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市场调查报告书
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1861813

跨平台和行动广告市场：按装置、平台、广告格式、垂直产业、广告模式、定价模式和受众群体划分－全球预测，2025-2032年

Cross-Platform & Mobile Advertising Market by Device, Platform, Ad Format, Industry Vertical, Advertising Model, Pricing Model, Audience Demographic - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 194 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，跨平台和行动广告市场将成长至 3,085.8 亿美元，复合年增长率为 13.46%。

关键市场统计数据
基准年 2024 1123亿美元
预计年份：2025年 1274.6亿美元
预测年份 2032 3085.8亿美元
复合年增长率 (%) 13.46%

这是一份简洁的策略入门指南，介绍了跨平台和行动广告趋势、重塑数位媒体生态系统的关键力量以及决策框架。

本执行摘要总结了定义跨平台和行动广告的策略趋势，为领导者提供了简洁而严谨的指导，帮助他们了解影响媒体规划和商业性决策的各种因素。引言部分阐述了不断变化的消费行为、平台经济和广告技术之间的相互作用，并为解读后续的分析和建议提供了实用观点。

权威指南，带您了解行动和跨平台管道中重新定义受众定向、隐私、程序化执行和创新形式的变革性变化

过去几年带来了变革性的变化，重塑了品牌、代理商和平台在行动和跨平台管道上的定向、效果衡量和创新执行方式。受平台政策、监管机构关注和消费者期望的推动，隐私优先的趋势减少了确定性标识符的使用，并加速了机率性和情境化方法的应用。因此，程序化广告技术堆迭正在演进，更加依赖第一方资料、隐私保护的衡量技术和身分最小化的讯号协调。

美国2025年实施的关税所造成的经济、营运和媒体市场累积影响的实证评估

2025年美国关税政策引发了一系列营运和商业性影响，波及整个跨平台和行动广告生态系统。虽然关税通常被视为贸易政策，但其下游影响远不止于此，还延伸至设备采购、硬体生命週期、创新製作预算以及支撑消费性电子产品和连网设备的全球供应链的经济效益。采购前置作业时间和零件成本的变化迫使品牌和平台重新评估其智慧型手机、平板电脑和连网电视硬体的采购计划。

全面的細項分析揭示了跨装置、平台、广告形式、垂直产业、模式、定价和受众的关键绩效驱动因素和战术性意义。

详细的細項分析揭示了不同的绩效驱动因素以及广告主和平台应采取的策略，以在不同的受众群体和广告资源类型中维持广告成效。按装置划分，对连网联网电视(CTV)、桌上型电脑、智慧型手机和平板电脑的分析突显了不同的消费场景。连网电视适合播放长篇内容、提供轻鬆的观看体验以及製作优质影片创新，而桌上型电脑和智慧型手机则支援快速交易和丰富的互动形式。平板电脑通常在兼顾使用者註意力时长和萤幕大小的环境中，起到连接这两种体验的作用。

严谨的区域情报，揭示美洲、欧洲、中东和非洲以及亚太市场的需求驱动因素、监管细微差别、库存趋势和货币化模式

区域特征导致平台行为、监管限制和消费者偏好有显着差异，广告主需要在策略中反映这些差异。在美洲，成熟的程序化基础设施和高联网电视（CTV）普及率与严格的数据实践审查并存。这迫使广告主优先考虑以隐私为中心的衡量方法和整合的伙伴关係，以确保在主要封闭平台中接触受众，同时保持第一方资料收集。

从策略层面洞察平台趋势、供应方演变、封闭环境策略以及影响媒体购买和变现的竞争格局

公司层面的措施持续影响整个生态系统的进入、定价和效果衡量。大型平台营运商维护着整合的库存、身分基础设施和分析能力，这不仅创造了规模经济效益，也增加了广告主谈判的复杂性。独立的需求端和供应端专注于互通性、身分解析和库存多元化，而发布商联盟和发布商端技术则投资于直接销售的程式化广告和增强的上下文定向，以保障收入。

为行业领导者提供实用建议，以优化程序化策略、缓解供应衝击、优先考虑效果衡量并加速符合隐私保护原则的成长倡议。

产业领导者应采取一系列协同措施，以确保在快速变化的环境中保持绩效韧性和策略优势。首先，应实现设备类型和供应管道的多元化，以减少对单一平台和竞标机制的依赖。这将有助于维持市场覆盖范围，并在供应衝击发生时确保议价能力。同时，他们应投资于以隐私为先的衡量能力，例如基于用户群的归因分析、实验性增量影响测试以及伺服器间分析，以便决策者能够在不影响合规性的前提下评估效果。

我们采用透明的调查方法，详细说明资料来源、主要访谈、分析框架和检验程序，这些都构成了我们跨平台和行动广告分析的基础。

本分析所依据的研究采用了混合方法，将定性初步发现与结构化的定量讯号分析相结合，从而得出可靠且可操作的洞察。关键投资包括与来自广告主、代理商、发布商和平台的资深从业人员进行结构化访谈和研讨会，以了解他们的决策标准、营运挑战和新兴用例。这些定性洞察与从广告投放日誌、SDK遥测资料和公开平台资讯披露（如有）中提取的汇总行为和投放讯号进行了交叉比对。

简洁的结论，整合了策略意义、已识别的风险和优先行动，为高阶主管和媒体领导的短期决策提供资讯。

总而言之，由于隐私保护措施的演变、广告形式的多样化、平台集中度的提高以及关税相关供应衝击等宏观经济政策的影响，跨平台和行动广告格局正在经历结构性变革。成功的企业将能够将库存和商业模式的策略多元化与稳健的、保护隐私的衡量方法以及模组化的创新实践相结合。适应这种新格局需要进行战术性调整，以及对管治、身分架构和行销、产品和采购等跨职能部门协作的长期投资。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 透过人工智慧驱动的预测模型实现跨装置广告个人化和投放时间优化
  • 将支援 5G 的扩增实境体验融入行动和桌面广告宣传中
  • 推出以隐私为先的识别解决方案，实现无 Cookie 的跨平台定向。
  • 利用程式化采购在即时竞价环境中同步联网电视和行动设备
  • 结合超当地语系化地理围栏和信标技术，实现更精准的行动受众定向
  • 我们引入了应用程式内激励影片广告和可玩广告，以提高 Android 和 iOS 生态系统中的用户参与度。
  • 在无 cookie 环境下建立统一的跨通路归因测量框架
  • 在行动广告中利用互动式聊天机器人来改善用户互动并收集零方数据

第六章美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

8. 跨平台和行动广告市场（按设备划分）

  • 联网电视
  • 桌面
  • 智慧型手机
  • 药片

9. 跨平台和行动广告市场（按平台划分）

  • Android
  • iOS

第十章：跨平台和行动广告市场（依广告格式划分）

  • 声音的
    • podcast
    • 串流媒体
  • 展示
    • 横幅
    • 间质
    • 富媒体
  • 原生广告
    • 进料
    • 建议Widgets
  • 搜寻
    • 情境
    • 关键字
  • 影片
    • 串流内
    • 外流

第十一章：按产业垂直领域分類的跨平台与行动广告市场

  • 车
  • 金融服务、保险和银行业
  • 卫生保健
  • 零售
  • 旅行

12. 按广告模式分類的跨平台与行动广告市场

  • 程序化担保
  • 程序化公开竞标
  • 程序化私人竞标

13. 跨平台与行动广告市场定价模式

  • CPA
  • CPC
  • CPI
  • CPM
  • CPV

14. 按受众群体分類的跨平台和行动广告市场

  • 年龄组
    • 18-24岁
    • 25-34岁
    • 35-44岁
    • 45-54岁
    • 55岁或以上
  • 性别
    • 女士
    • 男性
  • 收入水平
    • 高所得群体
    • 低收入群体
    • 中等收入群体
  • 有兴趣的领域
    • 娱乐
    • 运动的
    • 科技

15. 各地区的跨平台和行动广告市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

16. 跨平台和行动广告市场（按群体划分）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

17. 各国跨平台与行动广告市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十八章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • Alphabet Inc.
    • Meta Platforms, Inc.
    • Amazon.com, Inc.
    • Tencent Holdings Limited
    • Alibaba Group Holding Limited
    • Microsoft Corporation
    • Baidu, Inc.
    • Snap Inc.
    • Criteo SA
    • The Trade Desk, Inc.
Product Code: MRR-2A0283E2566A

The Cross-Platform & Mobile Advertising Market is projected to grow by USD 308.58 billion at a CAGR of 13.46% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 112.30 billion
Estimated Year [2025] USD 127.46 billion
Forecast Year [2032] USD 308.58 billion
CAGR (%) 13.46%

A concise strategic primer introducing cross-platform and mobile advertising dynamics, key forces reshaping digital media ecosystems and decision frameworks

This executive summary synthesizes the strategic dynamics that now define cross-platform and mobile advertising, offering leaders a compact but rigorous orientation to the forces shaping media planning and commercial decisions. The introduction frames the interplay between evolving consumer behavior, platform economics, and advertising technology, setting up a pragmatic lens for interpreting subsequent analysis and recommendations.

The document foregrounds the practical implications of continued fragmentation across device types and formats, accelerating privacy and identity changes, and the structural influence of major platform operators. In addition, it highlights operational contingencies that media buyers and sellers must consider as supply-side constraints and policy shifts alter campaign delivery. Taken together, this primer establishes a common vocabulary for stakeholders across marketing, product, and finance to evaluate trade-offs in allocation, measurement, and partner selection.

Finally, the introduction clarifies the analytic scope and intent: to move beyond descriptive overviews and toward strategic levers that buyers, sellers, and technology vendors can apply. Subsequent sections unpack the systemic shifts, segmentation insights, regional differences, and practical recommendations that equip organizations to adapt and compete in a more privacy-aware, multi-device media environment.

Definitive account of the transformative shifts redefining audience targeting, privacy, programmatic execution, and creative formats across mobile and cross-platform channels

The last several years have ushered in transformative shifts that reframe how brands, agencies, and platforms approach targeting, measurement, and creative execution across mobile and cross-platform channels. Privacy-first changes driven by platform policy, regulatory attention, and consumer expectations have diminished deterministic identifiers and accelerated the adoption of probabilistic and contextual approaches. Consequently, programmatic stacks are evolving to rely more on first-party data, privacy-preserving measurement techniques, and identity-light signal orchestration.

At the same time, the migration of attention away from traditional linear channels toward connected TV and streaming has reshaped inventory composition and creative requirements. Video and audio formats demand longer-form storytelling and convergent production workflows that bridge short-form mobile assets with higher-resolution CTV and streaming outputs. In parallel, AI-driven creative tooling and automated optimization are improving velocity and iteration while posing governance and brand-safety considerations.

Operationally, advertisers and publishers are navigating a more complex partner ecosystem where walled gardens maintain scale and independent ad-technology vendors pursue interoperability. As a result, measurement frameworks are fragmenting and consolidating simultaneously: new attribution approaches, cohort measurement, and incrementality testing are being deployed to restore confidence in cross-channel effectiveness. Taken together, these shifts require an integrated strategy that balances privacy compliance, creative differentiation, and diversified inventory access.

An evidence-based appraisal of the cumulative economic, operational, and media-market impacts stemming from United States tariff actions introduced in 2025

Tariff actions introduced by the United States in 2025 have created a cascade of operational and commercial effects that extend into the cross-platform and mobile advertising ecosystem. While tariffs are often framed as trade policy, their downstream impacts touch device procurement, hardware lifecycles, creative production budgets, and the economics of global supply chains that underpin consumer electronics and connected devices. Brands and platforms have had to reassess procurement timelines for smartphones, tablets, and CTV hardware as lead times and component costs have shifted.

These supply-side pressures translate into media-market friction in several ways. First, rising device replacement cycles can alter audience composition and engagement patterns, which in turn affect inventory availability and the distribution of attention across device classes. Second, higher production and logistics costs influence campaign budgets, prompting advertisers to reweight spend toward digital channels that offer more immediate scaling and measurement. Third, regional manufacturing adjustments-where manufacturers diversify suppliers or relocate production-drive temporal supply constraints that influence where advertisers prioritize reach and frequency investments.

In addition, tariff-induced volatility increases the premium on adaptable creative workflows and modular asset strategies that reduce rework and localization expense. For programmatic buyers, the indirect consequence is a greater emphasis on flexible deal structures and closer collaboration with supply partners to secure predictable access to high-quality inventory. Ultimately, the cumulative effects of 2025 tariff measures accentuate the need for resilient commercial models, cross-border contingency planning, and tighter alignment between media strategy and physical supply considerations.

Comprehensive segmentation analysis revealing performance levers and tactical implications across devices, platforms, ad formats, verticals, models, pricing and audience cohorts

A granular segmentation lens reveals differentiated performance levers and tactical decisions that advertisers and platforms must apply to remain effective across heterogeneous audiences and inventory types. By device, analysis across Connected TV, Desktop, Smartphone, and Tablet highlights distinct consumption contexts: Connected TV favors longer-form, lean-back engagement and premium video creative, while Desktop and Smartphone support rapid transaction paths and richer interactive formats; Tablet often bridges these experiences in environments where attention and screen real estate both matter.

By platform, the Android and iOS divide continues to inform targeting precision, operating-system level privacy settings, and monetization dynamics, requiring platform-aware campaign design and measurement. By ad format, the landscape spans Audio, Display, Native, Search, and Video. Audio itself bifurcates into Podcast and Streaming channels, each with unique creative and sponsorship mechanics. Display segments into Banner, Interstitial, and Rich Media executions with varying viewability and engagement profiles. Native occurs both In Feed and within Recommendation Widgets, demanding contextual relevance and seamless UX. Search is split between Contextual and Keyword approaches, and Video differentiates In Stream from Out Stream placements, implicating attention, completion, and frequency strategies.

By industry vertical, insights across Automotive, BFSI, Healthcare, Retail, and Travel demonstrate that creative complexity, regulatory constraints, and customer journey length vary widely and should influence measurement windows and creative sequencing. By advertising model, Programmatic Guaranteed, Programmatic Open Auction, and Programmatic Private Auction each offer trade-offs in predictability, scale, and yield management. Pricing model considerations span CPA, CPC, CPI, CPM, and CPV and must be evaluated against campaign objectives and funnel stage. Finally, audience demographic segmentation across age cohorts 18-24 through 55+, gender categories Female and Male, income levels High, Medium, and Low, and interests such as Entertainment, Sports, and Technology supports precise persona hypotheses and audience value modeling that inform bid strategy, creative personalization, and attribution cadence.

Rigorous regional intelligence unpacking demand drivers, regulatory nuances, inventory dynamics and monetization patterns across the Americas, EMEA, and Asia-Pacific markets

Regional dynamics introduce meaningful heterogeneity in platform behavior, regulatory constraints, and consumer preferences that advertisers must incorporate into strategy. In the Americas, mature programmatic infrastructure and high CTV adoption coexist with intensive scrutiny of data practices, leading buyers to prioritize privacy-forward measurement and consolidated partnerships that ensure reach across major walled gardens while preserving first-party data capture.

In Europe, Middle East & Africa, regulatory complexity and localization requirements shape creative and data strategies; consent frameworks and data transfer considerations necessitate robust governance, while variations in device penetration and payment preferences require adaptable monetization approaches. Meanwhile, publisher ecosystems in this region present opportunities for premium contextual placements and collaborative audience solutions that align with compliance regimes.

Across Asia-Pacific, mobile-first consumption patterns and diverse platform ecosystems favor rapid experimentation with short-form video, in-app native formats, and localized commerce integrations. Regional supply chains and manufacturing hubs also influence device availability and user upgrade cycles, impacting creative refresh cadence and inventory mix. Taken together, these regional insights underscore the importance of tailoring measurement windows, creative assets, and partner selection to the specific maturity and regulatory contours of each geography.

Strategic company-level intelligence on platform behavior, supply-side evolution, walled garden strategies, and the competitive landscape shaping media buying and monetization

Company-level behaviors continue to shape access, pricing, and measurement across the ecosystem. Major platform operators maintain integrated stacks that combine inventory, identity primitives, and analytics capabilities, creating both scale advantages and negotiation complexities for advertisers. Independently operated demand-side and supply-side platforms focus on interoperability, identity resolution, and inventory diversification, while publisher consortiums and publisher-side technologies invest in direct-sold programmatic and enhanced contextual targeting to protect yield.

Within audio and streaming, specialist publishers and platforms are professionalizing ad tools to support dynamic ad insertion, audience targeting, and measurement frameworks that align with brand safety standards. Connected TV and device makers are increasingly central to planning conversations, as device manufacturers introduce proprietary app ecosystems, ad SDKs, and measurement kits that affect campaign reach and attribution. Additionally, identity and measurement providers are advancing cohort-based and server-side solutions to bridge cross-platform reporting gaps.

Competitive dynamics reveal a mix of consolidation and niche specialization: incumbents seek to defend scale and supply relationships, while agile vendors compete on integration speed, transparency, and privacy-first measurement. For advertisers, the practical implication is to maintain a balanced vendor portfolio that includes direct-sold relationships with premium publishers, strategic engagements with major platforms, and partnerships with programmatic vendors that prioritize clean signal management and cross-device consistency.

Actionable recommendations for industry leaders to optimize programmatic strategy, mitigate supply shocks, prioritize measurement, and accelerate privacy-compliant growth initiatives

Industry leaders should pursue a set of coordinated actions to secure performance resilience and strategic advantage in a rapidly evolving environment. First, diversify inventory across device types and supply pathways to reduce reliance on any single platform or auction mechanism; doing so preserves reach and gives negotiation leverage when supply shocks occur. At the same time, invest in privacy-first measurement capabilities, including cohort-based attribution, experimental incrementality testing, and server-to-server analytics, so that decision-makers can evaluate effectiveness without compromising compliance.

Second, align creative production to the multi-format reality of modern media: develop modular assets that can be repurposed across short-form mobile, audio spots, and premium CTV placements to reduce incremental production cost and time to market. Third, adopt commercial flexibility by negotiating a mix of programmatic guaranteed, private auction, and select open-auction buys tied to transparent viewability and verification metrics; this hybrid approach balances predictability with scale.

Fourth, fortify procurement and supply-chain collaboration to mitigate the downstream effects of tariff and component volatility, including contingency plans for localized creative production and staggered inventory commitments. Finally, cultivate strategic partnerships with identity and measurement vendors that offer interoperable, privacy-preserving solutions and integrate these partners into regular governance and performance reviews to ensure continuous optimization.

Transparent research methodology detailing data sources, primary interviews, analytical frameworks, and validation steps underpinning the cross-platform and mobile advertising analysis

The research underpinning this analysis uses a mixed-methods approach that triangizes primary qualitative insights with structured quantitative signal analysis to yield robust, actionable findings. Primary inputs included structured interviews and workshops with senior practitioners across advertiser, agency, publisher, and platform roles to capture decision criteria, operational pain points, and emerging use cases. These qualitative threads were then cross-referenced with aggregated behavioral and delivery signals derived from ad-serving logs, SDK telemetry, and public platform disclosures where available.

Analytical steps included data cleansing, normalization across disparate attribution windows and measurement conventions, and the construction of segmentation taxonomies that align creative, inventory, and audience definitions. Cohort analyses and controlled incrementality tests were reviewed where possible to validate causal claims and to isolate format- and device-specific effects. Finally, findings were subjected to expert validation with experienced practitioners to stress-test assumptions and ensure the recommendations are operationally grounded.

Throughout the methodology, emphasis was placed on transparency, reproducibility, and minimizing bias by documenting inclusion criteria, exclusion rules, and the limitations of available telemetry. This approach supports confidence in strategic conclusions while highlighting areas where ongoing monitoring and iterative testing are required.

Concise conclusion synthesizing strategic implications, emergent risks and priority actions that should inform C-suite and media leadership decision-making in the near term

In conclusion, the cross-platform and mobile advertising landscape is undergoing structural change driven by privacy evolution, format diversification, platform concentration, and macroeconomic policy influences such as tariff-related supply shocks. Organizations that succeed will be those that combine strategic diversification of inventory and commercial models with robust, privacy-preserving measurement and modular creative practices. Adapting to these conditions requires both tactical adjustments and longer-term investments in governance, identity architecture, and cross-functional collaboration between marketing, product, and procurement.

Moreover, regional nuance and vertical-specific constraints demand differentiated approaches to measurement windows, creative sequencing, and partner selection. The practical imperative is to translate the insights in this summary into prioritized pilots that test cohort-based measurement, modular creative reuse, and multi-supply commercial mixes. By doing so, organizations can improve agility, reduce exposure to singular supply or policy shocks, and maintain the ability to demonstrate campaign effectiveness to stakeholders.

Taken together, the strategic posture recommended throughout this document positions advertisers, publishers, and technology providers to navigate uncertainty while unlocking sustainable growth in an increasingly fragmented and privacy-conscious media ecosystem.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. How AI-driven predictive modeling is optimizing cross-device ad personalization and timing
  • 5.2. Integration of 5G-enabled augmented reality experiences into mobile and desktop ad campaigns
  • 5.3. Implementation of privacy-first identity solutions to enable cross-platform targeting without cookies
  • 5.4. Leveraging programmatic buying to synchronize connected TV and mobile in real time bidding environments
  • 5.5. Adoption of hyper-local geofencing combined with beacon technology for precision mobile audience targeting
  • 5.6. Deployment of in-app rewarded video and playable ads to drive engagement across Android and iOS ecosystems
  • 5.7. Development of unified measurement frameworks for cross-channel attribution in a cookieless advertising landscape
  • 5.8. Use of conversational chatbots within mobile ads to enhance user interaction and collect zero-party data

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Cross-Platform & Mobile Advertising Market, by Device

  • 8.1. Connected TV
  • 8.2. Desktop
  • 8.3. Smartphone
  • 8.4. Tablet

9. Cross-Platform & Mobile Advertising Market, by Platform

  • 9.1. Android
  • 9.2. iOS

10. Cross-Platform & Mobile Advertising Market, by Ad Format

  • 10.1. Audio
    • 10.1.1. Podcast
    • 10.1.2. Streaming
  • 10.2. Display
    • 10.2.1. Banner
    • 10.2.2. Interstitial
    • 10.2.3. Rich Media
  • 10.3. Native
    • 10.3.1. In Feed
    • 10.3.2. Recommendation Widget
  • 10.4. Search
    • 10.4.1. Contextual
    • 10.4.2. Keyword
  • 10.5. Video
    • 10.5.1. In Stream
    • 10.5.2. Out Stream

11. Cross-Platform & Mobile Advertising Market, by Industry Vertical

  • 11.1. Automotive
  • 11.2. BFSI
  • 11.3. Healthcare
  • 11.4. Retail
  • 11.5. Travel

12. Cross-Platform & Mobile Advertising Market, by Advertising Model

  • 12.1. Programmatic Guaranteed
  • 12.2. Programmatic Open Auction
  • 12.3. Programmatic Private Auction

13. Cross-Platform & Mobile Advertising Market, by Pricing Model

  • 13.1. CPA
  • 13.2. CPC
  • 13.3. CPI
  • 13.4. CPM
  • 13.5. CPV

14. Cross-Platform & Mobile Advertising Market, by Audience Demographic

  • 14.1. Age Group
    • 14.1.1. 18-24
    • 14.1.2. 25-34
    • 14.1.3. 35-44
    • 14.1.4. 45-54
    • 14.1.5. 55+
  • 14.2. Gender
    • 14.2.1. Female
    • 14.2.2. Male
  • 14.3. Income Level
    • 14.3.1. High
    • 14.3.2. Low
    • 14.3.3. Medium
  • 14.4. Interests
    • 14.4.1. Entertainment
    • 14.4.2. Sports
    • 14.4.3. Technology

15. Cross-Platform & Mobile Advertising Market, by Region

  • 15.1. Americas
    • 15.1.1. North America
    • 15.1.2. Latin America
  • 15.2. Europe, Middle East & Africa
    • 15.2.1. Europe
    • 15.2.2. Middle East
    • 15.2.3. Africa
  • 15.3. Asia-Pacific

16. Cross-Platform & Mobile Advertising Market, by Group

  • 16.1. ASEAN
  • 16.2. GCC
  • 16.3. European Union
  • 16.4. BRICS
  • 16.5. G7
  • 16.6. NATO

17. Cross-Platform & Mobile Advertising Market, by Country

  • 17.1. United States
  • 17.2. Canada
  • 17.3. Mexico
  • 17.4. Brazil
  • 17.5. United Kingdom
  • 17.6. Germany
  • 17.7. France
  • 17.8. Russia
  • 17.9. Italy
  • 17.10. Spain
  • 17.11. China
  • 17.12. India
  • 17.13. Japan
  • 17.14. Australia
  • 17.15. South Korea

18. Competitive Landscape

  • 18.1. Market Share Analysis, 2024
  • 18.2. FPNV Positioning Matrix, 2024
  • 18.3. Competitive Analysis
    • 18.3.1. Alphabet Inc.
    • 18.3.2. Meta Platforms, Inc.
    • 18.3.3. Amazon.com, Inc.
    • 18.3.4. Tencent Holdings Limited
    • 18.3.5. Alibaba Group Holding Limited
    • 18.3.6. Microsoft Corporation
    • 18.3.7. Baidu, Inc.
    • 18.3.8. Snap Inc.
    • 18.3.9. Criteo S.A.
    • 18.3.10. The Trade Desk, Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DEVICE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DEVICE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AD FORMAT, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AD FORMAT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PRICING MODEL, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PRICING MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIENCE DEMOGRAPHIC, 2024 VS 2032 (%)
  • FIGURE 15. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIENCE DEMOGRAPHIC, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. AMERICAS CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. NORTH AMERICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. LATIN AMERICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. EUROPE CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. MIDDLE EAST CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. AFRICA CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASIA-PACIFIC CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. ASEAN CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. GCC CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. EUROPEAN UNION CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. BRICS CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. G7 CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. NATO CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 32. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 33. CROSS-PLATFORM & MOBILE ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 34. CROSS-PLATFORM & MOBILE ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. CROSS-PLATFORM & MOBILE ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DEVICE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DEVICE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ANDROID, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IOS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AD FORMAT, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AD FORMAT, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PODCAST, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RICH MEDIA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY NATIVE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN FEED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RECOMMENDATION WIDGET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY SEARCH, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CONTEXTUAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY KEYWORD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY IN STREAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY OUT STREAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY TRAVEL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING MODEL, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY ADVERTISING MODEL, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC GUARANTEED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC OPEN AUCTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PROGRAMMATIC PRIVATE AUCTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PRICING MODEL, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY PRICING MODEL, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPI, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY CPV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIENCE DEMOGRAPHIC, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AUDIENCE DEMOGRAPHIC, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY AGE GROUP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 18-24, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 25-34, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 35-44, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 45-54, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY 55+, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY GENDER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL CROSS-PLATFORM & MOBILE ADVERTISING MARKET SIZE, BY FEMALE, BY COUNTRY, 2018-2024 (USD