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市场调查报告书
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1591995

应用程式内广告市场：按类型、平台和应用程式划分 - 2025-2030 年全球预测

In-App Advertising Market by Type (Banner Ads, Interstitial Ads, Native Ads), Platform (Android, iOS), Application - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 182 Pages | 商品交期: 最快1-2个工作天内

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2023年应用程式内广告市场规模为1,607.5亿美元，预计2024年将达到1,809.5亿美元，复合年增长率为12.96%，预计2030年将达3772.5亿美元。

应用程式内广告是指在行动应用程式中显示的促销内容，由于智慧型手机的普及和应用程式的广泛使用，它已成为一种重要的数位行销策略。这种形式的广告对于应用程式开发人员收益至关重要，并且通常允许他们免费或以低成本提供应用程式。它已应用于游戏、零售、娱乐和社交媒体等多个行业，根据应用程式使用行为来定位不同的用户群体。最终用途范围从小型企业到热衷于利用有针对性的推广来有效吸引潜在客户的大型企业。市场成长受到智慧型手机普及率提高、网路连线改善、先进定位技术、以及行动广告平台投资增加等因素的显着影响。人工智慧和机器学习的整合增强了广告个人化，提高了用户参与度和转换率。

主要市场统计
基准年[2023] 1607.5亿美元
预测年份 [2024] 1809.5亿美元
预测年份 [2030] 3772.5亿美元
复合年增长率（%） 12.96%

市场内的成长机会包括程式化广告的扩张、互动和影片广告等创新广告格式的开拓以及新兴数位经济的区域成长。为了抓住这些线索，公司应该专注于优化广告投放并确保无缝的用户体验。然而，广告拦截器的盛行、隐私问题和竞争饱和等挑战限制了成长。收紧资料隐私法规和使用者对个人资料使用的担忧是一个特殊的挑战，需要关注透明度和道德资料实践。

创新机会在于开发扩增实境(AR) 广告体验、利用区块链实现安全交易和透明度，以及改进跨平台整合以获得一致的用户体验。此外，对消费者心理和行为的研究可以提供见解，以创建更少侵入性和更具吸引力的广告内容。市场是动态的，其特点是技术快速进步和用户期望不断变化，要求公司保持敏捷性和适应性，以便在快速变化的环境中保持竞争力。

市场动态：揭示快速发展的应用程式内广告市场的关键市场洞察

应用程式内广告市场正因供需的动态交互作用而转变。了解这些不断变化的市场动态可以帮助企业做出明智的投资决策、策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时消费行为及其对製造成本的影响以及对采购趋势的影响。

  • 市场驱动因素
    • 广告商和负责人对提高品牌知名度的兴趣增加
    • 扩大年轻人对社群媒体的使用
    • 由于投资收益率高，预计将使用横幅广告。
  • 市场限制因素
    • 诈骗和广告拦截器对效能的影响
  • 市场机会
    • 由于高点击率，企业在应用程式内广告的支出增加
    • 人们对资料隐私的兴趣日益浓厚并加强广告解决方案
  • 市场挑战
    • 对追踪观看后对话的担忧

波特的五力：驾驭应用程式内广告市场的策略工具

波特的五力框架是了解应用程式内广告市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势、解决弱点并避免潜在的挑战，以确保更强大的市场地位。

PESTLE分析：了解应用程式内广告市场的外部影响

外部宏观环境因素在塑造应用程式内广告市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并帮助他们做出积极主动的决策。

市场占有率分析 了解应用程式内广告市场的竞争状况

应用程式内广告市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵应用内广告市场厂商绩效评估

FPNV定位矩阵是评估应用程式内广告市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析和建议为应用程式内广告市场的成功指明了道路

应用内广告市场的策略分析对于旨在加强其在全球市场的影响力的公司至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：详细检视当前市场环境、主要企业的广泛资料、评估其在市场中的影响力和整体影响力。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：全面分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监管核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 广告商和负责人专注于提高品牌知名度
      • 年轻人对社群媒体的使用增加
      • 横幅广告的潜在用途和高投资收益
    • 抑制因素
      • 诈骗和广告拦截器会影响效能
    • 机会
      • 点击率的提高促使企业在应用程式内广告上花费更多
      • 更重视资料隐私和增强广告解决方案的开发
    • 任务
      • 对追踪观看后对话的担忧
  • 市场区隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章 应用程式内广告市场：依类型

  • 横幅广告
  • 插播式广告
  • 原生广告
  • 富媒体广告
  • 影片广告

第七章 应用程式内广告市场：依平台划分

  • 安卓
  • iOS

第八章 应用程式内广告市场：依应用程式分类

  • 娱乐
  • 游戏
  • 讯息
  • 网路购物
  • 付款和票务
  • 社群

第9章 美洲应用程式内广告市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第10章亚太应用程式内广告市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十一章 欧洲、中东和非洲应用程式内广告市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十二章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
  • 战略分析和建议

公司名单

  • Adscompass Sp. z oo
  • Amazon.com Inc.
  • Amobee, Inc.
  • Apple, Inc.
  • AppLovin Corporation
  • Bidease inc.
  • BYYD Inc.
  • Chartboost, Inc.
  • Coalition Technologies LLC
  • Glispa GmbH
  • Google LLC by Alphabet Inc.
  • Hitapps
  • InMobi
  • InMobi Pte. Ltd.
  • ironSource Ltd.
  • Leadbolt
  • Microsoft Corporation
  • PubMatic Inc.
  • Smaato, Inc.
  • The Rubicon Project, Inc.
  • TUNE, Inc.
  • Verizon Communications Inc.
Product Code: MRR-521BAA36ECD0

The In-App Advertising Market was valued at USD 160.75 billion in 2023, expected to reach USD 180.95 billion in 2024, and is projected to grow at a CAGR of 12.96%, to USD 377.25 billion by 2030.

In-app advertising refers to promotional content displayed within mobile applications, emerging as a crucial digital marketing strategy due to the proliferation of smartphones and extensive app usage. This form of advertising is essential for app developers to generate revenue, often allowing apps to be offered for free or at reduced costs. It finds application across various industries like gaming, retail, entertainment, and social media, targeting diverse user demographics based on app usage behavior. The end-use scope extends from small enterprises to large corporations keen on leveraging targeted outreach to engage potential customers effectively. Market growth is significantly influenced by factors such as increased smartphone penetration, improved internet connectivity, advanced targeting technologies, and rising investment into mobile advertising platforms. The integration of artificial intelligence and machine learning is enhancing ad personalization, thus driving user engagement and conversion rates.

KEY MARKET STATISTICS
Base Year [2023] USD 160.75 billion
Estimated Year [2024] USD 180.95 billion
Forecast Year [2030] USD 377.25 billion
CAGR (%) 12.96%

Opportunities within the market include the expansion of programmatic advertising, development of innovative ad formats like interactive and video ads, and regional growth in emerging digital economies. Organizations should focus on optimizing ad placements and ensuring seamless user experience to capture these prospects. However, challenges such as ad-blocker proliferation, privacy concerns, and competitive saturation pose limitations to growth. Stricter data privacy regulations and user concerns regarding personal data usage are particularly challenging, necessitating a focus on transparency and ethical data practices.

Innovation opportunities lie in the development of augmented reality (AR) ad experiences, leveraging blockchain for secure transactions and transparency, and improving cross-platform integration for consistent user experiences. Furthermore, research into consumer psychology and behavior can provide insights for creating less intrusive and more engaging ad content. The market is dynamic, characterized by rapid technological advancements and evolving user expectations, thereby requiring businesses to stay agile and adaptive to maintain competitiveness in a rapidly changing environment.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving In-App Advertising Market

The In-App Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Increasing focus of advertisers and marketers to increase brand awareness
    • Growing use of social media among youth population
    • Potential use of banner ads coupled with high returns on investments
  • Market Restraints
    • Fraudsters and ad blockers impacting the performance
  • Market Opportunities
    • Increasing spending of businesses on in-app advertisements owing to their click-through rate
    • Increasing focus on data privacy and developing enhanced advertising solutions
  • Market Challenges
    • Concerns associated with tracking post view conversations

Porter's Five Forces: A Strategic Tool for Navigating the In-App Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the In-App Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the In-App Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the In-App Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the In-App Advertising Market

A detailed market share analysis in the In-App Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the In-App Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the In-App Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the In-App Advertising Market

A strategic analysis of the In-App Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the In-App Advertising Market, highlighting leading vendors and their innovative profiles. These include Adscompass Sp. z o.o, Amazon.com Inc., Amobee, Inc., Apple, Inc., AppLovin Corporation, Bidease inc., BYYD Inc., Chartboost, Inc., Coalition Technologies LLC, Glispa GmbH, Google LLC by Alphabet Inc., Hitapps, InMobi, InMobi Pte. Ltd., ironSource Ltd., Leadbolt, Microsoft Corporation, PubMatic Inc., Smaato, Inc., The Rubicon Project, Inc., TUNE, Inc., and Verizon Communications Inc..

Market Segmentation & Coverage

This research report categorizes the In-App Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Banner Ads, Interstitial Ads, Native Ads, Rich Media Ads, and Video Ads.
  • Based on Platform, market is studied across Android and iOS.
  • Based on Application, market is studied across Entertainment, Gaming, News, Online Shopping, Payment & Ticketing, and Social.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing focus of advertisers and marketers to increase brand awareness
      • 5.1.1.2. Growing use of social media among youth population
      • 5.1.1.3. Potential use of banner ads coupled with high returns on investments
    • 5.1.2. Restraints
      • 5.1.2.1. Fraudsters and ad blockers impacting the performance
    • 5.1.3. Opportunities
      • 5.1.3.1. Increasing spending of businesses on in-app advertisements owing to their click-through rate
      • 5.1.3.2. Increasing focus on data privacy and developing enhanced advertising solutions
    • 5.1.4. Challenges
      • 5.1.4.1. Concerns associated with tracking post view conversations
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. In-App Advertising Market, by Type

  • 6.1. Introduction
  • 6.2. Banner Ads
  • 6.3. Interstitial Ads
  • 6.4. Native Ads
  • 6.5. Rich Media Ads
  • 6.6. Video Ads

7. In-App Advertising Market, by Platform

  • 7.1. Introduction
  • 7.2. Android
  • 7.3. iOS

8. In-App Advertising Market, by Application

  • 8.1. Introduction
  • 8.2. Entertainment
  • 8.3. Gaming
  • 8.4. News
  • 8.5. Online Shopping
  • 8.6. Payment & Ticketing
  • 8.7. Social

9. Americas In-App Advertising Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific In-App Advertising Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa In-App Advertising Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adscompass Sp. z o.o
  • 2. Amazon.com Inc.
  • 3. Amobee, Inc.
  • 4. Apple, Inc.
  • 5. AppLovin Corporation
  • 6. Bidease inc.
  • 7. BYYD Inc.
  • 8. Chartboost, Inc.
  • 9. Coalition Technologies LLC
  • 10. Glispa GmbH
  • 11. Google LLC by Alphabet Inc.
  • 12. Hitapps
  • 13. InMobi
  • 14. InMobi Pte. Ltd.
  • 15. ironSource Ltd.
  • 16. Leadbolt
  • 17. Microsoft Corporation
  • 18. PubMatic Inc.
  • 19. Smaato, Inc.
  • 20. The Rubicon Project, Inc.
  • 21. TUNE, Inc.
  • 22. Verizon Communications Inc.

LIST OF FIGURES

  • FIGURE 1. IN-APP ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 2. IN-APP ADVERTISING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL IN-APP ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. IN-APP ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. IN-APP ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. IN-APP ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL IN-APP ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. IN-APP ADVERTISING MARKET DYNAMICS
  • TABLE 7. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY BANNER ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY NATIVE ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY RICH MEDIA ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY ANDROID, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY IOS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY GAMING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY NEWS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY ONLINE SHOPPING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY PAYMENT & TICKETING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL IN-APP ADVERTISING MARKET SIZE, BY SOCIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 32. BRAZIL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. CANADA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 35. CANADA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. MEXICO IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 38. MEXICO IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 41. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 42. UNITED STATES IN-APP ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 44. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 45. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 46. ASIA-PACIFIC IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 47. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 49. AUSTRALIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. CHINA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. CHINA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 52. CHINA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 53. INDIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. INDIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 55. INDIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 58. INDONESIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 59. JAPAN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. JAPAN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 61. JAPAN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 64. MALAYSIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 65. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 67. PHILIPPINES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 68. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 70. SINGAPORE IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 73. SOUTH KOREA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 74. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 76. TAIWAN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. THAILAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. THAILAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 79. THAILAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 80. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 82. VIETNAM IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 85. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 86. EUROPE, MIDDLE EAST & AFRICA IN-APP ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 87. DENMARK IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. DENMARK IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 89. DENMARK IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 90. EGYPT IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. EGYPT IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 92. EGYPT IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. FINLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. FINLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 95. FINLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 96. FRANCE IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. FRANCE IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 98. FRANCE IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. GERMANY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. GERMANY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 101. GERMANY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 102. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 103. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 104. ISRAEL IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 105. ITALY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. ITALY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 107. ITALY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 108. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 109. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 110. NETHERLANDS IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 111. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 113. NIGERIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 114. NORWAY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. NORWAY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 116. NORWAY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 117. POLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 118. POLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 119. POLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 120. QATAR IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. QATAR IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 122. QATAR IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 123. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 124. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 125. RUSSIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 126. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 128. SAUDI ARABIA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 131. SOUTH AFRICA IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 132. SPAIN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 133. SPAIN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 134. SPAIN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 135. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 137. SWEDEN IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 138. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 139. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 140. SWITZERLAND IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 141. TURKEY IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. TURKEY IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 143. TURKEY IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED ARAB EMIRATES IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 148. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 149. UNITED KINGDOM IN-APP ADVERTISING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 150. IN-APP ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 151. IN-APP ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023