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市场调查报告书
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1747041

日本尿布市场报告（按产品类型（婴儿尿布、成人尿布）、配销通路（超市和大卖场、药局、便利商店、网路商店等）和地区）2025-2033

Japan Diaper Market Report by Product Type (Baby Diaper, Adult Diaper), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores, and Others), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 120 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024年，日本纸尿裤市场规模达25亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到40亿美元，2025-2033年期间的复合年增长率（CAGR）为4.8%。推动日本纸尿裤市场发展的因素包括：个人卫生意识的提高、有机和低致敏性材料的日益流行，以及对成人和婴儿优质纸尿裤解决方案的关注。

日本尿布市场分析：

  • 主要市场驱动因素：个人卫生意识的不断增强推动了市场的发展。此外，职业妇女数量的增加也带来了对儿童一次性尿布的需求，这也是另一个重要的成长驱动因素。
  • 主要市场趋势：采用有机或低过敏性材料生产的产品种类在全国日益受到关注。此外，主要参与者越来越重视为成人和婴儿打造优质的尿布解决方案，这进一步提振了市场。
  • 竞争格局：日本市场上一些知名的公司包括花王株式会社、LiveDo CORPORATION、王子控股株式会社和尤妮佳株式会社等。
  • 挑战与机会：全国出生率下降是阻碍市场发展的主要挑战之一。然而，持续的产品创新，包括环保和生物基尿布的推出，将在未来几年继续推动整体市场的发展。

日本尿布市场趋势：

成年人口不断增长

由于出生率下降和全国人口老化加剧，人们对普通尿布的偏好转向成人纸尿裤，这主要扩大了市场。根据英国广播公司报道，2023 年日本出生的婴儿数量比 2022 年下降了约 5.1%。然而，老年人口的增加导致对成人纸尿裤的需求大幅增加。根据世界经济论坛 2023 年 9 月更新的最新资料，日本超过十分之一的人年龄在 80 岁或以上。此外，根据《卫报》2024 年 2 月发表的文章，预计到 2070 年，日本总人口约 1.25 亿，将下降约 30%，至 8,700 万人。这种人口结构的改变促使公司进行创新，满足老年消费者的需求，刺激了市场。根据IMARC的数据，日本成人纸尿裤市场规模在2023年达到26亿美元。展望未来， IMARC Group预测2032年，该市场规模将达到50亿美元，2024-2032年期间的复合年增长率（CAGR）为7.5%。优质纸尿裤解决方案在成年人中日益普及，预计将在预测期内推动日本全国纸尿裤市场的成长。例如，随着日本人口老化加剧，王子控股（Oji Holdings）于2024年3月宣布有意生产成人纸尿裤。

增加环保选择

日本每年有超过 200 万吨的旧一次性尿布被当作垃圾丢弃，其中大部分通常占可燃垃圾的 4%-6%。因此，消费者环保意识的不断增强促进了回收技术的采用，从而刺激了全国市场的发展。例如，2023 年 2 月，花王公司和京都大学与日本西都市合作，成功完成了旧一次性尿布碳化回收系统的验证测试。此外，尿布生产中的各种创新，设定了高安全性和品质标准，也提升了日本尿布市场的收入。例如，日本的一些知名公司，如 Lec Inc.、Pigeon Corporation、KAO 和 Unicharm，正在将可生物降解和可回收材料融入他们的设计中。除此之外，开发产生低至零挥发性有机化合物 (VOC) 的尿布选项正在推动市场发展。例如，2024年4月，尤妮佳在日本南部的门市推出了全球首款采用水平回收技术的一次性尿布。这种方法可以重复利用有限的资源，从而最大限度地减少对木浆和石油基材料的需求。此外，日益增加的垃圾也凸显了对更广泛的永续发展目标的需求。例如，2023年6月，日本北九州大学的一支研究团队推出了一种混凝土，可以用碎尿布取代高达40%的沙子。因此，预计消费者环保行为的兴起将在预测期内增强日本尿布市场的前景。

智慧尿布的普及

泌尿道感染的日益流行，使得能够报告和监测健康指标的智慧产品越来越受欢迎，从而为护理人员提供即时资料。例如，2024年3月，日本东丽公司推出了一款嵌入尿布的感测器，该感测器采用半导体奈米碳管。同时，该公司也测试了疗养院患者佩戴的自动尿液检测尿布的性能。测试旨在透过更大规模的人群进一步评估其性能，并计划在截至2026年3月的财政年度实现该感测器的商业化。此外，主要参与者正致力于采用尖端材料和设计方法，以减少产品体积、提高吸收能力、提升用户舒适度等，这是日本尿布市场近期的机会之一。例如，2023年4月，JoeCo推出了一款采用2毫米超薄日本吸收芯技术的尿布，该吸收芯含有一百万个优质SAP颗粒，可快速广泛吸收，防止液体移位并牢固锁住液体。此外，智慧湿度指示条还能提示妈妈们最佳的换尿布时间。此外，这类尿布在专业护理机构和其他医疗保健机构的使用日益增多，也推动了日本市场的发展。例如，2021年9月，日本东京理科大学（TUS）的一支研究团队开发了一款可侦测个人血糖值的尿布。这款血糖检测尿布配备了一个自供电感测器，利用生物燃料电池检测尿液的存在，测量其葡萄糖浓度，然后将这些资讯无线传输给患者和医务人员。这些创新将在未来几年继续巩固日本尿布市场的份额。

日本尿布市场区隔：

按产品类型细分：

  • 婴儿尿布
    • 免洗尿布
    • 训练尿布
    • 布尿布
    • 泳裤
    • 可生物分解尿布
  • 成人纸尿裤
    • 焊盘类型
    • 平板型
    • 裤子类型

一次性尿布为婴儿提供便利，其广泛使用正在催化全国市场的发展。例如，日本最受欢迎的品牌之一帮宝适 (Pampers) 提供具有超强吸收力和高功能性设计的一次性尿布。此外，训练尿布旨在帮助儿童从纸尿裤过渡到普通内裤。此外，它们还配有指示灯，可在需要更换时变色，在如厕训练阶段为父母和孩子提供帮助。此外，根据日本尿布市场概况，降低皮疹风险的需求日益增长，是另一个重要的成长诱因。例如，花王株式会社旗下的妙而舒 (Merries) 尿布品牌推出了一系列采用三层透气设计的尿布，可保持婴儿皮肤干爽。此外，垫式尿布专为轻度失禁而设计，可提供隐藏的保护，并可轻鬆连接到普通内裤。因此，它们非常适合需要少量帮助的活跃老年人。此外，平板式尿布的覆盖范围更广。它们适用于中度至重度失禁，通常由行动不便者或在疗养院接受护理的人士使用。裤型纸尿裤类似于普通内裤，提供最大的舒适度和便利性，使用户在处理失禁的同时保持尊严和独立。这类纸尿裤深受注重安全贴合和易用性的活跃成年人的欢迎。它们确保为老年人提供全面的护理和支持，解决不同程度的失禁问题，并提高使用者的生活品质。这反过来又推高了日本纸尿裤市场的近期价格。

依配销通路分类：

  • 超市和大卖场
  • 药局
  • 便利商店
  • 网上商店
  • 其他的

超市和大型超市占了相当大的份额，提供种类繁多的尿布品牌和类型，以其便利性和极具竞争力的价格吸引顾客。药局也是重要的参与者，提供婴儿和成人尿布，通常强调医疗级产品和个人化的失禁管理建议。便利商店满足即时需求，储备必需的尿布产品，方便快速地获取，尤其是在城市地区，这正在推动日本尿布市场的需求成长。网上商店的兴起提供了丰富的尿布选择，并具有送货上门、订购服务以及通常更低价格的额外优势。其他管道包括专门的婴儿用品商店和医疗保健机构，它们提供小众产品和专业指导。这种多通路分销策略确保消费者能够获得适合其特定需求和偏好的各种产品。例如，尤妮佳旗下品牌之一Moony就提供订购服务，定期将尿布直接送到消费者家中。这项服务确保父母永远不会用完尿布，并节省了他们定期购物的时间。

竞争格局：

市场研究报告也对竞争格局进行了全面分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了日本所有主要尿布市场公司的详细资料。一些关键参与者包括：

  • 花王株式会社
  • LiveDo 股份有限公司
  • 王子控股株式会社
  • 尤妮佳公司

本报告回答的关键问题：

  • 日本尿布市场迄今表现如何？未来几年将如何表现？
  • 新冠疫情对日本纸尿裤市场有何影响？
  • 根据产品类型，日本尿布市场是如何分類的？
  • 日本尿布市场根据配销通路的分布是怎样的？
  • 日本尿布市场的价值链分为哪些阶段？
  • 日本纸尿裤的主要驱动因素和挑战是什么？
  • 日本尿布市场的结构是怎么样的？主要参与者是谁？
  • 日本纸尿裤市场的竞争程度如何？

本报告回答的关键问题：

  • 日本尿布市场迄今表现如何？未来几年将如何表现？
  • 新冠疫情对日本纸尿裤市场有何影响？
  • 根据产品类型，日本尿布市场是如何分類的？
  • 日本尿布市场根据配销通路的分布是怎样的？
  • 日本尿布市场的价值链分为哪些阶段？
  • 日本纸尿裤的主要驱动因素和挑战是什么？
  • 日本尿布市场的结构是怎么样的？主要参与者是谁？
  • 日本纸尿裤市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本尿布市场-简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本尿布市场概况

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本尿布市场-细分：依产品类型

  • 婴儿尿布
    • 概述
    • 市场区隔
      • 免洗尿布
      • 训练尿布
      • 布尿布
      • 泳裤
      • 可生物分解尿布
  • 成人纸尿裤
    • 概述
    • 市场区隔
      • 焊盘类型
      • 平板型
      • 裤子类型

第七章：日本尿布市场-细分：依配销通路

  • 超市和大卖场
    • 概述
  • 药局
    • 概述
  • 便利商店
    • 概述
  • 网上商店
    • 概述
  • 其他的

第八章：日本尿布市场-竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第九章：关键参与者简介

  • Kao Corporation
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • LiveDo CORPORATION
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Oji Holdings Corporation
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Unicharm Corporation
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第十章：日本尿布市场-产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 11 章：附录

简介目录
Product Code: SR112025A19368

Japan diaper market size reached USD 2.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.8% during 2025-2033. The market is being driven by high personal hygiene awareness, a growing trend towards organic and hypoallergenic materials and the focus on quality diaper solutions for adults and infants.

Japan Diaper Market Analysis:

  • Major Market Drivers: The growing awareness among individuals towards personal hygiene is driving the market. Additionally, the increasing number of working women is escalating the demand for disposable diapers for their children, which is also acting as another significant growth-inducing factor.
  • Key Market Trends: The development of product variants that are produced by using organic or hypoallergenic materials is gaining traction across the country. Moreover, the rising emphasis of key players on creating quality diapering solutions for both adults and infants is further bolstering the market.
  • Competitive Landscape: Some of the prominent companies in the market across Japan include Kao Corporation, LiveDo CORPORATION, Oji Holdings Corporation, and Unicharm Corporation, among many others.
  • Challenges and Opportunities: The declining birth rate across the country represents one of the primary challenges hampering the market. However, continuous product innovations, including the introduction of environmentally friendly and bio-based diaper options, will continue to fuel the overall market in the coming years.

Japan Diaper Market Trends:

Rising Adult Population

The shifting preferences from regular nappies towards adult diapers, owing to declining birth rates and the increasing aging population across the country, are primarily augmenting the market. According to the report published by BBC, the number of babies born in Japan in 2023 was approximately down by 5.1% from 2022. However, the expanding geriatric population has led to significant demand for adult diapers. As per the latest data updated by the World Economic Forum in September 2023, more than one in 10 individuals in Japan are aged 80 or older. Moreover, according to the article published by the Guardian in February 2024, the population across Japan, accounting for about 125 million is expected to fall by about 30% to 87 million by 2070. This demographic shift has prompted companies to innovate and cater to the needs of elderly consumers, which is stimulating the market. As per IMARC, the Japan adult diaper market size reached US$ 2.6 Billion in 2023. Looking forward, IMARC Group projects the market to reach US$ 5.0 Billion by 2032, exhibiting a growth rate (CAGR) of 7.5% during 2024-2032. The increasing popularity of quality diapering solutions among adults is anticipated to fuel the Japan diaper market growth across the country over the forecasted period. For instance, in March 2024, Oji Holdings announced its inclination towards the production of adult diapers, amid a rise in the aging population in Japan.

Increasing Eco-Friendly Options

More than two million metric tons of used disposable diapers are discarded as trash each year in Japan, most of which generally comprise between 4%-6% of burnable trash. As a result, the growing consumer environmental awareness is escalating the adoption of recycling techniques, thereby stimulating the market across the country. For instance, in February 2023, Kao Corporation and Kyoto University successfully completed the verification testing of the used disposable diaper carbonization recycling system in collaboration with Saito City, Japan. Additionally, various innovations in diaper production, setting high safety and quality standards, are also elevating the Japan diaper market revenue. For example, some of the prominent corporations in Japan, like Lec Inc., Pigeon Corporation, KAO, and Unicharm, are integrating biodegradable and recycled materials into their designs. Apart from this, the development of diaper options that produce low to zero volatile organic compounds (VOCs) is fueling the market. For instance, in April 2024, Unicharm launched the world's first disposable diapers via horizontal recycling in stores across South Japan. This method allows limited resources to be reused, thereby minimizing the demand for wood pulp and petroleum-based materials. Moreover, the increasing waste generation is elevating the need for broader sustainability goals. For example, in June 2023, a team of researchers from the University of Kitakyushu in Japan introduced a type of concrete that can replace up to 40% of sand with shredded diapers. Consequently, the rise in environmentally conscious consumer behavior is expected to augment the Japan diaper market outlook over the forecasted period.

Popularity of Smart Diapers

The increasing prevalence of urinary tract infections is escalating the popularity of smart product variants that report and monitor health metrics, thereby providing real-time data to caregivers. For instance, in March 2024, Japan-based Toray Industries launched a diaper-embedded urination sensor using semiconductive carbon nanotubes. In line with this, the company also tested the capabilities of automatic urine-detecting diapers worn by patients at nursing homes. It was intended to further evaluate performance with larger groups of individuals, with a view to commercializing the sensor during the fiscal year ending March 2026. Besides this, key players are focusing on adopting cutting-edge materials and design methodologies to reduce bulkiness, increase absorption capabilities, enhance user comfort, etc., which is one of the Japan diaper market's recent opportunities. For example, in April 2023, JoeCo launched diapers with a super thin 2mm Japanese absorption core technology that contains one million premium SAP particles for rapid and extensive absorption, thereby preventing shifting and securely locking in fluids. Additionally, the smart moisture indicator strip signals the optimal diaper-changing time for mothers. Apart from this, the increasing usage of these diapers in skilled nursing facilities and other healthcare settings is driving the market across the country. For instance, in September 2021, a team of researchers at the Tokyo University of Science (TUS) in Japan developed a diaper that detects blood glucose levels in individuals. The glucose-testing diaper is equipped with a self-powered sensor that utilizes a biofuel cell to detect the presence of urine, measure its glucose concentration, and then wirelessly transmit that information to patients and medical personnel. These innovations will continue to bolster the Japan diaper market share in the coming years.

Japan Diaper Market Segmentation:

Breakup by Product Type:

  • Baby Diaper
    • Disposable Diapers
    • Training Diapers
    • Cloth Diapers
    • Swim Pants
    • Biodegradable Diapers
  • Adult Diaper
    • Pad Type
    • Flat Type
    • Pant Type

The widespread usage of disposable diapers that provide convenience to babies is catalyzing the market across the country. For example, Pampers, one of the most popular brands in Japan, offers disposable diapers with super absorption and a highly functional design. Moreover, training diapers are designed to help children transition from diapers to regular underwear. Besides this, they are equipped with indicators that change color to signal when it's time for a change, aiding both parents and children during the toilet training phase. Furthermore, according to the Japan diaper market overview, the growing need for minimizing the risk of rashes is acting as another significant growth-inducing factor. For instance, the Merries diaper brand by Kao Corporation created a line of diapers with a three-layer, breathable design that keeps the baby's skin dry. Apart from this, pad type diapers are designed for light incontinence, offering discreet protection that can be easily attached to regular underwear. As a result, they are ideal for active seniors who require minimal assistance. In addition, flat type diapers provide more substantial coverage. They are suited for moderate to heavy incontinence, often used by individuals with limited mobility or those receiving care in nursing homes. Pant type diapers, resembling regular underwear, offer maximum comfort and convenience, allowing users to maintain their dignity and independence while managing incontinence. These pants are popular among active adults who prefer a secure fit and ease of use. They ensure comprehensive care and support for the elderly, addressing different levels of incontinence and enhancing the quality of life for users. This, in turn, is elevating the Japan diaper market's recent price.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacies
  • Convenience Stores
  • Online Stores
  • Others

Supermarkets and hypermarkets constitute a significant portion, offering a wide variety of diaper brands and types, attracting customers with convenience and competitive pricing. Pharmacies are also key players, providing both baby and adult diapers, often emphasizing medical-grade products and personalized advice for incontinence management. Convenience stores cater to immediate needs, stocking essential diaper products for quick and easy access, especially in urban areas, which is escalating the Japan diaper market demand. The rise of online stores offers a vast selection of diapers with the added benefits of home delivery, subscription services, and often lower prices. Other channels include specialty baby stores and healthcare facilities, which provide niche products and professional guidance. This multi-channel distribution strategy ensures that consumers have access to a wide range of products suited to their specific needs and preferences. For example, Moony, one of the brands under Unicharm, offers a subscription service that delivers diapers directly to consumers' homes regularly. This service ensures that parents never run out of diapers and saves time on regular shopping trips.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major Japan diaper market companies have been provided. Some of the key players include:

  • Kao Corporation
  • LiveDo CORPORATION
  • Oji Holdings Corporation
  • Unicharm Corporation

Key Questions Answered in This Report:

  • How has the Japan diaper market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan diaper market?
  • What is the breakup of the Japan diaper market on the basis of product type?
  • What is the breakup of the Japan diaper market on the basis of distribution channel?
  • What are the various stages in the value chain of the Japan diaper market?
  • What are the key driving factors and challenges in the Japan diaper?
  • What is the structure of the Japan diaper market and who are the key players?
  • What is the degree of competition in the Japan diaper market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Diaper Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Diaper Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Diaper Market - Breakup by Product Type

  • 6.1 Baby Diaper
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Segmentation
      • 6.1.3.1 Disposable Diapers
      • 6.1.3.2 Training Diapers
      • 6.1.3.3 Cloth Diapers
      • 6.1.3.4 Swim Pants
      • 6.1.3.5 Biodegradable Diapers
    • 6.1.4 Market Forecast (2025-2033)
  • 6.2 Adult Diaper
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Segmentation
      • 6.2.3.1 Pad Type
      • 6.2.3.2 Flat Type
      • 6.2.3.3 Pant Type
    • 6.2.4 Market Forecast (2025-2033)

7 Japan Diaper Market - Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Pharmacies
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Convenience Stores
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Online Stores
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2019-2024)
    • 7.4.3 Market Forecast (2025-2033)
  • 7.6 Others
    • 7.6.1 Historical and Current Market Trends (2019-2024)
    • 7.6.2 Market Forecast (2025-2033)

8 Japan Diaper Market - Competitive Landscape

  • 8.1 Overview
  • 8.2 Market Structure
  • 8.3 Market Player Positioning
  • 8.4 Top Winning Strategies
  • 8.5 Competitive Dashboard
  • 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

  • 9.1 Kao Corporation
    • 9.1.1 Business Overview
    • 9.1.2 Product Portfolio
    • 9.1.3 Business Strategies
    • 9.1.4 SWOT Analysis
    • 9.1.5 Major News and Events
  • 9.2 LiveDo CORPORATION
    • 9.2.1 Business Overview
    • 9.2.2 Product Portfolio
    • 9.2.3 Business Strategies
    • 9.2.4 SWOT Analysis
    • 9.2.5 Major News and Events
  • 9.3 Oji Holdings Corporation
    • 9.3.1 Business Overview
    • 9.3.2 Product Portfolio
    • 9.3.3 Business Strategies
    • 9.3.4 SWOT Analysis
    • 9.3.5 Major News and Events
  • 9.4 Unicharm Corporation
    • 9.4.1 Business Overview
    • 9.4.2 Product Portfolio
    • 9.4.3 Business Strategies
    • 9.4.4 SWOT Analysis
    • 9.4.5 Major News and Events

10 Japan Diaper Market - Industry Analysis

  • 10.1 Drivers, Restraints, and Opportunities
    • 10.1.1 Overview
    • 10.1.2 Drivers
    • 10.1.3 Restraints
    • 10.1.4 Opportunities
  • 10.2 Porters Five Forces Analysis
    • 10.2.1 Overview
    • 10.2.2 Bargaining Power of Buyers
    • 10.2.3 Bargaining Power of Suppliers
    • 10.2.4 Degree of Competition
    • 10.2.5 Threat of New Entrants
    • 10.2.6 Threat of Substitutes
  • 10.3 Value Chain Analysis

11 Appendix