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市场调查报告书
商品编码
1601933
全球线上广告支出市场（2024-2028）Global Online Ad Spending Market 2024-2028 |
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价格
线上广告支出市场（2024-2028）
线上广告支出市场预计在 2023 年至 2028 年期间扩大 2,445 亿美元，预测期内复合年增长率为 11.1%。该报告包括对线上广告支出市场、市场规模和预测、趋势、成长动力、挑战的总体分析，以及涵盖约 25 家供应商的供应商分析。
该报告提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场是由线下广告支出减少、线上广告成本降低以及社交媒体广告使用增加所推动的。
| 市场范围 | |
|---|---|
| 基准年 | 2024年 |
| 结束年份 | 2028年 |
| 预测期 | 2024-2028 |
| 成长动力 | 加速度 |
| 与前一年同期比较（2024 年） | 9.7% |
| 复合年增长率 | 11.1% |
| 增量 | 2445亿美元 |
该报告将线上影片和联网电视（CTV）广告的成长视为未来几年推动线上广告支出市场成长的关键因素之一。此外，无 cookie 广告和指数级成长的即时竞价(RTB) 将带来巨大的市场需求。
目录
第一章执行摘要
- 市场概况
第二章 Technavio 分析
- 价格敏感度、生命週期、顾客购买篮子、采用率和购买标准分析
- 输入的重要性和差异化因素
- 令人困惑的因素
- 驱动因素和挑战的影响
第三章 市场状况
- 市场生态系统
- 市场特征
- 价值链分析
第四章 市场规模
- 市场定义
- 细分市场分析
- 市场规模（2023年）
- 市场展望（2023-2028）
第五章 市场规模表现
- 全球线上广告支出市场（2018-2022）
- 按平台分析（2018-2022）
- 区域分析（2018-2022）
- 国家分析（2018-2022）
第6章定性分析
- 人工智慧的影响：全球线上广告支出市场
第7章五力分析
- 五力摘要
- 买方议价能力
- 供应商的议价能力
- 新进入者的威胁
- 替代品的威胁
- 竞争威胁
- 市场状况
第八章市场细分：依平台
- 细分市场
- 比较：按平台
- 行动装置：市场规模与预测（2023-2028）
- 桌面：市场规模与预测（2023-2028）
- 市场机会：依平台分类
第九章 客户状况
- 客户状况概览
第10章 地区情势
- 区域细分
- 区域比较
- 北美：市场规模与预测（2023-2028）
- 亚太地区：市场规模与预测（2023-2028）
- 欧洲：市场规模与预测（2023-2028）
- 南美洲：市场规模与预测（2023-2028）
- 中东和非洲：市场规模和预测（2023-2028）
- 美国：市场规模与预测（2023-2028）
- 加拿大：市场规模与预测（2023-2028）
- 中国：市场规模及预测（2023-2028）
- 日本：市场规模与预测（2023-2028）
- 印度：市场规模与预测（2023-2028）
- 德国：市场规模与预测（2023-2028）
- 韩国：市场规模与预测（2023-2028）
- 英国：市场规模与预测（2023-2028）
- 法国：市场规模与预测（2023-2028）
- 义大利：市场规模与预测（2023-2028）
- 市场机会：依地区状况
第十一章 促进因素、挑战、机会、限制因素
- 市场驱动因素
- 市场挑战
- 驱动因素和挑战的影响
- 市场机会与限制
第十二章竞争格局
- 概述
- 竞争格局
- 混乱的情况
- 产业风险
第十三章 竞争分析
- 公司简介
- 公司排名指数
- 公司市场定位
- Alibaba Group Holding Ltd.
- Alphabet Inc.
- Amazon.com Inc.
- Baidu Inc.
- Dentsu Group Inc.
- Eniro AB
- Meta Platforms Inc.
- Microsoft Corp.
- The Interpublic Group of Companies Inc.
- X Corp.
第十四章附录
Product Code: IRTNTR72730
Online Ad Spending Market 2024-2028
The online ad spending market is forecasted to grow by USD 244.5 bn during 2023-2028, accelerating at a CAGR of 11.1% during the forecast period. The report on the online ad spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decline in offline ad spending, low cost of online advertising, and increasing use of social media for advertisement.
| Market Scope | |
|---|---|
| Base Year | 2024 |
| End Year | 2028 |
| Series Year | 2024-2028 |
| Growth Momentum | Accelerate |
| YOY 2024 | 9.7% |
| CAGR | 11.1% |
| Incremental Value | $244.5 bn |
Technavio's online ad spending market is segmented as below:
By Platform
- Mobile devices
- Desktops
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the growth of online video and connected tv (CTV) advertising as one of the prime reasons driving the online ad spending market growth during the next few years. Also, advertising without cookies and exponentially rising real-time bidding (RTB) will lead to sizable demand in the market.
The report on the online ad spending market covers the following areas:
- Online Ad Spending Market sizing
- Online Ad Spending Market forecast
- Online Ad Spending Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online ad spending market vendors that include Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Dentsu Group Inc., Digital Turbine Inc., Eniro AB, GroupM, Hakuhodo DY Media Partners Inc. Co. Ltd., InterActiveCorp, Meta Platforms Inc., Microsoft Corp., SXM Media, Tencent Holdings Ltd., The Interpublic Group of Companies Inc., Verizon Communications Inc., and X Corp.. Also, the online ad spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Platform
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
- Value Chain Analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- Market segments
- 4.3 Market size 2023
- 4.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
5 Historic Market Size
- 5.1 Global Online Ad Spending Market 2018 - 2022
- Historic Market Size - Data Table on Global Online Ad Spending Market 2018 - 2022 ($ billion)
- 5.2 Platform segment analysis 2018 - 2022
- Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
- 5.3 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 5.4 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on Global Online Ad Spending Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 7.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
8 Market Segmentation by Platform
- 8.1 Market segments
- Chart on Platform - Market share 2023-2028 (%)
- Data Table on Platform - Market share 2023-2028 (%)
- 8.2 Comparison by Platform
- Chart on Comparison by Platform
- Data Table on Comparison by Platform
- 8.3 Mobile devices - Market size and forecast 2023-2028
- Chart on Mobile devices - Market size and forecast 2023-2028 ($ billion)
- Data Table on Mobile devices - Market size and forecast 2023-2028 ($ billion)
- Chart on Mobile devices - Year-over-year growth 2023-2028 (%)
- Data Table on Mobile devices - Year-over-year growth 2023-2028 (%)
- 8.4 Desktops - Market size and forecast 2023-2028
- Chart on Desktops - Market size and forecast 2023-2028 ($ billion)
- Data Table on Desktops - Market size and forecast 2023-2028 ($ billion)
- Chart on Desktops - Year-over-year growth 2023-2028 (%)
- Data Table on Desktops - Year-over-year growth 2023-2028 (%)
- 8.5 Market opportunity by Platform
- Market opportunity by Platform ($ billion)
- Data Table on Market opportunity by Platform ($ billion)
9 Customer Landscape
- 9.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
10 Geographic Landscape
- 10.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 10.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 10.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 10.4 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 10.5 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 10.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 10.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 10.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 10.9 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 10.10 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 10.11 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 10.12 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ billion)
- Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
- 10.13 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 10.14 South Korea - Market size and forecast 2023-2028
- Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
- Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
- Chart on South Korea - Year-over-year growth 2023-2028 (%)
- Data Table on South Korea - Year-over-year growth 2023-2028 (%)
- 10.15 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 10.16 France - Market size and forecast 2023-2028
- Chart on France - Market size and forecast 2023-2028 ($ billion)
- Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Chart on France - Year-over-year growth 2023-2028 (%)
- Data Table on France - Year-over-year growth 2023-2028 (%)
- 10.17 Italy - Market size and forecast 2023-2028
- Chart on Italy - Market size and forecast 2023-2028 ($ billion)
- Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
- Chart on Italy - Year-over-year growth 2023-2028 (%)
- Data Table on Italy - Year-over-year growth 2023-2028 (%)
- 10.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
11 Drivers, Challenges, and Opportunity/Restraints
- 11.1 Market drivers
- 11.2 Market challenges
- 11.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 11.4 Market opportunities/restraints
12 Competitive Landscape
- 12.1 Overview
- 12.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 12.3 Landscape disruption
- Overview on factors of disruption
- 12.4 Industry risks
- Impact of key risks on business
13 Competitive Analysis
- 13.1 Companies profiled
- Companies covered
- 13.2 Company ranking index
- Company ranking index
- 13.3 Market positioning of companies
- Matrix on companies position and classification
- 13.4 Alibaba Group Holding Ltd.
- Alibaba Group Holding Ltd. - Overview
- Alibaba Group Holding Ltd. - Business segments
- Alibaba Group Holding Ltd. - Key news
- Alibaba Group Holding Ltd. - Key offerings
- Alibaba Group Holding Ltd. - Segment focus
- SWOT
- 13.5 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
- 13.6 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
- 13.7 Baidu Inc.
- Baidu Inc. - Overview
- Baidu Inc. - Business segments
- Baidu Inc. - Key offerings
- Baidu Inc. - Segment focus
- SWOT
- 13.8 Dentsu Group Inc.
- Dentsu Group Inc. - Overview
- Dentsu Group Inc. - Business segments
- Dentsu Group Inc. - Key offerings
- Dentsu Group Inc. - Segment focus
- SWOT
- 13.9 Eniro AB
- Eniro AB - Overview
- Eniro AB - Product / Service
- Eniro AB - Key offerings
- SWOT
- 13.10 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Business segments
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- Meta Platforms Inc. - Segment focus
- SWOT
- 13.11 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
- 13.12 The Interpublic Group of Companies Inc.
- The Interpublic Group of Companies Inc. - Overview
- The Interpublic Group of Companies Inc. - Business segments
- The Interpublic Group of Companies Inc. - Key offerings
- The Interpublic Group of Companies Inc. - Segment focus
- SWOT
- 13.13 X Corp.
- X Corp. - Overview
- X Corp. - Product / Service
- X Corp. - Key offerings
- SWOT
14 Appendix
- 14.1 Scope of the report
- 14.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 14.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 14.4 Research methodology
- Research methodology
- 14.5 Data procurement
- Information sources
- 14.6 Data validation
- Data validation
- 14.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 14.8 Data synthesis
- Data synthesis
- 14.9 360 degree market analysis
- 360 degree market analysis
- 14.10 List of abbreviations
- List of abbreviations
Exhibits:
- Exhibits1: Executive Summary - Chart on Market Overview
- Exhibits2: Executive Summary - Data Table on Market Overview
- Exhibits3: Executive Summary - Chart on Global Market Characteristics
- Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
- Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
- Exhibits6: Executive Summary - Chart on Incremental Growth
- Exhibits7: Executive Summary - Data Table on Incremental Growth
- Exhibits8: Executive Summary - Chart on Company Market Positioning
- Exhibits9: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Exhibits10: Overview on criticality of inputs and factors of differentiation
- Exhibits11: Overview on factors of disruption
- Exhibits12: Impact of drivers and challenges in 2023 and 2028
- Exhibits13: Parent Market
- Exhibits14: Data Table on - Parent Market
- Exhibits15: Market characteristics analysis
- Exhibits16: Value Chain Analysis
- Exhibits17: Offerings of companies included in the market definition
- Exhibits18: Market segments
- Exhibits19: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibits20: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibits21: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibits22: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibits23: Historic Market Size - Data Table on Global Online Ad Spending Market 2018 - 2022 ($ billion)
- Exhibits24: Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
- Exhibits25: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- Exhibits26: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
- Exhibits27: Five forces analysis - Comparison between 2023 and 2028
- Exhibits28: Bargaining power of buyers - Impact of key factors 2023 and 2028
- Exhibits29: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- Exhibits30: Threat of new entrants - Impact of key factors in 2023 and 2028
- Exhibits31: Threat of substitutes - Impact of key factors in 2023 and 2028
- Exhibits32: Threat of rivalry - Impact of key factors in 2023 and 2028
- Exhibits33: Chart on Market condition - Five forces 2023 and 2028
- Exhibits34: Chart on Platform - Market share 2023-2028 (%)
- Exhibits35: Data Table on Platform - Market share 2023-2028 (%)
- Exhibits36: Chart on Comparison by Platform
- Exhibits37: Data Table on Comparison by Platform
- Exhibits38: Chart on Mobile devices - Market size and forecast 2023-2028 ($ billion)
- Exhibits39: Data Table on Mobile devices - Market size and forecast 2023-2028 ($ billion)
- Exhibits40: Chart on Mobile devices - Year-over-year growth 2023-2028 (%)
- Exhibits41: Data Table on Mobile devices - Year-over-year growth 2023-2028 (%)
- Exhibits42: Chart on Desktops - Market size and forecast 2023-2028 ($ billion)
- Exhibits43: Data Table on Desktops - Market size and forecast 2023-2028 ($ billion)
- Exhibits44: Chart on Desktops - Year-over-year growth 2023-2028 (%)
- Exhibits45: Data Table on Desktops - Year-over-year growth 2023-2028 (%)
- Exhibits46: Market opportunity by Platform ($ billion)
- Exhibits47: Data Table on Market opportunity by Platform ($ billion)
- Exhibits48: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Exhibits49: Chart on Market share By Geographical Landscape 2023-2028 (%)
- Exhibits50: Data Table on Market share By Geographical Landscape 2023-2028 (%)
- Exhibits51: Chart on Geographic comparison
- Exhibits52: Data Table on Geographic comparison
- Exhibits53: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibits54: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibits55: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibits56: Data Table on North America - Year-over-year growth 2023-2028 (%)
- Exhibits57: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibits58: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibits59: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibits60: Data Table on APAC - Year-over-year growth 2023-2028 (%)
- Exhibits61: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibits62: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibits63: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibits64: Data Table on Europe - Year-over-year growth 2023-2028 (%)
- Exhibits65: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibits66: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibits67: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibits68: Data Table on South America - Year-over-year growth 2023-2028 (%)
- Exhibits69: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibits70: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibits71: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibits72: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibits73: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibits74: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibits75: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibits76: Data Table on US - Year-over-year growth 2023-2028 (%)
- Exhibits77: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Exhibits78: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Exhibits79: Chart on Canada - Year-over-year growth 2023-2028 (%)
- Exhibits80: Data Table on Canada - Year-over-year growth 2023-2028 (%)
- Exhibits81: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibits82: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibits83: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibits84: Data Table on China - Year-over-year growth 2023-2028 (%)
- Exhibits85: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibits86: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Exhibits87: Chart on Japan - Year-over-year growth 2023-2028 (%)
- Exhibits88: Data Table on Japan - Year-over-year growth 2023-2028 (%)
- Exhibits89: Chart on India - Market size and forecast 2023-2028 ($ billion)
- Exhibits90: Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Exhibits91: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibits92: Data Table on India - Year-over-year growth 2023-2028 (%)
- Exhibits93: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibits94: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibits95: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibits96: Data Table on Germany - Year-over-year growth 2023-2028 (%)
- Exhibits97: Chart on South Korea - Market size and forecast 2023-2028 ($ billion)
- Exhibits98: Data Table on South Korea - Market size and forecast 2023-2028 ($ billion)
- Exhibits99: Chart on South Korea - Year-over-year growth 2023-2028 (%)
- Exhibits100: Data Table on South Korea - Year-over-year growth 2023-2028 (%)
- Exhibits101: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibits102: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibits103: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibits104: Data Table on UK - Year-over-year growth 2023-2028 (%)
- Exhibits105: Chart on France - Market size and forecast 2023-2028 ($ billion)
- Exhibits106: Data Table on France - Market size and forecast 2023-2028 ($ billion)
- Exhibits107: Chart on France - Year-over-year growth 2023-2028 (%)
- Exhibits108: Data Table on France - Year-over-year growth 2023-2028 (%)
- Exhibits109: Chart on Italy - Market size and forecast 2023-2028 ($ billion)
- Exhibits110: Data Table on Italy - Market size and forecast 2023-2028 ($ billion)
- Exhibits111: Chart on Italy - Year-over-year growth 2023-2028 (%)
- Exhibits112: Data Table on Italy - Year-over-year growth 2023-2028 (%)
- Exhibits113: Market opportunity By Geographical Landscape ($ billion)
- Exhibits114: Data Tables on Market opportunity By Geographical Landscape ($ billion)
- Exhibits115: Impact of drivers and challenges in 2023 and 2028
- Exhibits116: Overview on criticality of inputs and factors of differentiation
- Exhibits117: Overview on factors of disruption
- Exhibits118: Impact of key risks on business
- Exhibits119: Companies covered
- Exhibits120: Company ranking index
- Exhibits121: Matrix on companies position and classification
- Exhibits122: Alibaba Group Holding Ltd. - Overview
- Exhibits123: Alibaba Group Holding Ltd. - Business segments
- Exhibits124: Alibaba Group Holding Ltd. - Key news
- Exhibits125: Alibaba Group Holding Ltd. - Key offerings
- Exhibits126: Alibaba Group Holding Ltd. - Segment focus
- Exhibits127: SWOT
- Exhibits128: Alphabet Inc. - Overview
- Exhibits129: Alphabet Inc. - Business segments
- Exhibits130: Alphabet Inc. - Key offerings
- Exhibits131: Alphabet Inc. - Segment focus
- Exhibits132: SWOT
- Exhibits133: Amazon.com Inc. - Overview
- Exhibits134: Amazon.com Inc. - Business segments
- Exhibits135: Amazon.com Inc. - Key news
- Exhibits136: Amazon.com Inc. - Key offerings
- Exhibits137: Amazon.com Inc. - Segment focus
- Exhibits138: SWOT
- Exhibits139: Baidu Inc. - Overview
- Exhibits140: Baidu Inc. - Business segments
- Exhibits141: Baidu Inc. - Key offerings
- Exhibits142: Baidu Inc. - Segment focus
- Exhibits143: SWOT
- Exhibits144: Dentsu Group Inc. - Overview
- Exhibits145: Dentsu Group Inc. - Business segments
- Exhibits146: Dentsu Group Inc. - Key offerings
- Exhibits147: Dentsu Group Inc. - Segment focus
- Exhibits148: SWOT
- Exhibits149: Eniro AB - Overview
- Exhibits150: Eniro AB - Product / Service
- Exhibits151: Eniro AB - Key offerings
- Exhibits152: SWOT
- Exhibits153: Meta Platforms Inc. - Overview
- Exhibits154: Meta Platforms Inc. - Business segments
- Exhibits155: Meta Platforms Inc. - Key news
- Exhibits156: Meta Platforms Inc. - Key offerings
- Exhibits157: Meta Platforms Inc. - Segment focus
- Exhibits158: SWOT
- Exhibits159: Microsoft Corp. - Overview
- Exhibits160: Microsoft Corp. - Business segments
- Exhibits161: Microsoft Corp. - Key news
- Exhibits162: Microsoft Corp. - Key offerings
- Exhibits163: Microsoft Corp. - Segment focus
- Exhibits164: SWOT
- Exhibits165: The Interpublic Group of Companies Inc. - Overview
- Exhibits166: The Interpublic Group of Companies Inc. - Business segments
- Exhibits167: The Interpublic Group of Companies Inc. - Key offerings
- Exhibits168: The Interpublic Group of Companies Inc. - Segment focus
- Exhibits169: SWOT
- Exhibits170: X Corp. - Overview
- Exhibits171: X Corp. - Product / Service
- Exhibits172: X Corp. - Key offerings
- Exhibits173: SWOT
- Exhibits174: Inclusions checklist
- Exhibits175: Exclusions checklist
- Exhibits176: Currency conversion rates for US$
- Exhibits177: Research methodology
- Exhibits178: Information sources
- Exhibits179: Data validation
- Exhibits180: Validation techniques employed for market sizing
- Exhibits181: Data synthesis
- Exhibits182: 360 degree market analysis
- Exhibits183: List of abbreviations
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