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市场调查报告书
商品编码
1954040

日本纸尿裤市场报告：依产品类型、通路和地区划分（2026-2034年）

Japan Diaper Market Report by Product Type (Baby Diaper, Adult Diaper), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, and Others), and Region 2026-2034
出版日期: | 出版商: IMARC | 英文 135 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2025年，日本一次性尿布市场规模达26.5亿美元。 IMARC集团预测，到2034年，该市场规模将达到40.3亿美元，2026年至2034年的复合年增长率为4.75%。推动该市场成长的因素包括个人卫生意识的提高、对有机和低过敏性材料的偏好，以及对成人和婴儿高品质尿布解决方案日益增长的需求。

日本尿布市场分析：

  • 市场主要驱动因素：个人卫生意识的提高是推动市场成长的主要因素。此外，职业妇女数量的增加也带动了对婴儿一次性尿布的需求，这也是一个关键的成长要素。
  • 市场主要趋势：采用有机和低致敏材料製成的产品系列正在全国推广。此外，主要企业致力于为成人和婴幼儿打造高品质一次性尿布解决方案，也进一步推动了市场成长。
  • 竞争格局：日本市场的主要企业包括花王株式会社、Lived株式会社、王子控股株式会社和Unicharm Corporation。
  • 挑战与机会：全国出生率下降是限制市场发展的主要挑战之一。然而，持续的产品创新，包括环保产品和生物基尿布的推出，将在未来几年继续推动整个市场的发展。

日本一次性尿布市场趋势：

不断增长的成年人口

受出生率下降和人口老化的影响，消费者对成人纸尿裤的需求从普通纸尿裤转向成人纸尿裤，这是推动市场扩张的关键因素。根据BBC报道，预计2023年日本的出生率将比前一年下降约5.1%。然而，随着老年人口的增长，成人纸尿裤的需求却显着增加。根据世界经济论坛2023年9月更新的最新数据，届时日本超过十分之一的人口将达到或超过80岁。此外，根据《卫报》2024年2月发表的报导报道，日本目前约有1.25亿人口，预计到2070年将减少约30%，降至8700万。这种人口结构的变化促使企业不断创新，以满足老年消费者的需求，刺激了市场成长。根据IMARC的一项研究，日本成人纸尿裤市场预计在2023年达到26亿美元。展望未来，IMARC集团预测，到2032年，该市场规模将达到50亿美元，2024年至2032年的复合年增长率（CAGR）为7.5%。预计在预测期内，对高品质成人纸尿裤解决方案日益增长的需求将推动日本纸尿裤市场的成长。例如，2024年3月，王子控股宣布计画进军成人纸尿裤生产业务，以因应日本人口老化问题。

更多环保选择

在日本，每年有超过200万吨的废弃一次性尿布被丢弃，占城市废弃物中可燃垃圾的4%至6%。消费者环保意识的不断增强正在加速回收技术的普及，并重振国内市场。例如，2023年2月，花王株式会社与京都大学合作，并与斋藤市共同成功完成了废弃一次性尿布碳化回收系统的检验测试。此外，尿布製造领域的各种创新，尤其是那些设定了更高安全性和品质标准的创新，也正在推动日本一次性尿布市场的收入成长。例如，LEC株式会社、Pigeon Corporation、花王株式会社和Unicharm Corporation等主要企业，都在其产品设计中融入了可生物降解和可回收材料。此外，低挥发性有机化合物（VOC）或零VOC尿布的研发也在推动市场发展。具体而言，2024年4月，Unicharm Corp在日本南部门店推出了全球首款水平回收式一次性尿布。这种方法可以实现有限资源的再利用，最大限度地减少对木浆和石油基材料的需求。此外，日益增多的废弃物也促使人们制定更高的永续性目标。例如，2023年6月，日本北九州大学的研究团队推出了一种新型混凝土，其中高达40%的沙子可以用碎尿布取代。因此，随着环保消费行为的增强，预计在预测期内，日本一次性尿布市场前景将扩大。

智慧尿布的普及

尿道感染的增加推动了对智慧产品的需求，这些产品能够报告和监测健康指标，并为看护者提供即时数据。例如，2024年3月，日本东丽株式会社推出了一款采用半导体奈米碳管的尿布整合式尿液感测器。同时，该公司也正在对一款用于养老院居民的自动尿液检测尿布进行功能测试。其目标是在大规模的目标族群中进一步评估该感测器的性能，并计划在截至2026年3月的财政年度内实现商业化。此外，主要製造商正致力于采用尖端材料和调查方法来减少尿布的体积、提高吸收能力并改善用户体验，这为日本一次性尿布市场带来了新的机会。例如，2023年4月，Joko株式会社推出了一款采用2毫米超薄日本製造吸收芯技术的尿布。此吸收芯包含一百万个优质SAP颗粒，可快速广泛吸收尿液，防止液体渗漏，确保可靠的密封性。此外，智慧尿湿指示条能够及时提醒妈妈们何时需要更换尿布。同时，这些产品在养老院和其他医疗机构的日益普及也推动了全国范围内的市场扩张。例如，2021年9月，东京理科大学（TUS）的研究团队开发出能够侦测使用者血糖值的尿布。这款血糖值监测尿布配备了一个自供电感测器，利用生质燃料电池检测尿液的存在，测量尿液中的血糖浓度，然后将讯息无线传输给患者和相关人员。诸如此类的创新预计将在未来几年进一步扩大日本一次性尿布的市场份额。

本报告解答的关键问题

日本纸尿裤市场目前发展状况如何？您认为未来几年它将如何发展？

新冠疫情对日本一次性尿布市场产生了哪些影响？

日本纸尿裤市场按产品类型分類的组成是怎样的？

日本纸尿裤市场按分销管道分類的组成是怎样的？

日本尿布市场价值链的不同阶段有哪些？

日本纸尿裤市场的主要驱动因素和挑战是什么？

日本纸尿裤市场的结构是怎么样的？主要参与者有哪些？

日本的尿布市场竞争有多激烈？

目录

第一章：序言

第二章：调查范围与调查方法

  • 调查目标
  • 相关利益者
  • 数据来源
  • 市场估值
  • 调查方法

第三章执行摘要

第四章：日本尿布市场：简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争资讯

第五章：日本尿布市场概况

  • 过去和当前的市场趋势（2020-2025）
  • 市场预测（2026-2034）

第六章：日本纸尿裤市集：依产品类型划分

  • 婴儿尿布
  • 成人纸尿裤

第七章：日本纸尿裤市场－依销售管道细分

  • 超级市场和大卖场
  • 药局
  • 便利商店
  • 网路商店
  • 其他的

第八章：日本尿布市场：依地区划分

  • 关东地区
  • 关西、近畿地区
  • 中部地区
  • 九州和冲绳地区
  • 东北部地区
  • 中国地区
  • 北海道地区
  • 四国地区

第九章：日本尿布市场：竞争格局

  • 概述
  • 市场结构
  • 市场公司定位
  • 关键成功策略
  • 竞争对手仪錶板
  • 企业估值象限

第十章主要企业概况

第十一章：日本纸尿裤市场：产业分析

  • 驱动因素、限制因素和机会
  • 波特五力分析
  • 价值链分析

第十二章附录

简介目录
Product Code: SR112026A19368

Japan diaper market size reached USD 2.65 Billion in 2025 . Looking forward, IMARC Group expects the market to reach USD 4.03 Billion by 2034 , exhibiting a growth rate (CAGR) of 4.75% during 2026-2034 . The market is being driven by high personal hygiene awareness, a growing trend towards organic and hypoallergenic materials and the focus on quality diaper solutions for adults and infants.

JAPAN DIAPER MARKET ANALYSIS:

  • Major Market Drivers: The growing awareness among individuals towards personal hygiene is driving the market. Additionally, the increasing number of working women is escalating the demand for disposable diapers for their children, which is also acting as another significant growth-inducing factor.
  • Key Market Trends: The development of product variants that are produced by using organic or hypoallergenic materials is gaining traction across the country. Moreover, the rising emphasis of key players on creating quality diapering solutions for both adults and infants is further bolstering the market.
  • Competitive Landscape: Some of the prominent companies in the market across Japan include Kao Corporation, LiveDo CORPORATION, Oji Holdings Corporation, and Unicharm Corporation, among many others.
  • Challenges and Opportunities: The declining birth rate across the country represents one of the primary challenges hampering the market. However, continuous product innovations, including the introduction of environmentally friendly and bio-based diaper options, will continue to fuel the overall market in the coming years.

JAPAN DIAPER MARKET TRENDS:

Rising Adult Population

The shifting preferences from regular nappies towards adult diapers , owing to declining birth rates and the increasing aging population across the country, are primarily augmenting the market. According to the report published by BBC, the number of babies born in Japan in 2023 was approximately down by 5.1% from 2022. However, the expanding geriatric population has led to significant demand for adult diapers. As per the latest data updated by the World Economic Forum in September 2023, more than one in 10 individuals in Japan are aged 80 or older. Moreover, according to the article published by the Guardian in February 2024, the population across Japan, accounting for about 125 million is expected to fall by about 30% to 87 million by 2070. This demographic shift has prompted companies to innovate and cater to the needs of elderly consumers, which is stimulating the market. As per IMARC, the Japan adult diaper market size reached US$ 2.6 Billion in 2023. Looking forward, IMARC Group projects the market to reach US$ 5.0 Billion by 2032, exhibiting a growth rate (CAGR) of 7.5% during 2024-2032. The increasing popularity of quality diapering solutions among adults is anticipated to fuel the Japan diaper market growth across the country over the forecasted period. For instance, in March 2024, Oji Holdings announced its inclination towards the production of adult diapers, amid a rise in the aging population in Japan.

Increasing Eco-Friendly Options

More than two million metric tons of used disposable diapers are discarded as trash each year in Japan, most of which generally comprise between 4%-6% of burnable trash. As a result, the growing consumer environmental awareness is escalating the adoption of recycling techniques, thereby stimulating the market across the country. For instance, in February 2023, Kao Corporation and Kyoto University successfully completed the verification testing of the used disposable diaper carbonization recycling system in collaboration with Saito City, Japan. Additionally, various innovations in diaper production, setting high safety and quality standards, are also elevating the Japan diaper market revenue. For example, some of the prominent corporations in Japan, like Lec Inc., Pigeon Corporation, KAO, and Unicharm, are integrating biodegradable and recycled materials into their designs. Apart from this, the development of diaper options that produce low to zero volatile organic compounds (VOCs) is fueling the market. For instance, in April 2024, Unicharm launched the world's first disposable diapers via horizontal recycling in stores across South Japan. This method allows limited resources to be reused, thereby minimizing the demand for wood pulp and petroleum-based materials. Moreover, the increasing waste generation is elevating the need for broader sustainability goals. For example, in June 2023, a team of researchers from the University of Kitakyushu in Japan introduced a type of concrete that can replace up to 40% of sand with shredded diapers. Consequently, the rise in environmentally conscious consumer behavior is expected to augment the Japan diaper market outlook over the forecasted period.

Popularity of Smart Diapers

The increasing prevalence of urinary tract infections is escalating the popularity of smart product variants that report and monitor health metrics, thereby providing real-time data to caregivers. For instance, in March 2024, Japan-based Toray Industries launched a diaper-embedded urination sensor using semiconductive carbon nanotubes. In line with this, the company also tested the capabilities of automatic urine-detecting diapers worn by patients at nursing homes. It was intended to further evaluate performance with larger groups of individuals, with a view to commercializing the sensor during the fiscal year ending March 2026. Besides this, key players are focusing on adopting cutting-edge materials and design methodologies to reduce bulkiness, increase absorption capabilities, enhance user comfort, etc., which is one of the Japan diaper market's recent opportunities. For example, in April 2023, JoeCo launched diapers with a super thin 2mm Japanese absorption core technology that contains one million premium SAP particles for rapid and extensive absorption, thereby preventing shifting and securely locking in fluids. Additionally, the smart moisture indicator strip signals the optimal diaper-changing time for mothers. Apart from this, the increasing usage of these diapers in skilled nursing facilities and other healthcare settings is driving the market across the country. For instance, in September 2021, a team of researchers at the Tokyo University of Science (TUS) in Japan developed a diaper that detects blood glucose levels in individuals. The glucose-testing diaper is equipped with a self-powered sensor that utilizes a biofuel cell to detect the presence of urine, measure its glucose concentration, and then wirelessly transmit that information to patients and medical personnel. These innovations will continue to bolster the Japan diaper market share in the coming years.

JAPAN DIAPER MARKET SEGMENTATION:

Breakup by Product Type:

  • Baby Diaper

Disposable Diapers

Training Diapers

Cloth Diapers

Swim Pants

Biodegradable Diapers

  • Adult Diaper

Pad Type

Flat Type

Pant Type

The widespread usage of disposable diapers that provide convenience to babies is catalyzing the market across the country. For example, Pampers, one of the most popular brands in Japan, offers disposable diapers with super absorption and a highly functional design. Moreover, training diapers are designed to help children transition from diapers to regular underwear. Besides this, they are equipped with indicators that change color to signal when it's time for a change, aiding both parents and children during the toilet training phase. Furthermore, according to the Japan diaper market overview, the growing need for minimizing the risk of rashes is acting as another significant growth-inducing factor. For instance, the Merries diaper brand by Kao Corporation created a line of diapers with a three-layer, breathable design that keeps the baby's skin dry. Apart from this, pad type diapers are designed for light incontinence, offering discreet protection that can be easily attached to regular underwear. As a result, they are ideal for active seniors who require minimal assistance. In addition, flat type diapers provide more substantial coverage. They are suited for moderate to heavy incontinence, often used by individuals with limited mobility or those receiving care in nursing homes. Pant type diapers, resembling regular underwear, offer maximum comfort and convenience, allowing users to maintain their dignity and independence while managing incontinence. These pants are popular among active adults who prefer a secure fit and ease of use. They ensure comprehensive care and support for the elderly, addressing different levels of incontinence and enhancing the quality of life for users. This, in turn, is elevating the Japan diaper market's recent price.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others

Supermarkets and hypermarkets constitute a significant portion, offering a wide variety of diaper brands and types, attracting customers with convenience and competitive pricing. Pharmacies are also key players, providing both baby and adult diapers, often emphasizing medical-grade products and personalized advice for incontinence management. Convenience stores cater to immediate needs, stocking essential diaper products for quick and easy access, especially in urban areas, which is escalating the Japan diaper market demand. The rise of online stores offers a vast selection of diapers with the added benefits of home delivery, subscription services, and often lower prices. Other channels include specialty baby stores and healthcare facilities, which provide niche products and professional guidance. This multi-channel distribution strategy ensures that consumers have access to a wide range of products suited to their specific needs and preferences. For example, Moony, one of the brands under Unicharm, offers a subscription service that delivers diapers directly to consumers' homes regularly. This service ensures that parents never run out of diapers and saves time on regular shopping trips.

Breakup by Region:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

The report has also provided a comprehensive analysis of all the major regional markets, which include the Kanto Region, Kansai/Kinki Region, Central/ Chubu Region, Kyushu-Okinawa Region, Tohoku Region, Chugoku Region, Hokkaido Region, and Shikoku Region.

As per the Japan diaper market statistics, demographic trends and changing consumer preferences across the country's diverse regions are propelling the growth in this segment. In the Kanto Region, which includes Tokyo, the high population density is driving the demand for both baby and adult diapers. Moreover, companies like Unicharm have a significant presence here, offering a wide range of products, including their popular MamyPoko baby diapers. Besides this, the Kansai/Kinki Region, with cities like Osaka and Kyoto, also shows robust market activity, with a focus on convenience store sales due to the busy urban lifestyles. In the Central/Chubu Region, known for its manufacturing hubs, there is a steady demand for diapers, with local brands gaining traction in supermarkets and hypermarkets.

COMPETITIVE LANDSCAPE:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major Japan diaper market companies have been provided. Some of the key players include:

KEY QUESTIONS ANSWERED IN THIS REPORT

How has the Japan diaper market performed so far and how will it perform in the coming years?

What has been the impact of COVID-19 on the Japan diaper market?

What is the breakup of the Japan diaper market on the basis of product type?

What is the breakup of the Japan diaper market on the basis of distribution channel?

What are the various stages in the value chain of the Japan diaper market?

What are the key driving factors and challenges in the Japan diaper?

What is the structure of the Japan diaper market and who are the key players?

What is the degree of competition in the Japan diaper market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Diaper Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Diaper Market Landscape

  • 5.1 Historical and Current Market Trends (2020-2025)
  • 5.2 Market Forecast (2026-2034)

6 Japan Diaper Market - Breakup by Product Type

  • 6.1 Baby Diaper
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2020-2025)
    • 6.1.3 Market Segmentation
      • 6.1.3.1 Disposable Diapers
      • 6.1.3.2 Training Diapers
      • 6.1.3.3 Cloth Diapers
      • 6.1.3.4 Swim Pants
      • 6.1.3.5 Biodegradable Diapers
    • 6.1.4 Market Forecast (2026-2034)
  • 6.2 Adult Diaper
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2020-2025)
    • 6.2.3 Market Segmentation
      • 6.2.3.1 Pad Type
      • 6.2.3.2 Flat Type
      • 6.2.3.3 Pant Type
    • 6.2.4 Market Forecast (2026-2034)

7 Japan Diaper Market - Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2020-2025)
    • 7.1.3 Market Forecast (2026-2034)
  • 7.2 Pharmacies
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2020-2025)
    • 7.2.3 Market Forecast (2026-2034)
  • 7.3 Convenience Stores
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2020-2025)
    • 7.3.3 Market Forecast (2026-2034)
  • 7.4 Online Stores
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2020-2025)
    • 7.4.3 Market Forecast (2026-2034)
  • 7.6 Others
    • 7.6.1 Historical and Current Market Trends (2020-2025)
    • 7.6.2 Market Forecast (2026-2034)

8 Japan Diaper Market - Breakup by Region

  • 8.1 Kanto Region
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2020-2025)
    • 8.1.3 Market Breakup by Product Type
    • 8.1.4 Market Breakup by Distribution Channel
    • 8.1.5 Key Players
    • 8.1.6 Market Forecast (2026-2034)
  • 8.2 Kansai/Kinki Region
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2020-2025)
    • 8.2.3 Market Breakup by Product Type
    • 8.2.4 Market Breakup by Distribution Channel
    • 8.2.5 Key Players
    • 8.2.6 Market Forecast (2026-2034)
  • 8.3 Central/ Chubu Region
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2020-2025)
    • 8.3.3 Market Breakup by Product Type
    • 8.3.4 Market Breakup by Distribution Channel
    • 8.3.5 Key Players
    • 8.3.6 Market Forecast (2026-2034)
  • 8.4 Kyushu-Okinawa Region
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2020-2025)
    • 8.4.3 Market Breakup by Product Type
    • 8.4.4 Market Breakup by Distribution Channel
    • 8.4.5 Key Players
    • 8.4.6 Market Forecast (2026-2034)
  • 8.5 Tohoku Region
    • 8.5.1 Overview
    • 8.5.2 Historical and Current Market Trends (2020-2025)
    • 8.5.3 Market Breakup by Product Type
    • 8.5.4 Market Breakup by Distribution Channel
    • 8.5.5 Key Players
    • 8.5.6 Market Forecast (2026-2034)
  • 8.6 Chugoku Region
    • 8.6.1 Overview
    • 8.6.2 Historical and Current Market Trends (2020-2025)
    • 8.6.3 Market Breakup by Product Type
    • 8.6.4 Market Breakup by Distribution Channel
    • 8.6.5 Key Players
    • 8.6.6 Market Forecast (2026-2034)
  • 8.7 Hokkaido Region
    • 8.7.1 Overview
    • 8.7.2 Historical and Current Market Trends (2020-2025)
    • 8.7.3 Market Breakup by Product Type
    • 8.7.4 Market Breakup by Distribution Channel
    • 8.7.5 Key Players
    • 8.7.6 Market Forecast (2026-2034)
  • 8.8 Shikoku Region
    • 8.8.1 Overview
    • 8.8.2 Historical and Current Market Trends (2020-2025)
    • 8.8.3 Market Breakup by Product Type
    • 8.8.4 Market Breakup by Distribution Channel
    • 8.8.5 Key Players
    • 8.8.6 Market Forecast (2026-2034)

9 Japan Diaper Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Kao Corporation
    • 10.1.1 Business Overview
    • 10.1.2 Product Portfolio
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 LiveDo CORPORATION
    • 10.2.1 Business Overview
    • 10.2.2 Product Portfolio
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Oji Holdings Corporation
    • 10.3.1 Business Overview
    • 10.3.2 Product Portfolio
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Unicharm Corporation
    • 10.4.1 Business Overview
    • 10.4.2 Product Portfolio
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events

11 Japan Diaper Market - Industry Analysis

  • 11.1 Drivers, Restraints, and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix