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市场调查报告书
商品编码
1922407

日本A2P通讯市场报告：按组件、部署类型、简讯流量、应用、最终用户和地区划分（2026-2034年）

Japan A2P Messaging Market Report by Component, Deployment Mode, SMS Traffic, Application, End User, and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 118 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2025年，日本A2P通讯市场规模达34亿美元。 IMARC集团预测，到2034年，该市场规模将达到55亿美元，2026年至2034年的复合年增长率（CAGR）为5.37%。推动市场成长的主要因素包括：电子商务和网路购物平台的显着扩张、金融服务领域对A2P即时通讯的广泛应用，以及医疗保健领域为保障患者健康而对A2P通讯日益增长的需求。

A2P通讯（应用程式到个人通讯）是数位时代重要的沟通管道，它允许企业透过应用程式发送文字讯息与客户互动。 A2P消息因其高效、便利和广泛的应用潜力而备受关注。它建造了企业与其目标受众之间的桥樑，将重要讯息、通知、更新甚至促销讯息直接发送到消费者的行动装置。此外，A2P通讯透过自动化文字通讯促进了组织与个人之间的无缝沟通，提供了一种直接、即时的重要讯息传递方式。它被广泛应用于各种用途，包括自动通知、警报、提醒以及用于身份验证的动态密码（OTP）。目前，A2P通讯已广泛应用于银行、医疗保健、零售和物流等行业，在这些行业中，与客户和用户及时沟通至关重要。 A2P讯息使企业能够有效率地触及目标受众，并成为便捷、即时传递重要讯息和与客户互动的有效途径。例如，当银行向客户发送帐户余额更新或交易提醒时，A2P通讯不仅高效，而且还有助于提高客户参与和满意度。

日本A2P通讯市场的发展趋势：

日本的A2P即时通讯市场主要受即时通讯和通知需求成长的驱动。日本企业需要持续向客户提供及时的更新和提醒，例如交易确认、预约提醒和订单状态通知。 A2P即时通讯提供了一种快速向客户传递这些讯息的解决方案，从而提升客户满意度和品牌信任度。此外，电子商务产业和网路购物平台也开始依赖A2P即时通讯来提供订单确认、物流追踪资讯和促销优惠，这也是市场成长要素。 A2P即时通讯透过简化客户体验，并在整个购买过程中让客户随时了解最新讯息，从而减少购物车放弃率，进而推动市场成长。 A2P即时通讯也被用于诈欺预防和客户身份验证。此外，银行和金融机构越来越多地使用A2P即时通讯向客户发送动态密码（OTP）和交易提醒，这也推动了市场成长。这确保了金融交易的安全，保护了客户的金融资产，同时也帮助金融机构遵守监管要求。此外，A2P通讯在日本医疗保健领域被用于预约提醒、用药依从性通知和健康相关资讯更新，这对于医疗保健提供者与患者进行有效沟通并确保其健康状况至关重要，尤其是在人口老龄化的国家，从而增强了市场前景。

本报告解答的关键问题

  • 1.日本的A2P通讯市场规模有多大？
  • 2. 日本 A2P通讯市场前景如何？
  • 3. 哪些因素正在推动日本 A2P通讯市场的成长？

目录

第一章：序言

第二章：调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
  • 市场估值
  • 调查方法

第三章执行摘要

第四章 日本A2P通讯市场－引言

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争资讯

第五章 日本A2P通讯市场概述

  • 过去和当前的市场趋势（2020-2025）
  • 市场预测（2026-2034）

第六章 日本A2P通讯市场－依组成部分细分

  • 平台
  • A2P 服务

第七章：日本A2P通讯市场－依实现类型划分

  • 本地部署
  • 基于云端的

8. 日本A2P通讯市场－依简讯流量细分

  • 国内交通
  • 跨国

第九章 日本A2P通讯市场－依应用领域细分

  • 身份验证服务
  • 推广和行销服务
  • 推播式内容服务
  • 互动式讯息服务
  • 客户关係管理服务
  • 其他的

第十章 日本A2P通讯市场－依最终用户细分

  • BFSI
  • 零售与电子商务
  • 电子政府
  • 在超当地语系化业务
  • 卫生保健
  • 旅游与饭店
  • 其他的

第十一章 日本A2P通讯市场－按地区划分

  • 关东地区
  • 关西、近畿地区
  • 中部地区
  • 九州和冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第十二章：日本A2P通讯市场：竞争格局

  • 概述
  • 市场结构
  • 市场公司定位
  • 关键成功策略
  • 竞争对手仪錶板
  • 企业估值象限

第十三章主要企业概况

第十四章：日本A2P通讯市场：产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十五章附录

简介目录
Product Code: SR112026A19787

The Japan A2P messaging market size reached USD 3.4 Billion in 2025 . Looking forward, IMARC Group expects the market to reach USD 5.5 Billion by 2034 , exhibiting a growth rate (CAGR) of 5.37% during 2026-2034 . The significant expansion in the e-commerce industry and online shopping platforms, the widespread adoption of A2P messaging in the financial services sector, and the growing demand for A2P messaging in the healthcare sector to ensure patient well-being represent some of the key factors driving the market.

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A2P messaging , or application-to-person messaging, is an essential communication channel in the digital age, allowing businesses to interact with their customers through text messages sent from applications. It is gaining traction due to its efficiency, convenience, and several applications. It serves as a bridge between businesses and their target audiences, enabling companies to deliver important information, notifications, updates, and even promotional messages directly to consumers' mobile devices. Additionally, A2P messaging facilitates seamless communication between organizations and individuals through automated text messaging, providing a direct and immediate way to convey vital messages. It is commonly used for various purposes, including automated notifications, alerts, reminders, and one-time passwords (OTP) for authentication. Nowadays, A2P messaging is widely utilized in industries such as banking, healthcare, retail, and logistics, where timely communication with customers or users is essential and enables businesses to reach their target audience efficiently and can be an effective way to deliver important information or engage with customers in a convenient and immediate manner. For instance, a bank uses A2P messaging to send account balance updates or transaction alerts to its customers, which is efficient and also enhances customer engagement and satisfaction.

JAPAN A2P MESSAGING MARKET TRENDS:

The Japan A2P messaging market is primarily driven by the increasing demand for real-time communication and notifications. Businesses in Japan are under constant pressure to provide timely updates and alerts to their customers, whether it's confirming a transaction, sending appointment reminders, or notifying them about order status. A2P messaging offers a solution that ensures these messages reach customers promptly, enhancing customer satisfaction and trust in the brand. Moreover, the e-commerce industry and online shopping platforms led businesses in the e-commerce sector to rely on A2P messaging to provide order confirmations, shipment tracking information, and promotional offers, representing another major growth-inducing factor. Besides this, A2P messaging streamlines the customer experience and reduces cart abandonment rates by keeping customers informed throughout their purchase journey, which is accelerating market growth. It depends on A2P messaging for fraud prevention and customer authentication. Along with this, the increasing use of A2P messaging by banks and financial to deliver one-time passwords (OTPs) and transaction alerts to their customers, ensuring the security of financial transactions to safeguard customers' financial assets and help financial organizations maintain compliance with regulatory requirements, are propelling the market growth. Furthermore, the healthcare sector in Japan is using A2P messaging for appointment reminders, medication adherence notifications, and health-related updates, which is essential in a country with a growing geriatric population, where healthcare providers need efficient ways to communicate with patients and ensure their well-being, thus creating a positive market outlook.

JAPAN A2P MESSAGING MARKET SEGMENTATION:

Component Insights:

  • Platform
  • A2P Service
  • Platform
  • A2P Service

Deployment Mode Insights:

  • On-premises
  • Cloud-based
  • On-premises
  • Cloud-based

SMS Traffic Insights:

  • National Traffic
  • Multi-Country
  • National Traffic
  • Multi-Country

Application Insights:

  • Authentication Services
  • Promotional and Marketing Services
  • Pushed Content Services
  • Interactive Messages Services
  • Customer Relationship Management Services
  • Others
  • Authentication Services
  • Promotional and Marketing Services
  • Pushed Content Services
  • Interactive Messages Services
  • Customer Relationship Management Services
  • Others

End User Insights:

  • BFSI
  • Retail and Ecommerce
  • E-Governance
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others
  • BFSI
  • Retail and Ecommerce
  • E-Governance
  • Hyperlocal Businesses
  • Healthcare
  • Travel and Hospitality
  • Others

Regional Insights:

  • To get detailed regional analysis of this market Request Sample
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

  • KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the A2P messaging market in Japan?

2. What is the forecast for the A2P messaging market in Japan?

3. What factors are driving the growth of the Japan A2P messaging market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan A2P Messaging Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan A2P Messaging Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan A2P Messaging Market - Breakup by Component

  • 6.1 Platform
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 A2P Service
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)

7 Japan A2P Messaging Market - Breakup by Deployment Type

  • 7.1 On-premises
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Cloud-based
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)

8 Japan A2P Messaging Market - Breakup by SMS Traffic

  • 8.1 National Traffic
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Multi-Country
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)

9 Japan A2P Messaging Market - Breakup by Application

  • 9.1 Authentication Services
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Forecast (2026-2034)
  • 9.2 Promotional and Marketing Services
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Forecast (2026-2034)
  • 9.3 Pushed Content Services
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Forecast (2026-2034)
  • 9.4 Interactive Messages Services
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Forecast (2026-2034)
  • 9.5 Customer Relationship Management Services
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Forecast (2026-2034)
  • 9.6 Others
    • 9.6.1 Historical and Current Market Trends (2020-2025)
    • 9.6.2 Market Forecast (2026-2034)

10 Japan A2P Messaging Market - Breakup by End User

  • 10.1 BFSI
    • 10.1.1 Overview
    • 10.1.2 Historical and Current Market Trends (2020-2025)
    • 10.1.3 Market Forecast (2026-2034)
  • 10.2 Retail and Ecommerce
    • 10.2.1 Overview
    • 10.2.2 Historical and Current Market Trends (2020-2025)
    • 10.2.3 Market Forecast (2026-2034)
  • 10.3 E-Governance
    • 10.3.1 Overview
    • 10.3.2 Historical and Current Market Trends (2020-2025)
    • 10.3.3 Market Forecast (2026-2034)
  • 10.4 Hyperlocal Businesses
    • 10.4.1 Overview
    • 10.4.2 Historical and Current Market Trends (2020-2025)
    • 10.4.3 Market Forecast (2026-2034)
  • 10.4 Healthcare
    • 10.5.1 Overview
    • 10.5.2 Historical and Current Market Trends (2020-2025)
    • 10.5.3 Market Forecast (2026-2034)
  • 10.6 Travel and Hospitality
    • 10.6.1 Overview
    • 10.6.2 Historical and Current Market Trends (2020-2025)
    • 10.6.3 Market Forecast (2026-2034)
  • 10.7 Others
    • 10.7.1 Historical and Current Market Trends (2020-2025)
    • 10.7.2 Market Forecast (2026-2034)

11 Japan A2P Messaging Market - Breakup by Region

  • 11.1 Kanto Region
    • 11.1.1 Overview
    • 11.1.2 Historical and Current Market Trends (2020-2025)
    • 11.1.3 Market Breakup by Component
    • 11.1.4 Market Breakup by Deployment Mode
    • 11.1.5 Market Breakup by SMS Traffic
    • 11.1.6 Market Breakup by Application
    • 11.1.7 Market Breakup by End User
    • 11.1.8 Key Players
    • 11.1.9 Market Forecast (2026-2034)
  • 11.2 Kansai/Kinki Region
    • 11.2.1 Overview
    • 11.2.2 Historical and Current Market Trends (2020-2025)
    • 11.2.3 Market Breakup by Component
    • 11.2.4 Market Breakup by Deployment Mode
    • 11.2.5 Market Breakup by SMS Traffic
    • 11.2.6 Market Breakup by Application
    • 11.2.7 Market Breakup by End User
    • 11.2.8 Key Players
    • 11.2.9 Market Forecast (2026-2034)
  • 11.3 Central/ Chubu Region
    • 11.3.1 Overview
    • 11.3.2 Historical and Current Market Trends (2020-2025)
    • 11.3.3 Market Breakup by Component
    • 11.3.4 Market Breakup by Deployment Mode
    • 11.3.5 Market Breakup by SMS Traffic
    • 11.3.6 Market Breakup by Application
    • 11.3.7 Market Breakup by End User
    • 11.3.8 Key Players
    • 11.3.9 Market Forecast (2026-2034)
  • 11.4 Kyushu-Okinawa Region
    • 11.4.1 Overview
    • 11.4.2 Historical and Current Market Trends (2020-2025)
    • 11.4.3 Market Breakup by Component
    • 11.4.4 Market Breakup by Deployment Mode
    • 11.4.5 Market Breakup by SMS Traffic
    • 11.4.6 Market Breakup by Application
    • 11.4.7 Market Breakup by End User
    • 11.4.8 Key Players
    • 11.4.9 Market Forecast (2026-2034)
  • 11.5 Tohoku Region
    • 11.5.1 Overview
    • 11.5.2 Historical and Current Market Trends (2020-2025)
    • 11.5.3 Market Breakup by Component
    • 11.5.4 Market Breakup by Deployment Mode
    • 11.5.5 Market Breakup by SMS Traffic
    • 11.5.6 Market Breakup by Application
    • 11.5.7 Market Breakup by End User
    • 11.5.8 Key Players
    • 11.5.9 Market Forecast (2026-2034)
  • 11.6 Chugoku Region
    • 11.6.1 Overview
    • 11.6.2 Historical and Current Market Trends (2020-2025)
    • 11.6.3 Market Breakup by Component
    • 11.6.4 Market Breakup by Deployment Mode
    • 11.6.5 Market Breakup by SMS Traffic
    • 11.6.6 Market Breakup by Application
    • 11.6.7 Market Breakup by End User
    • 11.6.8 Key Players
    • 11.6.9 Market Forecast (2026-2034)
  • 11.7 Hokkaido Region
    • 11.7.1 Overview
    • 11.7.2 Historical and Current Market Trends (2020-2025)
    • 11.7.3 Market Breakup by Component
    • 11.7.4 Market Breakup by Deployment Mode
    • 11.7.5 Market Breakup by SMS Traffic
    • 11.7.6 Market Breakup by Application
    • 11.7.7 Market Breakup by End User
    • 11.7.8 Key Players
    • 11.7.9 Market Forecast (2026-2034)
  • 11.8 Shikoku Region
    • 11.8.1 Overview
    • 11.8.2 Historical and Current Market Trends (2020-2025)
    • 11.8.3 Market Breakup by Component
    • 11.8.4 Market Breakup by Deployment Mode
    • 11.8.5 Market Breakup by SMS Traffic
    • 11.8.6 Market Breakup by Application
    • 11.8.7 Market Breakup by End User
    • 11.8.8 Key Players
    • 11.8.9 Market Forecast (2026-2034)

12 Japan A2P Messaging Market - Competitive Landscape

  • 12.1 Overview
  • 12.2 Market Structure
  • 12.3 Market Player Positioning
  • 12.4 Top Winning Strategies
  • 12.5 Competitive Dashboard
  • 12.6 Company Evaluation Quadrant

13 Profiles of Key Players

  • 13.1 Company A
    • 13.1.1 Business Overview
    • 13.1.2 Product Portfolio
    • 13.1.3 Business Strategies
    • 13.1.4 SWOT Analysis
    • 13.1.5 Major News and Events
  • 13.2 Company B
    • 13.2.1 Business Overview
    • 13.2.2 Product Portfolio
    • 13.2.3 Business Strategies
    • 13.2.4 SWOT Analysis
    • 13.2.5 Major News and Events
  • 13.3 Company C
    • 13.3.1 Business Overview
    • 13.3.2 Product Portfolio
    • 13.3.3 Business Strategies
    • 13.3.4 SWOT Analysis
    • 13.3.5 Major News and Events
  • 13.4 Company D
    • 13.4.1 Business Overview
    • 13.4.2 Product Portfolio
    • 13.4.3 Business Strategies
    • 13.4.4 SWOT Analysis
    • 13.4.5 Major News and Events
  • 13.5 Company E
    • 13.5.1 Business Overview
    • 13.5.2 Product Portfolio
    • 13.5.3 Business Strategies
    • 13.5.4 SWOT Analysis
    • 13.5.5 Major News and Events

14 Japan A2P Messaging Market - Industry Analysis

  • 14.1 Drivers, Restraints, and Opportunities
    • 14.1.1 Overview
    • 14.1.2 Drivers
    • 14.1.3 Restraints
    • 14.1.4 Opportunities
  • 14.2 Porters Five Forces Analysis
    • 14.2.1 Overview
    • 14.2.2 Bargaining Power of Buyers
    • 14.2.3 Bargaining Power of Suppliers
    • 14.2.4 Degree of Competition
    • 14.2.5 Threat of New Entrants
    • 14.2.6 Threat of Substitutes
  • 14.3 Value Chain Analysis

15 Appendix