封面
市场调查报告书
商品编码
1667670

全球数位广告支出市场(2025 年)

Digital Ad Spending Global Market Report 2025

出版日期: | 出版商: The Business Research Company | 英文 200 Pages | 商品交期: 2-10个工作天内

价格
简介目录

预计未来几年全球数位广告支出市场规模将强劲成长,到 2029 年将达到 13,075 亿美元,复合年增长率为 9.7%。预测期内的成长可归因于联网电视广告的成长、互动和可购物广告的成长、隐私法规和合规性、永续性和社会责任以及新兴市场的成长。预测期内的关键趋势包括程序化广告、广告诈骗预防、新广告形式的出现、内容行销整合、跨通路整合以及人工智慧和机器学习的整合。

随着平板电脑和智慧型手机的普及,预计未来数位广告市场将会扩大。平板电脑和智慧型手机是行动设备,允许用户存取网路、运行应用程式并执行各种活动,如观看影片、玩游戏和进行视讯通话。随着行动装置用于消费数位内容(包括展示广告、影片、社群媒体广告和应用程式内广告),其在广告领域的角色显着增强。广告主正在调整策略,透过行动平台接触受众,预计将进一步刺激数位广告支出市场的成长。例如,根据美国利用资料科学提供洞察的自动报告平台Demandsage的报告,2022年全球智慧型手机用户数量将达到约66亿,与前一年同期比较增长4.2%。就这样,平板电脑和智慧型手机的普及正在推动数位广告支出市场的成长。

数位广告市场对影片内容行销的需求日益增加。内容行销是一种专注于创建和分发有价值的相关内容的策略方法,我们看到了向影片内容的重大转变。广告商认识到影片广告吸引观众注意力和传达引人注目的讯息的有效性。根据 Wyzowl 的一项调查,截至 2023 年 2 月,91% 的企业已经采用影片内容行销,高于 2022 年的 86%。影片内容行销需求的激增预计将推动数位广告支出市场的成长。

本报告研究和分析全球数位广告支出市场,并提供有关市场特征、市场趋势和策略、各个地区的分析以及竞争格局的资讯。

目录

第一章执行摘要

第二章 数位广告市场特征

第三章 数位广告市场趋势与策略

第 4 章 数位广告支出市场 - 宏观经济情景,包括利率、通货膨胀、地缘政治、COVID 和復苏对市场的影响

第五章:全球数位广告支出成长分析、策略分析框架

  • 全球数位广告支出的 PESTEL 分析(政治、社会、科技、环境、法律、驱动因素、限制因素)
  • 最终用途产业分析
  • 全球数位广告支出市场成长率分析
  • 全球数位广告支出市场规模及成长表现(2019-2024)
  • 全球数位广告支出市场规模预测及成长(2024-2029、2034)
  • 全球数位广告支出的总市场规模 (TAM)

第六章 数位广告支出市场细分

  • 全球数位广告支出市场:以广告形式分類的实际结果与预测(2019-2024、2024-2029、2034)
  • 展示广告
  • 社群媒体
  • 原生广告
  • 搜寻广告
  • 影片广告
  • 其他广告格式
  • 全球数位广告支出市场:各平台的表现与预测(2019-2024、2024-2029、2034)
  • 移动的
  • 笔记型电脑
  • 桌面
  • 全球数位广告支出市场:实际结果与最终用户预测(2019-2024、2024-2029、2034)
  • 零售
  • 医疗
  • 媒体与娱乐
  • 教育
  • 交通与旅游
  • 资讯科技/通讯
  • 全球数位广告支出市场、展示广告细分类型、绩效及预测(2019-2024、2024-2029、2034)
  • 横幅广告
  • 富媒体广告
  • 插播式广告
  • 弹出广告
  • 全球数位广告支出市场、社群媒体细分类型、表现及预测(2019-2024、2024-2029、2034)
  • 赞助贴文
  • 故事广告
  • 轮播广告
  • Messenger 广告
  • 全球数位广告支出市场、原生广告细分类型、表现及预测(2019-2024、2024-2029、2034)
  • 赞助内容
  • 资讯流广告
  • Messenger 广告
  • 全球数位广告支出市场、付费搜寻广告细分类型、表现及预测(2019-2024、2024-2029、2034)
  • 按点击收费(PPC) 广告
  • 产品详情广告
  • 本地搜寻广告
  • 文字广告
  • 全球数位广告支出市场、影片广告细分类型、表现及预测(2019-2024、2024-2029、2034)
  • 串流内广告
  • 外播广告
  • 互动影片广告
  • 社群影片广告
  • 全球数位广告支出市场,按其他广告形式、类型、表现和预测进行细分(2019-2024 年、2024-2029 年、2034 年)
  • 电子邮件行销
  • 联盟行销
  • 影响力行销
  • podcast广告

7. 数位广告支出市场的区域与国家分析

  • 全球数位广告支出市场:各地区表现及预测(2019-2024、2024-2029、2034)
  • 全球数位广告支出市场:按国家、表现和预测(2019-2024 年、2024-2029 年、2034 年)

第 8 章 亚太地区数位广告支出市场

第九章 中国数位广告支出市场

第 10 章:印度数位广告支出市场

第 11 章 日本数位广告市场

第 12 章 澳洲数位广告支出市场

第十三章 印尼数位广告支出市场

第十四章 韩国数位广告支出市场

第 15 章西欧数位广告支出市场

第十六章英国数位广告支出市场

第 17 章:德国数位广告支出市场

第 18 章:法国数位广告支出市场

第 19 章:义大利数位广告支出市场

第 20 章:西班牙数位广告支出市场

第 21 章:东欧数位广告支出市场

第 22 章俄罗斯数位广告支出市场

第23章北美数位广告支出市场

第 24 章:美国数位广告支出市场

第 25 章 加拿大数位广告支出市场

第 26 章:南美洲数位广告支出市场

第 27 章:巴西数位广告支出市场

第 28 章:中东数位广告支出市场

第 29 章:非洲数位广告支出市场

第 30 章数位广告支出市场的竞争格局与公司概况

  • 数位广告市场的竞争格局
  • 数位广告支出市场公司概况
    • Microsoft corporation
    • Google LLC
    • Meta Platforms Inc.
    • Hulu LLC
    • Ignite Visibility LLC

主要企业31 章。

  • L7 Creative
  • Alibaba Group Holdings Limited
  • Amazon Web Services Inc.
  • Baidu Inc.
  • Coalition Technologies LLC
  • Dentsu Group Inc.
  • Disruptive Advertising Inc.
  • Effective Spend
  • Omnicom Group
  • Publicis Groupe
  • Tencent Holdings Limited
  • Adobe Inc.
  • The Trade Desk Inc.
  • Verizon Communications Inc.
  • Twitter Inc.

第 32 章全球数位广告支出市场的竞争基准化分析与仪表板

第 33 章 数位广告支出市场的主要併购

第 34 章 数位广告支出市场的最新发展

第 35 章。

  • 数位广告支出市场 - 提供最多新机会的国家(2029 年)
  • 数位广告支出市场 - 提供最多新兴机会的细分市场(2029 年)
  • 数位广告市场 - 成长策略 (2029)
    • 基于市场趋势的策略
    • 竞争对手的策略

第 36 章 附录

简介目录
Product Code: r24081

Digital ad spending pertains to the financial resources allocated to digital advertising, encompassing various online marketing strategies utilizing electronic media channels to promote products, services, or companies. This form of advertising involves payment for clicks, impressions, or other interactions aimed at driving traffic to a website or other digital platforms.

Key categories of digital ad spending comprise diverse formats such as display ads, social media, native advertising, search ads, video ads, among others. Display ads, for instance, encompass a digital advertising variant featuring text, images, and a URL guiding viewers to a website for further information or purchase decisions. These ads are deployed across mobile, laptop, and desktop platforms and find application in industries including retail, healthcare, automotive, media and entertainment, education, transportation and tourism, as well as IT and telecommunications.

The digital ad spending market research report is one of a series of new reports from The Business Research Company that provides digital ad spending market statistics, including global market size, regional shares, competitors with a digital ad spending market share, detailed digital ad spending market segments, market trends and opportunities, and any further data you may need to thrive in the digital ad spending industry. This digital ad spending market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The digital ad spending market size has grown strongly in recent years. It will grow from$649.18 billion in 2024 to $711.75 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to increased internet penetration, mobile device proliferation, social media growth, data analytics and targeting, e-commerce expansion, video content consumption

The digital ad spending market size is expected to see strong growth in the next few years. It will grow to $1030.75 billion in 2029 at a compound annual growth rate (CAGR) of 9.7%. The growth in the forecast period can be attributed to increasing connected tv advertising, increasing interactive and shoppable ads, privacy regulations and compliance, sustainability and social responsibility, emerging markets growth. Major trends in the forecast period include programmatic advertising, ad fraud prevention, emergence of new ad formats, content marketing integration, cross-channel integration, ai and machine learning integration.

The growing penetration of tablets and smartphones is anticipated to drive the expansion of the digital ad spending market in the future. Tablets and smartphones are mobile devices that enable users to access the internet, run applications, and engage in various activities, such as watching videos, gaming, and video calling. The rising use of these devices for digital content consumption-including display ads, videos, social media ads, and in-app ads-has significantly heightened the role of mobile devices in the advertising sector. Advertisers have adjusted their strategies to reach their audiences through mobile platforms, which will further stimulate growth in the digital ad spending market. For instance, a report from Demandsage, a U.S.-based automated reporting platform that utilizes data science for insights, noted that there were around 6.6 billion smartphone users worldwide as of 2022, reflecting a 4.2% increase from the previous year. Thus, the increased penetration of tablets and smartphones is fueling the growth of the digital ad market.

The digital ad spending market is the escalating demand for video content marketing. Content marketing, a strategic approach focused on creating and disseminating valuable and relevant content, has seen a substantial shift toward video content. Advertisers recognize the effectiveness of video advertisements in capturing audience attention and delivering compelling messages. As of February 2023, a survey by Wyzowl revealed that 91% of businesses adopted video content marketing, marking an increase from the 86% observed in 2022. This surge in demand for video content marketing is poised to fuel the growth of the digital ad spending market.

The prevailing trend in the digital ad spending market is the rapid adoption of advanced technologies. Key players in the market are actively incorporating cutting-edge technologies such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), machine learning, and blockchain to maintain and strengthen their market positions. For instance, in January 2023, Verizon Media, a prominent US-based technology company, launched the Next-Gen Solutions suite. This innovative suite is designed to deliver relevant ad experiences independently of cookies or mobile app IDs. It employs real-time data signals such as weather, location, and device types to power machine-learning algorithms, connecting advertisers with pertinent audiences without relying on user-level profiles or browser storage. Verizon Media's Next-Gen Buying feature further utilizes machine-learning algorithms to enable advertisers to connect with relevant audiences without the need for cookies, mobile app IDs, browser storage, or the creation of user-level profiles.

Major companies within the digital ad spending market are actively exploring AI-based tools, including advertising testing tools, to broaden their customer base and gain a competitive edge. An advertising testing tool is a software program designed to measure the effectiveness of advertising campaigns. For instance, in May 2022, Kantar, a leading UK-based marketing data and analytics company, introduced Link AI for Digital, an AI tool tailored for testing digital advertising formats. This solution utilizes AI to forecast the in-market performance of digital ads, drawing insights from a dataset comprising over 230,000 survey-enabled ad tests and 30 million real-world interactions.

In January 2022, Smith, a reputable US-based IT services and consulting company, acquired Adept, a digital advertising services company, for an undisclosed amount. This acquisition aims to leverage Smith's expertise to achieve better results and business objectives, allowing both companies to enhance their service offerings and expand their product portfolios.

Major companies operating in the digital ad spending market include Microsoft corporation, Google LLC, Meta Platforms Inc., Hulu LLC, Ignite Visibility LLC, L7 Creative, Alibaba Group Holdings Limited, Amazon Web Services Inc., Baidu Inc., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Effective Spend, Omnicom Group, Publicis Groupe, Tencent Holdings Limited, Adobe Inc., The Trade Desk Inc., Verizon Communications Inc., Twitter Inc., Pinterest Inc., Snap Inc., Roku Inc., Spotify Technology S.A., Expedia Group, TripAdvisor Inc., JD.com Inc., Criteo SA, InterActiveCorp, Datorama Inc., PubMatic Inc., Magnite Inc., Taboola, Outbrain Inc., AdRoll Group, Rubicon Project Inc., Xandr Inc., OpenX, MediaMath Inc.

North America was the largest region in the digital ad spending market in 2024. The regions covered in the digital ad spending market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digital ad spending market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The digital Ad spending market includes revenues earned by entities through audio ads, in-app ads, mobile applications, and email marketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Ad Spending Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital ad spending market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for digital ad spending ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The digital ad spending market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Add Format: Display Ads; Social Media; Native Advertising; Search Ads; Video Ads; Other Add Format
  • 2) By Platform: Mobile; Laptop; Desktop
  • 3) By End User: Retail; Health care; Automotive; Media And Entertainment; Education; Transport And Tourism; IT And Telecom
  • Subsegments:
  • 1) By Display Ads: Banner Ads; Rich Media Ads; Interstitial Ads; Pop-Up Ads
  • 2) By Social Media: Sponsored Posts; Stories Ads; Carousel Ads; Messenger Ads
  • 3) By Native Advertising: Sponsored Content; In-Feed Ads; Recommendation Widgets
  • 4) By Paid Search Ads: Pay-Per-Click (PPC) Ads; Product Listing Ads; Local Search Ads; Text Ads
  • 5) By Video Ads: In-Stream Ads; Out-Stream Ads; Interactive Video Ads; Social Video Ads
  • 6) By Other Ad Format: Email Marketing; Affiliate Marketing; Influencer Marketing; Podcast Ads
  • Companies Mentioned: Microsoft corporation; Google LLC; Meta Platforms Inc.; Hulu LLC; Ignite Visibility LLC
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Digital Ad Spending Market Characteristics

3. Digital Ad Spending Market Trends And Strategies

4. Digital Ad Spending Market - Macro Economic Scenario including the impact of Interest Rates, Inflation, Geopolitics and Covid And Recovery on the Market

5. Global Digital Ad Spending Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Digital Ad Spending PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Digital Ad Spending Market Growth Rate Analysis
  • 5.4. Global Digital Ad Spending Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Digital Ad Spending Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Digital Ad Spending Total Addressable Market (TAM)

6. Digital Ad Spending Market Segmentation

  • 6.1. Global Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Display Ads
  • Social Media
  • Native Advertising
  • Search Ads
  • Video Ads
  • Other Add Format
  • 6.2. Global Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile
  • Laptop
  • Desktop
  • 6.3. Global Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Retail
  • Health care
  • Automotive
  • Media And Entertainment
  • Education
  • Transport And Tourism
  • IT And Telecom
  • 6.4. Global Digital Ad Spending Market, Sub-Segmentation Of Display Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banner Ads
  • Rich Media Ads
  • Interstitial Ads
  • Pop-Up Ads
  • 6.5. Global Digital Ad Spending Market, Sub-Segmentation Of Social Media, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Sponsored Posts
  • Stories Ads
  • Carousel Ads
  • Messenger Ads
  • 6.6. Global Digital Ad Spending Market, Sub-Segmentation Of Native Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Sponsored Content
  • In-Feed Ads
  • Messenger Ads
  • 6.7. Global Digital Ad Spending Market, Sub-Segmentation Of Paid Search Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Pay-Per-Click (PPC) Ads
  • Product Listing Ads
  • Local Search Ads
  • Text Ads
  • 6.8. Global Digital Ad Spending Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • In-Stream Ads
  • Out-Stream Ads
  • Interactive Video Ads
  • Social Video Ads
  • 6.9. Global Digital Ad Spending Market, Sub-Segmentation Of Other Ad Format, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Email Marketing
  • Affiliate Marketing
  • Influencer Marketing
  • Podcast Ads

7. Digital Ad Spending Market Regional And Country Analysis

  • 7.1. Global Digital Ad Spending Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Digital Ad Spending Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Digital Ad Spending Market

  • 8.1. Asia-Pacific Digital Ad Spending Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Digital Ad Spending Market

  • 9.1. China Digital Ad Spending Market Overview
  • 9.2. China Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Digital Ad Spending Market

  • 10.1. India Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Digital Ad Spending Market

  • 11.1. Japan Digital Ad Spending Market Overview
  • 11.2. Japan Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Digital Ad Spending Market

  • 12.1. Australia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Digital Ad Spending Market

  • 13.1. Indonesia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Digital Ad Spending Market

  • 14.1. South Korea Digital Ad Spending Market Overview
  • 14.2. South Korea Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Digital Ad Spending Market

  • 15.1. Western Europe Digital Ad Spending Market Overview
  • 15.2. Western Europe Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Digital Ad Spending Market

  • 16.1. UK Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Digital Ad Spending Market

  • 17.1. Germany Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Digital Ad Spending Market

  • 18.1. France Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Digital Ad Spending Market

  • 19.1. Italy Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Digital Ad Spending Market

  • 20.1. Spain Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Digital Ad Spending Market

  • 21.1. Eastern Europe Digital Ad Spending Market Overview
  • 21.2. Eastern Europe Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Digital Ad Spending Market

  • 22.1. Russia Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Digital Ad Spending Market

  • 23.1. North America Digital Ad Spending Market Overview
  • 23.2. North America Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Digital Ad Spending Market

  • 24.1. USA Digital Ad Spending Market Overview
  • 24.2. USA Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Digital Ad Spending Market

  • 25.1. Canada Digital Ad Spending Market Overview
  • 25.2. Canada Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Digital Ad Spending Market

  • 26.1. South America Digital Ad Spending Market Overview
  • 26.2. South America Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Digital Ad Spending Market

  • 27.1. Brazil Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Digital Ad Spending Market

  • 28.1. Middle East Digital Ad Spending Market Overview
  • 28.2. Middle East Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Digital Ad Spending Market

  • 29.1. Africa Digital Ad Spending Market Overview
  • 29.2. Africa Digital Ad Spending Market, Segmentation By Add Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Digital Ad Spending Market, Segmentation By Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Digital Ad Spending Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Digital Ad Spending Market Competitive Landscape And Company Profiles

  • 30.1. Digital Ad Spending Market Competitive Landscape
  • 30.2. Digital Ad Spending Market Company Profiles
    • 30.2.1. Microsoft corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Meta Platforms Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Hulu LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Ignite Visibility LLC Overview, Products and Services, Strategy and Financial Analysis

31. Digital Ad Spending Market Other Major And Innovative Companies

  • 31.1. L7 Creative
  • 31.2. Alibaba Group Holdings Limited
  • 31.3. Amazon Web Services Inc.
  • 31.4. Baidu Inc.
  • 31.5. Coalition Technologies LLC
  • 31.6. Dentsu Group Inc.
  • 31.7. Disruptive Advertising Inc.
  • 31.8. Effective Spend
  • 31.9. Omnicom Group
  • 31.10. Publicis Groupe
  • 31.11. Tencent Holdings Limited
  • 31.12. Adobe Inc.
  • 31.13. The Trade Desk Inc.
  • 31.14. Verizon Communications Inc.
  • 31.15. Twitter Inc.

32. Global Digital Ad Spending Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Digital Ad Spending Market

34. Recent Developments In The Digital Ad Spending Market

35. Digital Ad Spending Market High Potential Countries, Segments and Strategies

  • 35.1 Digital Ad Spending Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Digital Ad Spending Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Digital Ad Spending Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer