一次性尿布市场规模、份额及成长分析（按产品类型、通路、款式、香味、消费者操作和地区）－2025-2032 年产业预测

预计 2023 年全球一次性尿布市场规模将达到 753 亿美元，并从 2024 年的 801.9 亿美元增长到 2032 年的 1327.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.5%。

全球一次性尿布市场深受新兴地区高出生率的影响，尤其是在亚太地区、非洲和一些拉丁美洲国家。随着医疗保健服务可近性的改善以及对大家庭文化的接受度不断提高，这些地区人口的增长也使得一次性尿布的使用量不断增加。这种人口趋势创造了稳定的需求，鼓励製造商在本地生产，提供价格合理的产品来满足日益增长的需求。同时，消费者对婴儿卫生意识的不断增强也改变了他们的偏好，越来越多的父母寻求更安全、吸水性更强、对皮肤更温和的一次性尿布，以防止皮疹和感染。随着看护者转向采用大量防过敏材料的高端产品，製造商正在以创新的解决方案应对，提高产品质量，并推动整体市场的扩张。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 顾客购买行为分析

一次性尿布市场规模（依产品类型）

• 市场概览
• 免洗尿布
• 训练尿布
• 布尿布
• 游泳短裤
• 生物分解性尿布

一次性尿布市场规模（按分销管道）

• 市场概览
• 超级市场和大卖场
• 药局
• 便利商店
• 网路商店
• 其他的

一次性尿布市场规模（依款式划分）

• 市场概览
• 磁带
• 裤子

一次性尿布市场规模（依香味划分）

• 市场概览
• 香味
• 无香型

一次性尿布市场规模（以消费者行为划分）

• 市场概览
• 对于婴儿
• 成人

一次性尿布市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Bumkins Finer Baby Products Inc.
• Essity Aktiebolag（pubI）
• Hengan International Group Limited
• Johnson & Johnson
• Svenska Cellulosa Aktiebolaget SCA（pubI）
• Kao Corporation
• Nobel Hygiene Private Limited
• Oji Holdings Corporation
• The Proctor & Gamble Company
• Kimberly-Clark Corporation
• Unicharm Corporation
• Vivia International Private Limited
• Turkosan Hijyen Ltd.
• TRADIS INC.

结论和建议

Global Diaper Market size was valued at USD 75.3 billion in 2023 and is poised to grow from USD 80.19 billion in 2024 to USD 132.72 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The global diaper market is significantly influenced by high birth rates in developing regions, particularly in Asia-Pacific, Africa, and select Latin American countries. These areas benefit from improved healthcare access and cultural acceptance of larger families, leading to an increase in disposable diaper usage as the population grows. This demographic trend generates consistent demand, prompting manufacturers to localize production and create affordable options to meet rising needs. Concurrently, heightened awareness of infant hygiene is reshaping consumer preferences, with parents increasingly seeking safer, more absorbent, and skin-friendly diapers to prevent rashes and infections. As caregivers turn to premium products enriched with hypoallergenic materials, manufacturers are responding with innovative solutions, enhancing product quality and fostering overall market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Diaper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Diaper Market Segments Analysis

Global Diaper Market is segmented by Product Type, Distribution Channel, Style, Fragrance, Consumer Operation and region. Based on Product Type, the market is segmented into Disposable Diapers, Training Diapers, Cloth Diapers, Swim Pants and Biodegradable Diapers. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Pharmacies, Convenience Stores, Online Stores and Others. Based on Style, the market is segmented into Tape and Pant. Based on Fragrance, the market is segmented into Scented and Unscented. Based on Consumer Operation, the market is segmented into Babies and Adult. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Diaper Market

The growth of the global diaper market is primarily fueled by rising birth rates, especially in developing countries. As more children are born, the demand for baby diapers correspondingly increases. The rapidly growing populations in the Asia-Pacific and African regions play a crucial role in this expansion, as parents increasingly seek convenient and hygienic solutions for diapering their infants. This trend not only reflects the ongoing demand for effective baby care products but also highlights the evolving preferences of families in these areas, further driving the market's growth potential on a global scale.

Restraints in the Global Diaper Market

The global diaper market faces significant challenges due to the rising costs of raw materials such as pulp, superabsorbent polymers, and nonwoven fabrics. These escalating prices directly affect production expenses, leading manufacturers to raise their prices. Consequently, this increase may deter budget-conscious consumers, particularly in emerging markets, ultimately hindering overall market growth. As consumers become more price-sensitive, the demand for diapers may wane, further complicating the industry's ability to expand amidst these inflationary pressures. Addressing these constraints is essential for manufacturers seeking to maintain a competitive edge in this dynamic marketplace.

Market Trends of the Global Diaper Market

The global diaper market is witnessing a notable shift towards eco-friendly options as consumer awareness of sustainability grows. The rising demand for biodegradable materials, organic cotton, and plant-based ingredients is shaping product innovation within the industry. Leading brands are responding to this trend by reducing plastic usage and prioritizing sustainable manufacturing processes. This movement aligns with a broader consumer preference for environmentally responsible products, driving significant growth in the market segment dedicated to green diapers. As environmental concerns become increasingly pivotal in purchasing decisions, manufacturers are compelled to enhance their sustainability practices, signaling a robust trend toward greener alternatives in the diaper market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Customer Buying Behavior Analysis

Global Diaper Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Disposable Diapers
• Training Diapers
• Cloth Diapers
• Swim Pants
• Biodegradable Diapers

Global Diaper Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Online Stores
• Others

Global Diaper Market Size by Style & CAGR (2025-2032)

• Market Overview
• Tape
• Pant

Global Diaper Market Size by Fragrance & CAGR (2025-2032)

• Market Overview
• Scented
• Unscented

Global Diaper Market Size by Consumer Operation & CAGR (2025-2032)

• Market Overview
• Babies
• Adult

Global Diaper Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Style, Fragrance, Consumer Operation)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Bumkins Finer Baby Products Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity Aktiebolag (pubI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget SCA (pubI)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nobel Hygiene Private Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oji Holdings Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Proctor & Gamble Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unicharm Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vivia International Private Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turkosan Hijyen Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TRADIS INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations