Product Code: IRTNTR71542
The marketing consulting market is forecasted to grow by USD 37.9 bn during 2023-2028, accelerating at a CAGR of 4.35% during the forecast period. The report on the marketing consulting market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising need for improved customer digital experience, custom-made solutions provided by marketing consulting firms, and subscription-based consulting models gaining traction.
Technavio's marketing consulting market is segmented as below:
Market Scope |
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 4.14% |
CAGR | 4.35% |
Incremental Value | $37.9 bn |
By Service
- Sales management and development services
- Marketing strategy development and implementation services
- Others
By Application
- Automotive
- Chemicals
- Machine industry
- Others
By Geographical Landscape
- North America
- Europe
- APAC
- Middle East and Africa
- South America
This study identifies the increasing mergers and acquisitions in global marketing consulting market as one of the prime reasons driving the marketing consulting market growth during the next few years. Also, increasing demand for employees with special skills and changing selection process of consulting firms will lead to sizable demand in the market.
The report on the marketing consulting market covers the following areas:
- Marketing consulting market sizing
- Marketing consulting market forecast
- Marketing consulting market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing consulting market vendors that include Accenture Plc, Alvarez and Marsal Holdings LLC, Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Cedar Management Consulting International LLC, Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst and Young Global Ltd., INNOPAY B.V., KPMG International Ltd., L.E.K. Consulting LLC, McKinsey and Co., Nextcontinent, OC and C Strategy Consultants, PricewaterhouseCoopers LLP, RGA Media Group Inc., The Nielsen Co. US LLC, YCP Solidiance, and ZS Associates Inc.. Also, the marketing consulting market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
- 2.3 Value chain analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Marketing Consulting Market 2018 - 2022
- Historic Market Size - Data Table on Global Marketing Consulting Market 2018 - 2022 ($ billion)
- 4.2 Service segment analysis 2018 - 2022
- Historic Market Size - Service Segment 2018 - 2022 ($ billion)
- 4.3 Application segment analysis 2018 - 2022
- Historic Market Size - Application Segment 2018 - 2022 ($ billion)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Service
- 6.1 Market segments
- Chart on Service - Market share 2023-2028 (%)
- Data Table on Service - Market share 2023-2028 (%)
- 6.2 Comparison by Service
- Chart on Comparison by Service
- Data Table on Comparison by Service
- 6.3 MSMD and IC services - Market size and forecast 2023-2028
- Chart on MSMD and IC services - Market size and forecast 2023-2028 ($ billion)
- Data Table on MSMD and IC services - Market size and forecast 2023-2028 ($ billion)
- Chart on MSMD and IC services - Year-over-year growth 2023-2028 (%)
- Data Table on MSMD and IC services - Year-over-year growth 2023-2028 (%)
- 6.4 Sales management and development consulting services - Market size and forecast 2023-2028
- Chart on Sales management and development consulting services - Market size and forecast 2023-2028 ($ billion)
- Data Table on Sales management and development consulting services - Market size and forecast 2023-2028 ($ billion)
- Chart on Sales management and development consulting services - Year-over-year growth 2023-2028 (%)
- Data Table on Sales management and development consulting services - Year-over-year growth 2023-2028 (%)
- 6.5 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
- 6.6 Market opportunity by Service
- Market opportunity by Service ($ billion)
- Data Table on Market opportunity by Service ($ billion)
7 Market Segmentation by Application
- 7.1 Market segments
- Chart on Application - Market share 2023-2028 (%)
- Data Table on Application - Market share 2023-2028 (%)
- 7.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 7.3 Automotive - Market size and forecast 2023-2028
- Chart on Automotive - Market size and forecast 2023-2028 ($ billion)
- Data Table on Automotive - Market size and forecast 2023-2028 ($ billion)
- Chart on Automotive - Year-over-year growth 2023-2028 (%)
- Data Table on Automotive - Year-over-year growth 2023-2028 (%)
- 7.4 Chemicals - Market size and forecast 2023-2028
- Chart on Chemicals - Market size and forecast 2023-2028 ($ billion)
- Data Table on Chemicals - Market size and forecast 2023-2028 ($ billion)
- Chart on Chemicals - Year-over-year growth 2023-2028 (%)
- Data Table on Chemicals - Year-over-year growth 2023-2028 (%)
- 7.5 Machine industry - Market size and forecast 2023-2028
- Chart on Machine industry - Market size and forecast 2023-2028 ($ billion)
- Data Table on Machine industry - Market size and forecast 2023-2028 ($ billion)
- Chart on Machine industry - Year-over-year growth 2023-2028 (%)
- Data Table on Machine industry - Year-over-year growth 2023-2028 (%)
- 7.6 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
- 7.7 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.6 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.7 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.10 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.11 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 9.12 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.1 Overview
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.1 Companies profiled
- 12.2 Market positioning of companies
- Matrix on companies position and classification
- 12.3 Accenture Plc
- Accenture Plc - Overview
- Accenture Plc - Business segments
- Accenture Plc - Key news
- Accenture Plc - Key offerings
- Accenture Plc - Segment focus
- 12.4 Alvarez and Marsal Holdings LLC
- Alvarez and Marsal Holdings LLC - Overview
- Alvarez and Marsal Holdings LLC - Product / Service
- Alvarez and Marsal Holdings LLC - Key offerings
- 12.5 Bain and Co. Inc.
- Bain and Co. Inc. - Overview
- Bain and Co. Inc. - Product / Service
- Bain and Co. Inc. - Key offerings
- 12.6 BearingPoint Holding BV
- BearingPoint Holding BV - Overview
- BearingPoint Holding BV - Product / Service
- BearingPoint Holding BV - Key offerings
- 12.7 Boston Consulting Group Inc.
- Boston Consulting Group Inc. - Overview
- Boston Consulting Group Inc. - Product / Service
- Boston Consulting Group Inc. - Key offerings
- 12.8 Cedar Management Consulting International LLC
- Cedar Management Consulting International LLC - Overview
- Cedar Management Consulting International LLC - Product / Service
- Cedar Management Consulting International LLC - Key offerings
- 12.9 Deloitte Touche Tohmatsu Ltd.
- Deloitte Touche Tohmatsu Ltd. - Overview
- Deloitte Touche Tohmatsu Ltd. - Product / Service
- Deloitte Touche Tohmatsu Ltd. - Key news
- Deloitte Touche Tohmatsu Ltd. - Key offerings
- 12.10 Elixirr International plc
- Elixirr International plc - Overview
- Elixirr International plc - Product / Service
- Elixirr International plc - Key offerings
- 12.11 Ernst and Young Global Ltd.
- Ernst and Young Global Ltd. - Overview
- Ernst and Young Global Ltd. - Product / Service
- Ernst and Young Global Ltd. - Key offerings
- 12.12 KPMG International Ltd.
- KPMG International Ltd. - Overview
- KPMG International Ltd. - Business segments
- KPMG International Ltd. - Key offerings
- KPMG International Ltd. - Segment focus
- 12.13 McKinsey and Co.
- McKinsey and Co. - Overview
- McKinsey and Co. - Product / Service
- McKinsey and Co. - Key offerings
- 12.14 Nextcontinent
- Nextcontinent - Overview
- Nextcontinent - Product / Service
- Nextcontinent - Key offerings
- 12.15 OC and C Strategy Consultants
- OC and C Strategy Consultants - Overview
- OC and C Strategy Consultants - Product / Service
- OC and C Strategy Consultants - Key offerings
- 12.16 PricewaterhouseCoopers LLP
- PricewaterhouseCoopers LLP - Overview
- PricewaterhouseCoopers LLP - Product / Service
- PricewaterhouseCoopers LLP - Key offerings
- 12.17 The Nielsen Co. US LLC
- The Nielsen Co. US LLC - Overview
- The Nielsen Co. US LLC - Product / Service
- The Nielsen Co. US LLC - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.5 Data procurement
- 13.6 Data validation
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.8 Data synthesis
- 13.9 360 degree market analysis
- 360 degree market analysis
- 13.10 List of abbreviations