2024-2028年全球书写工具市场

书写工具和标记工具的全球市场 2024-2028

书写工具和标记工具市场预计在 2023-2028 年期间成长 112,500.1 亿美元，预测期内复合年增长率为 7.08%。该报告包括对书写工具和标记工具市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。书写工具的数位化和电子商务的日益普及、公共事业书写工具的日益普及以及笔的日益定制和个人化正在推动市场的发展。

研究分析，书写工具供应商之间不断增加的併购是推动未来几年书写工具和标记工具市场成长的关键因素之一。此外，随着书写工具作为时尚文具越来越受欢迎，对触控笔的需求也在增加，我们预期该市场的需求量很大。

目录

第一章执行摘要

• 市场概况

第二章 市场状况

• 市场生态系统

第三章 市场规模评估

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022年全球书写工具市场
• 2018-2022年通路細項分析
• 2018-2022 年按应用分類的细分市场分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场细分：按分销管道

• 细分市场
• 比较：按分销管道
• 线下：2023-2028年市场规模及预测
• 线上：2023-2028 年市场规模与预测
• 市场机会：按分销管道划分

第七章 市场区隔：依应用

• 细分市场
• 比较：按应用
• 学生：2023-2028 年市场规模与预测
• 工匠：2023-2028 年市场规模与预测
• 机构：2023-2028年市场规模及预测
• 市场机会：依应用分类

第八章 客户状况

• 客户状况概览

第九章 地区情势

• 区域细分
• 区域比较
• 亚太地区：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 北美：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 美国：2023-2028 年市场规模与预测
• 日本：2023-2028年市场规模与预测
• 德国：2023-2028年市场规模与预测
• 英国：2023-2028 年市场规模与预测
• 市场机会：依地区状况

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商情况

• 概述
• 供应商情况
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Compagnie Financiere Richemont SA
• Crayola LLC
• Faber Castell Aktiengesellschaft
• Flair Writing Industries Ltd.
• Hindustan Pencils Pvt. Ltd.
• Koh i noor Hardtmuth AS
• Kokuyo Camlin Ltd
• Linc Pen and Plastics Ltd.
• Luxor
• MITSUBISHI PENCIL CO. LTD.
• Newell Brands Inc.
• PILOT Corp
• PLUS Corp.
• Shanghai M and G Stationery Inc.
• SOCIETE BIC

第十三章附录

Global Writing And Marking Instruments Market 2024-2028

The writing and marking instruments market is forecasted to grow by $11250.01 mn during 2023-2028, accelerating at a CAGR of 7.08% during the forecast period. The report on the writing and marking instruments market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing digitalization and use of e-commerce for writing instruments, rising popularity of multi-utility writing instruments, and increase in customization and personalization of pens.

Technavio's writing and marking instruments market is segmented as below:

By Distribution Channel

• Offline
• Online

By Application

• Students
• Working professionals
• Institutions

By Geographical Landscape

• APAC
• Europe
• North America
• South America
• Middle East and Africa

This study identifies the rising number of mergers and acquisitions among writing instruments vendors as one of the prime reasons driving the writing and marking instruments market growth during the next few years. Also, growing popularity of writing instruments as fashion stationery and increase demand for stylus pens will lead to sizable demand in the market.

The report on the writing and marking instruments market covers the following areas:

• Writing and marking instruments market sizing
• Writing and marking instruments market forecast
• Writing and marking instruments market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading writing and marking instruments market vendors that include Caran d Ache, Compagnie Financiere Richemont SA, Crayola LLC, Faber Castell Aktiengesellschaft, Flair Writing Industries Ltd., Hamilton Housewares Pvt. Ltd., Hindustan Pencils Pvt. Ltd., Koh i noor Hardtmuth AS, Kokuyo Camlin Ltd, Linc Pen and Plastics Ltd., Luxor, MITSUBISHI PENCIL CO. LTD., Newell Brands Inc., Pelikan International Corp. Berhad, Pen Company of America, PILOT Corp, PLUS Corp., Schwanhausser Industrie Holding GmbH and Co. KG, Shanghai M and G Stationery Inc., SOCIETE BIC, Staedtler Mars GmbH and Co. KG, and William Penn Pvt. Ltd.. Also, the writing and marking instruments market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global writing instruments market 2018 - 2022
• 4.2 Distribution Channel Segment Analysis 2018 - 2022
• 4.3 Application Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
• 6.2 Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
• 6.4 Online - Market size and forecast 2023-2028
• 6.5 Market opportunity by Distribution Channel

7 Market Segmentation by Application

• 7.1 Market segments
• 7.2 Comparison by Application
• 7.3 Students - Market size and forecast 2023-2028
• 7.4 Working professionals - Market size and forecast 2023-2028
• 7.5 Institutions - Market size and forecast 2023-2028
• 7.6 Market opportunity by Application

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 APAC - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 North America - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 China - Market size and forecast 2023-2028
• 9.9 US - Market size and forecast 2023-2028
• 9.10 Japan - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Compagnie Financiere Richemont SA
• 12.4 Crayola LLC
• 12.5 Faber Castell Aktiengesellschaft
• 12.6 Flair Writing Industries Ltd.
• 12.7 Hindustan Pencils Pvt. Ltd.
• 12.8 Koh i noor Hardtmuth AS
• 12.9 Kokuyo Camlin Ltd
• 12.10 Linc Pen and Plastics Ltd.
• 12.11 Luxor
• 12.12 MITSUBISHI PENCIL CO. LTD.
• 12.13 Newell Brands Inc.
• 12.14 PILOT Corp
• 12.15 PLUS Corp.
• 12.16 Shanghai M and G Stationery Inc.
• 12.17 SOCIETE BIC

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits6: Executive Summary - Chart on Market Segmentation by Application
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global writing instruments market 2018 - 2022 ($ million)
• Exhibits19: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• Exhibits20: Historic Market Size - Application Segment 2018 - 2022 ($ million)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits31: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Distribution Channel
• Exhibits33: Data Table on Comparison by Distribution Channel
• Exhibits34: Chart on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits35: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits36: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits39: Data Table on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits40: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Distribution Channel ($ million)
• Exhibits43: Data Table on Market opportunity by Distribution Channel ($ million)
• Exhibits44: Chart on Application - Market share 2023-2028 (%)
• Exhibits45: Data Table on Application - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Application
• Exhibits47: Data Table on Comparison by Application
• Exhibits48: Chart on Students - Market size and forecast 2023-2028 ($ million)
• Exhibits49: Data Table on Students - Market size and forecast 2023-2028 ($ million)
• Exhibits50: Chart on Students - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Students - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Working professionals - Market size and forecast 2023-2028 ($ million)
• Exhibits53: Data Table on Working professionals - Market size and forecast 2023-2028 ($ million)
• Exhibits54: Chart on Working professionals - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Working professionals - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Institutions - Market size and forecast 2023-2028 ($ million)
• Exhibits57: Data Table on Institutions - Market size and forecast 2023-2028 ($ million)
• Exhibits58: Chart on Institutions - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Institutions - Year-over-year growth 2023-2028 (%)
• Exhibits60: Market opportunity by Application ($ million)
• Exhibits61: Data Table on Market opportunity by Application ($ million)
• Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits63: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits65: Chart on Geographic comparison
• Exhibits66: Data Table on Geographic comparison
• Exhibits67: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits68: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits69: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits72: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits76: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits77: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibits88: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibits89: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibits92: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibits93: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibits96: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibits97: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits100: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits101: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits104: Data Table on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits105: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits107: Market opportunity By Geographical Landscape ($ million)
• Exhibits108: Data Tables on Market opportunity By Geographical Landscape ($ million)
• Exhibits109: Impact of drivers and challenges in 2023 and 2028
• Exhibits110: Overview on Criticality of inputs and Factors of differentiation
• Exhibits111: Overview on factors of disruption
• Exhibits112: Impact of key risks on business
• Exhibits113: Vendors covered
• Exhibits114: Matrix on vendor position and classification
• Exhibits115: Compagnie Financiere Richemont SA - Overview
• Exhibits116: Compagnie Financiere Richemont SA - Business segments
• Exhibits117: Compagnie Financiere Richemont SA - Key offerings
• Exhibits118: Compagnie Financiere Richemont SA - Segment focus
• Exhibits119: Crayola LLC - Overview
• Exhibits120: Crayola LLC - Product / Service
• Exhibits121: Crayola LLC - Key offerings
• Exhibits122: Faber Castell Aktiengesellschaft - Overview
• Exhibits123: Faber Castell Aktiengesellschaft - Product / Service
• Exhibits124: Faber Castell Aktiengesellschaft - Key news
• Exhibits125: Faber Castell Aktiengesellschaft - Key offerings
• Exhibits126: Flair Writing Industries Ltd. - Overview
• Exhibits127: Flair Writing Industries Ltd. - Product / Service
• Exhibits128: Flair Writing Industries Ltd. - Key offerings
• Exhibits129: Hindustan Pencils Pvt. Ltd. - Overview
• Exhibits130: Hindustan Pencils Pvt. Ltd. - Product / Service
• Exhibits131: Hindustan Pencils Pvt. Ltd. - Key offerings
• Exhibits132: Koh i noor Hardtmuth AS - Overview
• Exhibits133: Koh i noor Hardtmuth AS - Product / Service
• Exhibits134: Koh i noor Hardtmuth AS - Key offerings
• Exhibits135: Kokuyo Camlin Ltd - Overview
• Exhibits136: Kokuyo Camlin Ltd - Product / Service
• Exhibits137: Kokuyo Camlin Ltd - Key offerings
• Exhibits138: Linc Pen and Plastics Ltd. - Overview
• Exhibits139: Linc Pen and Plastics Ltd. - Product / Service
• Exhibits140: Linc Pen and Plastics Ltd. - Key offerings
• Exhibits141: Luxor - Overview
• Exhibits142: Luxor - Product / Service
• Exhibits143: Luxor - Key offerings
• Exhibits144: MITSUBISHI PENCIL CO. LTD. - Overview
• Exhibits145: MITSUBISHI PENCIL CO. LTD. - Business segments
• Exhibits146: MITSUBISHI PENCIL CO. LTD. - Key offerings
• Exhibits147: MITSUBISHI PENCIL CO. LTD. - Segment focus
• Exhibits148: Newell Brands Inc. - Overview
• Exhibits149: Newell Brands Inc. - Business segments
• Exhibits150: Newell Brands Inc. - Key news
• Exhibits151: Newell Brands Inc. - Key offerings
• Exhibits152: Newell Brands Inc. - Segment focus
• Exhibits153: PILOT Corp - Overview
• Exhibits154: PILOT Corp - Business segments
• Exhibits155: PILOT Corp - Key offerings
• Exhibits156: PILOT Corp - Segment focus
• Exhibits157: PLUS Corp. - Overview
• Exhibits158: PLUS Corp. - Product / Service
• Exhibits159: PLUS Corp. - Key offerings
• Exhibits160: Shanghai M and G Stationery Inc. - Overview
• Exhibits161: Shanghai M and G Stationery Inc. - Product / Service
• Exhibits162: Shanghai M and G Stationery Inc. - Key offerings
• Exhibits163: SOCIETE BIC - Overview
• Exhibits164: SOCIETE BIC - Product / Service
• Exhibits165: SOCIETE BIC - Key news
• Exhibits166: SOCIETE BIC - Key offerings
• Exhibits167: Inclusions checklist
• Exhibits168: Exclusions checklist
• Exhibits169: Currency conversion rates for US$
• Exhibits170: Research methodology
• Exhibits171: Validation techniques employed for market sizing
• Exhibits172: Information sources
• Exhibits173: List of abbreviations