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市场调查报告书
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1942412

户外广告市场规模、份额、趋势及预测（按类型、细分市场及地区划分，2026-2034年）

Outdoor Advertising Market Size, Share, Trends and Forecast by Type, Segment, and Region, 2026-2034
出版日期: | 出版商: IMARC | 英文 137 Pages | 商品交期: 2-3个工作天内

价格

2025年全球户外广告市场规模为433亿美元。展望未来，IMARC集团预测，到2034年，该市场规模将达到712亿美元，2026年至2034年的复合年增长率（CAGR）为5.50%。目前，亚洲地区占据市场主导地位，预计2025年将占据超过34.5%的市场。该地区市场成长的主要驱动力是快速的都市化、智慧型手机普及率的提高以及数位技术的不断进步。

快速的都市化在市场中形成了高度集中的受众群体，最大限度地提高了宣传活动的有效性，从而推动了强劲成长。此外，显示技术的不断发展，包括数位广告看板和先进的互动内容，也促进了市场成长。例如，印度户外广告协会（IOAA）在印度各地的数位萤幕上展示了闪烁的蜡烛，作为一项全球倡议，以纪念联合国国际和平日。此外，智慧型手机的日益普及也增强了数位户外广告（DOOH）的影响力，促进了其与QR码和行动应用程式的整合，从而推动了户外广告市场的需求。同时，与电视和印刷广告相比，数位户外广告的成本效益更高，吸引了寻求覆盖范围更广、成本更低的广告宣传的广告商，进一步推动了市场的发展。

美国占了户外广告市场86.70%的份额。高速公路和交通系统等基础设施计划的扩张创造了新的广告空间，并推动了市场需求。此外，该地区强大的数位经济催生了互动显示器和扩增实境（AR）宣传活动等解决方案，进一步促进了市场成长。例如，2024年4月，美国护髮品牌Redken在时代广场推出了一款3D广告牌，为其新款「酸性炫彩系列」产品配备了AR虚拟试色功能，从而提升了户外广告市场的收入。此外，较高的汽车拥有率也支撑了市场需求，确保了大多数路边广告看板始终可见。同时，人工智慧（AI）和即时数据分析等先进技术的融合，正在提升精准行销的效果，并进一步推动市场发展。

户外广告市场趋势：

对健康食品的需求不断增长

数位转型是推动户外广告市场成长的主要因素。例如，根据IMARC统计，2023年全球数位转型市场规模达6,920亿美元。展望未来，IMARC集团预测，到2032年，该市场规模将达到2.845兆美元，2024年至2032年的复合年增长率（CAGR）为16.9%。数位转型使户外广告营运商能够收集和分析有关交通模式、人流和观众行为的即时数据。预计这些因素将在未来几年推动户外广告市场份额的扩张。

推出数位户外广告 (DOOH)

数位户外广告 (DOOH) 的日益普及正在加速户外广告市场的成长。与传统的静态广告看板不同，DOOH 允许广告商即时更改内容。即时广告更新有助于维持宣传活动的时效性和相关性。据报道，预计到 2027 年，数位广告支出将达到约 8,709 亿美元，年增 9.2%。此外，与行动广告的无缝整合使广告主能够进行多通路宣传活动。例如，2024 年 9 月，数位广告创新者 ShopLiftr 发布了全新的程式化动态 DOOH 广告平台。这款突破性平台与 ShopLiftr 现有的广告技术组合无缝集成，为各行各业的品牌和零售商提供前所未有的全通路数位广告体验。 ShopLiftr 的全新程式化 DOOH 解决方案基于其现有的动态数据驱动型广告平台，可即时投放个人化、位置定向的讯息。这些因素进一步对户外广告市场前景产生了正面影响。

技术创新

扩增实境（AR）、互动式广告看板和游戏化广告等创新技术正为消费者带来更具沉浸感和互动性的体验。此外，预计到2024年底，全球将有约17.3亿台支援AR功能的设备投入使用。这些技术使品牌能够打造令人印象深刻的宣传活动，并以创造性吸引路人的目光。例如，2024年4月，美国护髮品牌Redken在时代广场推出了一款全新的3D广告牌，为其新款Acidic Color Gloss系列产品配备了AR虚拟试色功能，从而提升了户外广告市场的收入。

目录

第一章：序言

第二章：调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
    • 主要讯息
    • 次要讯息
  • 市场估值
    • 自下而上的方法
    • 自上而下的方法
  • 预测性调查方法

第三章 引言

第四章 全球广告市场

  • 当前和过去的市场趋势
  • 各部分錶现
  • 区域表现
  • 主要企业及其市场份额
  • 市场预测

第五章 全球户外广告市场

  • 市场概览
  • 当前和过去的市场趋势
  • 新冠疫情的影响
  • 按地区分類的结果
  • 市场区隔：按类型
    • 传统户外广告市场
    • 数位户外广告市场
  • 结果：按细分市场
    • 广告看板广告
    • 交通广告
    • 街道家具广告
    • 其他的
  • 市场区隔：依行业划分
  • 市场预测
  • 户外广告定价模式
  • SWOT分析
  • 价值链分析
    • 调查
    • 内容开发
    • 广告公司
    • 户外媒体（广告看板、公共交通、街道设施等）
    • 目标受众
  • 波特五力分析
    • 供应商的议价能力
    • 买方的议价能力
    • 替代品的威胁
    • 竞争对手之间的竞争
    • 新进入者的威胁
  • 主要挑战

第六章：全球户外广告市场：竞争格局

  • 市场结构
  • 主要企业简介
    • JCDecaux SE
    • Stroer SE & Co. KGaA
    • Clear Channel Outdoor Holdings, Inc.
    • Lamar Advertising Company
    • Outfront Media Inc.
    • Ocean Outdoor UK Limited
    • Global Media Group Services Limited
    • APG|SGA
    • Pattison Outdoor Advertising
    • Capitol Outdoor, LLC
Product Code: SR112026A744

The global outdoor advertising market size was valued at USD 43.3 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 71.2 Billion by 2034, exhibiting a CAGR of 5.50% from 2026-2034. Asia currently dominates the market, holding a market share of over 34.5% in 2025. The market in the region is primarily driven by rapid urbanization, widespread smartphone penetration, and continuous advancements in digital technology.

The market is witnessing robust growth, driven by rapid urbanization, as it creates a concentrated audience in metropolitan areas, maximizing campaign impact. In addition, ongoing technological developments of the screens, including digital billboards and other types of sleek and interactive content are aiding the market growth. For instance, the Indian Outdoor Advertising Association (IOAA) celebrated UN International Peace Day by putting up a glowing candle on digital screens in India as part of a global drive. Moreover, the increasing smartphone usage strengthens DOOH advertising because it facilitates integrations such as quick-response codes (QR) codes and mobile applications, fueling the outdoor advertising market demand. Concurrently, its cost-effectiveness over television (TV) and print ads appeal to advertisers looking for broad but low-cost advertisement campaigns, providing an impetus to the market.

The market for outdoor advertising in the United States holds a share of 86.70%. The demand in the region is spurred by the expanding infrastructure projects such as highways and transit systems, as they offer new advertising spaces. Besides this, the strong digital economy of the region, enables solutions such as interactive displays and augmented reality (AR) campaigns, impelling the market growth. For example, in April 2024, Redken a hair brand based in the United States introduced new 3D times square billboard with an AR virtual try-on for the new Acidic Color Gloss Collection thereby helping outdoor advertising market revenue. Moreover, high car ownership rates guarantee a continuous view of the advert since most of the billboards are placed by the roadsides, supporting the market demand. Also, the integration of advanced technologies, like artificial intelligence (AI), and real-time data analysis improves target communication, thereby propelling the market forward.

OUTDOOR ADVERTISING MARKET TRENDS:

Rising Demand for Healthy Foods

Digital transformation is a major driver of growth in the outdoor advertising market. For instance, according to IMARC, the global digital transformation market size reached USD 692 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 2,845 Billion by 2032, exhibiting a growth rate (CAGR) of 16.9% during 2024-2032. Digital transformation allows outdoor advertisers to collect and analyze real-time data on traffic patterns, footfall, and audience behavior. These factors are expected to propel the outdoor advertising market share in the coming years.

Adoption of Digital Out-of-Home (DOOH) Advertising

The increasing adoption of DOOH advertising is escalating the outdoor advertising market growth. Unlike traditional static billboards, DOOH allows advertisers to change the content in real time. Ads can be updated instantly, enabling campaigns to stay relevant and timely. As per reports, digital ad spend is set to rise by 9.2% year on year, to around USD 870.9 Billion in 2027. Also, it integrates seamlessly with mobile advertising, allowing advertisers to create multi-channel campaigns. For instance, in September 2024, ShopLiftr, a digital advertising innovation company, launched its new programmatic, dynamic DOOH advertising platform. This ground-breaking platform easily interacts with ShopLiftr's existing array of ad tech products, delivering an unprecedented omnichannel digital advertising experience to brands and retailers across several verticals and sectors. ShopLiftr's new programmatic DOOH solution builds on its existing dynamic, data-driven advertising platform to deliver personalized and geotargeted messages in real time. These factors further positively influence the outdoor advertising market forecast.

Technological Innovations

Innovations like AR, interactive billboards, and gamified advertising are providing more engaging and immersive experiences for consumers. In addition, by the end of 2024, there will be approximately 1.73 billion AR user devices worldwide. These technologies allow brands to create memorable campaigns that can engage with passersby creatively. For instance, in April 2024, Redken, a hair brand in the United States, launched a new 3D Times Square billboard with an AR virtual try-on for the new Acidic Color Gloss Collection, thereby boosting the outdoor advertising market revenue.

OUTDOOR ADVERTISING INDUSTRY SEGMENTATION:

Analysis by Type:

  • Traditional Outdoor Advertising

Digital Outdoor Advertising

Traditional outdoor advertising stands as the largest component in 2025, holding around 51.67% of the market. According to the outdoor advertising market outlook, traditional outdoor advertising encompasses conventional forms of outdoor ad displays that have been a staple in the industry for decades. This segment includes static billboards, transit ads, posters, and physical street furniture ads. These ads typically rely on printed graphics and are static, meaning their content remains fixed until manually replaced. Moreover, digital advertising includes digital billboards, electronic transit displays, and interactive street furniture ads. These ads leverage digital screens and technologies to deliver dynamic and interactive content. Additionally, it provides flexibility, which enables advertisers to create highly engaging and contextually relevant campaigns. It also aligns with the evolving expectations of consumers for more interactive and personalized advertising experiences.

Analysis by Segment:

Billboard Advertising

Transport Advertising

Street Furniture Advertising

  • Others

Billboard advertising leads the market with around 56.7% of the market share in 2025. According to the outdoor advertising market overview, billboard advertising involves large, eye-catching displays that are strategically placed along highways, major roads, and urban areas to capture the attention of a broad audience. Billboard ads have high reach with first branding appeal, communicating messages and promotions to car and people occupant. Besides this, it is non-intrusive, allowing consumers to have a choice to interact with the advertisements. In addition, they are cheaper than the one-off advertising billboards as they involve one-time manufacturing costs combined with rental expenses, which are beneficial for long-run ads. Also, the enhancement of sophisticated information such as geolocation data on the published ads and the traffic patterns analysis gives advertisers a perfect knowledge on the results of the billboard advertising.

Regional Analysis:

Asia China Japan India South Korea Others

  • China
  • Japan
  • India
  • South Korea

Others

Australasia Australia New Zealand Others

  • Australia
  • New Zealand

Others

Europe Germany France United Kingdom Italy Spain Russia Others

  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia

Others

Latin America Brazil Mexico Others

  • Brazil
  • Mexico

Others

Middle East and Africa Saudi Arabia UAE Egypt South Africa Others

  • Saudi Arabia
  • UAE
  • Egypt

South Africa

Others

China

Japan

India

South Korea

Others

Australia

New Zealand

Others

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Brazil

Mexico

Others

Saudi Arabia

UAE

Egypt

South Africa

Others

In 2025, Asia accounted for the largest market share of over 34.5%. According to the outdoor advertising market statistics, the region is home to a vast and diverse population, comprising numerous countries with varying cultures, languages, and demographics. This diversity provides lucrative opportunities to target a wide array of consumer segments through billboards, transit ads, and street furniture advertising. Additionally, rapid urbanization, increasing population, and the reliance on public and sharing commute are strengthening the growth of the market. For instance, in September 2024, Media Networks carried out a large-scale outdoor advertising campaign for Hindustan Pencil's latest product, Natraj Gelix Pens in India.

KEY REGIONAL TAKEAWAYS:

NORTH AMERICA OUTDOOR ADVERTISING MARKET ANALYSIS

The North American outdoor advertising market is growing steadily, due to ongoing advancements in technology and rapid urbanization. The increasing use of digital advertising billboards and other forms of advertising that incorporate advanced technology is gradually becoming the new trend. These formats are more progressive and can be changed dynamically. Moreover, this allows the companies to reach the users in real-time, making campaigns more resourceful and interesting. Additionally, programmatic advertising and data analysis make it possible to create highly personalized campaigns and guarantee the target audience will be reached. For instance, ShopLiftr, a digital advertising innovation company, has recently rolled out its programmatic, dynamic digital out-of-home (DOOH) advertising solution. Through great concentration and variety, urban markets are more effective in reaching the target audience in outdoor advertising. Furthermore, advertising and governmental trends are making an impact on the market with sustainability being on the rise. This entails the ad use of digital screens, energy-saving devices in lighting, and the use of recyclable materials to meet the changing consumer's preferences for green advertising.

UNITED STATES OUTDOOR ADVERTISING MARKET ANALYSIS

The rising demand for innovative marketing strategies in the country is impelling the market growth. DOOH advertising is becoming a focal point, with dynamic, real-time content delivery enabling brands to engage with audiences in highly targeted ways. The United States digital OOH advertising market is anticipated to reach USD 13.7 Billion by 2032, as stated by the IMARC Group. In addition, advancements in data analytics and programmatic technology allow advertisers to optimize campaigns based on location, time, and audience demographics, increasing the medium's effectiveness. Besides this, traditional billboard advertising remains strong, especially in high-traffic areas, but the shift to digital screens is notable. This offers flexibility for advertisers to display multiple messages in the same space and adapt content instantly based on changing conditions, such as weather or local events. Interactive displays, AR, and QR code integrations are becoming common features, enhancing audience engagement. Additionally, the rising focus on sustainability, such as the introduction of eco-friendly materials and solar-powered digital billboards, is bolstering the market growth. This aligns with the growing consumer and regulatory focus on sustainable business practices. Besides this, the integration of outdoor advertising with omnichannel marketing strategies is contributing to market growth.

EUROPE OUTDOOR ADVERTISING MARKET ANALYSIS

The outdoor advertising market in the Asia Pacific region is rapidly evolving due to rapid urbanization, technological advancements, and rising consumer engagement with digital platforms. As per the Press Information Bureau (PIB), it is expected that by 2030, more than 40% of Indians will reside in urban areas. In line with this, the increasing investments in digital billboards and interactive displays across urban centers in the region are supporting the market growth. High population density and busy metropolitan areas provide significant opportunities for brands to reach diverse audiences. Besides this, countries like China, Japan, South Korea, and India are integrating advanced technologies into public spaces, creating a robust infrastructure for DOOH advertising. These technologies include AI-driven analytics, real-time content updates, and programmatic ad-buying capabilities, enabling hyper-targeted campaigns tailored to specific demographics and locations. Moreover, hybrid approaches combining traditional and digital elements are gaining traction as brands are seeking to bridge gaps and maximize reach. Furthermore, consumer behavior in the region, marked by high smartphone usage and a preference for digital engagement, complements the shift towards dynamic and tech-driven advertising. Interactive campaigns using AR and near-field communication (NFC) are particularly appealing, enhancing user engagement and driving action. Sustainability is also becoming a focus, with governments and businesses adopting eco-friendly practices.

ASIA PACIFIC OUTDOOR ADVERTISING MARKET ANALYSIS

The outdoor advertising market in the Asia Pacific region is rapidly evolving due to rapid urbanization, technological advancements, and rising consumer engagement with digital platforms. As per the Press Information Bureau (PIB), it is expected that by 2030, more than 40% of Indians will reside in urban areas. In line with this, the increasing investments in digital billboards and interactive displays across urban centers in the region are supporting the market growth. High population density and busy metropolitan areas provide significant opportunities for brands to reach diverse audiences. Besides this, countries like China, Japan, South Korea, and India are integrating advanced technologies into public spaces, creating a robust infrastructure for DOOH advertising. These technologies include AI-driven analytics, real-time content updates, and programmatic ad-buying capabilities, enabling hyper-targeted campaigns tailored to specific demographics and locations. Moreover, hybrid approaches combining traditional and digital elements are gaining traction as brands are seeking to bridge gaps and maximize reach. Furthermore, consumer behavior in the region, marked by high smartphone usage and a preference for digital engagement, complements the shift towards dynamic and tech-driven advertising. Interactive campaigns using AR and NFC are particularly appealing, enhancing user engagement and driving action. Sustainability is also becoming a focus, with governments and businesses adopting eco-friendly practices.

LATIN AMERICA OUTDOOR ADVERTISING MARKET ANALYSIS

The outdoor advertising market in Latin America is growing on account of digital transformation and increasing consumer engagement. Brazil invested USD 30.3 Billion in digital transformation, as stated by the Brazilian NR. In addition, DOOH advertising is gaining momentum in major cities, such as Sao Paulo, Mexico City, and Buenos Aires, with brands leveraging digital billboards and programmatic technologies for targeted and dynamic campaigns. Besides this, traditional formats, including static billboards and transit ads, continue to play a strong role, especially in suburban and rural areas where digital infrastructure is less developed. Transit advertising is particularly prominent, reflecting the region's heavy reliance on public transportation.

MIDDLE EAST AND AFRICA OUTDOOR ADVERTISING MARKET ANALYSIS

The outdoor advertising market in the Middle East and Africa is expanding because of urban population, infrastructure growth, and increasing adoption of digital technologies. The urban population in Iraq was 71.6% of the total population in 2023, as per the CIA. DOOH advertising is becoming prominent in urban hubs like Dubai, Riyadh, and Johannesburg, offering dynamic and real-time campaigns tailored to local audiences. Moreover, traditional formats, such as static billboards and transit advertising, are providing extensive reach in diverse markets. High traffic in public spaces, including malls and transit hubs, supports the popularity of outdoor advertising. Furthermore, governing agencies and businesses are adopting sustainable advertising practices, such as energy-efficient digital displays and eco-friendly materials, strengthening the market growth.

COMPETITIVE LANDSCAPE:

Outdoor advertising firms are focusing on selling environmentally friendly advertising media like using green materials for the billboards and energy-saving lamps. Besides this, they are concentrating on the area's identification where the majority of people can be reached and the audiences that may be interested in the advertisements. Moreover, they are focusing on the identification of the area that covers the maximum number of people interested in the advertisements and the potential audiences. Furthermore, they are adopting distinctive means of addressing the audience for instance through barcodes, social networks, and the use of mobile gadgets. Additionally, they are integrating high-tech tools like AR, and location targeting to enhance the viability of outdoor advertising. Aside from this, developing business relationships with property owners, municipalities, and transport companies to obtain the maximum advertising space and comply with the legal processes is driving the market forward.

KEY QUESTIONS ANSWERED IN THIS REPORT

1. How big is the outdoor advertising market?

2. What is the future outlook of the outdoor advertising market?

3. What are the key factors driving the outdoor advertising market?

4. Which region accounts for the largest outdoor advertising market share?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Introduction

  • 3.1 Overview
  • 3.2 Executive Summary
  • 3.3 Key Industry Trends

4 Global Advertising Market

  • 4.1 Current and Historical Market Trends
  • 4.2 Performance of Various Segments
  • 4.3 Performance of Various Regions
  • 4.4 Key Players and their Market Shares
  • 4.5 Market Forecast

5 Global Outdoor Advertising Market

  • 5.1 Market Overview
  • 5.2 Current and Historical Market Trends
  • 5.3 Impact of COVID-19
  • 5.4 Performance by Region
    • 5.4.1 Asia
      • 5.4.1.1 China
      • 5.4.1.2 Japan
      • 5.4.1.3 India
      • 5.4.1.4 South Korea
      • 5.4.1.5 Others
    • 5.4.2 Australasia
      • 5.4.2.1 Australia
      • 5.4.2.2 New Zealand
      • 5.4.2.3 Others
    • 5.4.3 Europe
      • 5.4.3.1 Germany
      • 5.4.3.2 France
      • 5.4.3.3 United Kingdom
      • 5.4.3.4 Italy
      • 5.4.3.5 Spain
      • 5.4.3.6 Russia
      • 5.4.3.7 Others
    • 5.4.4 Latin America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Mexico
      • 5.4.4.3 Others
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 Saudi Arabia
      • 5.4.5.2 UAE
      • 5.4.5.3 Egypt
      • 5.4.5.4 South Africa
      • 5.4.5.5 Others
  • 5.5 Market Breakup by Type
    • 5.5.1 Traditional Outdoor Advertising Market
    • 5.5.2 Digital Outdoor Advertising Market
  • 5.6 Performance by Segment
    • 5.6.1 Billboard Advertising
    • 5.6.2 Transport Advertising
    • 5.6.3 Street Furniture Advertising
    • 5.6.4 Others
  • 5.7 Market Breakup by Industry
  • 5.8 Market Forecast
  • 5.9 Outdoor Advertising Pricing Models
  • 5.10 SWOT Analysis
    • 5.10.1 Overview
    • 5.10.2 Strengths
    • 5.10.3 Weaknesses
    • 5.10.4 Opportunities
    • 5.10.5 Threats
  • 5.11 Value Chain Analysis
    • 5.11.1 Research
    • 5.11.2 Content Development
    • 5.11.3 Advertising Agencies
    • 5.11.4 Outdoor Media (Billboards, Public Transport, Street Furniture, etc.)
    • 5.11.5 Audience
  • 5.12 Porters Five Forces Analysis
    • 5.12.1 Bargaining Power of Suppliers
    • 5.12.2 Bargaining Power of Buyers
    • 5.12.3 Threat of Substitutes
    • 5.12.4 Competitive Rivalry
    • 5.12.5 Threat of New Entrants
  • 5.13 Key Challenges

6 Global Outdoor Advertising Market: Competitive Landscape

  • 6.1 Market Structure
  • 6.2 Profiles of Leading Players
    • 6.2.1 JCDecaux SE
    • 6.2.2 Stroer SE & Co. KGaA
    • 6.2.3 Clear Channel Outdoor Holdings, Inc.
    • 6.2.4 Lamar Advertising Company
    • 6.2.5 Outfront Media Inc.
    • 6.2.6 Ocean Outdoor UK Limited
    • 6.2.7 Global Media Group Services Limited
    • 6.2.8 APG|SGA
    • 6.2.9 Pattison Outdoor Advertising
    • 6.2.10 Capitol Outdoor, LLC

List of Figures

Figure 5 1: Global: Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 5 2: Global: Advertising Market: Breakup by Segment (in %), 2025

Figure 5 3: Global: Advertising Market: Regional Breakup by Value (in Billion USD), 2020-2025

Figure 5 4: Global: Advertising Market: Regional Breakup (in %), 2025

Figure 5 5: Global: Advertising Market: Share of Key Players (in %), 2025

Figure 5 6: Global: Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 5 7: Global: Advertising Market Forecast: Breakup by Segments (in %), 2034

Figure 5 8: Global: Advertising Market Forecast: Regional Breakup (in %), 2034

Figure 6 1: Global: Outdoor Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 2: Global: Outdoor Advertising Market: Regional Breakup by Value (in %), 2025 and 2034

Figure 6 3: Global: Outdoor Advertising Market: Breakup by Region (in %), 2025

Figure 6 4: Asia: Outdoor Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 5: Asia: Outdoor Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 6: Australasia: Outdoor Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 7: Australasia: Outdoor Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 8: Europe: Outdoor Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 9: Europe: Outdoor Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 10: Latin America: Outdoor Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 11: Latin America: Outdoor Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 12: Middle East and Africa: Outdoor Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 13: Middle East and Africa: Outdoor Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 14: Global: Outdoor Advertising Market: Breakup by Type (in %), 2025

Figure 6 15: Global: Traditional Outdoor Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 16: Global: Traditional Outdoor Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 17: Global: Digital Outdoor Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 18: Global: Digital Outdoor Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 19: Global: Outdoor Advertising Market: Breakup by Segment (in %), 2025

Figure 6 20: Global: Billboard Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 21: Global: Billboard Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 22: Global: Transport Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 23: Global: Transport Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 24: Global: Street Furniture Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 25: Global: Street Furniture Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 26: Global: Others Advertising Market: Sales Value (in Billion USD), 2020-2025

Figure 6 27: Global: Others Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 28: Global: Outdoor Advertising Market: Breakup by Industry (in %), 2025

Figure 6 29: Global: Outdoor Advertising Market Forecast: Sales Value (in Billion USD), 2026-2034

Figure 6 30: Global: Outdoor Advertising Market Forecast: Breakup by Region (in %), 2034

Figure 6 31: Global: Outdoor Advertising Market Forecast: Breakup by Segment (in %), 2034

Figure 6 32: Global: Outdoor Advertising Market: SWOT Analysis

Figure 6 33: Global: Outdoor Advertising Market: Value Chain Analysis

Figure 6 34: Global: Outdoor Advertising Market: Porter's Five Forces Analysis

List of Tables

Table 3 1: Global: Advertising Market: Performance of Various Segments, (in Billion USD), 2020-2025

Table 3 2: Global: Advertising Market Forecast: Performance of Various Segments, (in Billion USD), 2026-2034