App内广告的全球市场 2023-2027

App内广告市场规模在2022年～2027年间，预计将以年复合成长率20.5％成长到1,992亿1,000万美元。

本报告提供App内广告市场相关资料，整体分析，市场规模与预测，趋势，网罗了成长促进因素·课题，再加上约25供应商的供应商分析。

同时本报告还提供当前全球市场趋势与推动因素以及整体市场环境的最新分析。市场成长的主要因素有智慧型手机的普及，应用程式使用率的增加，广告的高参与度。

目录

第1章 摘要整理

• 市场概要

第2章 市场形势

• 市场生态系统

第3章 市场规模

• 市场定义
• 市场区隔分析
• 市场规模 2022
• 市场预测 2022-2027

第4章 市场规模实际成果

• App内广告的全球市场 2017-2021
• 各用途市场区隔分析 2017-2021
• 类型市场区隔分析 2017-2021
• 各地区市场区隔分析 2017-2021
• 各国市场区隔分析 2017-2021

第5章 波特的五力分析

• 五力的摘要
• 买方议价能力
• 供给企业谈判力
• 新加入厂商业者的威胁
• 替代品的威胁
• 竞争的威胁
• 市场情况

第6章 市场区隔:各用途

• 市场区隔
• 比较:各用途
• 通讯:市场规模与预测 2022-2027
• 网路购物:市场规模与预测 2022-2027
• 游戏:市场规模与预测 2022-2027
• 娱乐:市场规模与预测 2022-2027
• 其他：市场规模与预测 2022-2027
• 市场机会:各用途

第7章 市场区隔:各类型

• 市场区隔
• 比较:各类型
• 条幅广告:市场规模与预测 2022-2027
• 插播式广告:市场规模与预测 2022-2027
• 利基广告:市场规模与预测 2022-2027
• 影片广告:市场规模与预测 2022-2027
• 原生广告:市场规模与预测 2022-2027
• 市场机会:各类型

第8章 客户形势

• 客户形势概要

第9章 各地区形势

• 各地区市场区隔
• 各地区比较
• 北美:市场规模与预测 2022-2027
• 欧洲:市场规模与预测 2022-2027
• 亚太地区:市场规模与预测 2022-2027
• 南美:市场规模与预测 2022-2027
• 中东·非洲:市场规模与预测 2022-2027
• 美国:市场规模与预测 2022-2027
• 中国:市场规模与预测 2022-2027
• 印度:市场规模与预测 2022-2027
• 德国:市场规模与预测 2022-2027
• 英国:市场规模与预测 2022-2027
• 市场机会:各地区

第10章 促进因素，课题，及趋势

• 推动市场要素
• 市场课题
• 推动因素与课题的影响
• 市场趋势

第11章 业者情势

• 概要
• 业者情势
• 混乱状况
• 产业的风险

第12章 供应商分析

• 交易厂商
• 供应商的市场定位
• Adscompass
• Alphabet Inc.
• Bidease inc.
• BYYD Inc
• Coalition Technologies LLC
• Digital Hamster SL
• Dot Com Infoway
• IDS Logic
• InMobi Pte. Ltd.
• Mobio Global Ltd.
• RevX
• Tremor International Ltd
• TUNE Inc.
• Yahoo
• zoomd technologies Ltd.

第13章 附录

Technavio has been monitoring the in-app advertising market and is forecast to grow by USD 199.21 bn during 2022-2027, accelerating at a CAGR of 20.5% during the forecast period. Our report on the in-app advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing use of smartphones, increasing app usage, and high engagement rates in advertising.

Technavio's in-app advertising market is segmented as below:

By Application

• Messaging
• Online shopping
• Gaming
• Entertainment
• Others

By Type

• Banner ads
• Interstitial ads
• Rich media ads
• Video ads
• Native ads

By Geography

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing in-app purchases as one of the prime reasons driving the in-app advertising market growth during the next few years. Also, the increasing use of personalization in-app ads and the rising popularity of e-commerce and social media will lead to sizable demand in the market.

• In-app advertising market sizing
• In-app advertising market forecast
• In-app advertising market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading in-app advertising market vendors that include Adscompass, Alphabet Inc., Amazon.com Inc., Bidease inc., BYYD Inc, Coalition Technologies LLC, Digital Hamster SL, Dot Com Infoway, Flatline Agency, Hitapps , IDS Logic, InMobi Pte. Ltd., Mobio Global Ltd., PubMatic Inc., RevX, Tremor International Ltd, TUNE Inc., Azerion Group N.V, Yahoo, and zoomd technologies Ltd. Also, the in-app advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market by Geography
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global in-app advertising market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on global in-app advertising market 2017 - 2021 ($ billion)
• 4.2 Application Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
• 4.3 Type Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Application

• 6.1 Market segments
• Exhibit 30: Chart on Application - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
• 6.2 Comparison by Application
• Exhibit 32: Chart on Comparison by Application
• Exhibit 33: Data Table on Comparison by Application
• 6.3 Messaging - Market size and forecast 2022-2027
• Exhibit 34: Chart on Messaging - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Messaging - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Messaging - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Messaging - Year-over-year growth 2022-2027 (%)
• 6.4 Online shopping - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online shopping - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Online shopping - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Online shopping - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online shopping - Year-over-year growth 2022-2027 (%)
• 6.5 Gaming - Market size and forecast 2022-2027
• Exhibit 42: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Gaming - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
• 6.6 Entertainment - Market size and forecast 2022-2027
• Exhibit 46: Chart on Entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
• 6.7 Others - Market size and forecast 2022-2027
• Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
• 6.8 Market opportunity by Application
• Exhibit 54: Market opportunity by Application ($ billion)
• Exhibit 55: Data Table on Market opportunity by Application ($ billion)

7 Market Segmentation by Type

• 7.1 Market segments
• Exhibit 56: Chart on Type - Market share 2022-2027 (%)
• Exhibit 57: Data Table on Type - Market share 2022-2027 (%)
• 7.2 Comparison by Type
• Exhibit 58: Chart on Comparison by Type
• Exhibit 59: Data Table on Comparison by Type
• 7.3 Banner ads - Market size and forecast 2022-2027
• Exhibit 60: Chart on Banner ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Data Table on Banner ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Chart on Banner ads - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Banner ads - Year-over-year growth 2022-2027 (%)
• 7.4 Interstitial ads - Market size and forecast 2022-2027
• Exhibit 64: Chart on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Data Table on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Chart on Interstitial ads - Year-over-year growth 2022-2027 (%)
• Exhibit 67: Data Table on Interstitial ads - Year-over-year growth 2022-2027 (%)
• 7.5 Rich media ads - Market size and forecast 2022-2027
• Exhibit 68: Chart on Rich media ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 69: Data Table on Rich media ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Chart on Rich media ads - Year-over-year growth 2022-2027 (%)
• Exhibit 71: Data Table on Rich media ads - Year-over-year growth 2022-2027 (%)
• 7.6 Video ads - Market size and forecast 2022-2027
• Exhibit 72: Chart on Video ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 73: Data Table on Video ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Chart on Video ads - Year-over-year growth 2022-2027 (%)
• Exhibit 75: Data Table on Video ads - Year-over-year growth 2022-2027 (%)
• 7.7 Native ads - Market size and forecast 2022-2027
• Exhibit 76: Chart on Native ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 77: Data Table on Native ads - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Chart on Native ads - Year-over-year growth 2022-2027 (%)
• Exhibit 79: Data Table on Native ads - Year-over-year growth 2022-2027 (%)
• 7.8 Market opportunity by Type
• Exhibit 80: Market opportunity by Type ($ billion)
• Exhibit 81: Data Table on Market opportunity by Type ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 82: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 83: Chart on Market share by geography 2022-2027 (%)
• Exhibit 84: Data Table on Market share by geography 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 85: Chart on Geographic comparison
• Exhibit 86: Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2022-2027
• Exhibit 87: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 88: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 89: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 91: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 92: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 93: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.5 APAC - Market size and forecast 2022-2027
• Exhibit 95: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 96: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 97: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 99: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 100: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 101: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 103: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 107: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 108: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 109: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 111: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 112: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 113: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 114: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 India - Market size and forecast 2022-2027
• Exhibit 115: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 116: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 117: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 118: Data Table on India - Year-over-year growth 2022-2027 (%)
• 9.11 Germany - Market size and forecast 2022-2027
• Exhibit 119: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 120: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 121: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 122: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.12 UK - Market size and forecast 2022-2027
• Exhibit 123: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 124: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 125: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 126: Data Table on UK - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity by geography
• Exhibit 127: Market opportunity by geography ($ billion)
• Exhibit 128: Data Tables on Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 129: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 130: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 131: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 132: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 133: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 134: Matrix on vendor position and classification
• 12.3 Adscompass
• Exhibit 135: Adscompass - Overview
• Exhibit 136: Adscompass - Product / Service
• Exhibit 137: Adscompass - Key offerings
• 12.4 Alphabet Inc.
• Exhibit 138: Alphabet Inc. - Overview
• Exhibit 139: Alphabet Inc. - Business segments
• Exhibit 140: Alphabet Inc. - Key news
• Exhibit 141: Alphabet Inc. - Key offerings
• Exhibit 142: Alphabet Inc. - Segment focus
• 12.5 Bidease inc.
• Exhibit 143: Bidease inc. - Overview
• Exhibit 144: Bidease inc. - Product / Service
• Exhibit 145: Bidease inc. - Key offerings
• 12.6 BYYD Inc
• Exhibit 146: BYYD Inc - Overview
• Exhibit 147: BYYD Inc - Product / Service
• Exhibit 148: BYYD Inc - Key offerings
• 12.7 Coalition Technologies LLC
• Exhibit 149: Coalition Technologies LLC - Overview
• Exhibit 150: Coalition Technologies LLC - Product / Service
• Exhibit 151: Coalition Technologies LLC - Key offerings
• 12.8 Digital Hamster SL
• Exhibit 152: Digital Hamster SL - Overview
• Exhibit 153: Digital Hamster SL - Product / Service
• Exhibit 154: Digital Hamster SL - Key offerings
• 12.9 Dot Com Infoway
• Exhibit 155: Dot Com Infoway - Overview
• Exhibit 156: Dot Com Infoway - Product / Service
• Exhibit 157: Dot Com Infoway - Key offerings
• 12.10 IDS Logic
• Exhibit 158: IDS Logic - Overview
• Exhibit 159: IDS Logic - Product / Service
• Exhibit 160: IDS Logic - Key offerings
• 12.11 InMobi Pte. Ltd.
• Exhibit 161: InMobi Pte. Ltd. - Overview
• Exhibit 162: InMobi Pte. Ltd. - Product / Service
• Exhibit 163: InMobi Pte. Ltd. - Key offerings
• 12.12 Mobio Global Ltd.
• Exhibit 164: Mobio Global Ltd. - Overview
• Exhibit 165: Mobio Global Ltd. - Product / Service
• Exhibit 166: Mobio Global Ltd. - Key offerings
• 12.13 RevX
• Exhibit 167: RevX - Overview
• Exhibit 168: RevX - Product / Service
• Exhibit 169: RevX - Key offerings
• 12.14 Tremor International Ltd
• Exhibit 170: Tremor International Ltd - Overview
• Exhibit 171: Tremor International Ltd - Product / Service
• Exhibit 172: Tremor International Ltd - Key offerings
• 12.15 TUNE Inc.
• Exhibit 173: TUNE Inc. - Overview
• Exhibit 174: TUNE Inc. - Product / Service
• Exhibit 175: TUNE Inc. - Key offerings
• 12.16 Yahoo
• Exhibit 176: Yahoo - Overview
• Exhibit 177: Yahoo - Product / Service
• Exhibit 178: Yahoo - Key offerings
• 12.17 zoomd technologies Ltd.
• Exhibit 179: zoomd technologies Ltd. - Overview
• Exhibit 180: zoomd technologies Ltd. - Product / Service
• Exhibit 181: zoomd technologies Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 182: Inclusions checklist
• Exhibit 183: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 184: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 185: Research methodology
• Exhibit 186: Validation techniques employed for market sizing
• Exhibit 187: Information sources
• 13.5 List of abbreviations
• Exhibit 188: List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market by Geography
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on global in-app advertising market 2017 - 2021 ($ billion)
• Exhibits19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Application - Market share 2022-2027 (%)
• Exhibits31: Data Table on Application - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Application
• Exhibits33: Data Table on Comparison by Application
• Exhibits34: Chart on Messaging - Market size and forecast 2022-2027 ($ billion)
• Exhibits35: Data Table on Messaging - Market size and forecast 2022-2027 ($ billion)
• Exhibits36: Chart on Messaging - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Messaging - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Online shopping - Market size and forecast 2022-2027 ($ billion)
• Exhibits39: Data Table on Online shopping - Market size and forecast 2022-2027 ($ billion)
• Exhibits40: Chart on Online shopping - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Online shopping - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on Gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibits43: Data Table on Gaming - Market size and forecast 2022-2027 ($ billion)
• Exhibits44: Chart on Gaming - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on Gaming - Year-over-year growth 2022-2027 (%)
• Exhibits46: Chart on Entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibits47: Data Table on Entertainment - Market size and forecast 2022-2027 ($ billion)
• Exhibits48: Chart on Entertainment - Year-over-year growth 2022-2027 (%)
• Exhibits49: Data Table on Entertainment - Year-over-year growth 2022-2027 (%)
• Exhibits50: Chart on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits51: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
• Exhibits52: Chart on Others - Year-over-year growth 2022-2027 (%)
• Exhibits53: Data Table on Others - Year-over-year growth 2022-2027 (%)
• Exhibits54: Market opportunity by Application ($ billion)
• Exhibits55: Data Table on Market opportunity by Application ($ billion)
• Exhibits56: Chart on Type - Market share 2022-2027 (%)
• Exhibits57: Data Table on Type - Market share 2022-2027 (%)
• Exhibits58: Chart on Comparison by Type
• Exhibits59: Data Table on Comparison by Type
• Exhibits60: Chart on Banner ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits61: Data Table on Banner ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits62: Chart on Banner ads - Year-over-year growth 2022-2027 (%)
• Exhibits63: Data Table on Banner ads - Year-over-year growth 2022-2027 (%)
• Exhibits64: Chart on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits65: Data Table on Interstitial ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits66: Chart on Interstitial ads - Year-over-year growth 2022-2027 (%)
• Exhibits67: Data Table on Interstitial ads - Year-over-year growth 2022-2027 (%)
• Exhibits68: Chart on Rich media ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits69: Data Table on Rich media ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits70: Chart on Rich media ads - Year-over-year growth 2022-2027 (%)
• Exhibits71: Data Table on Rich media ads - Year-over-year growth 2022-2027 (%)
• Exhibits72: Chart on Video ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits73: Data Table on Video ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits74: Chart on Video ads - Year-over-year growth 2022-2027 (%)
• Exhibits75: Data Table on Video ads - Year-over-year growth 2022-2027 (%)
• Exhibits76: Chart on Native ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits77: Data Table on Native ads - Market size and forecast 2022-2027 ($ billion)
• Exhibits78: Chart on Native ads - Year-over-year growth 2022-2027 (%)
• Exhibits79: Data Table on Native ads - Year-over-year growth 2022-2027 (%)
• Exhibits80: Market opportunity by Type ($ billion)
• Exhibits81: Data Table on Market opportunity by Type ($ billion)
• Exhibits82: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits83: Chart on Market share by geography 2022-2027 (%)
• Exhibits84: Data Table on Market share by geography 2022-2027 (%)
• Exhibits85: Chart on Geographic comparison
• Exhibits86: Data Table on Geographic comparison
• Exhibits87: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits88: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits89: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits90: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits91: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits92: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits93: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits94: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits95: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits96: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits97: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits98: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits99: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits100: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits101: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits102: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits103: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits104: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits105: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits106: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits107: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits108: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits109: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits110: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits111: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits112: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits113: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits114: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits115: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits116: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits117: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibits118: Data Table on India - Year-over-year growth 2022-2027 (%)
• Exhibits119: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits120: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits121: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits122: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits123: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits124: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibits125: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibits126: Data Table on UK - Year-over-year growth 2022-2027 (%)
• Exhibits127: Market opportunity by geography ($ billion)
• Exhibits128: Data Tables on Market opportunity by geography ($ billion)
• Exhibits129: Impact of drivers and challenges in 2022 and 2027
• Exhibits130: Overview on Criticality of inputs and Factors of differentiation
• Exhibits131: Overview on factors of disruption
• Exhibits132: Impact of key risks on business
• Exhibits133: Vendors covered
• Exhibits134: Matrix on vendor position and classification
• Exhibits135: Adscompass - Overview
• Exhibits136: Adscompass - Product / Service
• Exhibits137: Adscompass - Key offerings
• Exhibits138: Alphabet Inc. - Overview
• Exhibits139: Alphabet Inc. - Business segments
• Exhibits140: Alphabet Inc. - Key news
• Exhibits141: Alphabet Inc. - Key offerings
• Exhibits142: Alphabet Inc. - Segment focus
• Exhibits143: Bidease inc. - Overview
• Exhibits144: Bidease inc. - Product / Service
• Exhibits145: Bidease inc. - Key offerings
• Exhibits146: BYYD Inc - Overview
• Exhibits147: BYYD Inc - Product / Service
• Exhibits148: BYYD Inc - Key offerings
• Exhibits149: Coalition Technologies LLC - Overview
• Exhibits150: Coalition Technologies LLC - Product / Service
• Exhibits151: Coalition Technologies LLC - Key offerings
• Exhibits152: Digital Hamster SL - Overview
• Exhibits153: Digital Hamster SL - Product / Service
• Exhibits154: Digital Hamster SL - Key offerings
• Exhibits155: Dot Com Infoway - Overview
• Exhibits156: Dot Com Infoway - Product / Service
• Exhibits157: Dot Com Infoway - Key offerings
• Exhibits158: IDS Logic - Overview
• Exhibits159: IDS Logic - Product / Service
• Exhibits160: IDS Logic - Key offerings
• Exhibits161: InMobi Pte. Ltd. - Overview
• Exhibits162: InMobi Pte. Ltd. - Product / Service
• Exhibits163: InMobi Pte. Ltd. - Key offerings
• Exhibits164: Mobio Global Ltd. - Overview
• Exhibits165: Mobio Global Ltd. - Product / Service
• Exhibits166: Mobio Global Ltd. - Key offerings
• Exhibits167: RevX - Overview
• Exhibits168: RevX - Product / Service
• Exhibits169: RevX - Key offerings
• Exhibits170: Tremor International Ltd - Overview
• Exhibits171: Tremor International Ltd - Product / Service
• Exhibits172: Tremor International Ltd - Key offerings
• Exhibits173: TUNE Inc. - Overview
• Exhibits174: TUNE Inc. - Product / Service
• Exhibits175: TUNE Inc. - Key offerings
• Exhibits176: Yahoo - Overview
• Exhibits177: Yahoo - Product / Service
• Exhibits178: Yahoo - Key offerings
• Exhibits179: zoomd technologies Ltd. - Overview
• Exhibits180: zoomd technologies Ltd. - Product / Service
• Exhibits181: zoomd technologies Ltd. - Key offerings
• Exhibits182: Inclusions checklist
• Exhibits183: Exclusions checklist
• Exhibits184: Currency conversion rates for US$
• Exhibits185: Research methodology
• Exhibits186: Validation techniques employed for market sizing
• Exhibits187: Information sources
• Exhibits188: List of abbreviations