RTB（即时竞价）全球市场（2024-2028）

RTB（即时竞价）市场（2024-2028）

RTB（即时竞价）市场预计在 2023 年至 2028 年期间将扩大 156 亿美元，预测期内成长率为 21.8%。该报告包括对 RTB 市场的整体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

该报告提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。数位转型、受众定位的改善以及社交媒体库存的日益普及正在推动市场发展。

报告指出，国际买家参与度的增加是未来几年推动 RTB 市场成长的关键因素之一。此外，基于人工智慧的线上竞标的出现以及线上竞标广告的日益普及将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场状况

• 市场生态系统
• 市场特征
• 价值链分析

第三章 市场规模

• 市场定义
• 细分市场分析
• 市场规模（2023年）
• 市场展望（2023-2028）

第四章 市场规模表现

• 全球RTB市场（2018-2022）
• 按类型分析（2018-2022）
• 区域分析（2018-2022）
• 国家分析（2018-2022）

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场细分：按类型

• 细分市场
• 比较：按类型
• 公开竞标：市场规模与预测（2023-2028）
• 仅限邀请的竞标：市场规模与预测（2023-2028）
• 市场机会：按类型

第七章 客户状况

• 客户状况概览

第八章 地区情势

• 区域细分
• 区域比较
• 北美：市场规模与预测（2023-2028）
• 亚太地区：市场规模与预测（2023-2028）
• 欧洲：市场规模与预测（2023-2028）
• 南美洲：市场规模与预测（2023-2028）
• 中东和非洲：市场规模和预测（2023-2028）
• 美国：市场规模与预测（2023-2028）
• 中国：市场规模及预测（2023-2028）
• 德国：市场规模与预测（2023-2028）
• 日本：市场规模与预测（2023-2028）
• 英国：市场规模与预测（2023-2028）
• 市场机会：按地区

第九章 促进因素、挑战、机会、限制因素

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会与限制

第10章竞争格局

• 概述
• 竞争格局
• 混乱的情况
• 产业风险

第十一章 竞争分析

• 公司简介
• 公司市场定位
• ABB Ltd.
• Adobe Inc.
• Criteo SA
• Magnite Inc.
• Meta Platforms Inc.
• PubMatic Inc.
• Salesforce Inc.
• Smaato Inc.
• X Corp.
• Yandex NV

第十二章附录

Real Time Bidding Market 2024-2028

The real time bidding market is forecasted to grow by USD 15.6 bn during 2023-2028, accelerating at a CAGR of 21.8% during the forecast period. The report on the real time bidding market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digital transformation, improved targeting of audience, and increased popularity of social media inventory.

Technavio's real time bidding market is segmented as below:

By Type

• Open auction
• Invitation-only auction

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the growing participation of overseas buyers as one of the prime reasons driving the real time bidding market growth during the next few years. Also, emergence of ai-based online auctions and increase in popularity of online auction ads will lead to sizable demand in the market.

The report on the real time bidding market covers the following areas:

• Real Time Bidding Market sizing
• Real Time Bidding Market forecast
• Real Time Bidding Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading real time bidding market vendors that include ABB Ltd., Adobe Inc., Alphabet International GmbH, Beeswax, Criteo SA, Magnite Inc., Match2One AB, MediaMath Inc., Meta Platforms Inc., MOLOCO Inc., OpenX Technologies Inc., PubMatic Inc., Salesforce Inc., Simplifi Holdings Inc., Smaato Inc., Upsolver Ltd., Verizon Communications Inc., WPP Plc, X Corp., Xandr Inc., and Yandex NV. Also, the real time bidding market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Real Time Bidding Market 2018 - 2022
  • Historic Market Size - Data Table on Global Real Time Bidding Market 2018 - 2022 ($ billion)
• 4.2 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.3 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.4 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

• 6.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 6.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 6.3 Open auction - Market size and forecast 2023-2028
  • Chart on Open auction - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Open auction - Market size and forecast 2023-2028 ($ billion)
  • Chart on Open auction - Year-over-year growth 2023-2028 (%)
  • Data Table on Open auction - Year-over-year growth 2023-2028 (%)
• 6.4 Invitation-only auction - Market size and forecast 2023-2028
  • Chart on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
  • Chart on Invitation-only auction - Year-over-year growth 2023-2028 (%)
  • Data Table on Invitation-only auction - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

7 Customer Landscape

• 7.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 8.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 8.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 8.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 8.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 8.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 8.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 8.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 8.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 8.10 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 8.11 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 8.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 8.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

9 Drivers, Challenges, and Opportunity/Restraints

• 9.1 Market drivers
• 9.2 Market challenges
• 9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 9.4 Market opportunities/restraints

10 Competitive Landscape

• 10.1 Overview
• 10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 10.3 Landscape disruption
  • Overview on factors of disruption
• 10.4 Industry risks
  • Impact of key risks on business

11 Competitive Analysis

• 11.1 Companies profiled
  • Companies covered
• 11.2 Market positioning of companies
  • Matrix on companies position and classification
• 11.3 ABB Ltd.
  • ABB Ltd. - Overview
  • ABB Ltd. - Business segments
  • ABB Ltd. - Key news
  • ABB Ltd. - Key offerings
  • ABB Ltd. - Segment focus
• 11.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 11.5 Criteo SA
  • Criteo SA - Overview
  • Criteo SA - Product / Service
  • Criteo SA - Key offerings
• 11.6 Magnite Inc.
  • Magnite Inc. - Overview
  • Magnite Inc. - Product / Service
  • Magnite Inc. - Key offerings
• 11.7 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Product / Service
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
• 11.8 PubMatic Inc.
  • PubMatic Inc. - Overview
  • PubMatic Inc. - Business segments
  • PubMatic Inc. - Key offerings
  • PubMatic Inc. - Segment focus
• 11.9 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
• 11.10 Smaato Inc.
  • Smaato Inc. - Overview
  • Smaato Inc. - Product / Service
  • Smaato Inc. - Key offerings
• 11.11 X Corp.
  • X Corp. - Overview
  • X Corp. - Product / Service
  • X Corp. - Key offerings
• 11.12 Yandex NV
  • Yandex NV - Overview
  • Yandex NV - Product / Service
  • Yandex NV - Key offerings

12 Appendix

• 12.1 Scope of the report
• 12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 12.4 Research methodology
  • Research methodology
• 12.5 Data procurement
  • Information sources
• 12.6 Data validation
  • Data validation
• 12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 12.8 Data synthesis
  • Data synthesis
• 12.9 360 degree market analysis
  • 360 degree market analysis
• 12.10 List of abbreviations
  • List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Type
• Exhibits6: Executive Summary - Chart on Incremental Growth
• Exhibits7: Executive Summary - Data Table on Incremental Growth
• Exhibits8: Executive Summary - Chart on Company Market Positioning
• Exhibits9: Parent Market
• Exhibits10: Data Table on - Parent Market
• Exhibits11: Market characteristics analysis
• Exhibits12: Value Chain Analysis
• Exhibits13: Offerings of companies included in the market definition
• Exhibits14: Market segments
• Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits19: Historic Market Size - Data Table on Global Real Time Bidding Market 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Type - Market share 2023-2028 (%)
• Exhibits31: Data Table on Type - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Type
• Exhibits33: Data Table on Comparison by Type
• Exhibits34: Chart on Open auction - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Open auction - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Open auction - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Open auction - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Invitation-only auction - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Invitation-only auction - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Type ($ billion)
• Exhibits43: Data Table on Market opportunity by Type ($ billion)
• Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits47: Chart on Geographic comparison
• Exhibits48: Data Table on Geographic comparison
• Exhibits49: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits52: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits53: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits55: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits56: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits57: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits59: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits60: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits61: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits63: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits64: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits65: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits67: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits68: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits69: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits70: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits71: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits72: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits73: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits74: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits75: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits76: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits77: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits78: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits79: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits80: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits81: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits82: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits83: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits84: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits85: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits86: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits87: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits88: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits89: Market opportunity By Geographical Landscape ($ billion)
• Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits91: Impact of drivers and challenges in 2023 and 2028
• Exhibits92: Overview on criticality of inputs and factors of differentiation
• Exhibits93: Overview on factors of disruption
• Exhibits94: Impact of key risks on business
• Exhibits95: Companies covered
• Exhibits96: Matrix on companies position and classification
• Exhibits97: ABB Ltd. - Overview
• Exhibits98: ABB Ltd. - Business segments
• Exhibits99: ABB Ltd. - Key news
• Exhibits100: ABB Ltd. - Key offerings
• Exhibits101: ABB Ltd. - Segment focus
• Exhibits102: Adobe Inc. - Overview
• Exhibits103: Adobe Inc. - Business segments
• Exhibits104: Adobe Inc. - Key news
• Exhibits105: Adobe Inc. - Key offerings
• Exhibits106: Adobe Inc. - Segment focus
• Exhibits107: Criteo SA - Overview
• Exhibits108: Criteo SA - Product / Service
• Exhibits109: Criteo SA - Key offerings
• Exhibits110: Magnite Inc. - Overview
• Exhibits111: Magnite Inc. - Product / Service
• Exhibits112: Magnite Inc. - Key offerings
• Exhibits113: Meta Platforms Inc. - Overview
• Exhibits114: Meta Platforms Inc. - Product / Service
• Exhibits115: Meta Platforms Inc. - Key news
• Exhibits116: Meta Platforms Inc. - Key offerings
• Exhibits117: PubMatic Inc. - Overview
• Exhibits118: PubMatic Inc. - Business segments
• Exhibits119: PubMatic Inc. - Key offerings
• Exhibits120: PubMatic Inc. - Segment focus
• Exhibits121: Salesforce Inc. - Overview
• Exhibits122: Salesforce Inc. - Product / Service
• Exhibits123: Salesforce Inc. - Key news
• Exhibits124: Salesforce Inc. - Key offerings
• Exhibits125: Smaato Inc. - Overview
• Exhibits126: Smaato Inc. - Product / Service
• Exhibits127: Smaato Inc. - Key offerings
• Exhibits128: X Corp. - Overview
• Exhibits129: X Corp. - Product / Service
• Exhibits130: X Corp. - Key offerings
• Exhibits131: Yandex NV - Overview
• Exhibits132: Yandex NV - Product / Service
• Exhibits133: Yandex NV - Key offerings
• Exhibits134: Inclusions checklist
• Exhibits135: Exclusions checklist
• Exhibits136: Currency conversion rates for US$
• Exhibits137: Research methodology
• Exhibits138: Information sources
• Exhibits139: Data validation
• Exhibits140: Validation techniques employed for market sizing
• Exhibits141: Data synthesis
• Exhibits142: 360 degree market analysis
• Exhibits143: List of abbreviations