首页 > 市场调查报告书 > 消费品

健康美容婴儿用品

尿布市场规模、份额和成长分析（按产品类型、分销管道、款式、香型、消费者和地区划分）－2026-2033年产业预测

市场调查报告书

商品编码

1897219

尿布市场规模、份额和成长分析（按产品类型、分销管道、款式、香型、消费者和地区划分）－2026-2033年产业预测

Diaper Market Size, Share, and Growth Analysis, By Product Type, By Distribution Channel, By Style, By Fragrance, By Consumer Operation, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 196 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球尿布市场规模将达到 801.9 亿美元，到 2025 年将达到 854.1 亿美元，到 2033 年将达到 1413.5 亿美元，预测期（2026-2033 年）的复合年增长率为 6.5%。

全球纸尿裤市场的成长主要受高出生率的推动，尤其是在亚太地区、非洲和拉丁美洲的部分地区。这得归功于医疗保健服务的普及和倾向于多子女家庭的文化习俗。人口成长导致需求增加，尤其是对一次性纸尿裤的需求，迫使製造商扩大生产规模、促进在地化生产并开发更具成本效益的产品。此外，人们对婴儿卫生的日益重视也正在改变消费者的偏好。父母优先考虑保持婴儿干爽舒适，以预防健康问题。教育资源的增加和健康宣传活动的开展，推动了父母对既安全又吸水性强的高品质纸尿裤产品的需求，从而促进了创新产品的开发和品质的提升。这共同推动了市场的成长和多元化。

全球尿布市场成长要素

全球纸尿裤市场扩张的主要驱动力是不断上升的出生率，尤其是在新兴经济体。随着新生儿数量的增加，婴儿纸尿裤的需求也显着增加。这一趋势在亚太和非洲地区尤其明显，这些地区人口的快速成长极大地促进了市场扩张。这些地区的父母越来越倾向于选择便利卫生的育儿解决方案，进一步推动了纸尿裤的需求。这些人口因素，加上父母偏好的改变，是全球纸尿裤市场持续发展和扩张的主要驱动力。

限制全球尿布市场的因素

全球纸尿裤市场正面临严峻挑战，主要原因是纸浆、高吸水性聚合物和不织布等关键原料成本不断上涨。这些成本上涨推高了生产成本，迫使製造商提高零售价格。这可能会抑制价格敏感型消费者的购买意愿，阻碍市场扩张，尤其是在经济承受能力至关重要的发展中地区。这种情况为製造商带来了微妙的平衡：他们既要保持盈利，又要吸引註重性价比的消费者，这最终会影响整体市场趋势和成长机会。

全球尿布市场趋势

随着消费者在购买决策中越来越重视永续性，全球纸尿裤市场正显着转向环保产品。这一趋势的特点是消费者对采用有机和植物来源成分製成的可生物降解纸尿裤的需求不断增长。领先品牌正透过产品线创新来应对这项变化，大幅减少塑胶使用量，并加强其永续性倡议。随着消费者环保意识的增强，环保纸尿裤市场正在不断扩大，为婴幼儿照护产品迈向更永续的未来铺路。这一趋势凸显了消费者行为向环保意识转变的广泛趋势，并正在重塑纸尿裤产业。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

Bumkins Finer Baby Products Inc.
Essity Aktiebolag（pubI）
Hengan International Group Limited
Johnson & Johnson
Svenska Cellulosa Aktiebolaget SCA（pubI）
Kao Corporation
Nobel Hygiene Private Limited
Oji Holdings Corporation
The Proctor & Gamble Company
Kimberly-Clark Corporation
Unicharm Corporation
Vivia International Private Limited
Turkosan Hijyen Ltd.
TRADIS INC.

结论与建议

简介目录

Product Code: SQMIG30K2078

Global Diaper Market size was valued at USD 80.19 Billion in 2024 and is poised to grow from USD 85.41 Billion in 2025 to USD 141.35 Billion by 2033, growing at a CAGR of 6.5% during the forecast period (2026-2033).

The global diaper market is significantly driven by high birth rates in developing regions, particularly in the Asia-Pacific, Africa, and certain parts of Latin America, fueled by enhanced healthcare access and cultural norms favoring larger families. This demographic growth leads to increased demand for diapers, particularly disposable ones, prompting manufacturers to expand operations, localize production, and develop cost-effective options. Additionally, heightened awareness of infant hygiene is reshaping consumer preferences, as parents prioritize keeping their babies dry and comfortable to prevent health issues. The rise in educational resources and health campaigns encourages caregivers to seek premium diaper products that offer safety and absorbency, leading to innovative product developments and improvements in quality, thereby stimulating market growth and diversification.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Diaper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Diaper Market Segments Analysis

Global Diaper Market is segmented by Product Type, Distribution Channel, Style, Fragrance, Consumer Operation and region. Based on Product Type, the market is segmented into Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants and Biodegradable Diapers. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores and Others. Based on Style, the market is segmented into Tape and Pant. Based on Fragrance, the market is segmented into Scented and Unscented. Based on Consumer Operation, the market is segmented into Babies and Adult. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Diaper Market

The expansion of the global diaper market is largely fueled by rising birth rates, especially in emerging economies. As the number of newborns continues to grow, the demand for baby diapers experiences a notable increase. This trend is particularly pronounced in the Asia-Pacific and African regions, where booming populations contribute significantly to market growth. Parents in these areas are increasingly choosing convenient and hygienic solutions for baby care, further boosting the demand for diapers. This combination of demographic factors and changing preferences among caregivers is a key driver of the global diaper market's ongoing evolution and expansion.

Restraints in the Global Diaper Market

The global diaper market faces significant challenges due to rising costs of essential raw materials such as pulp, superabsorbent polymers, and nonwoven fabrics. These increases lead to higher production expenses, which in turn pressure manufacturers to raise retail prices. As a result, price-sensitive consumers may be deterred from purchasing, potentially stifling market expansion, particularly in developing regions where affordability is a critical factor. This situation creates a delicate balance for manufacturers, who must navigate the pressures of maintaining profitability while also appealing to budget-conscious shoppers, ultimately affecting overall market dynamics and growth opportunities.

Market Trends of the Global Diaper Market

The global diaper market is witnessing a notable shift towards eco-friendly alternatives as consumers prioritize sustainability in their purchasing decisions. This growing trend is characterized by an increased demand for biodegradable diapers made from organic materials and plant-derived components. Major brands are responding to this shift by innovating product lines that significantly reduce plastic usage and enhance their sustainability initiatives. As environmental awareness among consumers rises, the market for green diapers is expanding, paving the way for a more sustainable future in childcare products. This movement underscores a broader transition towards eco-conscious consumerism that is reshaping the landscape of the diaper industry.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer Buying Behavior Analysis

Global Diaper Market Size by Product Type & CAGR (2026-2033)

Market Overview
Disposable Diapers
Training Diapers
Cloth Diapers
Swim Pants
Biodegradable Diapers

Global Diaper Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Supermarkets and Hypermarkets
Pharmacies
Convenience Stores
Online Stores
Others

Global Diaper Market Size by Style & CAGR (2026-2033)

Market Overview
Tape
Pant

Global Diaper Market Size by Fragrance & CAGR (2026-2033)

Market Overview
Scented
Unscented

Global Diaper Market Size by Consumer Operation & CAGR (2026-2033)

Market Overview
Babies
Adult

Global Diaper Market Size & CAGR (2026-2033)

North America (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
- US
- Canada
Europe (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Bumkins Finer Baby Products Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Essity Aktiebolag (pubI)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Hengan International Group Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Svenska Cellulosa Aktiebolaget SCA (pubI)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nobel Hygiene Private Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Oji Holdings Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Proctor & Gamble Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unicharm Corporation
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Vivia International Private Limited
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Turkosan Hijyen Ltd.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
TRADIS INC.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments