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市场调查报告书
商品编码
1986786
2026年至2034年展览策划市场:依产业、应用及地区划分Exhibition Organizing Market by Area (5000-20000 Sqm, 20000-100000 Sqm, More Than 100000 Sqm), Application (Commercial Exhibitions, Art Exhibitions, Academic Exhibitions, and Others), and Region 2026-2034 |
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2025年全球贸易展营运市场规模达348亿美元。展望未来,IMARC集团预测,到2034年,该市场规模将达到481亿美元,2026年至2034年的复合年增长率为3.57%。市场成长的主要驱动因素包括展会类型的日益多元化、政府为支持手工艺者而举办的贸易展览会倡议,以及社群媒体在推广方面的日益普及。
不断扩张的娱乐产业
娱乐产业活动和展览的增加为现场表演、电影、体育赛事、游戏和互动体验的展示提供了机会。此外,社群媒体平台在提高潜在观众对活动的认知度方面发挥着至关重要的作用,显着促进了市场成长。电影和电影节正成为人们的首选,它们提供完整的娱乐体验,让人们可以欣赏到自己喜爱的歌手和演员带来的歌舞表演。例如,印度全年举办多个重要的电影节,包括德里国际电影节、孟买电影节、世界印度电影节、印度国际电影节(果阿)、贾格朗电影节和斋浦尔国际电影节。此外,全球每年举办超过12,000个电影节,规模从坎城和圣丹斯等大型产业盛会到小规模乃至非常小规模的区域性活动不等。娱乐产业活动数量的显着成长预计将在未来几年提升展览举办的市场份额。
全球化与国际贸易
市场日益全球化是推动整体市场发展的另一个正面因素。随着市场全球化程度的加深,企业都在寻求企业发展的机会。展览会已成为企业建立人脉、建构伙伴关係和开拓新市场的重要平台,因而带动了对展览服务的需求。例如,2023年,中国举办了包括中国国际工业展览会、亚洲国际纺织服装及洗衣用品展览会、中国国际缝纫机械及配件展览会(CISMA)、北京国际医疗器材展览会以及深圳国际医疗设备及显示器展览会(C-Touch & Display Shenzhen)在内的多项展会。同样,2023年,印度主办了二十国集团(G20)高峰会,邀请了其他19个国家,旨在加深相互了解,促进在应对全球挑战方面的合作。此外,政府提供的各种支持,例如奖励、补贴和优惠政策,也在展览市场的成长策略中发挥重要作用。例如,印度政府在印度市场推出的「2026 年汽车发展计画」、报废支持政策和与生产连结奖励计画计画等倡议,有望为印度的汽车活动和展览带来光明前景,因为这些倡议加强了振兴国内汽车製造业的努力。
技术进步
科技在提升展会的效率和吸引力方面发挥着至关重要的作用。数位科技、扩增实境(AR)、虚拟实境(VR)和互动展示技术的进步,为参展商和参观者提供了沉浸式和互动式的体验,进一步吸引了人们对展会的兴趣和投资。市场参与企业正加大对先进技术的投入,以提供身临其境型的客户体验,这推动了展会营运市场的需求。例如,2024年3月,支援品牌商与独立零售商之间直接销售的欧洲平台Ankorstore,与全球专业会议供应商Comexposium和WSN签署了一项前所未有的协议,旨在为零售商提供全通路解决方案。 Ankorstore透过提供技术、财务和物流工具的综合解决方案,帮助品牌商和零售商发展其B2B业务,并在不到五年的时间内成功成为独立零售商日常营运中真正的合作伙伴。同样,日本丰富的文化遗产和科技创新中心地位,使其成为举办各类活动和展会的理想目的地。该国先进的基础设施,包括一流的会议中心和展览场地,为举办大规模活动提供了理想的环境。
The global exhibition organizing market size reached USD 34.8 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 48.1 Billion by 2034, exhibiting a growth rate (CAGR) of 3.57% during 2026-2034. The increasing number of different events, government initiatives to organize exhibitions supporting artisans, and the rising usage of social media for promotional purposes, represent some of the key factors driving the market growth.
Expanding Entertainment Sector
An increasing number of events and exhibitions in the entertainment sector are providing opportunities for showcasing live performances, films, sports, gaming, and interactive experiences. In addition to this, the social media platform plays a significant role in terms of helping events increase their awareness among potential visitors, bolstering the market's growth opportunities considerably. Moreover, films or movie festivals are also becoming a preferable choice for people because they provide a complete entertainment package with dance and music performed by their favorite singers and actors. For instance, India hosts significant movie festivals over the year, notably the Delhi International Film Festival, Jio MAMI Mumbai Film Festival, Global Indian Film Festival, International Film Festival of India GOA, Jagran Film Festival, Jaipur International Film Festival, etc. Moreover, over 12,000 film festivals happen around the world each year, ranging from major industry events like Cannes or Sundance to medium, small, and even very small local events. A significant rise in the number of events in the entertainment sector is anticipated to propel the exhibition organizing market share in the coming years.
Globalization and International Trade
The elevating levels of globalization are further creating a positive outlook for the overall market. With the increasing globalization of markets, businesses are seeking opportunities to expand their reach internationally. Exhibitions serve as important platforms for networking, forming partnerships, and exploring new markets, thereby driving the demand for exhibition services. For instance, China hosted a range of events in 2023, such as the China International Industry Fair, Texcare Asia & China Laundry Expo, China International Sewing Machinery & Accessories Show (CISMA), Beijing International Medical Equipment Exhibition, and C-Touch & Display Shenzhen, among others. Similarly, in 2023 India hosted the G20 summit in which the country welcomes 19 other countries to build mutual understanding and foster collaboration in the face of global challenges. Apart from this, government support in the form of incentives, subsidies, and favorable policies is also acting as a prominent exhibition organizing market growth strategy. For instance, government initiatives such as the Automotive Mission Plan 2026, scrappage policy, and production-linked incentive schemes in the Indian market with increasing efforts to boost the local vehicle manufacturing sector are anticipated to provide a positive outlook to the automotive events and exhibitions in India.
Technological Advancements
Technology plays a crucial role in enhancing the effectiveness and appeal of exhibitions. Advancements in digital technology, augmented reality (AR), virtual reality (VR), and interactive displays create immersive and engaging experiences for participants and attendees, attracting more interest and investment in exhibitions. Various key market players are increasingly investing in the integration of advanced technologies to facilitate immersive customer experience, which is bolstering the exhibition organizing market demand. For instance, in March 2024, Ankorstore, Europe's platform for direct sales between brands and independent retailers, and Comexposium and WSN, the world providers of professional meetings, signed an unprecedented agreement to offer retailers an omnichannel solution. Through its comprehensive solution offering technological, financial, and logistical tools, Ankorstore succeeded in becoming, in less than five years, a real partner in the day-to-day business of independent retailers by supporting the development of the B2B activity of brands and retailers. Similarly, Japan's rich cultural heritage and technological innovation center make it an attractive destination for hosting various events and exhibitions. The country's advanced infrastructure, including state-of-the-art convention centers and exhibition venues, provides ideal settings for hosting large-scale events.
5000-20000 sqm represented the largest segment
The report has also provided a detailed breakup and analysis of the exhibition organizing market based on the area. This includes 5000-20000 Sqm, 20000-100000 Sqm, and More Than 100000 Sqm. According to the report, 5000-20000 sqm represented the largest segment.
Exhibition halls ranging from 5000 to 20000 square meters offer versatile spaces suitable for hosting medium to large-scale events, including trade shows, conventions, and expos. Their ample size allows for flexible layouts, accommodating diverse exhibitors and facilitating seamless visitor navigation, enhancing the attendee experience while providing organizers with ample branding and sponsorship opportunities.
Art exhibitions accounted for the largest market share
Increasing interest in art is stimulating the demand for specialized art exhibitions, driving organizers to create curated and immersive experiences to cater to diverse tastes. Additionally, heightened art appreciation is bolstering the development of art-centric venues and festivals, expanding the scope and reach of the exhibition-organizing market. Moreover, the increasing number of art exhibition shows is positively impacting the exhibition organizing market outlook. For instance, the Olympic Tour of Chinese and French Artists, 2024, is one of the largest events co-hosted by China Media Group, the French National Olympic and Sports Committee, Ligue de Football Professionnel, and several French art organizations. The exhibition will open at Les Invalides exhibition. More than 200 pieces of Chinese art are displayed, including Chinese ink-and-wash paintings, calligraphy, oil paintings, sculptures, and pieces of intangible cultural heritage.
North America was the largest market for exhibition organizing
The report has also provided a comprehensive analysis of all the major regional markets that include North America (the United States and Canada), Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others), Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others), Latin America (Brazil, Mexico, and others), and the Middle East and Africa. According to the exhibition organizing market research report, North America was the largest market for exhibition organizing.
The growth of the region can be attributed to the increasing number of exhibitions, the rising popularity of virtual events, the growing number of exhibition organizers using social media for various promotional activities, etc. Moreover, the presence of prominent players in the region and the escalating number of business expos are also contributing to the region's growth. In addition to this, numerous key players are increasingly investing in upgrading their exhibition centers in terms of technology and infrastructure, which is creating a positive outlook for the overall market. For instance, Art Design Chicago, an initiative of the Terra Foundation for American Art in partnership with local artists and arts organizations, is a citywide collaboration and series of events and exhibitions that highlight the voices and stories that are part of the city's unique artistic heritage and creative communities. More than 50 Chicago-area arts organizations across 30 Chicago neighborhoods and several suburban communities are expected to showcase the work of hundreds of artists in 2025.
The market research report has provided a comprehensive analysis of the competitive landscape and outlook. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:
(Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.)