全球自动化测试市场 2024-2028

自动化测试市场预计在 2023-2028 年期间成长 302.1 亿美元，预测期内复合年增长率为 15.91%。

该报告包括对自动化测试市场的总体分析、市场规模和预测、趋势、成长驱动因素、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。对持续交付和持续整合（CD/CI）的需求不断增长、自动化测试研发的高投资以及对品质和用户体验的日益关注正在推动市场发展。

这项研究将快速数位转型视为未来几年推动自动化测试市场成长的关键因素之一。此外，软体测试技术的创新和公司之间併购的增加预计也将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场形势

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 自动化测试全球市场 2018-2022
• 2018-2022 年最终用户細項分析
• 2018-2022 年部署細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第 6 章市场区隔：按最终用户

• 细分市场
• 比较：按最终用户
• BFSI：2023-2028 年市场规模与预测
• 通讯与媒体：2023-2028 年市场规模与预测
• 製造业：2023-2028年市场规模及预测
• 其他：2023-2028年市场规模与预测
• 市场机会：依最终用户划分

第 7 章市场区隔：依部署

• 细分市场
• 比较：按部署
• 本地：2023-2028 年市场规模与预测
• 云端基础：2023-2028 年市场规模与预测
• 市场机会：按部署

第八章 客户形势

• 客户形势概览

第九章 地区形势

• 区域细分
• 区域比较
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 亚太地区：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 英国：2023-2028 年市场规模与预测
• 德国：2023-2028 年市场规模与预测
• 日本：2023-2028年市场规模与预测
• 市场机会：依地区形势

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商形势

• 概述
• 供应商形势
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Accenture Plc
• Afour technologies
• Apexon
• Applitools Group
• Astegic Inc.
• Broadcom Inc.
• Capgemini Service SAS
• Cigniti Technologies Ltd.
• Codoid
• International Business Machines Corp.
• Keysight Technologies Inc.
• Microsoft Corp.
• Parasoft Corp.
• Sauce Labs Inc.
• Tricentis GmbH

第十三章附录

The automation testing market is forecasted to grow by USD 30.21 bn during 2023-2028, accelerating at a CAGR of 15.91% during the forecast period. The report on the automation testing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing demand for continuous delivery and continuous integration (cd/ci), high investment in research and development of automation testing, and increasing focus on quality and user experience.

Technavio's automation testing market is segmented as below:

By End-user

• BFSI
• Telecom and media
• Manufacturing
• Others

By Deployment

• On-premises
• Cloud-based

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the rapid digital transformation as one of the prime reasons driving the automation testing market growth during the next few years. Also, innovation in software testing technologies and increasing mergers and acquisitions among players will lead to sizable demand in the market.

The report on the automation testing market covers the following areas:

• Automation testing market sizing
• Automation testing market forecast
• Automation testing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading automation testing market vendors that include Accenture Plc, Afour technologies, Apexon, Applitools Group, Astegic Inc., Broadcom Inc., Capgemini Service SAS, Cigniti Technologies Ltd., Codoid, Cygnet Infotech, International Business Machines Corp., Invensis Technologies Pvt Ltd., Keysight Technologies Inc., Microsoft Corp., Mobisoft Infotech, Open Text Corp., Parasoft Corp., Sauce Labs Inc., Tricentis GmbH, and Worksoft. Also, the automation testing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global automation testing market 2018 - 2022
• 4.2 End-user Segment Analysis 2018 - 2022
• 4.3 Deployment Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by End-user

• 6.1 Market segments
• 6.2 Comparison by End-user
• 6.3 BFSI - Market size and forecast 2023-2028
• 6.4 Telecom and media - Market size and forecast 2023-2028
• 6.5 Manufacturing - Market size and forecast 2023-2028
• 6.6 Others - Market size and forecast 2023-2028
• 6.7 Market opportunity by End-user

7 Market Segmentation by Deployment

• 7.1 Market segments
• 7.2 Comparison by Deployment
• 7.3 On-premises - Market size and forecast 2023-2028
• 7.4 Cloud-based - Market size and forecast 2023-2028
• 7.5 Market opportunity by Deployment

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 UK - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 Japan - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Accenture Plc
• 12.4 Afour technologies
• 12.5 Apexon
• 12.6 Applitools Group
• 12.7 Astegic Inc.
• 12.8 Broadcom Inc.
• 12.9 Capgemini Service SAS
• 12.10 Cigniti Technologies Ltd.
• 12.11 Codoid
• 12.12 International Business Machines Corp.
• 12.13 Keysight Technologies Inc.
• 12.14 Microsoft Corp.
• 12.15 Parasoft Corp.
• 12.16 Sauce Labs Inc.
• 12.17 Tricentis GmbH

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Deployment
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global automation testing market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Deployment Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on End-user - Market share 2023-2028 (%)
• Exhibits31: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by End-user
• Exhibits33: Data Table on Comparison by End-user
• Exhibits34: Chart on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on BFSI - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on BFSI - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on BFSI - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Telecom and media - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Telecom and media - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Telecom and media - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Telecom and media - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Manufacturing - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Manufacturing - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Manufacturing - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Manufacturing - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits47: Data Table on Others - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits50: Market opportunity by End-user ($ billion)
• Exhibits51: Data Table on Market opportunity by End-user ($ billion)
• Exhibits52: Chart on Deployment - Market share 2023-2028 (%)
• Exhibits53: Data Table on Deployment - Market share 2023-2028 (%)
• Exhibits54: Chart on Comparison by Deployment
• Exhibits55: Data Table on Comparison by Deployment
• Exhibits56: Chart on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on On-premises - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on On-premises - Year-over-year growth 2023-2028 (%)
• Exhibits60: Chart on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Cloud-based - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Cloud-based - Year-over-year growth 2023-2028 (%)
• Exhibits64: Market opportunity by Deployment ($ billion)
• Exhibits65: Data Table on Market opportunity by Deployment ($ billion)
• Exhibits66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits67: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits68: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits69: Chart on Geographic comparison
• Exhibits70: Data Table on Geographic comparison
• Exhibits71: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits111: Market opportunity By Geographical Landscape ($ billion)
• Exhibits112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits113: Impact of drivers and challenges in 2023 and 2028
• Exhibits114: Overview on Criticality of inputs and Factors of differentiation
• Exhibits115: Overview on factors of disruption
• Exhibits116: Impact of key risks on business
• Exhibits117: Vendors covered
• Exhibits118: Matrix on vendor position and classification
• Exhibits119: Accenture Plc - Overview
• Exhibits120: Accenture Plc - Business segments
• Exhibits121: Accenture Plc - Key news
• Exhibits122: Accenture Plc - Key offerings
• Exhibits123: Accenture Plc - Segment focus
• Exhibits124: Afour technologies - Overview
• Exhibits125: Afour technologies - Product / Service
• Exhibits126: Afour technologies - Key offerings
• Exhibits127: Apexon - Overview
• Exhibits128: Apexon - Product / Service
• Exhibits129: Apexon - Key offerings
• Exhibits130: Applitools Group - Overview
• Exhibits131: Applitools Group - Product / Service
• Exhibits132: Applitools Group - Key offerings
• Exhibits133: Astegic Inc. - Overview
• Exhibits134: Astegic Inc. - Product / Service
• Exhibits135: Astegic Inc. - Key offerings
• Exhibits136: Broadcom Inc. - Overview
• Exhibits137: Broadcom Inc. - Business segments
• Exhibits138: Broadcom Inc. - Key news
• Exhibits139: Broadcom Inc. - Key offerings
• Exhibits140: Broadcom Inc. - Segment focus
• Exhibits141: Capgemini Service SAS - Overview
• Exhibits142: Capgemini Service SAS - Business segments
• Exhibits143: Capgemini Service SAS - Key news
• Exhibits144: Capgemini Service SAS - Key offerings
• Exhibits145: Capgemini Service SAS - Segment focus
• Exhibits146: Cigniti Technologies Ltd. - Overview
• Exhibits147: Cigniti Technologies Ltd. - Product / Service
• Exhibits148: Cigniti Technologies Ltd. - Key offerings
• Exhibits149: Codoid - Overview
• Exhibits150: Codoid - Product / Service
• Exhibits151: Codoid - Key offerings
• Exhibits152: International Business Machines Corp. - Overview
• Exhibits153: International Business Machines Corp. - Business segments
• Exhibits154: International Business Machines Corp. - Key news
• Exhibits155: International Business Machines Corp. - Key offerings
• Exhibits156: International Business Machines Corp. - Segment focus
• Exhibits157: Keysight Technologies Inc. - Overview
• Exhibits158: Keysight Technologies Inc. - Business segments
• Exhibits159: Keysight Technologies Inc. - Key news
• Exhibits160: Keysight Technologies Inc. - Key offerings
• Exhibits161: Keysight Technologies Inc. - Segment focus
• Exhibits162: Microsoft Corp. - Overview
• Exhibits163: Microsoft Corp. - Business segments
• Exhibits164: Microsoft Corp. - Key news
• Exhibits165: Microsoft Corp. - Key offerings
• Exhibits166: Microsoft Corp. - Segment focus
• Exhibits167: Parasoft Corp. - Overview
• Exhibits168: Parasoft Corp. - Product / Service
• Exhibits169: Parasoft Corp. - Key offerings
• Exhibits170: Sauce Labs Inc. - Overview
• Exhibits171: Sauce Labs Inc. - Product / Service
• Exhibits172: Sauce Labs Inc. - Key offerings
• Exhibits173: Tricentis GmbH - Overview
• Exhibits174: Tricentis GmbH - Product / Service
• Exhibits175: Tricentis GmbH - Key offerings
• Exhibits176: Inclusions checklist
• Exhibits177: Exclusions checklist
• Exhibits178: Currency conversion rates for US$
• Exhibits179: Research methodology
• Exhibits180: Validation techniques employed for market sizing
• Exhibits181: Information sources
• Exhibits182: List of abbreviations