A2P简讯市场－全球产业规模、份额、趋势、机会和预测，按组件、部署方式、应用程式、简讯流量、最终用户、地区和竞争格局划分，2021-2031年预测

全球A2P讯息市场规模将从2025年的878.4亿美元成长到2031年的1,241.1亿美元，复合年增长率为5.93%。应用到个人（A2P）讯息传递是指企业软体应用程式自动向行动用户发送短讯息，用于身份验证、交易提醒和行销活动等目的。

主要市场驱动因素

进阶通讯解决方案(RCS) 的日益普及正在从根本上重塑全球 A2P 讯息传递格局，它克服了传统简讯的功能限制。与标准简讯不同，RCS 支援已验证的寄件者品牌和互动式富媒体，这显着提升了用户信任度和参与度。

主要市场挑战

人为操纵流量（通常被称为简讯流量操纵）透过大幅增加企业的营运成本，对全球A2P简讯市场的经济可行性构成严重威胁。这种欺诈手段会耗尽企业的行销和身分验证预算，因为企业被迫为数百万条未送达或虚假的验证简讯付费。

主要市场趋势

随着企业寻求优化资讯送达率和用户互动，简讯和OTT管道向统一全通路平台的融合正在重塑市场策略。企业不再只依赖短信，而是采用CPaaS解决方案，这些方案能够智慧地将流量路由到传统蜂窝网路和WhatsApp或Viber等网路应用，从而确保讯息传输的稳定性和成本效益。

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球A2P即时通讯市场展望

• 市场规模及预测
  • 按价值
• 市占率及预测
  • 按组件（平台和 A2P 服务）
  • 依部署方式（本机部署和云端部署）
  • 按应用领域（身分验证服务、促销与行销服务、推播内容服务、互动式讯息服务、客户关係管理服务及其他）
  • 按简讯流量（国内流量和多国流量）
  • 按最终用户（银行、金融服务和保险、零售和电子商务、电子化政府、在地化企业、医疗保健、旅游和酒店等）划分
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美A2P即时通讯市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲A2P即时通讯市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区A2P即时通讯市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲A2P即时通讯市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美A2P即时通讯市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章：市场动态

• 司机
• 挑战

第十二章：市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章：全球A2P即时通讯市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的潜力
• 供应商议价能力
• 顾客的力量
• 替代产品的威胁

第十五章：竞争格局

• Sinch AB
• Infobip Ltd.
• Twilio Inc.
• Comviva Technologies Limited
• Route Mobile Limited

第十六章：策略建议

第17章调查会社について・免责事项

The Global A2P Messaging Market will grow from USD 87.84 Billion in 2025 to USD 124.11 Billion by 2031 at a 5.93% CAGR. Application-to-Person (A2P) messaging involves the automated transmission of short messages from enterprise software applications to mobile subscribers for purposes such as identity authentication, transactional alerts, and marketing campaigns.

Key Market Drivers

The Rising Adoption of Rich Communication Services (RCS) is fundamentally reshaping the global A2P messaging landscape by addressing the functional limitations of traditional SMS. Unlike standard text messaging, RCS supports verified sender branding and interactive rich media, which significantly enhances user trust and engagement rates. This evolution has been accelerated by broader ecosystem support, enabling enterprises to deliver secure, app-like experiences directly within native messaging inboxes.

Key Market Challenges

Artificial Inflation of Traffic, commonly referred to as SMS pumping, poses a severe threat to the economic viability of the Global A2P Messaging Market by aggressively inflating operational costs for enterprises. This fraudulent mechanism drains marketing and authentication budgets as businesses are forced to pay for millions of undelivered or fake verification messages. As these costs spiral without generating genuine customer engagement or conversions, enterprises lose confidence in SMS as a cost-effective utility.

Key Market Trends

The Convergence of SMS and Over-The-Top (OTT) Channels into Unified Omnichannel Platforms is reshaping market strategies as enterprises seek to optimize delivery rates and user engagement. Rather than relying solely on SMS, businesses are adopting CPaaS solutions that intelligently route traffic across a mix of traditional cellular networks and internet-based apps like WhatsApp or Viber, ensuring message resilience and cost-efficiency. This hybrid approach allows brands to utilize the ubiquity of SMS for time-sensitive alerts while leveraging rich media channels for interactive campaigns.

Key Market Players

• Sinch AB
• Infobip Ltd.
• Twilio Inc.
• Comviva Technologies Limited
• Route Mobile Limited

Report Scope:

In this report, the Global A2P Messaging Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

A2P Messaging Market, By Component:

• Platform
• and A2P Service

A2P Messaging Market, By Deployment:

• On-Premises
• and Cloud

A2P Messaging Market, By Application:

• Authentication Services
• Promotional and Marketing Services
• Pushed Content Services
• Interactive Messages Services
• Customer Relationship Management Services
• and Others

A2P Messaging Market, By SMS Traffic:

• National Traffic
• and Multi-Country

A2P Messaging Market, By End-Users:

• BFSI
• Retail and Ecommerce
• E-Governance
• Hyperlocal Businesses
• Healthcare
• Travel and Hospitality
• and Others

A2P Messaging Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global A2P Messaging Market.

Available Customizations:

Global A2P Messaging Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global A2P Messaging Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Component (Platform, and A2P Service)
  • 5.2.2. By Deployment (On-Premises, and Cloud)
  • 5.2.3. By Application (Authentication Services, Promotional and Marketing Services, Pushed Content Services, Interactive Messages Services, Customer Relationship Management Services, and Others)
  • 5.2.4. By SMS Traffic (National Traffic, and Multi-Country)
  • 5.2.5. By End-Users (BFSI, Retail and Ecommerce, E-Governance, Hyperlocal Businesses, Healthcare, Travel and Hospitality, and Others)
  • 5.2.6. By Region
  • 5.2.7. By Company (2025)
• 5.3. Market Map

6. North America A2P Messaging Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Component
  • 6.2.2. By Deployment
  • 6.2.3. By Application
  • 6.2.4. By SMS Traffic
  • 6.2.5. By End-Users
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States A2P Messaging Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Component
      • 6.3.1.2.2. By Deployment
      • 6.3.1.2.3. By Application
      • 6.3.1.2.4. By SMS Traffic
      • 6.3.1.2.5. By End-Users
  • 6.3.2. Canada A2P Messaging Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Component
      • 6.3.2.2.2. By Deployment
      • 6.3.2.2.3. By Application
      • 6.3.2.2.4. By SMS Traffic
      • 6.3.2.2.5. By End-Users
  • 6.3.3. Mexico A2P Messaging Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Component
      • 6.3.3.2.2. By Deployment
      • 6.3.3.2.3. By Application
      • 6.3.3.2.4. By SMS Traffic
      • 6.3.3.2.5. By End-Users

7. Europe A2P Messaging Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Component
  • 7.2.2. By Deployment
  • 7.2.3. By Application
  • 7.2.4. By SMS Traffic
  • 7.2.5. By End-Users
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany A2P Messaging Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Component
      • 7.3.1.2.2. By Deployment
      • 7.3.1.2.3. By Application
      • 7.3.1.2.4. By SMS Traffic
      • 7.3.1.2.5. By End-Users
  • 7.3.2. France A2P Messaging Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Component
      • 7.3.2.2.2. By Deployment
      • 7.3.2.2.3. By Application
      • 7.3.2.2.4. By SMS Traffic
      • 7.3.2.2.5. By End-Users
  • 7.3.3. United Kingdom A2P Messaging Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Component
      • 7.3.3.2.2. By Deployment
      • 7.3.3.2.3. By Application
      • 7.3.3.2.4. By SMS Traffic
      • 7.3.3.2.5. By End-Users
  • 7.3.4. Italy A2P Messaging Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Component
      • 7.3.4.2.2. By Deployment
      • 7.3.4.2.3. By Application
      • 7.3.4.2.4. By SMS Traffic
      • 7.3.4.2.5. By End-Users
  • 7.3.5. Spain A2P Messaging Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Component
      • 7.3.5.2.2. By Deployment
      • 7.3.5.2.3. By Application
      • 7.3.5.2.4. By SMS Traffic
      • 7.3.5.2.5. By End-Users

8. Asia Pacific A2P Messaging Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Component
  • 8.2.2. By Deployment
  • 8.2.3. By Application
  • 8.2.4. By SMS Traffic
  • 8.2.5. By End-Users
  • 8.2.6. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China A2P Messaging Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Component
      • 8.3.1.2.2. By Deployment
      • 8.3.1.2.3. By Application
      • 8.3.1.2.4. By SMS Traffic
      • 8.3.1.2.5. By End-Users
  • 8.3.2. India A2P Messaging Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Component
      • 8.3.2.2.2. By Deployment
      • 8.3.2.2.3. By Application
      • 8.3.2.2.4. By SMS Traffic
      • 8.3.2.2.5. By End-Users
  • 8.3.3. Japan A2P Messaging Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Component
      • 8.3.3.2.2. By Deployment
      • 8.3.3.2.3. By Application
      • 8.3.3.2.4. By SMS Traffic
      • 8.3.3.2.5. By End-Users
  • 8.3.4. South Korea A2P Messaging Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Component
      • 8.3.4.2.2. By Deployment
      • 8.3.4.2.3. By Application
      • 8.3.4.2.4. By SMS Traffic
      • 8.3.4.2.5. By End-Users
  • 8.3.5. Australia A2P Messaging Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Component
      • 8.3.5.2.2. By Deployment
      • 8.3.5.2.3. By Application
      • 8.3.5.2.4. By SMS Traffic
      • 8.3.5.2.5. By End-Users

9. Middle East & Africa A2P Messaging Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Component
  • 9.2.2. By Deployment
  • 9.2.3. By Application
  • 9.2.4. By SMS Traffic
  • 9.2.5. By End-Users
  • 9.2.6. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia A2P Messaging Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Component
      • 9.3.1.2.2. By Deployment
      • 9.3.1.2.3. By Application
      • 9.3.1.2.4. By SMS Traffic
      • 9.3.1.2.5. By End-Users
  • 9.3.2. UAE A2P Messaging Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Component
      • 9.3.2.2.2. By Deployment
      • 9.3.2.2.3. By Application
      • 9.3.2.2.4. By SMS Traffic
      • 9.3.2.2.5. By End-Users
  • 9.3.3. South Africa A2P Messaging Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Component
      • 9.3.3.2.2. By Deployment
      • 9.3.3.2.3. By Application
      • 9.3.3.2.4. By SMS Traffic
      • 9.3.3.2.5. By End-Users

10. South America A2P Messaging Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Component
  • 10.2.2. By Deployment
  • 10.2.3. By Application
  • 10.2.4. By SMS Traffic
  • 10.2.5. By End-Users
  • 10.2.6. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil A2P Messaging Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Component
      • 10.3.1.2.2. By Deployment
      • 10.3.1.2.3. By Application
      • 10.3.1.2.4. By SMS Traffic
      • 10.3.1.2.5. By End-Users
  • 10.3.2. Colombia A2P Messaging Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Component
      • 10.3.2.2.2. By Deployment
      • 10.3.2.2.3. By Application
      • 10.3.2.2.4. By SMS Traffic
      • 10.3.2.2.5. By End-Users
  • 10.3.3. Argentina A2P Messaging Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Component
      • 10.3.3.2.2. By Deployment
      • 10.3.3.2.3. By Application
      • 10.3.3.2.4. By SMS Traffic
      • 10.3.3.2.5. By End-Users

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global A2P Messaging Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Sinch AB
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Infobip Ltd.
• 15.3. Twilio Inc.
• 15.4. Comviva Technologies Limited
• 15.5. Route Mobile Limited

16. Strategic Recommendations

17. About Us & Disclaimer