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市场调查报告书
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1729619

日本应用程式内广告市场规模、份额、趋势及预测（依广告类型、平台、应用程式和地区），2025 年至 2033 年

Japan In-App Advertising Market Size, Share, Trends and Forecast by Advertising Type, Platform, Application, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 122 Pages | 商品交期: 5-7个工作天内

价格
简介目录

2024 年，日本应​​用程式内广告市场规模价值 80.6 亿美元。展望未来， IMARC Group估计到 2033 年该市场规模将达到 290.1 亿美元，2025 年至 2033 年的复合年增长率为 8.18%。推动该区域市场发展的因素包括：人工智慧驱动的个人化内容预测广告的兴起、高效定位的程式化广告的成长，以及日益增多的互动性和游戏化广告，这些广告刺激了参与度和保留率，尤其是在年轻受众中，最终增加了广告收入和效果。

由于智慧型手机普及率高、行动参与度增加以及数位互动不断扩大，日本市场正在快速成长。由于大量用户依赖基于应用程式的平台，品牌正在为应用程式内广告分配更大的预算，并藉助人工智慧驱动的展示位置和程式化广告来提高定位精度并最大化收入。此外，行动支付和电子商务的兴起进一步促进了日本应用程式内广告市场的成长，而整合支付、购物和通讯等服务的超级应用程式则为广告商带来了更高的留存率和持续的曝光率。值得注意的是，2024年10月21日，乐天移动宣布其用户数已突破800万，在日本营运商主线使用量增幅中排名第一。透过扩大经济实惠的套餐、加强网路和增强企业服务，乐天移动持续推动行动参与和数位广告机会。

除此之外，数位转型和 5G 技术的不断发展，透过更快的速度和更低的延迟增强了互动式和基于视讯的广告功能，正在推动市场的发展。例如，2024年7月25日，日本NICT创造了新的网路速度世界纪录，使用商用光纤达到了402Tbps，超过了先前321Tbps的纪录。这项成就扩展了资料传输能力，支援未来的高速基础设施和下一代数位服务。此外，增加对 AR 和 VR 技术的投资以实现沉浸式广告格式，正在加强用户互动和日本应用程式内广告市场的需求。除此之外，严格的监管框架确保了资料隐私和透明度，正在培养消费者信任并增强个人化广告参与度。这些发展，加上日益增长的行动连接，使日本的产业持续扩张，推动了数位行销创新和消费者参与市场。

日本应用程式内广告市场趋势：

人工智慧驱动的预测广告的成长

随着人工智慧驱动的预测广告的日益普及，市场正在发生变化，提高了定位准确性和用户参与度。机器学习演算法分析大量资料集，使广告主能够预测消费者行为并即时优化广告投放。这些预测能力可以实现超个人化内容，提高转换率并最大化投资报酬率。人工智慧 (AI) 还可以改善情境定位，确保广告在最佳时刻出现，从而提高参与度。人工智慧聊天机器人和虚拟助理进一步简化了行动应用程式内的广告互动。截至 2025 年 1 月 28 日，Sangoma Technologies 推出了 Sangoma GenAI 平台，引入了用于商业通讯的 AI 驱动的会话 IVR、PRM、Sangoma Scribe 和 CX(R)。它将继续推进 Asterisk 和 FreePBX，并将在劳德代尔堡的 AstriCon 2025 上展示人工智慧。随着日本应用程式内广告市场趋势转向人工智慧整合，预测广告正在重塑数位行销，推动更好的使用者体验和广告商业绩效。

程序化应用程式内广告的加速

程序化应用程式内广告在日本正在扩张，这得益于对提高效率和精准定位的自动化、数据驱动的广告投放的需求。广告主正在利用即时竞价 (RTB) 平台来简化库存购买，确保具有成本效益的广告投放。例如，2024 年 7 月 9 日，Index Exchange 与电通日本国际品牌 (DJIB) 建立战略合作伙伴关係，透过 Index Marketplaces 实现对优质媒体库存的程序化访问，提高广告透明度、控制力和效率，同时解决第三方 cookie 逐步淘汰挑战。这种转变加强了以隐私为中心的受众细分，并增强了串流媒体、展示、影片和行动应用程式的数位广告策略。随着日本应用程式内广告市场份额的成长，私人市场 (PMP) 和人工智慧驱动的诈骗侦测工具正在确保品牌安全，而应用程式内原生广告透过与应用程式内容无缝整合来增加参与度，减少广告中断。

互动和游戏化广告的兴起

借助该国强大的游戏文化，互动式和游戏化广告在市场上日益普及。品牌正在整合可玩广告、扩增实境 (AR) 过滤器和应用程式内挑战，以提高参与度和保留率。游戏化元素，例如基于奖励的广告和进度追踪激励，鼓励更长时间的互动并提高转换率，特别是在行动商务和娱乐应用程式中。年轻一代，尤其是 Z 世代，对沉浸式广告格式而非静态广告的反应更为积极，这对日本应用程式内广告市场的前景产生了影响。例如，2024年7月31日，RN网路资讯服务株式会社宣布进军日本广告市场，专注于AI驱动广告、电梯媒体和短影片广告。 RN 透过程式化购买、动态电梯广告和创意短片增强互动广告，并在东京设有办事处提供在地化的广告解决方案。随着消费者期望的不断变化，品牌越来越重视互动性，以提高广告效果。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：日本应用程式内广告市场 - 简介

  • 概述
  • 市场动态
  • 产业趋势
  • 竞争情报

第五章：日本应用程式内广告市场格局

  • 历史与当前市场趋势（2019-2024）
  • 市场预测（2025-2033）

第六章：日本应用程式内广告市场 - 细分：依广告类型

  • 横幅广告
    • 概述
  • 插页式广告
    • 概述
  • 富媒体广告
    • 概述
  • 影片广告
    • 概述
  • 其他的

第七章：日本应用程式内广告市场-细分：依平台

  • 安卓
    • 概述
  • iOS
    • 概述
  • 其他的

第八章：日本应用程式内广告市场-细分：按应用

  • 讯息传递
    • 概述
  • 娱乐
    • 概述
  • 赌博
    • 概述
  • 网上购物
    • 概述
  • 付款和票务
    • 概述
  • 其他的

第九章：日本应用程式内广告市场－竞争格局

  • 概述
  • 市场结构
  • 市场参与者定位
  • 最佳获胜策略
  • 竞争仪錶板
  • 公司评估象限

第十章：关键参与者简介

  • Company A
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company B
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company C
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company D
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events
  • Company E
    • Business Overview
    • Product Portfolio
    • Business Strategies
    • SWOT Analysis
    • Major News and Events

第 11 章：日本应用程式内广告市场 - 产业分析

  • 驱动因素、限制因素和机会
    • 概述
    • 驱动程式
    • 限制
    • 机会
  • 波特五力分析
    • 概述
    • 买家的议价能力
    • 供应商的议价能力
    • 竞争程度
    • 新进入者的威胁
    • 替代品的威胁
  • 价值链分析

第 12 章：附录

简介目录
Product Code: SR112025A17987

The Japan in-app advertising market size was valued at USD 8.06 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 29.01 Billion by 2033, exhibiting a CAGR of 8.18% from 2025-2033. The regional market is driven by rise in AI-driven predictive advertising for personalized content, growth in programmatic advertising for efficient targeting, and the increasing interactive and gamified ads stimulating engagement and retention, particularly among younger audiences, ultimately increasing ad revenue and performance.

The market in Japan is growing rapidly due to high smartphone penetration, increased mobile engagement, and expanding digital interaction. With a large number of users relying on app-based platforms, brands are allocating bigger budgets to in-app ads, supported by AI-driven placements and programmatic advertising that enhance targeting precision and maximize revenues. Furthermore, the rise of mobile payments and e-commerce further augment the Japan in-app advertising market growth, while super apps integrating services like payments, shopping, and communication drive higher retention and sustained exposure for advertisers. Notably, on October 21, 2024, Rakuten Mobile announced it had surpassed 8 million subscribers, ranking No. 1 in increased main line usage among Japan's carriers. By expanding affordable plans, strengthening its network, and enhancing enterprise services, Rakuten Mobile continues to drive mobile engagement and digital advertising opportunities.

In addition to this, the rising digital transformation and 5G advancements, enhancing interactive and video-based ad functionality through faster speeds and lower latency is impelling the market. For instance, on July 25, 2024, Japan's NICT set a new world record for internet speeds, reaching 402 Tbps using commercially available optical fiber, surpassing its previous 321 Tbps record. This achievement expands data transmission capabilities, supporting future high-speed infrastructure and next-generation digital services. Moreover, increasing investments in AR and VR technologies enabling immersive ad formats, is strengthening user interaction and Japan in-app advertising market demand. Besides this, stringent regulatory framework ensuring data privacy and transparency, is fostering consumer trust and augmenting personalized ad engagement. These developments, combined with growing mobile connectivity, position Japan's sector for sustained expansion, driving digital marketing innovation and consumer engagement in the market.

Japan In-App Advertising Market Trends:

Growth of AI-Driven Predictive Advertising

The market is shifting with the growing adoption of AI-driven predictive advertising, enhancing targeting accuracy and user engagement. Machine learning algorithms analyze vast datasets, allowing advertisers to predict consumer behavior and optimize ad placements in real time. These predictive capabilities enable hyper-personalized content, increasing conversion rates and maximizing return on investment. Artificial intelligence (AI) also improves contextual targeting, ensuring ads appear at optimal moments for higher engagement. AI-powered chatbots and virtual assistants are further streamlining ad interactions within mobile apps. As on January 28, 2025, Sangoma Technologies launched the Sangoma GenAI Platform, introducing AI-driven Conversational IVR, PRM, Sangoma Scribe, and CX(R) for business communications. It continues advancing Asterisk and FreePBX and will showcase AI at AstriCon 2025 in Fort Lauderdale. As Japan in-app advertising market trends shift towards AI integration, predictive advertising is reshaping digital marketing, driving better user experiences and advertiser performance.

Acceleration of Programmatic In-App Advertising

Programmatic in-app advertising is expanding in Japan, driven by the demand for automated, data-driven ad placements that enhance efficiency and precision targeting. Advertisers are leveraging real-time bidding (RTB) platforms to streamline inventory purchases, ensuring cost-effective ad placements. For example, on July 9, 2024, Index Exchange and dentsu Japan International Brands (DJIB) formed a strategic partnership, enabling programmatic access to premium media inventory via Index Marketplaces, improving ad transparency, control, and efficiency while addressing third-party cookie phase-out challenges. This shift strengthens privacy-focused audience segmentation and enhances digital advertising strategies across streaming, display, video, and mobile apps. As Japan in-app advertising market share grows, private marketplaces (PMPs) and AI-powered fraud detection tools are ensuring brand safety, while in-app native advertising is increasing engagement by integrating seamlessly with app content, reducing ad disruption.

Rise of Interactive and Gamified Advertisements

Interactive and gamified advertisements are gaining momentum in the market, leveraging the country's strong gaming culture. Brands are integrating playable ads, augmented reality (AR) filters, and in-app challenges to increase engagement and retention. Gamification elements, such as reward-based ads and progress-tracking incentives, encourage longer interactions and improve conversion rates, particularly in mobile commerce and entertainment apps. Younger demographics, especially Gen Z, responding favorably to immersive ad formats over static ads is influencing in the in-app advertising market outlook in Japan. For instance, on July 31, 2024, RN Network Information Services Co., Ltd. announced its entry into Japan's advertising market, specializing in AI-driven advertising, elevator media, and short video ads. RN enhances interactive advertising through programmatic buying, dynamic elevator ads, and creative short videos, with a Tokyo office providing localized ad solutions. As consumer expectations evolve, brands are prioritizing interactivity for greater ad effectiveness.

Japan In-App Advertising Industry Segmentation:

Analysis by Advertising Type:

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Others

Banner ads play a crucial role in Japan's in-app advertising market due to their cost-effectiveness and wide reach. Their consistent presence across mobile apps allows advertisers to maintain brand visibility without disrupting the user experience. Growth is driven by programmatic advertising, enabling precise targeting and real-time bidding for maximum efficiency. The rise of mobile commerce and digital payments further amplified banner ad effectiveness, as brands leverage them for retargeting and personalized promotions. Additionally, AI-driven optimization improves engagement rates by adjusting ad placements based on user behavior. As mobile engagement deepens, banner ads continue to provide a scalable, high-impact advertising solution.

Interstitial ads are gaining traction in Japan due to their full-screen format and high engagement rates. These ads displayed at natural transition points within apps, including between game levels or content pages, capturing undivided user attention. Growth is fueled by advancements in video and interactive formats, which render these ads more engaging and less intrusive. 5G adoption is also enabling seamless delivery of high-quality interstitial ads without affecting app performance. As consumer demand for immersive ad experiences grows, advertisers are increasingly utilizing AI and machine learning to optimize interstitial ad frequency, placement, and relevancy.

Rich media ads are becoming integral to Japan's in-app advertising landscape as brands seek more engaging and interactive formats. These ads incorporate video, audio, and interactive elements, offering a highly immersive experience that boosts engagement and conversion rates. Growth in the industry is propelled by heightened mobile video consumption and the increasing adoption of augmented reality (AR) and gamified ads. The ability to measure real-time user interactions enhances campaign optimization, helping advertisers refine creative strategies. Additionally, privacy-focused audience segmentation ensures rich media ads are delivered to the most relevant users. With advancements in mobile app technology, brands are leveraging these formats to drive deeper consumer connections.

Analysis by Platform:

  • Android
  • iOS
  • Others

Android plays a dominant role in the market due to its larger user base and open ecosystem, allowing greater flexibility for advertisers. The market expansion is driven by programmatic advertising, enabling real-time bidding and precise audience targeting across diverse app categories. The development of mobile commerce and digital wallets on Android devices further increases ad effectiveness, as brands integrate in-app promotions with seamless purchasing experiences. Additionally, AI-powered ad optimization is improving engagement, ensuring ads are relevant and well-placed. With Japan's strong mobile-first economy, advertisers are leveraging Android's extensive reach and affordability to maximize campaign performance and audience penetration.

iOS remains a key driver of premium in-app advertising in Japan, supported by high consumer spending and strong brand loyalty among Apple users. Demand is fueled by privacy-centric advertising innovations, such as Apple's App Tracking Transparency (ATT), prompting advertisers to adopt first-party data strategies and contextual targeting. The high engagement rates on iOS apps, particularly in gaming, finance, and entertainment, render it an attractive platform for advertisers seeking high-value consumers. Additionally, innovations in AI as well as machine learning are refining ad personalization on iOS, helping brands navigate privacy changes while maintaining high conversion rates and customer retention.

Analysis by Application:

  • Messaging
  • Entertainment
  • Gaming
  • Online Shopping
  • Payment and Ticketing
  • Others

Messaging apps are a critical driver of in-app advertising growth in Japan, fueled by high mobile engagement and social connectivity. Platforms like LINE hold a significant position in the market, providing advertisers with extensive targeting opportunities through sponsored messages, chatbots, and interactive ad formats. AI-driven personalization, allowing brands to deliver tailored promotions based on user interactions are impelling the market. The integration of e-commerce and digital payments within messaging apps further enhances ad effectiveness, enabling seamless transactions. Additionally, the rise of conversational AI is improving ad engagement, as brands leverage chat-based marketing strategies to foster direct consumer interactions and increase brand loyalty.

Entertainment apps are a major driver of Japan's in-app advertising expansion, supported by rising video consumption and digital content demand. Streaming platforms and content-sharing apps offer advertisers high engagement opportunities through video ads, interactive banners, and native placements. 5G adoption, ensuring seamless delivery of high-quality video ads without buffering issues is a major growth driver. Additionally, AI-powered content recommendations enhance ad targeting, increasing conversion rates by aligning promotions with user preferences. The subscription-based model of entertainment apps also enables advertisers to implement premium ad experiences, leveraging interactive and immersive formats to capture consumer attention and drive brand recall.

Gaming apps are one of the most lucrative sectors in Japan's in-app advertising market, driven by high mobile gaming penetration and strong user retention. Advertisers capitalize on reward-based ads, interstitials, and in-game sponsorships to engage players without disrupting the gaming experience. Growth is fueled by gamification strategies, where brands integrate their promotions within playable ads and interactive challenges. The rise of eSports and live-streaming platforms further expands advertising opportunities, enabling real-time audience engagement. Additionally, AI-driven ad placements optimize targeting by analyzing user behavior, ensuring personalized and relevant ad experiences that enhance monetization while maintaining user satisfaction.

Region Analysis:

  • Kanto Region
  • Kansai/Kinki Region
  • Central/ Chubu Region
  • Kyushu-Okinawa Region
  • Tohoku Region
  • Chugoku Region
  • Hokkaido Region
  • Shikoku Region

The Kanto Region, home to Tokyo, Japan's economic and technological hub, is the most significant market for in-app advertising growth. The region's high population density and advanced digital infrastructure create a prime environment for advertisers to implement AI-driven targeting and programmatic ad strategies. The presence of major corporate headquarters, financial institutions, and global brands drives high ad spending, particularly in fintech, e-commerce, and entertainment apps. Additionally, 5G expansion enhances the delivery of rich media and interactive ads, optimizing engagement. With tech-savvy consumers and high mobile penetration, Kanto remains the epicenter of Japan's digital advertising innovation and investment opportunities.

The Kansai/Kinki Region, including Osaka and Kyoto, is a key market for in-app advertising expansion, driven by strong consumer spending and cultural influence. Osaka's status as a commercial hub supports high engagement in retail, entertainment, and gaming apps, making it an attractive target for advertisers. Kyoto's flourishing tourism industry boosts demand for location-based and multilingual advertising, particularly in travel and hospitality sectors. The region's increasing digital adoption and growing tech ecosystem further encourage mobile commerce and interactive advertising formats, ensuring brands can leverage AI-driven personalization and video advertising to reach both local and international audiences effectively.

The Central/Chubu Region, anchored by Nagoya, plays a vital role in Japan's market, driven by its industrial and manufacturing strength. As a hub for automotive and technology sectors, the region fosters high engagement in B2B advertising, supporting enterprise software, fintech, and logistics apps. The expansion of smart cities and digital transformation initiatives further drives mobile advertising opportunities, with AI and IoT integration enabling real-time targeted ads. The region's rising e-commerce adoption enhances demand for personalized mobile shopping experiences, while local businesses increasingly invest in programmatic advertising to capture a digitally engaged consumer base across diverse industries.

Competitive Landscape:

Japan's in-app advertising market remains fiercely competitive, with global tech firms, domestic ad networks, and mobile app developers driving innovation. Leading players leverage AI-driven ad placements and programmatic technologies, while domestic firms provide localized targeting solutions tailored to Japan's unique consumer behavior. The emergence of independent ad exchanges enhances transparency and efficiency, intensifying market competition. Regulatory shifts and privacy laws are prompting advertisers to adopt first-party data strategies and contextual targeting, ensuring compliance while maintaining audience engagement. For instance, on December 17, 2024, CMI Media Group partnered with Anoki AI, introducing AI-powered contextual CTV advertising for DTC and HCP pharmaceutical campaigns. This partnership strengthens Japan's CTV ad market, where AI-driven healthcare advertising is gaining momentum amid digital transformation and stricter privacy regulations.

The report provides a comprehensive analysis of the competitive landscape in the Japan in-app advertising market with detailed profiles of all major companies.

Latest News and Developments:

  • January 29, 2025: Meta began testing ads on Threads with chosen brands in Japan and the United States, integrating personalized image ads into the home feed. The trial aims to refine ad engagement using Meta's ad system while ensuring user control over ad experiences. Future plans include inventory filters, third-party verification, and expanded language support. Threads now has 300 million monthly users.
  • January 13, 2025: MobileAction announced a strategic partnership with Skai to enhance Apple Search Ads capabilities. The collaboration expands MobileAction's services, offering app developers and marketers improved ad management tools, cost reduction, and faster user acquisition. The acquisition strengthens MobileAction's position as the leading Apple Search Ads partner, providing valuable support and insights for clients.
  • January 7, 2025: Hakuhodo and Hakuhodo DY Media Partners revealed a merger, effective April 1, 2025, creating a 4,601-employee powerhouse in advertising. The combined entity will focus on providing data-driven, full-funnel marketing solutions, catering to the growing demand for digital and AI-driven advertising strategies. This merger aims to augment media sales capabilities and profitability, particularly in Japan's changing media landscape.
  • September 19, 2024: SeenThis launched in Japan, opening a Tokyo office to expand its adaptive streaming technology in the region. This move introduces high-impact video advertising, replacing traditional static banner ads. SeenThis technology improves ad engagement by 70% and reduces data waste by 40%. Setsuko Iijima will lead operations, driving innovation in Japan's digital ad market.
  • July 3, 2024: Acast partnered with Otonal Inc. to expand into Japan's podcast advertising market, creating a transpacific bridge between Japan, the U.S., and Europe. This partnership grants Japanese advertisers access to Acast's 125,000 podcasts, augmenting cross-market engagement. With podcast ads gaining traction in Japan, Acast's move strengthens its global expansion and enhances digital audio marketing opportunities.

Key Questions Answered in This Report

  • 1.How big is the in-app advertising market In Japan?
  • 2.What factors are driving the growth of the Japan in-app advertising market?
  • 3.What is the growth rate of the in-app advertising market in Japan?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan In-App Advertising Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan In-App Advertising Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan In-App Advertising Market - Breakup by Advertising Type

  • 6.1 Banner Ads
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Interstitial Ads
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Rich Media Ads
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Video Ads
    • 6.4.1 Overview
    • 6.4.2 Historical and Current Market Trends (2019-2024)
    • 6.4.3 Market Forecast (2025-2033)
  • 6.5 Others
    • 6.5.1 Historical and Current Market Trends (2019-2024)
    • 6.5.2 Market Forecast (2025-2033)

7 Japan In-App Advertising Market - Breakup by Platform

  • 7.1 Android
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 iOS
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Others
    • 7.3.1 Historical and Current Market Trends (2019-2024)
    • 7.3.2 Market Forecast (2025-2033)

8 Japan In-App Advertising Market - Breakup by Application

  • 8.1 Messaging
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Entertainment
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Gaming
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 Online Shopping
    • 8.4.1 Overview
    • 8.4.2 Historical and Current Market Trends (2019-2024)
    • 8.4.3 Market Forecast (2025-2033)
  • 8.5 Payment and Ticketing
    • 8.5.1 Overview
    • 8.5.2 Historical and Current Market Trends (2019-2024)
    • 8.5.3 Market Forecast (2025-2033)
  • 8.6 Others
    • 8.6.1 Historical and Current Market Trends (2019-2024)
    • 8.6.2 Market Forecast (2025-2033)

9 Japan In-App Advertising Market - Competitive Landscape

  • 9.1 Overview
  • 9.2 Market Structure
  • 9.3 Market Player Positioning
  • 9.4 Top Winning Strategies
  • 9.5 Competitive Dashboard
  • 9.6 Company Evaluation Quadrant

10 Profiles of Key Players

  • 10.1 Company A
    • 10.1.1 Business Overview
    • 10.1.2 Product Portfolio
    • 10.1.3 Business Strategies
    • 10.1.4 SWOT Analysis
    • 10.1.5 Major News and Events
  • 10.2 Company B
    • 10.2.1 Business Overview
    • 10.2.2 Product Portfolio
    • 10.2.3 Business Strategies
    • 10.2.4 SWOT Analysis
    • 10.2.5 Major News and Events
  • 10.3 Company C
    • 10.3.1 Business Overview
    • 10.3.2 Product Portfolio
    • 10.3.3 Business Strategies
    • 10.3.4 SWOT Analysis
    • 10.3.5 Major News and Events
  • 10.4 Company D
    • 10.4.1 Business Overview
    • 10.4.2 Product Portfolio
    • 10.4.3 Business Strategies
    • 10.4.4 SWOT Analysis
    • 10.4.5 Major News and Events
  • 10.5 Company E
    • 10.5.1 Business Overview
    • 10.5.2 Product Portfolio
    • 10.5.3 Business Strategies
    • 10.5.4 SWOT Analysis
    • 10.5.5 Major News and Events

11 Japan In-App Advertising Market - Industry Analysis

  • 11.1 Drivers, Restraints and Opportunities
    • 11.1.1 Overview
    • 11.1.2 Drivers
    • 11.1.3 Restraints
    • 11.1.4 Opportunities
  • 11.2 Porters Five Forces Analysis
    • 11.2.1 Overview
    • 11.2.2 Bargaining Power of Buyers
    • 11.2.3 Bargaining Power of Suppliers
    • 11.2.4 Degree of Competition
    • 11.2.5 Threat of New Entrants
    • 11.2.6 Threat of Substitutes
  • 11.3 Value Chain Analysis

12 Appendix