continue its upward momentum, focusing on innovation and product diversification. Upcoming trends in materials, heating elements, and smart technologies promise to transform consumer experiences, while rising awareness of the benefits of electric brushes is likely to drive sustained demand for salon-quality results at home.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Electric Hair Brush market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Electric Hair Brush Market Segments Analysis

Global Electric Hair Brush Market is segmented by Product Type, Gender, Distribution Channel, End Users and region. Based on Product Type, the market is segmented into Flat and Round. Based on Gender, the market is segmented into Female and Male. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Beauty Stores, Online Stores and Others. Based on End Users, the market is segmented into Household and Commercial. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is significantly propelled by advancements in technology that enhance both design and functionality. Innovations such as smart sensors, precise heat control, and the use of cutting-edge materials enrich the user experience, aligning with the changing preferences of consumers. These enhancements not only improve the efficiency and effectiveness of hair care but also attract a broader audience, leading to increased adoption rates. As a result, the combination of user-friendly features and superior performance is instrumental in driving the growth and expansion of the market, making these electric hair brushes an essential tool for modern hair care routines.

Restraints in the Global Electric Hair Brush Market

The Global Electric Hair Brush market faces significant challenges due to intense competition and high price sensitivity among consumers. With a wide array of manufacturers and product offerings, the industry is marked by price wars, which can erode profit margins for companies striving to stay competitive. Additionally, consumers' awareness of pricing dynamics complicates efforts for manufacturers to sustain premium pricing strategies. This environment forces brands to continually innovate and justify their value propositions, as maintaining customer loyalty becomes increasingly difficult when price is a key decision factor for many buyers.

Market Trends of the Global Electric Hair Brush Market

The Global Electric Hair Brush market is witnessing a transformative shift towards sustainability and eco-friendliness as consumers increasingly prioritize environmental responsibility in their purchasing decisions. This trend is characterized by a rising demand for electric hair brushes that incorporate energy-efficient technologies and materials with reduced environmental impact. As part of the broader sustainability movement, companies are innovating to create products that not only deliver high performance but also cater to eco-conscious consumers. This growing preference for effective yet environmentally sound grooming tools is reshaping the market landscape, driving manufacturers to embrace eco-innovations and redefine their product offerings.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technology Analysis

Global Electric Hair Brush Market Size by Product Type & CAGR (2026-2033)

• Market Overview
• Flat
• Round

Global Electric Hair Brush Market Size by Gender & CAGR (2026-2033)

• Market Overview
• Female
• Male

Global Electric Hair Brush Market Size by Distribution Channel & CAGR (2026-2033)

• Market Overview
• Supermarkets and Hypermarkets
• Beauty Stores
• Online Stores
• Others

Global Electric Hair Brush Market Size by End Users & CAGR (2026-2033)

• Market Overview
• Household
• Commercial

Global Electric Hair Brush Market Size & CAGR (2026-2033)

• North America (Product Type, Gender, Distribution Channel, End Users)
  • US
  • Canada
• Europe (Product Type, Gender, Distribution Channel, End Users)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Gender, Distribution Channel, End Users)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Gender, Distribution Channel, End Users)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Gender, Distribution Channel, End Users)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Conair Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Philips (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Braun (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remington (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hot Tools Professional (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• BaBylissPRO (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Panasonic (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• T3 Micro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sundee (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vega (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GHD (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paul Mitchell (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mermade Hair (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mizutani Scissors (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• INFINITIPRO by Conair (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SleekCurl (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tescom (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hiar Brush Pro (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations