日本行动广告市场报告（按格式类型、产业垂直领域和地区划分，2026-2034 年）

Japan Mobile Advertising Market Report by Format Type, Industry Vertical, and Region 2026-2034

出版日期: 2026年01月01日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7个工作天内

价格

简介目录

2025年，日本行动广告市场规模达164.9亿美元。展望未来， IMARC Group预计到2034年，该市场规模将达到829.709亿美元，2026年至2034年间的复合年增长率（CAGR）为19.67%。政府机构广泛采用行动广告方式来提高大众对新推出的项目、措施、政策和指导方针的认知度，这是推动市场成长的主要因素。

本报告解答的关键问题

1.日本行动广告市场规模有多大？
2.日本行动广告市场前景如何？
3.哪些因素正在推动日本行动广告市场的成长？

Japan mobile advertising market size reached USD 16,490.0 Million in 2025. Looking forward, IMARC Group expects the market to reach USD 82,970.9 Million by 2034, exhibiting a growth rate (CAGR) of 19.67% during 2026-2034. Government bodies are widely adopting mobile advertising methods to enhance public awareness about newly launched programs, initiatives, policies, and guidelines, which is primarily driving the market growth.

Mobile advertising represents a cost-effective method of promotion that occurs across a range of mobile devices, encompassing smartphones, tablets, and laptops. This advertising format comprises various approaches, including sending SMS offers via text and email, displaying ads within downloaded mobile apps and games, sharing story-based ads on social media platforms, and featuring banner advertisements on websites. It leverages all interactive channels available to advertising firms for disseminating brand information, news, and enticing promotions through internet connectivity. Mobile advertising takes full advantage of contemporary mobile technology features, such as location services, enabling the creation of marketing campaigns tailored to an individual's geographic location. Moreover, it aids companies in gathering valuable customer information and preferences to effectively reach their target audiences. In addition to these advantages, mobile advertising offers several financial benefits to businesses when compared to traditional advertising methods. Consequently, many public and private organizations worldwide favor this mode of advertisement.

Japan Mobile Advertising Market Trends:

In the context of the Japan market, several key factors are contributing to the positive growth trajectory. Firstly, the increasing adoption of network connectivity and the shift in consumer reliance towards smartphones and other connected devices are playing a pivotal role. Furthermore, the rapid advancements in mobile technology and the proliferation of applications are fostering a favorable market outlook. Moreover, the substantial growth in 3G and 4G subscriptions, alongside the deployment of 5G networks in various countries, is a significant driver of market expansion. Additionally, the rising influence of social media platforms is providing further support for market growth. Furthermore, noteworthy market players are concentrating on the development of advanced mobile advertising content that can function effectively even in areas with limited internet connectivity. They are also employing diverse marketing strategies, such as tailoring promotional content to specific age groups, targeting the vast mobile internet user population. Lastly, the various digitalization-promotion initiatives undertaken by governments in numerous countries are anticipated to fuel market growth in the years ahead.

Japan Mobile Advertising Market Segmentation:

Format Type Insights:

Search
Display
Video
Social Media
Websites
Others

Industry Vertical Insights:

Retail and E-commerce
Media and Entertainment
Healthcare
BFSI
Education
Travel and Tourism
Automotive
Others

Regional Insights:

Kanto Region
Kansai/Kinki Region
Central/ Chubu Region
Kyushu-Okinawa Region
Tohoku Region
Chugoku Region
Hokkaido Region
Shikoku Region
The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided

Key Questions Answered in This Report

1.How big is the mobile advertising market in Japan?
2.What is the forecast for the mobile advertising market in Japan?
3.What factors are driving the growth of the Japan mobile advertising market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Mobile Advertising Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Mobile Advertising Market Landscape

5.1 Historical and Current Market Trends (2020-2025)
5.2 Market Forecast (2026-2034)

6 Japan Mobile Advertising Market - Breakup by Format Type

6.1 Search
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2020-2025)
- 6.1.3 Market Forecast (2026-2034)
6.2 Display
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2020-2025)
- 6.2.3 Market Forecast (2026-2034)
6.3 Video
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2020-2025)
- 6.3.3 Market Forecast (2026-2034)
6.4 Social Media
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2020-2025)
- 6.4.3 Market Forecast (2026-2034)
6.5 Websites
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2020-2025)
- 6.5.3 Market Forecast (2026-2034)
6.6 Others
- 6.6.1 Historical and Current Market Trends (2020-2025)
- 6.6.2 Market Forecast (2026-2034)

7 Japan Mobile Advertising Market - Breakup by Industry Vertical

7.1 Retail and E-commerce
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2020-2025)
- 7.1.3 Market Forecast (2026-2034)
7.2 Media and Entertainment
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2020-2025)
- 7.2.3 Market Forecast (2026-2034)
7.3 Healthcare
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2020-2025)
- 7.3.3 Market Forecast (2026-2034)
7.4 BFSI
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2020-2025)
- 7.4.3 Market Forecast (2026-2034)
7.5 Education
- 7.5.1 Overview
- 7.5.2 Historical and Current Market Trends (2020-2025)
- 7.5.3 Market Forecast (2026-2034)
7.6 Travel and Tourism
- 7.6.1 Overview
- 7.6.2 Historical and Current Market Trends (2020-2025)
- 7.6.3 Market Forecast (2026-2034)
7.7 Automotive
- 7.7.1 Overview
- 7.7.2 Historical and Current Market Trends (2020-2025)
- 7.7.3 Market Forecast (2026-2034)
7.8 Others
- 7.8.1 Historical and Current Market Trends (2020-2025)
- 7.8.2 Market Forecast (2026-2034)

8 Japan Mobile Advertising Market - Breakup by Region

8.1 Kanto Region
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2020-2025)
- 8.1.3 Market Breakup by Format Type
- 8.1.4 Market Breakup by Industry Vertical
- 8.1.5 Key Players
- 8.1.6 Market Forecast (2026-2034)
8.2 Kansai/Kinki Region
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2020-2025)
- 8.2.3 Market Breakup by Format Type
- 8.2.4 Market Breakup by Industry Vertical
- 8.2.5 Key Players
- 8.2.6 Market Forecast (2026-2034)
8.3 Central/ Chubu Region
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2020-2025)
- 8.3.3 Market Breakup by Format Type
- 8.3.4 Market Breakup by Industry Vertical
- 8.3.5 Key Players
- 8.3.6 Market Forecast (2026-2034)
8.4 Kyushu-Okinawa Region
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2020-2025)
- 8.4.3 Market Breakup by Format Type
- 8.4.4 Market Breakup by Industry Vertical
- 8.4.5 Key Players
- 8.4.6 Market Forecast (2026-2034)
8.5 Tohoku Region
- 8.5.1 Overview
- 8.5.2 Historical and Current Market Trends (2020-2025)
- 8.5.3 Market Breakup by Format Type
- 8.5.4 Market Breakup by Industry Vertical
- 8.5.5 Key Players
- 8.5.6 Market Forecast (2026-2034)
8.6 Chugoku Region
- 8.6.1 Overview
- 8.6.2 Historical and Current Market Trends (2020-2025)
- 8.6.3 Market Breakup by Format Type
- 8.6.4 Market Breakup by Industry Vertical
- 8.6.5 Key Players
- 8.6.6 Market Forecast (2026-2034)
8.7 Hokkaido Region
- 8.7.1 Overview
- 8.7.2 Historical and Current Market Trends (2020-2025)
- 8.7.3 Market Breakup by Format Type
- 8.7.4 Market Breakup by Industry Vertical
- 8.7.5 Key Players
- 8.7.6 Market Forecast (2026-2034)
8.8 Shikoku Region
- 8.8.1 Overview
- 8.8.2 Historical and Current Market Trends (2020-2025)
- 8.8.3 Market Breakup by Format Type
- 8.8.4 Market Breakup by Industry Vertical
- 8.8.5 Key Players
- 8.8.6 Market Forecast (2026-2034)

9 Japan Mobile Advertising Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Mobile Advertising Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis