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封面
市场调查报告书
商品编码
1801215

2025 年至 2033 年应用程式内广告市场规模、份额、趋势及预测（依广告类型、平台、应用程式和地区）

In-app Advertising Market Size, Share, Trends and Forecast by Advertising Type, Platform, Application, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 120 Pages | 商品交期: 2-3个工作天内

价格

2024年，全球应用程式内广告市场规模达1,917.9亿美元。展望未来， IMARC Group预测，到2033年，该市场规模将达到8,217.5亿美元，2025年至2033年期间的复合年增长率为16.14%。亚太地区目前占据市场主导地位，2024年的市占率将超过37.6%。应用程式内广告市场份额正在扩大，主要原因是高速互联网的无缝接入、智慧型手机和平板电脑消费的不断增长、网路游戏的兴起、行动应用程式访问社交媒体的使用率不断提高以及宽频服务的不断普及。

随着智慧型手机使用率的不断提升以及行动应用在游戏、娱乐和零售等行业的普及，应用程式内广告在全球逐渐成为一个蓬勃发展的商业领域。人工智慧分析技术帮助企业创建客製化、相关的广告，从而提升用户互动率并最终实现更高的转换率。此外，广告流程自动化已成为一种流行的选择，透过精准的支出优化，向特定受众投放目标广告。此外，向影片和互动广告形式的转变也促进了受众互动，使应用程式内广告成为数位行销人员的首选管道。隐私法规的推出以及消费者对非侵入式广告体验的偏好正在进一步影响广告商和应用程式开发者的策略。

美国在应用程式内广告市场依然占据主导地位，得益于其成熟的数位基础设施和消费者较高的应用程式使用率。随着电商和手机游戏应用程式的普及，广告主越来越多地将预算投入到这个管道，以吸引多样化的受众，从而提高应用程式内广告收入。由人工智慧和机器学习技术驱动的先进定位机制，使企业能够有效优化广告投资回报。 5G技术的采用提高了广告投放速度和质量，进一步巩固了美国在应用程式内广告创新领域的全球领先地位。例如，根据行业报告，截至2024年1月，程序化广告占美国数位广告总支出的81.9%，凸显了其在市场中的重要角色。

应用程式内广告市场趋势：

增加行动应用程式的使用

推动市场发展的一个主要因素是行动应用程式使用量的持续成长。由于智慧型手机技术的进步和网路速度的提升，行动应用程式的使用量持续增长，用户能够在应用程式上停留更长时间，人们出于各种目的在行动应用程式上花费的时间也更多。根据产业报告，2024 年第一季度，全球消费者在行动应用上的整体支出达到 352.8 亿美元。用户在应用程式内的参与度提升为广告主提供了庞大且有针对性的受众。随着使用者与应用程式互动，广告主可以利用这个机会投放个人化、情境相关的广告，从而提高这些广告活动的整体效果。不同人群行动应用程式使用量的成长，大大促进了应用程式内广告市场份额的扩大。

定向广告功能

应用程式内广告可以实现高度针对性和个人化的广告活动，这是其市场成长的关键驱动力。广告商可以存取应用程式收集的大量使用者资料，包括人口统计、偏好和行为模式。这些丰富的资料可以实现精准的受众定位，确保广告接触到最相关的用户。根据行业报告，应用程式内广告投资正在为品牌带来回报，因为十分之八的行销人员报告称他们的品牌知名度有所提高。广告商可以根据用户兴趣、位置和人口统计数据来客製化讯息，从而增加参与度和转换的可能性。投放定向广告的能力不仅可以透过展示更相关的内容来增强用户体验，还可以最大限度地提高广告商的广告支出效率，使这种广告成为数位广告领域中越来越有吸引力的选择。

不断发展的应用程式获利策略

应用程式开发商和发行商正越来越多地采用多样化的获利策略，而这种形式的广告发挥核心作用。随着应用程式开发商之间竞争的加剧，这种广告提供了一种收入来源，可以补充或取代传统的应用程式购买模式。透过与广告商合作，开发者可以将其应用程式获利，同时免费或以较低的价格提供给用户。应用程式开发商和广告商之间的这种互惠互利关係推动着市场的发展。各种广告形式的灵活性，例如展示广告、影片广告和原生广告，使开发者能够选择最合适的方式来实现其应用程式的盈利，从而促进了应用程式内广告市场的持续成长。此外，根据 GSMA 的《2023 年行动网路连线状况报告》（SOMIC），目前有超过 43 亿人（占全球人口的 54%）拥有智慧型手机。智慧型手机的广泛普及显着扩大了应用程式内广告的受众群体，为开发者提供了更大的创收机会，同时吸引了更广泛的用户群。

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

第五章：全球应用程式内广告市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依广告类型

  • 横幅广告
  • 插页式广告
  • 富媒体广告
  • 影片广告
  • 其他的

第七章：市场区隔：依平台

  • 安卓
  • iOS
  • 其他的

第 8 章：市场区隔：按应用

  • 讯息传递
  • 娱乐
  • 赌博
  • 网上购物
  • 付款和票务
  • 其他的

第九章：市场细分：依地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲

第十章：SWOT分析

第 11 章：价值链分析

第 12 章：波特五力分析

第 13 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Amobee Inc. (Singapore Telecommunications Limited)
    • Apple Inc.
    • BYYD Inc.
    • Chartboost Inc.
    • Facebook Inc.
    • Flurry Inc. (Verizon Media)
    • Google AdMob (Google Inc.)
    • InMobi (InMobi Pte Ltd.)
    • MoPub Inc. (Twitter)
    • One：by AOL (AOL)
    • Tapjoy Inc.
    • Tune Inc.
Product Code: SR112025A2419

The global in-app advertising market size was valued at USD 191.79 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 821.75 Billion by 2033, exhibiting a CAGR of 16.14% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 37.6% in 2024. The in-app advertisement market share is expanding, principally influenced by seamless accessibility to high-speed internet, increasing consumption of smartphones and tablets, rising advent of online gaming, growing utilization of mobile applications to access social media, and escalating penetration of broadband services.

In-app advertising forms an ascending business sector worldwide due to expanding smartphone usage and mobile app adoption among industries, such as gaming, entertainment, and retail. AI-powered analytics help businesses create tailored relevant advertisements which boosts user interaction and leads to greater conversion success. Moreover, process automation in advertising has emerged as a prevalent option for delivering targeted advertising to specific audiences through precise spending optimization. Additionally, the shift towards video and interactive ad formats has boosted audience interaction, making in-app advertising a preferred channel for digital marketers. Privacy regulations and evolving consumer preferences for non-intrusive ad experiences are further shaping the strategies of advertisers and app developers.

The United States remains a prominent player in the in-app advertising market, supported by a mature digital infrastructure and high app usage among consumers. With the proliferation of e-commerce and mobile gaming apps, advertisers are increasingly allocating budgets to this channel to capture diverse audiences, thereby improving the in-app advertising revenue. Advanced targeting mechanisms, driven by artificial intelligence and machine learning technologies, are allowing companies to optimize returns on advertising investments effectively. The adoption of 5G technology has enhanced ad delivery speed and quality, further solidifying the U.S. position as a global leader in in-app advertising innovation. For instance, according to industry reports, programmatic advertising accounted for 81.9% of total digital advertising expenditure in the United States as of January 2024, highlighting its significant role in the market.

In-app Advertising Market Trends:

Increasing Mobile App Usage

One primary factor driving the market is the continuous rise in mobile app usage. Mobile app use continues to rise due to smartphone technology advances and growing network speed capabilities, allowing users to stay on apps for longer periods, individuals are spending more time on mobile applications for various purposes. According to industry reports, in the first quarter of 2024, the overall global consumer spending on mobile applications reached USD 35.28 Billion. This heightened user engagement within apps provides advertisers with a vast and targeted audience. As users interact with apps, advertisers can leverage this opportunity to deliver personalized and contextually relevant advertisements, enhancing the overall effectiveness of these advertising campaigns. The growth of mobile app usage across diverse demographics contributes significantly to the expansion of the in-app advertisement market share.

Targeted Advertising Capabilities

In-app advertising enables highly targeted and personalized campaigns, which is a key driver for its market growth. Advertisers can access a wealth of user data, including demographics, preferences, and behavior patterns, collected by apps. This rich data allows for precise audience targeting, ensuring that advertisements reach the most relevant users. According to industry reports, in-app ad investments are paying off for brands as 8 out of 10 marketers report that their brand awareness has improved. Advertisers can tailor their messages based on user interests, location, and demographics, increasing the likelihood of engagement and conversion. The ability to deliver targeted advertisements not only enhances the user experience by showing more relevant content but also maximizes the efficiency of ad spending for advertisers, making this advertising an increasingly attractive option in the digital advertising landscape.

Growing App Monetization Strategies

App developers and publishers are increasingly adopting diverse monetization strategies, with this form of advertising playing a central role. As competition among app developers intensifies, this advertising provides a revenue stream that complements or substitutes traditional app purchase models. Through partnerships with advertisers, developers can monetize their apps while offering them for free or at a reduced cost to users. This mutually beneficial relationship between app developers and advertisers propels the market forward. The flexibility of various ad formats, such as display ads, video ads, and native ads, allows developers to choose the most suitable approach for monetizing their apps, contributing to the continued in-app advertising market demand. Furthermore, According to GSMA's State of Mobile Internet Connectivity Report 2023 (SOMIC), over 4.3 billion people, or 54% of the global population, now possess a smartphone. This widespread smartphone adoption significantly expands the audience base for in-app advertisements, providing greater opportunities for developers to generate revenue while engaging a larger user demographic.

In-app Advertising Industry Segmentation:

Analysis by Advertising Type:

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Others

Banner ads lead the market with around 38.7% of market share in 2024. Banner ads are a traditional form of in-app advertising, represented by rectangular graphics displayed within app interfaces. Despite their simplicity, banner ads remain prevalent due to their cost-effectiveness and ease of implementation. However, these visual advertisements face difficulties due to banner blindness since users tend to dismiss repeated ad displays causing advertisers to look for innovative formats that grab attention and enhance performance indicators.

Analysis by Platform:

  • Android
  • iOS
  • Others

Android leads the market with around 67.8% of market share in 2024. This is due to its widespread global adoption and open-source nature. With a diverse range of devices and a large user base, Android provides advertisers with extensive opportunities to reach a diverse audience. The platform's flexibility enables innovative ad formats and targeting options. Advertisers on Android often face the challenge of device fragmentation, requiring careful optimization for various screen sizes and specifications. However, the platform's sheer market share makes it a crucial focus for in-app advertising strategies, ensuring brands can maximize their reach and engagement.

Analysis by Application:

  • Messaging
  • Entertainment
  • Gaming
  • Online Shopping
  • Payment and Ticketing
  • Others

Messaging leads the market in 2024. This advertising within messaging applications has become a significant channel for marketers to reach users in a personalized and contextual manner. Advertisers leverage messaging platforms to engage users with targeted promotions, sponsored content, and interactive ad formats. With the increasing popularity of messaging apps worldwide, this segment provides a valuable avenue for brand communication and customer engagement. Furthermore, increasing consumer reliance on messaging applications makes the in-app advertising market outlook attractive for promising future prospects by engaging users with personalized content and new advertising opportunities.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, Asia Pacific accounted for the largest market share of over 37.6%. The Asia Pacific region demonstrates growth dynamics coupled with rapid market expansion. With a massive population and increasing smartphone adoption, countries like China, India, and Southeast Asian nations offer substantial opportunities for advertisers. The region's fast economic development, together with urbanization patterns, inspire growing consumer spending that sets the stage for stronger advertising investments. Additionally, the diversity in languages, cultures, and consumer behaviors presents both challenges and opportunities for targeted and localized advertising strategies. The in-app advertisement market statistics reveal a robust growth trajectory as advertisers in Asia Pacific emphasize mobile-first approaches, capitalizing on the popularity of apps across various industries, contributing significantly to the global landscape.

Key Regional Takeaways:

United States In-app Advertising Market Analysis

In 2024, United States accounted for 89.80% of the market share in North America. The World Economic Forum estimated that the overall media consumption by adults in the United States had reached around 666 minutes per day, which is 11.1 hours, by 2021. This increasing amount of time spent on media platforms, including mobile applications, plays a significant role in expanding the in-app advertising market in the United States. Advertisers have the great opportunity of reaching consumers at their most accessible times, now that consumers are spending more hours per day on smartphones. With this rise in the use of mobile apps for entertainment, shopping, and social networking, brands are taking in-app advertisements as a mean to reach very engaged and active audiences. Furthermore, the increasing use of mobile devices across various demographics, coupled with the growing preference for free or low-cost apps supported by advertising, provides additional fuel for market growth. The shift towards digital advertising, combined with the significant time spent on mobile devices, makes in-app advertising a key channel for brand engagement and consumer conversion.

North America In-app Advertising Market Analysis

The North America in-app advertising market is experiencing robust growth, driven by increased smartphone penetration, high app usage, and advancements in ad targeting technologies. Companies are utilizing tailored and interactive advertisements to improve audience engagement and drive higher conversion rates. For instance, in November 2024, MobileFuse partnered with ID5, integrating the ID5 ID to improve audience targeting, campaign efficiency, and compliance with privacy regulations. This collaboration enhances advertiser ROI by reducing CPA, CPC, and CPM while maintaining effective, privacy-first personalization across channels. In addition, rising investment in mobile gaming and entertainment apps further contributes to market expansion, as these platforms attract large audiences. The integration of automated advertising solutions and analytics powered by artificial intelligence is enhancing the efficiency and effectiveness of ad placement and results tracking. Additionally, regulatory compliance and growing consumer demand for seamless ad experiences are shaping market strategies, positioning North America as a key region for in-app advertising innovation.

Europe In-app Advertising Market Analysis

Internet penetration for households was recorded at 94% across the European Union as of 2024, and household internet access has been as high as 99% in both the Netherlands and Luxembourg, the European Commission reported. Therefore, these penetration rates mean an increase in demand for the in-app ad market in Europe. With more and more households becoming internet-enabled, especially in terms of smartphone and other mobile devices, it opens up wider opportunities for the in-app ad market. Mobile devices are more penetrating, combined with high access rates to internet, offering the advertisements a broader and diversified reach through targeted and personalized campaigns. With mobile app usage continuing to increase, especially for entertainment, shopping, and social media, in-app advertising becomes an increasingly effective method for advertisers to engage users. In addition, with more connected households, app developers have more opportunities to monetize their platforms, thus creating a mutually beneficial relationship with advertisers, which further propels growth in the European in-app advertising market.

Asia Pacific In-app Advertising Market Analysis

By 2030, GSMA anticipates the Asia Pacific mobile economy contribution will cross over the threshold of more than USD 1 Trillion as fueled by more aggressive uptake of 5G technologies. It influences the in-app ad market as improvements in the internet speeds facilitated through rollout of 5G networks result in a much more enriching in-app advertisement. Faster data transmission allows for high-quality video ads, augmented reality (AR) ads, and other dynamic content that enhances user engagement. The increased mobile connectivity also leads to greater mobile app usage across diverse sectors, from entertainment to e-commerce, further expanding the audience base for advertisers. With the rise of 5G, advertisers can leverage real-time data and target users more effectively, leading to higher conversion rates. This technological advancement, coupled with the growing number of mobile app users, positions Asia Pacific as a key driver for the continued growth of the in-app advertising market in the coming years.

Latin America In-app Advertising Market Analysis

According to industry reports, in 2023, mobile technologies and services made up 8% of the GDP in Latin America in 2023, generating USD 520 Billion in economic value, according to GSMA. This substantial impact propels the regional expansion of the in-app advertising sector. With mobile technology becoming a core aspect of everyday activities, the growing smartphone user base broadens mobile app accessibility. This growth, coupled with greater internet penetration across the region, gives advertisers an expanded, more interactive audience. Additionally, with the rapid introduction of 4G and 5G across Latin America, mobile connectivity becomes more robust and enables richer and more interactive forms of advertising - video, augmented reality, in-app purchases - among others. Advertisers are using all these developments to provide personalized contextually relevant messages that increase the engagement and conversion rates of their consumers. With mobile services significantly contributing to the region's economy, growth in mobile applications and the evolving landscape of advertising position in-app advertising as one of the growth drivers in Latin America.

Middle East and Africa In-app Advertising Market Analysis

The adoption of 5G is expected to significantly accelerate from 2025, with projections indicating that half of the region's population will be covered by the end of the decade. The GCC countries will continue to be the leaders, as 5G coverage is expected to reach 95% of the population by 2030, as per reports. This fast pace of 5G infrastructure will drive the growth of in-app advertising, allowing more engaging and interactive ad formats such as high-definition video and AR ads. Advanced technologies will open up new avenues for brands to target consumers with more personalized and immersive experiences. Additionally, the growing mobile penetration and increased app usage across the region will create a larger audience base for advertisers, enhancing the effectiveness of in-app ads. As 5G enhances the mobile user experience, in-app advertising will become a key component of the evolving digital advertising landscape.

Competitive Landscape:

The key players in the market are driving in-app advertising market growth through innovative strategies and technological advancements. As the mobile app ecosystem expands, companies like Google, Facebook, and Apple leverage their extensive user bases to offer targeted and personalized in-app ads. These industry giants invest heavily in data analytics and artificial intelligence to understand user behavior, enabling advertisers to tailor their campaigns effectively. Additionally, the integration of interactive and immersive ad formats, such as playable ads and augmented reality experiences, enhances user engagement, contributing to the market's expansion. Strategic partnerships and acquisitions by key players further strengthen their positions, creating comprehensive advertising ecosystems. For instance, in August 2024, Reddit announced the acquisition of Memorable AI, a company specializing in AI models to optimize ad performance. This move strengthens Reddit's AI capabilities and enhances its advertising technology offerings for improved campaign effectiveness. According to the in app advertising market forecast, with the rising demand for mobile applications and the continuous improvement of ad technologies, key players play a pivotal role in driving sustained in-app advertising market growth and shaping the future landscape of the market.

The report provides a comprehensive analysis of the competitive landscape in the keyword market with detailed profiles of all major companies, including:

  • Amobee Inc. (Singapore Telecommunications Limited)
  • Apple Inc.
  • BYYD Inc.
  • Chartboost Inc.
  • Facebook Inc.
  • Flurry Inc. (Verizon Media)
  • Google AdMob (Google Inc.)
  • InMobi (InMobi Pte Ltd.)
  • MoPub Inc. (Twitter)
  • One by AOL (AOL)
  • Tapjoy Inc.
  • Tune Inc.

Key Questions Answered in This Report

  • 1.How big is the in-app advertising market?
  • 2.What is the future outlook of in-app advertising market?
  • 3.What are the key factors driving the in-app advertising market?
  • 4.Which region accounts for the largest in-app advertising market share?
  • 5.Which are the leading companies in the global in-app advertising market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global In-app Advertising Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Advertising Type

  • 6.1 Banner Ads
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Interstitial Ads
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Rich Media Ads
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Video Ads
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Others
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast

7 Market Breakup by Platform

  • 7.1 Android
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 iOS
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Messaging
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Entertainment
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Gaming
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Online Shopping
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Payment and Ticketing
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Amobee Inc. (Singapore Telecommunications Limited)
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
    • 13.3.2 Apple Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
    • 13.3.3 BYYD Inc.
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
    • 13.3.4 Chartboost Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
    • 13.3.5 Facebook Inc.
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 Flurry Inc. (Verizon Media)
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 Google AdMob (Google Inc.)
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
    • 13.3.8 InMobi (InMobi Pte Ltd.)
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
    • 13.3.9 MoPub Inc. (Twitter)
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
    • 13.3.10 One by AOL (AOL)
      • 13.3.10.1 Company Overview
      • 13.3.10.2 Product Portfolio
    • 13.3.11 Tapjoy Inc.
      • 13.3.11.1 Company Overview
      • 13.3.11.2 Product Portfolio
    • 13.3.12 Tune Inc.
      • 13.3.12.1 Company Overview
      • 13.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: In-app Advertising Market: Major Drivers and Challenges
  • Figure 2: Global: In-app Advertising Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: In-app Advertising Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: In-app Advertising Market: Breakup by Advertising Type (in %), 2024
  • Figure 5: Global: In-app Advertising Market: Breakup by Platform (in %), 2024
  • Figure 6: Global: In-app Advertising Market: Breakup by Application (in %), 2024
  • Figure 7: Global: In-app Advertising Market: Breakup by Region (in %), 2024
  • Figure 8: Global: In-app Advertising (Banner Ads) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: In-app Advertising (Banner Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: In-app Advertising (Interstitial Ads) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: In-app Advertising (Interstitial Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: In-app Advertising (Rich Media Ads) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: In-app Advertising (Rich Media Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: In-app Advertising (Video Ads) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: In-app Advertising (Video Ads) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: In-app Advertising (Other Advertising Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: In-app Advertising (Other Advertising Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: In-app Advertising (Android) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: In-app Advertising (Android) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: In-app Advertising (iOS) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: In-app Advertising (iOS) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: In-app Advertising (Other Platforms) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: In-app Advertising (Other Platforms) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: Global: In-app Advertising (Messaging) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: Global: In-app Advertising (Messaging) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: Global: In-app Advertising (Entertainment) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Global: In-app Advertising (Entertainment) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Global: In-app Advertising (Gaming) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Global: In-app Advertising (Gaming) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Global: In-app Advertising (Online Shopping) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Global: In-app Advertising (Online Shopping) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Global: In-app Advertising (Payment and Ticketing) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Global: In-app Advertising (Payment and Ticketing) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Global: In-app Advertising (Other Applications) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Global: In-app Advertising (Other Applications) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: North America: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: North America: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: United States: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: United States: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Canada: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Canada: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Asia Pacific: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Asia Pacific: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: China: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: China: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Japan: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Japan: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: India: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: India: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: South Korea: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: South Korea: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: Australia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: Australia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Indonesia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Indonesia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Europe: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Europe: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Germany: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Germany: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: France: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: France: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: United Kingdom: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: United Kingdom: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Italy: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Italy: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Spain: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Spain: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Russia: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Russia: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 72: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 73: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 74: Latin America: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 75: Latin America: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Brazil: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 77: Brazil: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 78: Mexico: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 79: Mexico: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Others: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 81: Others: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 82: Middle East and Africa: In-app Advertising Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 83: Middle East and Africa: In-app Advertising Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 84: Global: In-app Advertising Industry: SWOT Analysis
  • Figure 85: Global: In-app Advertising Industry: Value Chain Analysis
  • Figure 86: Global: In-app Advertising Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: In-app Advertising Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: In-app Advertising Market Forecast: Breakup by Advertising Type (in Million USD), 2025-2033
  • Table 3: Global: In-app Advertising Market Forecast: Breakup by Platform (in Million USD), 2025-2033
  • Table 4: Global: In-app Advertising Market Forecast: Breakup by Application (in Million USD), 2025-2033
  • Table 5: Global: In-app Advertising Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: In-app Advertising Market: Competitive Structure
  • Table 7: Global: In-app Advertising Market: Key Players