行动广告市场按格式类型和地区划分

预计 2025 年行动广告市场价值将达到 2,647.2 亿美元，到 2032 年将达到 6,871.9 亿美元，2025 年至 2032 年的年复合成长率（CAGR）为 14.6%。

近年来，随着智慧型手机的普及和行动应用程式的激增，行动广告市场显着成长。行动广告能够根据用户偏好、位置资讯和行为提供个人化和精准的广告，彻底改变了品牌与消费者互动的方式。随着5G网路和人工智慧等技术进步推动行动环境的不断发展，行动广告市场预计将随之成长。

市场动态

全球智慧型手机和行动装置的普及是一大驱动力。随着越来越多的人使用行动装置进行通讯、娱乐和获取讯息，行动广告的覆盖范围也在不断扩大。此外，行动数据消费量的成长和行动应用程式的普及为广告主提供了一个多元化的产品推广平台。然而，对用户隐私和资料安全的担忧被认为是参与企业必须应对的挑战。此外，激烈的竞争也使广告商难以脱颖而出。人工智慧和机器学习等先进技术的融合将有助于广告商投放更个人化的广告，并提高转换率。

研究的主要特点

• 本报告对全球行动广告市场进行了详细分析，并以 2024 年为基准年，展示了预测期（2025-2032 年）的市场规模（以十亿美元为单位）和年复合成长率（CAGR%）。
• 它还强调了各个领域的潜在商机，并解释了该市场的有吸引力的投资提案矩阵。
• 它还提供了有关市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的重要见解。
• 全球行动广告市场的主要企业是根据公司亮点、产品系列、主要亮点、财务绩效和策略等参数进行的分析。
• 本报告的见解将使负责人和企业经营团队能够就未来的产品发布、新兴趋势、市场扩张和行销策略做出明智的决策。
• 全球行动广告市场报告迎合了该行业的各个相关人员，例如投资者、供应商、产品製造商、经销商、新进入者和金融分析师。
• 相关人员可以透过全球行动广告市场分析中使用的各种策略矩阵来促进他们的决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 监管情景
• 产品发布/核准
• PEST分析
• 波特分析
• 市场机会
• 监管情景
• 产业趋势

第四章。 2020 年至 2032 年全球行动广告市场（依格式）

• 介绍
• 搜寻
• 萤幕
• 影片
• 原生社群
• 其他的

第五章 2020 年至 2032 年全球行动广告市场（按地区）

• 介绍
• 北美洲
  • 美国
  • 加拿大
• 拉丁美洲
  • 巴西
  • 阿根廷
  • 墨西哥
  • 其他拉丁美洲
• 欧洲
  • 德国
  • 英国
  • 西班牙
  • 法国
  • 义大利
  • 俄罗斯
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 东南亚国协
  • 其他亚太地区
• 中东
  • 海湾合作委员会国家
  • 以色列
  • 其他中东地区
• 非洲
  • 南非
  • 北非
  • 中部非洲

第六章 竞争态势

• Google（Alphabet Inc.）
• Meta Platforms Inc.
• Amazon.com Inc.
• AppLovin
• Apple Inc.
• Adobe Systems Inc.
• IBM Corporation
• InMobi Pte Ltd.
• ironSource（Unity）
• Magnite Inc.
• Equativ（以前称为 Smart AdServer）
• Ubisoft
• Pandora Media
• MobVista
• Tencent Holdings Ltd.

第七章分析师建议

• 机会
• 一致的机会地图

第八章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

Mobile Advertising Market is estimated to be valued at USD 264.72 Bn in 2025 and is expected to reach USD 687.19 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.6% from 2025 to 2032.

The market has seen a lot of growth in recent years, because of the increasing adoption of smartphones and the proliferation of mobile applications. With the ability to deliver personalized and targeted advertisements based on user preferences, location, and behavior, mobile advertising has revolutionized the way brands engage with consumers. As the mobile landscape continues to evolve, with advancements in technology such as 5G networks and artificial intelligence, the mobile advertising market will also grow by extension.

Market Dynamics:

The increasing penetration of smartphones and mobile devices globally is a big driver. As more people use mobile devices for communication, entertainment, and information, the reach of mobile advertising also increases. Also, the growing consumption of mobile data and the popularity of mobile applications provide advertisers with diverse platforms to showcase their offerings. However, concerns over user privacy and data security will be a challenge to tackle for the players. To add, it is a very competitive, making it difficult for advertisers to stand out. Nevertheless, the integration of advanced technologies, such as artificial intelligence and machine learning, will help advertisers deliver more personalized ads, improving conversion rates.

Key Features of the Study:

• This report provides in-depth analysis of the global mobile advertising market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global mobile advertising market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Google (Alphabet Inc.), Meta Platforms Inc., Amazon.com Inc., AppLovin, Apple Inc., Adobe Systems Inc., IBM Corporation, InMobi Pte Ltd., ironSource (Unity), Magnite Inc., Equativ (formerly Smart AdServer), Ubisoft, Pandora Media, MobVista, and Tencent Holdings Ltd.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global mobile advertising market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global mobile advertising market

Market Segmentation

• Format Type Insights (Revenue, USD Bn, 2020 - 2032)
  • Search
  • Display
  • Video
  • Native Social
  • Others
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Google (Alphabet Inc.)
  • Meta Platforms Inc.
  • Amazon.com Inc.
  • AppLovin
  • Apple Inc.
  • Adobe Systems Inc.
  • IBM Corporation
  • InMobi Pte Ltd.
  • ironSource (Unity)
  • Magnite Inc.
  • Equativ (formerly Smart AdServer)
  • Ubisoft
  • Pandora Media
  • MobVista
  • Tencent Holdings Ltd.

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global Mobile Advertising Market, By Format Type
  • Global Mobile Advertising Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trends

4. Global Mobile Advertising Market, By Format Type, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Search
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Display
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Video
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Native Social
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global Mobile Advertising Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • U.S.
    • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
    • GCC Countries
    • Israel
    • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Format Type, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
    • South Africa
    • North Africa
    • Central Africa

6. Competitive Landscape

• Google (Alphabet Inc.)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Meta Platforms Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Amazon.com Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• AppLovin
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Apple Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Adobe Systems Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• IBM Corporation
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• InMobi Pte Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• ironSource (Unity)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Magnite Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Equativ (formerly Smart AdServer)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Ubisoft
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Pandora Media
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• MobVista
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Tencent Holdings Ltd.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

7. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

8. References and Research Methodology

• References
• Research Methodology
• About us