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市场调查报告书
商品编码
1922708

日本运动服饰市场报告：按产品、通路、最终用户和地区划分，2026-2034年

Japan Sportswear Market Report by Product (Shoes, Clothes), Distribution Channel (Online Stores, Retail Stores), End User (Men, Women, Kids), and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 116 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2025年，日本运动服饰市场规模达72.4亿美元。展望未来，IMARC集团预测，到2034年，该市场规模将达到119.1亿美元，2026年至2034年的复合年增长率为5.69%。推动市场成长的关键因素包括：人们对个人运动和健身活动的兴趣日益浓厚，女性参与运动和健身活动的比例不断提高，以及对永续和环保运动服装的需求不断增长。

运动服是指专为运动和体育活动设计的服装。它能提供舒适感，并确保在各种运动中安全无虞。运动服涵盖范围广泛，包括T恤、短裤、贴身裤和运动套装，以及压力衣等专业服装。此外，还包括用于游泳、衝浪和潜水的泳装、潜水服和防晒衣。运动服通常具有吸湿排汗（吸湿速干）功能，有助于保持穿着者皮肤干爽舒适。透气布料促进空气流通，维持健康的体温，防止体温过高。运动服比一般服装更耐穿，能够经得起高强度运动和反覆洗涤。其舒适性、降低空气阻力、肌肉支撑和体温调节功能有助于提升运动表现。此外，其高度舒适性也使其成为健行、山地自行车和登山等运动的热门选择。由于运动服具有促进血液循环和肌肉支撑等潜在益处，日本对运动服的需求正在不断增长。

日本运动服饰市场趋势：

个人健康意识的提升和健身活动参与度的提高是推动日本市场成长的关键因素。此外，人口老化以及老年人参与健身活动的增加，也推动了对兼具舒适性和支撑性的运动服装的需求。人们对休閒（兼具运动和休閒）的日益青睐，也促进了日本市场的成长。此外，女性参与体育运动和健身活动的增加也为市场带来了积极的前景。体育用品公司对材料和布料创新的重视也对国内市场产生了积极影响。开发更舒适、更耐用且有助于提升运动表现的运动服装，吸引了许多消费者。此外，日本民众对环境议题的日益关注，也推动了对永续和环保运动服装的需求。同时，网路购物平台的兴起，使得运动服装更容易被更广泛的消费者群体所接受，从而促进了市场成长。此外，日本主要品牌正增加对行销策略和推广宣传活动的投入，例如邀请名人代言和投放社群媒体广告。因此，运动服装与健身科技和应用程式的融合日益紧密，鼓励更多人参与健身活动。此外，运动服装品牌与设计师和名人的合作也日益增多，吸引了国内多元化的消费族群。健身房、有氧运动中心以及瑜珈和冥想课程的兴起，也为日本市场带来了广阔的发展前景。居家运动服装需求的成长，也为日本的产业投资者提供了丰厚的商机。

本报告解答的关键问题

  • 日本运动服饰市场目前发展状况如何？您认为未来几年它将如何发展？
  • 新冠疫情对日本运动服饰市场产生了哪些影响？
  • 日本运动服饰市场依产品类型分類的组成是怎样的？
  • 日本运动服饰市场按通路分類的组成是怎样的？
  • 日本运动服饰市场以最终用户分類的组成是怎样的？
  • 日本运动服饰市场各环节的价值链是怎么样的？
  • 日本运动服饰市场的主要驱动因素和挑战是什么？
  • 日本运动服饰市场的结构是怎么样的？主要参与者有哪些？
  • 日本运动服饰市场竞争有多激烈？

目录

第一章：序言

第二章：调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
  • 市场估值
  • 调查方法

第三章执行摘要

第四章：日本运动服饰市场－简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争资讯

第五章 日本运动服饰市场概览

  • 过去和当前的市场趋势（2020-2025）
  • 市场预测（2026-2034）

第六章：日本运动服饰市场－依产品细分

  • 鞋
  • 衣服

第七章：日本运动服饰市场－依销售管道细分

  • 网路商店
  • 零售店

第八章：日本运动服饰市场－依最终用户细分

  • 男性
  • 女士
  • 孩子们

第九章：日本运动服饰市场：依地区划分

  • 关东地区
  • 关西、近畿地区
  • 中部地区
  • 九州和冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第十章：日本运动服饰市场：竞争格局

  • 概述
  • 市场结构
  • 市场公司定位
  • 关键成功策略
  • 竞争对手仪錶板
  • 企业估值象限

第十一章主要企业概况

第十二章：日本运动服饰市场：产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十三章附录

简介目录
Product Code: SR112026A19677

Japan sportswear market size reached USD 7.24 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 11.91 Billion by 2034, exhibiting a growth rate (CAGR) of 5.69% during 2026-2034 . The growing indulgence of individuals in sports and fitness activities, rising participation of women in sports and fitness activities, and increasing demand for sustainable and eco-friendly sportswear represent some of the key factors driving the market.

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Sportswear refers to clothing designed specifically for sporting and physical activities. It provides comfort and ensures safety during various forms of physical exercise. It includes a wide range of apparel, such as t-shirts, shorts, leggings, tracksuits, and specialized garments like compression wear. It also includes swimsuits, wetsuits, and rash guards for swimming, surfing, and diving. It often features moisture-wicking properties, helping to keep the wearer dry and comfortable. It is made with breathable fabrics to allow air circulation, preventing overheating and maintaining body temperature. It can withstand rigorous physical activity and repeated washing, making them more durable than regular clothing. It can improve performance by providing comfort, reducing drag, supporting muscles, and regulating body temperature. Besides this, it is used for hiking, mountain biking, and climbing due to its enhanced comfort. Moreover, as it offers improved blood circulation and muscle support, the demand for sportswear is increasing in Japan.

JAPAN SPORTSWEAR MARKET TRENDS:

The rising health consciousness among individuals and their increasing indulgence in fitness activities represent one of the primary factors stimulating the market growth in Japan. Additionally, the expanding aging population in Japan and its increasing participation in fitness activities are driving the demand for comfortable and supportive sportswear. Along with this, rising preferences of individuals for athleisure are strengthening the growth of the market in Japan. Apart from this, the increasing participation of women in sports and fitness activities is offering a favorable market outlook. Furthermore, the growing focus of sportswear companies on innovating fabrics and materials is influencing the market positively in the country. Moreover, the development of more comfortable, durable, and performance-enhancing sportswear is attracting a wider consumer base. Besides this, rising environmental concerns among the masses in Japan are driving the demand for sustainable and eco-friendly sportswear Besides this, the rise of online shopping platforms is making sportswear more accessible to a broader audience, contributing to the market growth. In addition, several leading brands in the country are increasingly investing in marketing strategies and promotional campaigns through celebrity endorsements and social media advertisements. In line with this, the integration of sportswear with fitness technology and apps is encouraging more people to engage in fitness activities. Furthermore, increasing collaborations between sportswear brands and designers or celebrities are attracting diverse consumers in the country. Moreover, the rising number of gyms, aerobic centers, and yoga and meditation classes is creating a positive outlook for the market in Japan. The escalating demand for sportswear suitable for at-home exercise regimes is also offering lucrative opportunities to industry investors in Japan.

JAPAN SPORTSWEAR MARKET SEGMENTATION:

Product Insights:

  • To get detailed segment analysis of this market Request Sample
  • Shoes
  • Clothes
  • Shoes
  • Clothes

Distribution Channel Insights:

  • Online Stores
  • Retail Stores
  • Online Stores
  • Retail Stores

End User Insights:

  • Men
  • Women
  • Kids
  • Men
  • Women
  • Kids

Regional Insights:

  • To get detailed regional analysis of this market Request Sample
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region
  • The report has also provided a comprehensive analysis of all the major regional markets, which include Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

  • KEY QUESTIONS ANSWERED IN THIS REPORT
  • How has the Japan sportswear market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan sportswear market?
  • What is the breakup of the Japan sportswear market on the basis of product?
  • What is the breakup of the Japan sportswear market on the basis of distribution channel?
  • What is the breakup of the Japan sportswear market on the basis of end user?
  • What are the various stages in the value chain of the Japan sportswear market?
  • What are the key driving factors and challenges in the Japan sportswear?
  • What is the structure of the Japan sportswear market and who are the key players?
  • What is the degree of competition in the Japan sportswear market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sportswear Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Sportswear Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Sportswear Market - Breakup by Product

  • 6.1 Shoes
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Forecast (2026-2034)
  • 6.2 Clothes
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Forecast (2026-2034)

7 Japan Sportswear Market - Breakup by Distribution Channel

  • 7.1 Online Stores
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Retail Stores
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)

8 Japan Sportswear Market - Breakup by End User

  • 8.1 Men
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Forecast (2026-2034)
  • 8.2 Women
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Forecast (2026-2034)
  • 8.3 Kids
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Forecast (2026-2034)

9 Japan Sportswear Market - Breakup by Region

  • 9.1 Kanto Region
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2020-2025)
    • 9.1.3 Market Breakup by Product
    • 9.1.4 Market Breakup by Distribution Channel
    • 9.1.5 Market Breakup by End User
    • 9.1.6 Key Players
    • 9.1.7 Market Forecast (2026-2034)
  • 9.2 Kansai/Kinki Region
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2020-2025)
    • 9.2.3 Market Breakup by Product
    • 9.2.4 Market Breakup by Distribution Channel
    • 9.2.5 Market Breakup by End User
    • 9.2.6 Key Players
    • 9.2.7 Market Forecast (2026-2034)
  • 9.3 Central/ Chubu Region
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2020-2025)
    • 9.3.3 Market Breakup by Product
    • 9.3.4 Market Breakup by Distribution Channel
    • 9.3.5 Market Breakup by End User
    • 9.3.6 Key Players
    • 9.3.7 Market Forecast (2026-2034)
  • 9.4 Kyushu-Okinawa Region
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2020-2025)
    • 9.4.3 Market Breakup by Product
    • 9.4.4 Market Breakup by Distribution Channel
    • 9.4.5 Market Breakup by End User
    • 9.4.6 Key Players
    • 9.4.7 Market Forecast (2026-2034)
  • 9.5 Tohoku Region
    • 9.5.1 Overview
    • 9.5.2 Historical and Current Market Trends (2020-2025)
    • 9.5.3 Market Breakup by Product
    • 9.5.4 Market Breakup by Distribution Channel
    • 9.5.5 Market Breakup by End User
    • 9.5.6 Key Players
    • 9.5.7 Market Forecast (2026-2034)
  • 9.6 Chugoku Region
    • 9.6.1 Overview
    • 9.6.2 Historical and Current Market Trends (2020-2025)
    • 9.6.3 Market Breakup by Product
    • 9.6.4 Market Breakup by Distribution Channel
    • 9.6.5 Market Breakup by End User
    • 9.6.6 Key Players
    • 9.6.7 Market Forecast (2026-2034)
  • 9.7 Hokkaido Region
    • 9.7.1 Overview
    • 9.7.2 Historical and Current Market Trends (2020-2025)
    • 9.7.3 Market Breakup by Product
    • 9.7.4 Market Breakup by Distribution Channel
    • 9.7.5 Market Breakup by End User
    • 9.7.6 Key Players
    • 9.7.7 Market Forecast (2026-2034)
  • 9.8 Shikoku Region
    • 9.8.1 Overview
    • 9.8.2 Historical and Current Market Trends (2020-2025)
    • 9.8.3 Market Breakup by Product
    • 9.8.4 Market Breakup by Distribution Channel
    • 9.8.5 Market Breakup by End User
    • 9.8.6 Key Players
    • 9.8.7 Market Forecast (2026-2034)

10 Japan Sportswear Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Adidas Japan KK (Adidas AG)
    • 11.1.1 Business Overview
    • 11.1.2 Product Portfolio
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 ASICS Corporation
    • 11.2.1 Business Overview
    • 11.2.2 Product Portfolio
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Descente Ltd.
    • 11.3.1 Business Overview
    • 11.3.2 Product Portfolio
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Mizuno Corporation
    • 11.4.1 Business Overview
    • 11.4.2 Product Portfolio
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Nike Inc.
    • 11.5.1 Business Overview
    • 11.5.2 Product Portfolio
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events
  • 11.6 YONEX Co. Ltd.
    • 11.6.1 Business Overview
    • 11.6.2 Product Portfolio
    • 11.6.3 Business Strategies
    • 11.6.4 SWOT Analysis
    • 11.6.5 Major News and Events

12 Japan Sportswear Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix