2024-2028年全球线上教育市场

预计2023年至2028年，线上教育市场将成长1,110.1亿美元，预测期内复合年增长率为9.77%。

该报告包括对线上教育市场的整体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。线上学习的优势不断扩大、互联网设备的快速普及以及对语言学习的日益关注推动了市场的发展。

该研究指出，线上教育应用程式和穿戴式装置的日益普及是未来几年推动线上教育市场成长的关键因素之一。此外，线上微学习的日益普及和云端运算的出现将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场形势

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022年全球线上教育市场
• 2018-2022 年按应用分類的细分市场分析
• 2018-2022 年最终用户細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场区隔：按应用

• 细分市场
• 比较：按应用
• 中小学补充教育 (PSSE)：市场规模与预测 2023-2028
• 再培训和线上认证 (ROC)：2023-2028 年市场规模和预测
• 高等教育：2023-2028 年市场规模与预测
• 考试准备：2023-2028 年市场规模与预测
• 语言与休閒学习 (LCL)：2023-2028 年市场规模与预测
• 市场机会：依应用分类

第七章市场区隔：依最终用户

• 细分市场
• 比较：按最终用户
• 对于教育机构：2023-2028 年市场规模与预测
• 对于企业：2023-2028年市场规模与预测
• 政府：2023-2028 年市场规模与预测
• 市场机会：依最终用户划分

第八章 客户形势

• 客户形势概览

第九章 地区形势

• 区域细分
• 区域比较
• 北美：2023-2028 年市场规模与预测
• 亚太地区：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 印度：2023-2028年市场规模与预测
• 德国：2023-2028 年市场规模与预测
• 英国：2023-2028 年市场规模与预测
• 市场机会：依地区形势

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商形势

• 概述
• 供应商形势
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• 2U Inc.
• Cengage Learning Inc.
• Chegg Inc.
• Codecademy LLC
• Coursera Inc.
• Global University Systems
• LinkedIn Corp.
• Pearson Plc
• SkillShare Inc.
• Skillsoft Corp.
• Teachable Inc.
• Thinkific Labs Inc
• Treehouse Island Inc
• Udacity Inc.
• Udemy Inc.

第十三章附录

The online education market is forecasted to grow by USD 111.01 bn during 2023-2028, accelerating at a CAGR of 9.77% during the forecast period. The report on the online education market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing advantages of online learning, rapid penetration of internet-enabled devices, and increasing focus on language learning.

Technavio's online education market is segmented as below:

By Application

• Primary & secondary supplemental education
• Reskilling & online certifications
• Higher edu.
• Test preparation
• Language & casual learning

By End-user

• Academic
• Corporate
• Government

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the growing adoption of apps and wearables for online education as one of the prime reasons driving the online education market growth during the next few years. Also, the growing popularity of online microlearning and the emergence of cloud computing will lead to sizable demand in the market.

The report on the online education market covers the following areas:

• Online education market sizing
• Online education market forecast
• Online education market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online education market vendors that include 2U Inc., Alison, Cengage Learning Inc., Chegg Inc., Codecademy LLC, Coursera Inc., Docebo Inc., Global University Systems, Instructure Holdings Inc., Khan Academy Inc., LinkedIn Corp., Pearson Plc, Pluralsight LLC, PowerSchool Holdings Inc., Simplilearn, SkillShare Inc., Skillsoft Corp., Teachable Inc., Thinkific Labs Inc, Udacity Inc., Udemy Inc., and Treehouse Island Inc. Also, the online education market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global online education market 2018 - 2022
• 4.2 Application Segment Analysis 2018 - 2022
• 4.3 End-user Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Application

• 6.1 Market segments
• 6.2 Comparison by Application
• 6.3 Primary and secondary supplemental education (PSSE) - Market size and forecast 2023-2028
• 6.4 Reskilling and online certifications (ROC) - Market size and forecast 2023-2028
• 6.5 Higher education - Market size and forecast 2023-2028
• 6.6 Test preparation - Market size and forecast 2023-2028
• 6.7 Language and casual learning (LCL) - Market size and forecast 2023-2028
• 6.8 Market opportunity by Application

7 Market Segmentation by End-user

• 7.1 Market segments
• 7.2 Comparison by End-user
• 7.3 Academic - Market size and forecast 2023-2028
• 7.4 Corporate - Market size and forecast 2023-2028
• 7.5 Government - Market size and forecast 2023-2028
• 7.6 Market opportunity by End-user

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 APAC - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 India - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 2U Inc.
• 12.4 Cengage Learning Inc.
• 12.5 Chegg Inc.
• 12.6 Codecademy LLC
• 12.7 Coursera Inc.
• 12.8 Global University Systems
• 12.9 LinkedIn Corp.
• 12.10 Pearson Plc
• 12.11 SkillShare Inc.
• 12.12 Skillsoft Corp.
• 12.13 Teachable Inc.
• 12.14 Thinkific Labs Inc
• 12.15 Treehouse Island Inc
• 12.16 Udacity Inc.
• 12.17 Udemy Inc.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global online education market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Application - Market share 2023-2028 (%)
• Exhibits31: Data Table on Application - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Application
• Exhibits33: Data Table on Comparison by Application
• Exhibits34: Chart on Primary and secondary supplemental education (PSSE) - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Primary and secondary supplemental education (PSSE) - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Primary and secondary supplemental education (PSSE) - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Primary and secondary supplemental education (PSSE) - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Reskilling and online certifications (ROC) - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Reskilling and online certifications (ROC) - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Reskilling and online certifications (ROC) - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Reskilling and online certifications (ROC) - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Higher education - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Higher education - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Higher education - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Higher education - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Test preparation - Market size and forecast 2023-2028 ($ billion)
• Exhibits47: Data Table on Test preparation - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Chart on Test preparation - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Test preparation - Year-over-year growth 2023-2028 (%)
• Exhibits50: Chart on Language and casual learning (LCL) - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Data Table on Language and casual learning (LCL) - Market size and forecast 2023-2028 ($ billion)
• Exhibits52: Chart on Language and casual learning (LCL) - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Language and casual learning (LCL) - Year-over-year growth 2023-2028 (%)
• Exhibits54: Market opportunity by Application ($ billion)
• Exhibits55: Data Table on Market opportunity by Application ($ billion)
• Exhibits56: Chart on End-user - Market share 2023-2028 (%)
• Exhibits57: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits58: Chart on Comparison by End-user
• Exhibits59: Data Table on Comparison by End-user
• Exhibits60: Chart on Academic - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Academic - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Academic - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Academic - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on Corporate - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Data Table on Corporate - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Chart on Corporate - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Corporate - Year-over-year growth 2023-2028 (%)
• Exhibits68: Chart on Government - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
• Exhibits70: Chart on Government - Year-over-year growth 2023-2028 (%)
• Exhibits71: Data Table on Government - Year-over-year growth 2023-2028 (%)
• Exhibits72: Market opportunity by End-user ($ billion)
• Exhibits73: Data Table on Market opportunity by End-user ($ billion)
• Exhibits74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits75: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits76: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits77: Chart on Geographic comparison
• Exhibits78: Data Table on Geographic comparison
• Exhibits79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on India - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits115: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits116: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits117: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits118: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits119: Market opportunity By Geographical Landscape ($ billion)
• Exhibits120: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits121: Impact of drivers and challenges in 2023 and 2028
• Exhibits122: Overview on Criticality of inputs and Factors of differentiation
• Exhibits123: Overview on factors of disruption
• Exhibits124: Impact of key risks on business
• Exhibits125: Vendors covered
• Exhibits126: Matrix on vendor position and classification
• Exhibits127: 2U Inc. - Overview
• Exhibits128: 2U Inc. - Business segments
• Exhibits129: 2U Inc. - Key news
• Exhibits130: 2U Inc. - Key offerings
• Exhibits131: 2U Inc. - Segment focus
• Exhibits132: Cengage Learning Inc. - Overview
• Exhibits133: Cengage Learning Inc. - Product / Service
• Exhibits134: Cengage Learning Inc. - Key offerings
• Exhibits135: Chegg Inc. - Overview
• Exhibits136: Chegg Inc. - Product / Service
• Exhibits137: Chegg Inc. - Key news
• Exhibits138: Chegg Inc. - Key offerings
• Exhibits139: Codecademy LLC - Overview
• Exhibits140: Codecademy LLC - Product / Service
• Exhibits141: Codecademy LLC - Key offerings
• Exhibits142: Coursera Inc. - Overview
• Exhibits143: Coursera Inc. - Business segments
• Exhibits144: Coursera Inc. - Key offerings
• Exhibits145: Coursera Inc. - Segment focus
• Exhibits146: Global University Systems - Overview
• Exhibits147: Global University Systems - Product / Service
• Exhibits148: Global University Systems - Key offerings
• Exhibits149: LinkedIn Corp. - Overview
• Exhibits150: LinkedIn Corp. - Product / Service
• Exhibits151: LinkedIn Corp. - Key offerings
• Exhibits152: Pearson Plc - Overview
• Exhibits153: Pearson Plc - Business segments
• Exhibits154: Pearson Plc - Key offerings
• Exhibits155: Pearson Plc - Segment focus
• Exhibits156: SkillShare Inc. - Overview
• Exhibits157: SkillShare Inc. - Product / Service
• Exhibits158: SkillShare Inc. - Key offerings
• Exhibits159: Skillsoft Corp. - Overview
• Exhibits160: Skillsoft Corp. - Business segments
• Exhibits161: Skillsoft Corp. - Key offerings
• Exhibits162: Skillsoft Corp. - Segment focus
• Exhibits163: Teachable Inc. - Overview
• Exhibits164: Teachable Inc. - Product / Service
• Exhibits165: Teachable Inc. - Key offerings
• Exhibits166: Thinkific Labs Inc - Overview
• Exhibits167: Thinkific Labs Inc - Product / Service
• Exhibits168: Thinkific Labs Inc - Key offerings
• Exhibits169: Treehouse Island Inc - Overview
• Exhibits170: Treehouse Island Inc - Product / Service
• Exhibits171: Treehouse Island Inc - Key offerings
• Exhibits172: Udacity Inc. - Overview
• Exhibits173: Udacity Inc. - Product / Service
• Exhibits174: Udacity Inc. - Key offerings
• Exhibits175: Udemy Inc. - Overview
• Exhibits176: Udemy Inc. - Business segments
• Exhibits177: Udemy Inc. - Key offerings
• Exhibits178: Udemy Inc. - Segment focus
• Exhibits179: Inclusions checklist
• Exhibits180: Exclusions checklist
• Exhibits181: Currency conversion rates for US$
• Exhibits182: Research methodology
• Exhibits183: Validation techniques employed for market sizing
• Exhibits184: Information sources
• Exhibits185: List of abbreviations