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市场调查报告书
商品编码
1775501

行动广告市场：2025-2030 年预测

Mobile Advertising Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 142 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预计行动广告市场规模将从 2025 年的 3,200.76 亿美元成长至 2030 年的 9,724.07 亿美元，复合年增长率为 24.89%。

受智慧型手机普及率不断提升、网路渗透率不断提升以及4G/5G技术进步的推动，预计行动广告市场将从2025年起迎来强劲成长。这些因素使广告主能够利用行动平台精准推广产品和服务，从而抓住数位内容消费日益增长的机会。本报告探讨了关键的市场驱动因素和区域趋势，为深入探索这个充满活力的行业的专业人士提供深刻见解。

市场驱动因素

智慧型手机日益普及

全球智慧型手机的快速普及是行动广告市场的主要驱动力。智慧型手机已成为日常生活中不可或缺的一部分，它提供了娱乐、社交网路、游戏和电子商务等各种应用的入口。消费行为的这种变化导致人们越来越依赖行动装置获取资讯和娱乐，为行动广告创造了肥沃的土壤。例如，印度资讯和广播部强调，6亿智慧型手机用户和低廉的资料通讯资费正在显着推动数位内容消费，为广告主透过行动平台触达受众提供了更多机会。

网路的普及

在技术进步和价格实惠的资料方案的推动下，高速网路存取的快速扩张正在显着推动行动广告市场的发展。 4G 和新兴 5G 网路的广泛普及支援无缝存取影片串流和社交媒体等资料密集型应用，而这些应用程式是行动广告的关键管道。已开发市场和新兴市场的数位基础设施建设和网路存取的改善，使广告主能够透过个人化的即时宣传活动触及更广泛的受众。

区域展望

美国：市场领导者

凭藉其先进的数位生态系统以及较高的智慧型手机和网路普及率，美国预计将引领行动广告市场。 5G技术的广泛应用以及Google公司和AdColony公司等主要行动广告平台的出现，进一步巩固了市场地位。包括播客在内的数位音讯消费的不断增长也推动了行动广告的需求。广告商正在利用这些平台来触及精通科技的受众。对数位基础设施的投资以及政府积极部署先进连接解决方案的努力，预计将有助于美国保持在该市场的主导地位。

全球观点

儘管美国处于领先地位，但其他地区，尤其是亚太地区，行动广告也呈现快速成长态势。印度等国家凭藉其庞大的智慧型手机用户和低廉的资料方案，正成为重要的市场。全球数位化趋势，加上5G网路的扩张，为广告主创造了在不同地区提供创新互动广告体验的机会。

主要企业和平台

InMobi、AdMob 和 Digital Turbine 等领先的行动广告平台正透过提供连接品牌与受众的解决方案来推动市场成长。例如，InMobi 凭藉其互联消费者平台 Roposo 和 Glance，在行动和连网电视萤幕上提供独特的现场娱乐和零售体验。这些平台透过精准的身临其境型，进而推动市场扩张。

结论

受智慧型手机普及率、网路普及率和互联技术进步的推动，行动广告市场预计将自2025年起稳步成长。美国凭藉其强大的数位基础设施和创新的广告平台继续引领市场，而亚太等地区则正在为全球扩张做出贡献。随着消费者越来越依赖行动装置获取娱乐和讯息，行动广告仍将是品牌有效吸引受众的关键工具。

本报告的主要优点

  • 深入分析：深入了解主要地区和新兴地区的市场，重点关注客户群、政府政策和社会经济因素、消费者偏好、垂直产业和其他细分市场。
  • 竞争格局：了解主要企业采用的策略策略，并了解正确策略的市场渗透潜力。
  • 市场趋势和驱动因素：探索动态因素和关键市场趋势以及它们将如何影响未来的市场发展。
  • 可行的建议：利用洞察力进行策略决策，并在动态环境中发现新的业务流和收益。
  • 受众范围广：对于新兴企业、研究机构、顾问、中小企业和大型企业来说都是有益且具成本效益的。

它有什么用途？

产业与市场考量、商业机会评估、产品需求预测、打入市场策略、地理扩张、资本支出决策、法律规范与影响、新产品开发、竞争影响

调查范围

  • 实际数据为2022年至2024年，预测数据为2025年至2030年
  • 成长机会、挑战、供应链前景、法律规范与趋势分析
  • 竞争定位、策略和市场占有率分析
  • 收益成长和预测细分市场和区域分析（包括国家）
  • 公司概况（策略、产品、财务、主要发展等）

目录

第一章执行摘要

第二章市场概述

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场区隔

第三章 经营状况

  • 市场驱动因素
  • 市场限制
  • 市场机会
  • 波特五力分析
  • 产业价值链分析
  • 政策法规
  • 策略建议

第四章 技术展望

第五章：行动广告市场类型

  • 介绍
  • 展示广告
  • 应用程式内广告
  • 搜寻广告
  • 游戏内广告

第六章：行动广告市场（依解决方案）

  • 介绍
  • 行动广告平台
  • 行动广告网路
  • 行动广告伺服器
  • 其他的

第七章 行动广告市场（按行业）

  • 介绍
  • BFSI
  • 媒体与娱乐
  • 教育
  • 政府
  • 卫生保健
  • 日常消费品
  • 其他的

第 8 章：按区域分類的行动广告市场

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 西班牙
    • 其他的
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 其他的
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 印尼
    • 泰国
    • 其他的

第九章：竞争格局及分析

  • 主要企业和策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章：公司简介

  • ironSource（Unity Technologies）
  • Chartboost（LoopMe）
  • InMobi
  • Mobvista Co. Ltd.
  • Yeahmobi
  • Google LLC
  • GumGum Inc.
  • Digital Turbine Inc.

第十一章 附录

  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益
  • 调查方法
  • 简称
简介目录
Product Code: KSI061610319

The mobile advertising market is expected to grow from USD 320.076 billion in 2025 to USD 972.407 billion in 2030, at a CAGR of 24.89%.

The mobile advertising market is poised for robust growth from 2025 onward, driven by the widespread adoption of smartphones, increasing internet penetration, and advancements in 4G/5G technologies. These factors enable advertisers to leverage mobile platforms for targeted promotion of goods and services, capitalizing on the growing consumption of digital content. This report examines key market drivers and regional trends, providing insights for industry experts navigating this dynamic sector.

Market Drivers

Growing Smartphone Penetration

The rapid global adoption of smartphones is a primary driver of the mobile advertising market. Smartphones have become integral to daily life, offering access to a wide range of applications for entertainment, social networking, gaming, and e-commerce. This shift in consumer behavior has increased the reliance on mobile devices for information and entertainment, creating a fertile ground for mobile advertising. In India, for instance, the Ministry of Information & Broadcasting highlights that 600 million smartphone users and affordable data rates are driving significant digital content consumption, amplifying opportunities for advertisers to engage audiences through mobile platforms.

Increasing Internet Adoption

The surge in high-speed internet access, fueled by technological advancements and affordable data plans, is significantly boosting the mobile advertising market. The proliferation of 4G and emerging 5G networks supports seamless access to data-intensive applications, such as video streaming and social media, which are key channels for mobile ads. The growing digital infrastructure in both developed and emerging markets enhances internet accessibility, enabling advertisers to reach broader audiences with personalized, real-time campaigns.

Regional Outlook

United States: Market Leader

The United States is anticipated to lead the mobile advertising market, driven by its advanced digital ecosystem and high smartphone and internet penetration. The widespread adoption of 5G technology and the presence of major mobile advertising platforms, such as Google LLC and AdColony Inc., further strengthen the market. The growing consumption of digital audio, including podcasts, is also increasing the demand for mobile advertising, as advertisers leverage these platforms to engage tech-savvy audiences. Investments in digital infrastructure and favorable government initiatives to roll out advanced connectivity solutions are expected to sustain the U.S.'s dominance in the market.

Global Perspective

While the U.S. leads, other regions, particularly in Asia Pacific, are witnessing rapid growth in mobile advertising. Countries like India, with a massive smartphone user base and low-cost data plans, are becoming key markets. The global trend toward digitalization, coupled with the expansion of 5G networks, is creating opportunities for advertisers to deliver innovative, interactive ad experiences across diverse regions.

Key Players and Platforms

Leading mobile advertising platforms, such as InMobi, AdMob, and Digital Turbine, are driving market growth by offering solutions that connect brands with engaged audiences. InMobi, for instance, leverages its connected consumer platforms, Roposo and Glance, to deliver unique live entertainment and retail experiences on mobile and CTV screens. These platforms enhance audience engagement through targeted, immersive advertising, supporting the market's expansion.

Conclusion

The mobile advertising market is set for steady growth from 2025, propelled by increasing smartphone penetration, rising internet adoption, and advancements in connectivity technologies. The United States remains a market leader, driven by its robust digital infrastructure and innovative advertising platforms, while regions like Asia Pacific contribute to global expansion. As consumer reliance on mobile devices for entertainment and information continues to grow, mobile advertising will remain a critical tool for brands to engage audiences effectively.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Type

  • Display Advertising
  • In-App Advertising
  • Search Advertising
  • In-Game Advertising

By Solution

  • Mobile Advertising Platform
  • Mobile Advertising Network
  • Mobile Advertising Server
  • Others

By Industry Vertical

  • BFSI
  • Media & Entertainment
  • Education
  • Government
  • Healthcare
  • FMCG
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • France
  • Germany
  • Italy
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • Thailand
  • Taiwan
  • Indonesia
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MOBILE ADVERTISING MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Display Advertising
  • 5.3. In-App Advertising
  • 5.4. Search Advertising
  • 5.5. In-Game Advertising

6. MOBILE ADVERTISING MARKET BY SOLUTION

  • 6.1. Introduction
  • 6.2. Mobile Advertising Platform
  • 6.3. Mobile Advertising Network
  • 6.4. Mobile Advertising Server
  • 6.5. Others

7. MOBILE ADVERTISING MARKET BY INDUSTRY VERTICAL

  • 7.1. Introduction
  • 7.2. BFSI
  • 7.3. Media & Entertainment
  • 7.4. Education
  • 7.5. Government
  • 7.6. Healthcare
  • 7.7. FMCG
  • 7.8. Others

8. MOBILE ADVERTISING MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Thailand
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. ironSource (Unity Technologies)
  • 10.2. Chartboost (LoopMe)
  • 10.3. InMobi
  • 10.4. Mobvista Co. Ltd.
  • 10.5. Yeahmobi
  • 10.6. Google LLC
  • 10.7. GumGum Inc.
  • 10.8. Digital Turbine Inc.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations