尿布的印度市场:各产品类型，实用性，来源，各终端用户，各尺寸，各种价格，各包装数量，各流通管道，各地区，机会，预测，2019年～2033年

受人口、经济和社会因素的共同推动，预计印度纸尿裤市场规模将从2025年的16亿美元增长到2033年的28.6亿美元，预测期内（2026-2033年）的复合年增长率为7.56%。这一趋势的主要推动因素之一是印度的年轻人口和高生育率。都市化进程的加速和核心家庭的增加进一步刺激了这一需求，照护者选择一次性纸尿裤而非传统的布尿裤，因为后者更方便。此外，预计到2030年，中产阶级人数将达到10亿，这将提高他们的可支配收入，使品牌纸尿裤和高檔纸尿裤的价格更加亲民。

日益增强的清洁和健康意识也是一个关键推动因素，父母和照护者非常重视便利性和清洁度。这种趋势在职业母亲中尤其明显，她们认为一次性尿布因其便利性而有价值。受印度人口老化和失禁护理意识日益增强的推动，成人尿布市场也在蓬勃发展。亚马逊公司 (Amazon.com Inc.)、BrainBees Solutions Limited（经营名称为 FirstCry）和 Flipkart Internet Private Limited 等线上管道的推动，即使在小城镇也能轻鬆购买到尿布，从而帮助扩大了市场覆盖范围。创新正积极重塑市场，各大品牌纷纷推出环保、可生物降解和可重复使用的一次性尿布，以满足环保消费者的需求。政府和非政府组织倡导清洁的措施也在推动市场成长。文化观念也在发生变化，一次性尿布越来越被社会接受，名人代言和社群媒体推广也起到了推波助澜的作用。例如，2025年1月，印度消费者保健公司Piramal Pharma Limited为其婴儿护理品牌Little's推出了 "SwitchToSofter" 活动。该活动邀请了一位印度女演员担任品牌大使，展示Little's "蓬鬆柔软尿布裤" 的卓越舒适性和保护性。

凭藉实惠的价格、丰富的产品种类和更有效率的分销网络，印度尿布市场预计将在中期内持续成长。

目录

第1章 计划的范围和定义

第2章 调查手法

第3章 美国的关税的影响

第4章 摘要整理

第5章 客户的迴响

• 受访者的人口统计
• 品牌认知度
• 决定是否购买时考虑的要素
• 优先流通管道

第6章 印度的尿布市场展望，2019年～2033年

• 市场规模分析与预测
  • 各金额
  • 各数量
• 市场占有率分析与预测
  • 各产品类型
    • 拉拉裤
    • 折迭式尿布
    • 其他
  • 按实用性
    • 可重复使用
    • 抛弃式
  • 按来源
    • 传统
    • 有机
  • 各终端用户
    • 成人
    • 婴儿
  • 各尺寸
    • 小
    • 中
    • 大
    • 特大
    • 2XL
    • 其他
  • 各种价格
    • 量产/经济
    • 高级
  • 各包装数量
    • 小包装
    • 中包装
    • 散装包装
  • 各流通管道
    • 超级市场/大卖场
    • 药局
    • 便利商店
    • 线上
    • 其他
  • 各地区
    • 北
    • 东
    • 西部和中央部
    • 南
  • 各企业市场占有率分析(前五名公司·其他- 以金额为准，2025年)
• 2025年市场地图分析
  • 各产品类型
  • 按实用性
  • 按来源
  • 各终端用户
  • 各尺寸
  • 各种价格
  • 各包装数量
  • 各流通管道
  • 各地区

第7章 需求供给分析

第8章 进口和出口的分析

第9章 价值链分析

第10章 波特的五力分析

第11章 大环境分析

第12章 价格分析

第13章 市场动态

• 推动市场要素
• 市场课题

第14章 消费者购买行为分析

第15章 市场趋势与发展

第16章 政策和法规情形

第17章 案例研究

第18章 竞争情形

• 前五名市场领导公司的竞争矩阵
• 前五名公司的SWOT分析
• 主要12市场企业的形势
  • Procter & Gamble Hygiene and Health Care Limited
  • Unicharm India Private Limited
  • Kimberly-Clark India Pvt. Ltd.
  • Nobel Hygiene Private Limited
  • Pan Healthcare Private Limited (PHPL)
  • Uniclan Healthcare Pvt. Ltd.
  • RGI Meditech Pvt. Ltd.
  • Myra Hygiene Products Pvt Ltd.
  • Kamal Healthcare Products Pvt. Ltd.
  • Tataria Hygiene
  • Swara Baby Products Pvt. Ltd.
  • Mitsui & Co. India Pvt. Ltd.

第19章 策略性建议

第20章 关于调查公司·免责声明

India diaper market is projected to witness a CAGR of 7.56% during the forecast period FY2026-FY2033, growing from USD 1.60 billion in FY2025 to USD 2.86 billion in FY2033F, owing to a combination of demographic, economic, and social factors. One major contributor to this trend is the young population of India, along with a high birth rate, thus creating a large consumer base for baby diapers. Urbanization and the increase in nuclear family patterns have further fueled this demand, with caregivers increasingly opting for the convenience of disposable diapers over the traditional cloth nappies. Additionally, the growing middle class, projected to reach a population of 1 billion in 2030, has resulted in higher disposable incomes, making branded and premium products of diapers more attainable.

An increased consciousness of cleanliness and health is another key driver, with parents and caregivers putting a high value on convenience and cleanliness. The trend is particularly strong among working mothers, who find value in disposable diapers owing to the convenience factor. The market for adult diapers is also experiencing a pickup, led by India's ageing population and increased consciousness of the need for incontinence care. Online channels such as Amazon.com, Inc., BrainBees Solutions Limited, d/b/a FirstCry, and Flipkart Internet Private Limited have been instrumental in widening market reach, with easy availability even in small towns, while modern retail chains and pharmacies have boosted offline reach. Innovation is actively reshaping the market, with brands launching eco-friendly, biodegradable, and reusable diapers to environmentally friendly consumers. Government initiatives, as well as the initiatives of NGOs in promoting cleanliness, have also helped in fuelling market growth. Cultural attitudes are also shifting, with disposable diapers becoming socially acceptable, supported by celebrity endorsements and social media promotion efforts. For instance, in January 2025, Piramal Pharma Limited, India Consumer Healthcare has launched the SwitchToSofter campaign for its baby care brand, Little's. The campaign features an Indian actress as the brand ambassador and introduces Little's Fluffy Soft Diaper Pants, designed for superior comfort and protection.

With increased affordability, a wider range of products, and more efficient distribution networks, the Indian diaper market is poised for sustained medium-term growth.

Rising Birth Rates and Young Population Awareness Drive the India Diaper Market Demand

India's diaper market is expanding at a rapid pace, fueled by the country's high birth rate and growing awareness among young parents. With an estimated 25 million babies being born annually, accounting for nearly one-fifth of global child births, India forms one of the world's largest baby diaper markets. With the transition from traditional cloth nappies to convenient disposable nappies, helped by the population bonus, rise in urbanization, and prevalence of nuclear families, the shift has been facilitated. Younger, educated parents, who are health-conscious and more concerned about convenience, are increasingly gravitating towards branded diaper brands, thus fueling market demand. The growing influence of electronic media and rising disposable incomes have also raised awareness about child and adult hygiene, making diapers a necessity rather than a luxury. With India's young population continuing to grow further, coupled with exposure to global parenting habits, demand for quality, absorbent, and skin-friendly diapers is expected to rise appreciably. Further, the availability of green and reusable diaper options addresses the environment-conscious consumer as well, offering yet another dimension to the market growth. With all these drivers in place, India's diaper market is expected to grow steadily in the years to come.

For instance, in January 2024, Pampers, operated by The Procter & Gamble Company, launched its all-new and improved range of Premium Care Diapers for babies.

Government and NGO Initiatives Promoting Hygiene Expand the India Diaper Market Size

The Indian diaper market is being driven considerably by government policy and NGO-organized hygiene campaigns. Initiatives such as the Swachh Bharat Mission have enhanced sanitation and raised awareness among the population regarding health and hygiene, enhancing demand for disposable diapers. Government initiatives on maternal and child health, such as the National Health Mission, emphasize the need for hygiene in infants and promote the use of contemporary diapers over traditional cloth diapers. Healthcare agencies and NGOs are assisting by making people in rural and poor segments aware of the advantages of using diapers, particularly among infants and the elderly. Campaigns addressing the management of urinary incontinence in the elderly and menstrual hygiene are also expanding the adult and feminine hygiene diaper market. Public-private efforts are facilitating the delivery of low-cost diaper products in resource-constrained areas, filling the gap in availability. With continued support from policy initiatives and awareness campaigns, these initiatives are expected to continue driving the diaper market, making hygiene products more prevalent among India's various social and economic segments.

For instance, in July 2023, ADbhoot introduced a dynamic and lively marketing campaign for Liberty Adult Diaper, reshaping society's perception of aging and inspiring adults to embrace life with Vigor.

Disposable Type Dominates the India Diaper Market Share

The Indian market for diapers is dominated by the presence of disposable diapers, which currently occupy a humongous market share. Their unmatched convenience, particularly among dual-income parents in urban India who want time-saving options in their busy lives, is the reason behind such vast popularity. Big multi-national players have further strengthened this grip through continuous innovation, introducing sophisticated features such as ultra-absorbent cores, wetness indicators, and breathable layers for enhanced comfort and reducing the risk of rashes. The new retail phenomenon and growth of e-commerce have rendered disposable diapers widely accessible, with subscription models and bulk purchase schemes ensuring consistent demand. While concerns over sustainability have created interest in the reuse option, disposable diapers maintain their market position through aggressive marketing campaigns, pediatrician endorsements, and government-organized hygiene drives. However, there remains a challenge in reaching price-sensitive rural markets where conventional cloth nappies continue to be popular. In acknowledgment of this reality, brands are adopting a two-pronged approach by launching smaller, value-packed versions with mass-market appeal alongside developing premium organic and biodegradable ranges with green-friendly appeal to environmentally conscious city consumers.

For instance, in July 2022, the Bureau of Indian Standards (BIS) announced the inaugural license to a company located in Rajasthan to produce disposable incontinence adult diapers, conforming to BIS specifications and allowing them to utilize the quality symbol Standard Mark.

Impact of the U.S. Tariff on India Diaper Market

The recent imposition of U.S. tariffs on Indian-made diaper exports has created ripple effects across India's domestic diaper industry. While the immediate impact appears limited due to India's primarily import-driven diaper market, the tariffs could reshape trade dynamics and manufacturing strategies in the long term.

Indian diaper producers exporting to the U.S. now face higher costs, reducing their competitiveness against manufacturers from tariff-exempt countries.

Small and mid-sized Indian brands, which were gradually entering the U.S. market, may scale back expansion plans.

With U.S. exports becoming less viable, Indian manufacturers are likely to prioritize domestic sales and explore new markets in Africa, the Middle East, and Southeast Asia.

The government's "Make in India" initiative could gain momentum, encouraging local production to meet rising domestic demand.

Key Players Landscape and Outlook

India's diaper industry is a competitive market dominated by the premium segment with its high-quality products and wide distribution network. Though domestic companies are capturing sizeable market shares with niche products, such as the biodegradable reusable diaper and low-cost adult incontinence products. The market is now witnessing a strategic shift as online platforms and private labels disrupt traditional retail models by providing cost-effective alternatives, especially in economically sensitive Tier 2 and Tier 3 cities. In the days to come, the industry can look forward to aggressive growth driven by a host of factors: increased penetration of rural markets through smaller pack sizes and tie-ups with kirana shops, rising consumer demand for premium and green products, such as organic and smart diapers with sensor technology, and the spectacular prospect of the adult diaper market that is likely to grow with India's aging population. Along with the maturation of the market, success will hinge on a balance between affordability and innovation, with biodegradable products and customized adult care products being drivers of this fast-growing hygiene industry.

For instance, in January 2025, Panacea Biotec Limited owned subsidiary, Panacea Biotec Pharma, introduced baby diapers and wipes under the brand name 'NikoMom'.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Impact of U.S. Tariffs

4. Executive Summary

5. Voice of Customers

• 5.1. Respondent Demographics
• 5.2. Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
• 5.4. Preferred Distribution Channel

6. India Diaper Market Outlook, FY2019-FY2033F

• 6.1. Market Size Analysis & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Product Type
    • 6.2.1.1. Pull-Ups
    • 6.2.1.2. Pre-fold Diaper
    • 6.2.1.3. Others
  • 6.2.2. By Usability
    • 6.2.2.1. Reusable
    • 6.2.2.2. Disposable
  • 6.2.3. By Source
    • 6.2.3.1. Conventional
    • 6.2.3.2. Organic
  • 6.2.4. By End-user
    • 6.2.4.1. Adults
    • 6.2.4.2. Babies
  • 6.2.5. By Size
    • 6.2.5.1. Small
    • 6.2.5.2. Medium
    • 6.2.5.3. Large
    • 6.2.5.4. Extra-Large
    • 6.2.5.5. 2XL
    • 6.2.5.6. Others
  • 6.2.6. By Price Range
    • 6.2.6.1. Mass/Economy
    • 6.2.6.2. Premium
  • 6.2.7. By Packaging Quantity
    • 6.2.7.1. Small Packs
    • 6.2.7.2. Mid Packs
    • 6.2.7.3. Bulk Packs
  • 6.2.8. By Distribution Channel
    • 6.2.8.1. Supermarkets/Hypermarkets
    • 6.2.8.2. Pharmacies
    • 6.2.8.3. Convenience Stores
    • 6.2.8.4. Online
    • 6.2.8.5. Others
  • 6.2.9. By Region
    • 6.2.9.1. North
    • 6.2.9.2. East
    • 6.2.9.3. West and Central
    • 6.2.9.4. South
  • 6.2.10. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2025)
• 6.3. Market Map Analysis, FY2025
  • 6.3.1. By Product Type
  • 6.3.2. By Usability
  • 6.3.3. By Source
  • 6.3.4. By End-user
  • 6.3.5. By Size
  • 6.3.6. By Price Range
  • 6.3.7. By Packaging Quantity
  • 6.3.8. By Distribution Channel
  • 6.3.9. By Region

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

• 13.1. Market Drivers
• 13.2. Market Challenges

14. Consumer Buying Behavior Analysis

15. Market Trends and Developments

16. Policy and Regulatory Landscape

17. Case Studies

18. Competitive Landscape

• 18.1. Competition Matrix of Top 5 Market Leaders
• 18.2. SWOT Analysis for Top 5 Players
• 18.3. Key Players Landscape for Top 12 Market Players
  • 18.3.1. Procter & Gamble Hygiene and Health Care Limited
    • 18.3.1.1. Company Details
    • 18.3.1.2. Key Management Personnel
    • 18.3.1.3. Key Products Offered
    • 18.3.1.4. Key Financials (As Reported)
    • 18.3.1.5. Key Market Focus and Geographical Presence
    • 18.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 18.3.2. Unicharm India Private Limited
  • 18.3.3. Kimberly-Clark India Pvt. Ltd.
  • 18.3.4. Nobel Hygiene Private Limited
  • 18.3.5. Pan Healthcare Private Limited (PHPL)
  • 18.3.6. Uniclan Healthcare Pvt. Ltd.
  • 18.3.7. RGI Meditech Pvt. Ltd.
  • 18.3.8. Myra Hygiene Products Pvt Ltd.
  • 18.3.9. Kamal Healthcare Products Pvt. Ltd.
  • 18.3.10. Tataria Hygiene
  • 18.3.11. Swara Baby Products Pvt. Ltd.
  • 18.3.12. Mitsui & Co. India Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Diaper Market, By Value, In USD Billion, FY2019-FY2033F
• Figure 2. India Diaper Market, By Volume, In Thousand Units, FY2019-FY2033F
• Figure 3. India Diaper Market Share (%), By Product Type, FY2019-FY2033F
• Figure 4. India Diaper Market Share (%), By Usability, FY2019-FY2033F
• Figure 5. India Diaper Market Share (%), By Source, FY2019-FY2033F
• Figure 6. India Diaper Market Share (%), By End-user, FY2019-FY2033F
• Figure 7. India Diaper Market Share (%), By Size, FY2019-FY2033F
• Figure 8. India Diaper Market Share (%), By Price Range, FY2019-FY2033F
• Figure 9. India Diaper Market Share (%), By Packaging Quantity, FY2019-FY2033F
• Figure 10. India Diaper Market Share (%), By Distribution Channel, FY2019-FY2033F
• Figure 11. India Diaper Market Share (%), By Region, FY2019-FY2033F
• Figure 12. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 13. By Usability Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 14. By Source Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 15. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 16. By Size Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 17. By Price Range, Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 18. By Packaging Quantity, Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 19. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2025
• Figure 20. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2025