封面
市场调查报告书
商品编码
1905701

日本氢气生产市场规模、份额、趋势及预测(按技术、系统类型、应用和地区划分,2026-2034年)

Japan Hydrogen Generation Market Size, Share, Trends, and Forecast by Technology, Systems Type, Application, and Region, 2026-2034

出版日期: | 出版商: IMARC | 英文 117 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2025年日本氢气生产市场规模预估为110亿美元。展望未来, IMARC Group预测,到2034年,该市场规模将达到156亿美元,2026年至2034年的复合年增长率(CAGR)为3.90%。政府倡议以及不断增长的工业和能源需求推动了该市场的快速成长。此外,绿色氢能基础设施的不断改进、氢能在各行业的应用日益广泛以及全球氢能供应链合作的加强,也都有利于市场的扩张。

本报告解答的关键问题

  • 1.什么是氢气生成?
  • 2.日本氢气生产市场规模有多大?
  • 3. 2026-2034年日本氢气生产市场的预期成长率是多少?
  • 4.推动日本氢气生产市场发展的关键因素是什么?

目录

第一章:序言

第二章:范围与方法

  • 研究目标
  • 利害关係人
  • 数据来源
  • 市场估算
  • 预测方法

第三章:执行概要

第四章:日本氢气生产市场-简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章:日本氢气生产市场概况

  • 历史及当前市场趋势(2020-2025)
  • 市场预测(2026-2034)

第六章:日本氢气生产市场-依技术划分

  • 瓦斯化
  • 蒸气甲烷重整
  • 其他的

第七章:日本氢气生产市场-依系统类型划分

  • 商人
  • 俘虏

第八章:日本氢气生产市场-依应用领域划分

  • 甲醇生产
  • 氨的生产
  • 石油炼厂
  • 运输
  • 发电
  • 其他的

第九章:日本氢气生产市场-按地区划分

  • 关东地区
  • 关西/近畿地区
  • 中部/中部地区
  • 九州·冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第十章:日本氢气生产市场-竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳制胜策略
  • 竞争格局分析
  • 公司评估象限

第十一章:关键参与者简介

第十二章:日本氢气生产市场-产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十三章:附录

简介目录
Product Code: SR112026A18575

The Japan hydrogen generation market size was valued at USD 11.0 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 15.6 Billion by 2034, exhibiting a CAGR of 3.90% from 2026-2034. The market is witnessing rapid growth due to government initiatives and growing industrial and energy demand. Additionally, increasing green hydrogen infrastructure developments, expanding hydrogen applications across various industries, and strengthening global partnerships for hydrogen supply chains are favoring market expansion.

Strong government programs and regulations supporting hydrogen as a clean energy source are the main factors propelling the hydrogen generation market in Japan. Hydrogen is a key component of the Japanese government's energy transition strategy, which aims to attain carbon neutrality by 2050. Infrastructure for hydrogen production, such as fuel cell technologies and green hydrogen projects, is receiving subsidies, tax breaks, and significant expenditures. Furthermore, a detailed plan for increasing the use of hydrogen in a variety of industries, including industry, power generation, and transportation, is laid out in Japan's Basic Hydrogen Strategy and the Hydrogen Society Roadmap. For instance, in 2024, Japan planned a ¥150 billion fund with the Japan Hydrogen Association and Advantage Partners to support hydrogen projects in Southeast Asia, focusing on power generation, liquefaction technology, and transport facilities. These efforts are creating a conducive environment for innovation and investment in hydrogen generation technologies.

Japan's industrial and energy sectors are turning to hydrogen as a sustainable solution to reduce carbon emissions. Industries such as steel, chemical manufacturing, and electronics are adopting hydrogen-based processes to meet stringent environmental regulations. Furthermore, hydrogen is gaining traction in the energy sector for power generation and as a storage medium for renewable energy. For instance, in 2024, Toshiba received an order to supply Tanaka Kikinzoku Kogyo with a 500 kW H2Rex(TM) hydrogen fuel cell system for its Shonan Plant, addressing Japan's growing industrial and energy demand for cleaner, more efficient power solutions. This growing demand is propelling the hydrogen generation market, establishing Japan as a leader in the global hydrogen economy.

Japan Hydrogen Generation Market Trends:

Accelerated Development of Green Hydrogen Infrastructure

One of the main components of Japan's national strategy for achieving carbon neutrality by 2050 is green hydrogen infrastructure. Thus, the use of Japan's renewable energies, including wind and solar sources, to produce hydrogen through electrolysis will be gradually scaled up. Government funding, private investments, and reductions in electrolyzer technology costs ensure this shift. Presently, many large-scale green hydrogen projects are underway with the goal of reducing the production cost to make a sustainable hydrogen economy viable. For instance, in 2024, ENEOS, Idemitsu Kosan, and Hokkaido Electric planned a 10,000 mt/year green hydrogen supply chain using 100 MW electrolysis powered by offshore wind for regional plants and a Hokkaido refinery. This focus on green hydrogen underscores Japan's commitment to environmental sustainability and its ambition to lead in clean energy innovation.

Expansion of Hydrogen Applications Across Industries

Applications of hydrogen are expanding today across all sectors such as transportation, power generation, and industrial processes. Japan is integrating hydrogen into fuel cell vehicles (FCVs), hydrogen-powered trains, and marine vessels, supported by increasing investments in refueling infrastructure. For instance, in 2024, the Japanese Ministry of Economy, Trade and Industry launched a ¥4 trillion (or $26 billion) public-private initiative to develop next-generation hydrogen-powered passenger jets intended to revolutionize sustainable aviation technology. Hydrogen is also used for grid-scale energy storage in the power sector and as a clean fuel for thermal power plants. In the steel and chemicals industries, hydrogen-based technologies are gaining acceptance, along with the need to comply with stricter emission regulations. Such multi-sectoral adoption of hydrogen is gaining traction in Japan, hence creating demand for hydrogen generation.

Strengthened Global Partnerships for Hydrogen Supply Chains

Japan is engaged in international partnerships towards developing a good hydrogen supply chain. Contractual ties with renewable energy-sufficient countries have allowed for the import of low-cost hydrogen. Joint ventures are aimed at scaling production, researching of improved storage and transportation technologies, and an assured supply. For instance, in October 2024, Airbus UpNext and Toshiba Energy Systems agreed to co-develop a two-megawatt superconducting motor for hydrogen-powered aircraft, leveraging -253°C liquid hydrogen for fuel and cooling. These partnerships are critical for Japan to supply the consumption demand for hydrogen while ensuring energy security. Japan is reinforcing its role in the global hydrogen market by providing opportunities for faster transitions to an economy backed by hydrogen.

Japan Hydrogen Generation Industry Segmentation:

Analysis by Technology:

  • Coal Gasification
  • Steam Methane Reforming
  • Others

Coal gasification is a technology that converts coal into syngas, a mixture of hydrogen, carbon monoxide, and methane through a high-temperature reaction with controlled oxygen and steam. It is a transitional technique used in Japan's hydrogen generation sector to manufacture hydrogen on a large scale as renewable energy infrastructure keeps growing. This technology guarantees a steady supply of hydrogen for industrial uses and helps the nation achieve its energy diversification objectives. In line with Japan's carbon neutrality goals, ongoing developments seek to increase efficiency and lower carbon emissions.

Steam methane reforming (SMR) is a widely used technology that extracts hydrogen from methane-rich natural gas through a high-temperature reaction with steam. SMR is a key component of the hydrogen generation business in Japan since it is an affordable way to manufacture hydrogen in large quantities for use in electricity, transportation, and industry. Japan is investing in carbon capture and storage (CCS) technology to reduce related emissions, even though SMR presently dominates hydrogen generation. With this strategy, SMR can act as a stopgap measure while the nation develops its green hydrogen infrastructure.

Analysis by Systems Type:

  • Merchant
  • Captive

In the systems type segment, merchant hydrogen refers to the production of hydrogen at centralized facilities for distribution and sale to various end-users, including industrial, transportation, and energy sectors. By guaranteeing a steady and expandable supply, Japan's merchant hydrogen infrastructure helps to meet the country's rising demand for hydrogen. This technique simplifies transportation by pipelines, tankers, or cylinders and permits cost efficiency through large-scale production. As green hydrogen infrastructure and localized production capabilities are being established, merchant hydrogen is essential to Japan's hydrogen economy because it fills supply shortages.

In the systems type segment, captive hydrogen refers to hydrogen produced onsite by industrial facilities for their consumption rather than for external sale. The captive hydrogen system is crucial to Japan's steel, chemical, and refining sectors because it allows them to effectively meet their feedstock and operating energy needs. This strategy guarantees a dependable hydrogen source for vital operations while lowering reliance on outside supply chains. In line with Japan's larger hydrogen economy and environmental objectives, captive hydrogen generation aids in the country's industrial decarbonization initiatives.

Analysis by Application:

  • Methanol Production
  • Ammonia Production
  • Petroleum Refinery
  • Transportation
  • Power Generation
  • Others

Methanol production in the application segment involves using hydrogen as a key feedstock to synthesize methanol through a catalytic reaction with carbon monoxide or carbon dioxide. This use is essential to the production of methanol, a versatile chemical used in fuels, adhesives, and plastics, in Japan's hydrogen generation sector. Methanol is also used as a clean-burning fuel substitute and for energy storage. Japan uses hydrogen to meet industrial demand by promoting the manufacture of methanol, which also helps with its efforts to diversify its energy sources and create a low-carbon economy.

Ammonia production in the application segment utilizes hydrogen as a core input, combining it with nitrogen through the Haber-Bosch process. This application is essential to produce ammonia, a vital component of industrial chemicals and fertilizers, as well as an emerging renewable energy carrier in Japan's hydrogen generation sector. The potential of ammonia as a low-carbon fuel and a medium for storing hydrogen supports Japan's efforts to switch to a sustainable energy system. Japan uses hydrogen to meet industrial demands and its carbon neutrality objectives by increasing ammonia production.

In the application segment, petroleum refineries use hydrogen primarily for hydrocracking and desulfurization processes, which improve fuel quality and reduce sulfur emissions. This use is crucial to satisfying the need for greener fuels and guaranteeing adherence to strict environmental rules in Japan's hydrogen-generating business. Low-sulfur gasoline, diesel, and jet fuel may be produced using hydrogen, which supports Japan's sustainability and carbon reduction objectives. The use of hydrogen in refining processes emphasizes how crucial it is to updating Japan's industrial and energy infrastructure.

Transportation utilizes hydrogen as a clean energy source for fuel cell vehicles (FCVs), hydrogen-powered trains, and other mobility solutions. Hydrogen is essential to Japan's efforts to decarbonize its transportation industry and meet its carbon neutrality targets. Improvements in fuel cell technology and growing refueling infrastructure facilitate the use of hydrogen-powered automobiles. Japan's market for hydrogen generation is expanding as a result of the integration of hydrogen into transportation, which lessens dependency on fossil fuels, improves energy security, and encourages sustainable mobility.

In the application segment, power generation leverages hydrogen as a clean energy source for producing electricity through fuel cells or hydrogen combustion in turbines. Hydrogen power generation in Japan helps the country move toward a low-carbon energy mix, tackling the dual problems of lowering greenhouse gas emissions and guaranteeing energy security. In order to balance out sporadic renewable energy sources like solar and wind, hydrogen is a dependable choice for grid-scale energy storage. The market for hydrogen generation is expanding as a result of this integration, which also strengthens Japan's energy resilience and supports its aggressive carbon neutrality goals.

Regional Analysis:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

The Kanto region is Japan's most populated and economically vital region, as well as the site of critical applications in the hydrogen generation market. Hosting advanced research institutions, industrial hubs, and key infrastructure, Kanto drives innovation in hydrogen technologies and applications. Expanding the region's refueling network for fuel cell vehicles supports adoption while integrating hydrogen into industrial production processes leaves a diversified industrial base. Also, Kanto's efforts to lead pilot projects in green hydrogen and energy storage align with national ambitions that strengthen the case for being the mainstay of Japan's plans for a hydrogen economy.

Kansai, also called Kinki, is a key player in Japan's hydrogen production market, using its industrial base and technology expertise to make use of clean energy technologies. Home to leading corporations and research institutions, Kansai actively fosters innovation in hydrogen production, storage, and applications. The initiatives in the region include deploying hydrogen-based infrastructure, such as fuel cell systems and refueling stations, to promote adoption of clean energy technologies. Its strategic efforts align with Japan's carbon neutrality goals: Aims to solidify its position as a key player in the advancement of the nation's hydrogen economy and sustainable energy solutions.

The Chubu region is a key industrial heartland for Japan, contributing to the nation's hydrogen generation market. Major automotive and manufacturing hubs host here, further integrating hydrogen into industrial processes and transportation systems. Adoption rates for hydrogen fuel cells, particularly in the context of vehicles, are advancing through partnerships with leaders in the industry. Furthermore, Chubu is investing in renewable energy projects supporting green hydrogen production. These efforts are in line with the carbon-neutral goals of Japan, which will further secure Chubu's position at the heart of innovation and growth in the country's hydrogen economy.

The Kyushu-Okinawa region is an important part of Japan's hydrogen generation market and has renewable energy resources and a strategic location. With massive solar and wind energy, the region vigorously develops green hydrogen production to support sustainable energy policy initiatives. This region is an important hub for hydrogen technology research and pilot projects such as hydrogen transportation and energy storage systems. Its proximity to international markets opens export opportunities for hydrogen and supports Japan's idea of a hydrogen economy in the world. These efforts make Kyushu-Okinawa play a crucial role in the country's hydrogen roadmap.

The Tohoku region is one of the significant hydrogen generation markets in Japan, working with various wind and hydroelectric power sources, renewable energy products, which promote green hydrogen. This region hosts innovative pilot projects and research initiatives focused on integrating hydrogen into energy systems and industrial processes. Tohoku being a renewable energy hub aligns well with national goals to decarbonize the economy and extend sustainable energy solutions. Its efforts strengthen Japan's hydrogen infrastructure as it becomes the foundation of the country's transformation to a hydrogen-based energy system.

The Chugoku region supports Japan's hydrogen generation market by the industrial skillsets and renewable energy potential the region holds. The region boasts a strong manufacturing base, and to reduce emissions while making the industry more sustainable, it integrates hydrogen into industrial processes. Another factor is that the region invests in various renewable energy projects, including wind and solar, which support green hydrogen production. Furthermore, due to its strategic location, it has an easy network of distribution and supply chains. Aligns with Japan's carbon neutrality goals and would classify Chugoku as a key player in the advancement of the hydrogen economy.

The Hokkaido region contributes to the hydrogen generation market in Japan by utilizing ample renewable energy sources, such as wind and hydroelectric power, for green hydrogen. It has been the region of test-bed pilot projects for innovations in hydrogen storage and distribution technologies. Geographical benefits in the region allow for the mass production of hydrogen within Hokkaido for export purposes, further relating to Japan's strategy to be at the forefront of the global hydrogen economy. Hokkaido's contributions are crucial in advancing sustainable energy initiatives and meeting the nation's goal of carbon neutrality.

The Shikoku region supports the hydrogen generation market of Japan with renewable energy and industrial innovation. The current solar and wind power capacity in Shikoku is quite high, and it is advancing its green hydrogen production towards sustainable national policies and goals. Hydrogen is integrated into various local industries and forms of transportation in the area, which accelerates the integration of clean energy technologies. Strategic initiatives in Shikoku will further enhance the hydrogen storage and distribution infrastructure, contributing to Japan's hydrogen economy and to its transition toward low-carbon energy.

Competitive Landscape:

The competitive landscape of Japan's hydrogen generation market is dominated by major companies that are investing heavily in green hydrogen projects, advanced fuel cell technologies, and infrastructure development. For instance, in September 2024, Japan's Ministry of Defense contracted Mitsubishi Heavy Industries and Japan Marine United to build two Aegis System Equipped Vessels for $980 million and $930 million, respectively. In addition, collaborations with international stakeholders and innovative solutions for hydrogen production, storage, and transportation are driving market competitiveness. Government support further enhances the growth potential for domestic and global players.

The report provides a comprehensive analysis of the competitive landscape in the Japan hydrogen generation market with detailed profiles of all major companies.

Key Questions Answered in This Report

  • 1.What is hydrogen generation?
  • 2.How big is the Japan hydrogen generation market?
  • 3.What is the expected growth rate of the Japan hydrogen generation market during 2026-2034?
  • 4.What are the key factors driving the Japan hydrogen generation market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Hydrogen Generation Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Hydrogen Generation Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Hydrogen Generation Market - Breakup by Technology

  • 6.1 Coal Gasification
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Steam Methane Reforming
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)
  • 6.3 Others
    • 6.3.1 Historical and Current Market Trends (2020-2025)
    • 6.3.2 Market Forecast (2026-2034)

7 Japan Hydrogen Generation Market - Breakup by Systems Type

  • 7.1 Merchant
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Captive
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)

8 Japan Hydrogen Generation Market - Breakup by Application

  • 8.1 Methanol Production
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Ammonia Production
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 Petroleum Refinery
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)
  • 8.4 Transportation
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2020-2025)
    • 8.4.3 Market Forecast (2026-2034)
  • 8.5 Power Generation
    • 8.5.1 Overview
    • 8.5.2 Historical and Current Market Trends (2020-2025)
    • 8.5.3 Market Forecast (2026-2034)
  • 8.6 Others
    • 8.6.1 Historical and Current Market Trends (2020-2025)
    • 8.6.2 Market Forecast (2026-2034)

9 Japan Hydrogen Generation Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Technology
    • 9.1.4 Market Breakup by Systems Type
    • 9.1.5 Market Breakup by Application
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Technology
    • 9.2.4 Market Breakup by Systems Type
    • 9.2.5 Market Breakup by Application
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Technology
    • 9.3.4 Market Breakup by Systems Type
    • 9.3.5 Market Breakup by Application
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Technology
    • 9.4.4 Market Breakup by Systems Type
    • 9.4.5 Market Breakup by Application
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Technology
    • 9.5.4 Market Breakup by Systems Type
    • 9.5.5 Market Breakup by Application
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Technology
    • 9.6.4 Market Breakup by Systems Type
    • 9.6.5 Market Breakup by Application
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Technology
    • 9.7.4 Market Breakup by Systems Type
    • 9.7.5 Market Breakup by Application
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Technology
    • 9.8.4 Market Breakup by Systems Type
    • 9.8.5 Market Breakup by Application
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Hydrogen Generation Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Product Portfolio
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Product Portfolio
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Product Portfolio
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Product Portfolio
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Product Portfolio
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Hydrogen Generation Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix