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市场调查报告书
商品编码
1554020

即时竞价市场规模、份额和趋势分析报告：按竞标类型、按广告格式、按设备、按应用、按区域和细分预测，2024-2030 年

Real-time Bidding Market Size, Share & Trends Analysis Report By Auction Type (Open Auction, Private Auction), By Advertisement Format (Display Ads), By Device, By Application, By Region, And Segment Forecasts, 2024 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10个工作天内

价格

即时竞价市场规模及趋势：

预计到 2023 年，全球即时竞价市场规模将达到 143.7 亿美元，2024 年至 2030 年复合年增长率预计为 16.0%。

对定向广告的需求不断增长是推动市场成长的关键因素之一。广告主希望透过个人化讯息吸引特定受众，而即时竞价(RTB) 可以利用用户资料实现精确定位。这种准确性使广告更具相关性，进而提高参与率和投资收益(ROI)。

数位媒体消费的激增推动了 RTB 的成长。随着越来越多的消费者透过各种装置上网，广告主正在将预算从传统媒体转向数位管道。 RTB 的扩充性和效率促进了这一转变，它允许根据效果资料即时调整广告宣传。第三，程序化广告的技术进步正在推动RTB市场的发展。人工智慧 (AI) 和机器学习 (ML) 演算法的创新为竞标策略提供支持，优化广告投放并提高整体宣传活动成效。这些技术使广告商能够快速分析大量资料并做出明智的决策，从而获得更好的结果。

行动广告的兴起是智慧型手机和行动应用程式激增推动的一个显着趋势。行动装置已成为存取数位内容的主要媒介，广告主正在优先考虑行动 RTB 策略。此外，影片广告的日益普及正在改变 RTB 格局。影片广告具有较高的参与率和强大的叙事性，使其成为品牌的首选格式。程序化影片RTB 越来越受欢迎，因为它允许广告主跨多个平台分发有针对性的影片内容。另一个大趋势是对资料隐私和合规性的日益关注。 《一般资料保护规范》(GDPR) 和《加州消费者隐私法案》(CCPA) 等法规影响 RTB 实践，强调透明度和使用者同意的必要性。广告商正在透过实施符合隐私的资料策略并确保 RTB 活动符合法律标准来进行调整。

程序化广告扩展到联网电视(CTV) 和数位户外广告 (DOOH) 等新管道是值得关注的市场机会因素之一。这些管道具有独特的优势，包括高品质的库存以及在不同环境中接触受众的能力。随着智慧型电视和数位广告看板变得越来越流行，RTB 将在优化广告投放和最大化覆盖率方面发挥关键作用。另一个机会是将高级分析和人工智慧主导的见解整合到 RTB 平台中。透过利用人工智慧，广告主可以增强竞标策略、预测用户行为并提供更个人化的广告体验。此外，新兴市场的成长为 RTB 扩张提供了重大机会。亚太地区和拉丁美洲等地区正在经历快速的数位转型，为 RTB 的采用提供了肥沃的土壤。随着这些市场的网路普及率和数位广告支出不断增加，RTB 可以帮助广告主开拓新受众并推动业务成长。

目录

第一章调查方法与范围

第 2 章执行摘要

第三章 市场变数、趋势与范围

  • 市场体系展望
  • 产业价值链分析
  • 市场动态
    • 市场驱动因素影响分析
    • 市场限制因素影响分析
    • 市场机会影响分析
  • 产业分析工具
    • 波特五力分析
    • PESTEL分析

第 4 章：即时竞价市场：按竞标类型的估算和趋势分析

  • 2023 年和 2030 年按竞标类型分類的变化分析和市场占有率
  • 按竞标类型的市场估计/预测

第五章：即时竞价市场：依广告形式的估算与趋势分析

  • 2023 年和 2030 年按广告格式分類的变化分析和市场占有率
  • 按广告形式进行的市场估算与预测

第六章即时竞价市场：依设备估算及趋势分析

  • 2023 年和 2030 年按设备分類的波动分析和市场占有率
  • 按设备分類的市场估计/预测

第七章即时竞价市场：应用估算与趋势分析

  • 2023年和2030年应用变化分析和市场占有率
  • 按应用分類的市场估计和预测
    • 媒体和娱乐
    • 零售与电子商务
    • 游戏
    • 旅行和奢华
    • 行动应用程式
    • 其他的

第八章即时竞价市场：区域估算及趋势分析

  • 即时竞价市场：区域展望
  • 北美洲
    • 2018-2030 年北美即时竞价市场估计与预测
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 2018-2030 年欧洲即时竞价市场估计与预测
    • 德国
    • 英国
    • 法国
  • 亚太地区
    • 2018-2030 年亚太地区即时竞价市场预估与预测
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
  • 拉丁美洲
    • 2018-2030 年拉丁美洲即时竞价市场估计与预测
    • 巴西
  • 中东/非洲
    • 2018-2030 年中东和非洲即时竞价市场估计和预测
    • 阿拉伯聯合大公国
    • 沙乌地阿拉伯王国 (KSA)
    • 南非

第9章 竞争格局

  • 公司分类
  • 财务表现
  • 产品基准
  • 2023 年企业市场占有率分析
  • 企业热力图分析
  • 策略规划
    • 扩张
    • 合作
    • 併购
    • 新设备推出
    • 合伙
    • 其他的
  • 公司名录
    • Google
    • The Trade Desk
    • AppNexus
    • MediaMath
    • Rubicon Project
    • Criteo
    • PubMatic
    • OpenX
    • Adobe Inc
    • SpotX
    • Amazon Advertising
    • Meta
Product Code: GVR-4-68040-396-2

Real-time Bidding Market Size & Trends:

The global real-time bidding market was estimated at USD 14.37 billion in 2023 and is expected to grow at a CAGR of 16.0% from 2024 to 2030. The increasing demand for targeted advertising is one of the significant factor driving the market growth. Advertisers seek to reach specific audiences with personalized messages, and real-time bidding (RTB) enables precise targeting by leveraging user data. This precision enhances ad relevance, improving engagement rates and return on investment (ROI).

The proliferation of digital media consumption is fueling RTB growth. With more consumers spending time online across various devices, advertisers are shifting their budgets from traditional media to digital channels. This transition is facilitated by the scalability and efficiency of RTB, which allows for real-time adjustments to ad campaigns based on performance data. Third, technological advancements in programmatic advertising are propelling the RTB market. Innovations in artificial intelligence (AI) and machine learning (ML) algorithms enhance bidding strategies, optimize ad placements, and improve overall campaign effectiveness. These technologies enable advertisers to analyze vast amounts of data quickly, making informed decisions that drive better outcomes.

The rise of mobile advertising is a prominent trend, driven by the widespread adoption of smartphones and mobile apps. Mobile devices have become the primary medium for accessing digital content, leading advertisers to prioritize mobile RTB strategies. Additionally, the growing popularity of video advertising is transforming the RTB landscape. Video ads offer high engagement rates and better storytelling capabilities, making them a preferred format for brands. Programmatic video RTB is gaining traction, allowing advertisers to deliver targeted video content across multiple platforms. Another significant trend is the increasing focus on data privacy and compliance. Regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are influencing RTB practices, emphasizing the need for transparency and user consent. Advertisers are adapting by implementing privacy-compliant data strategies and ensuring that their RTB activities adhere to legal standards.

The expansion of programmatic advertising to new channels, such as connected TV (CTV) and digital out-of-home (DOOH) advertising is one of the notable market opportunity factors. These channels offer unique advantages, such as high-quality inventory and the ability to reach audiences in different environments. As the adoption of smart TVs and digital billboards increases, RTB can play a crucial role in optimizing ad placements and maximizing reach. Another opportunity is the integration of advanced analytics and AI-driven insights into RTB platforms. By leveraging AI, advertisers can enhance their bidding strategies, predict user behavior, and deliver more personalized ad experiences. Furthermore, the growth of emerging markets presents a significant opportunity for RTB expansion. Regions like Asia Pacific and Latin America are experiencing rapid digital transformation, providing a fertile ground for RTB adoption. As internet penetration and digital ad spending continue to rise in these markets, RTB can help advertisers tap into new audiences and drive business growth.

Global Real-time Bidding Market Report Segmentation

The report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global real-time bidding market based on auction type, advertisement format, device, application, and region:

  • Auction Type Outlook (Revenue, USD Million, 2018 - 2030)
  • Open Auction
  • Private Auction
  • Preferred Deals
  • Programmatic Guaranteed
  • Advertisement Format Outlook (Revenue, USD Million, 2018 - 2030)
  • Display Ads
  • Video Ads
  • Mobile Ads
  • Social Media Ads
  • Native Ads
  • Device Outlook (Revenue, USD Million, 2018 - 2030)
  • Mobile
  • Desktop
  • Smart TV
  • Others
  • Application Outlook (Revenue, USD Million, 2018 - 2030)
  • Media & Entertainment
  • Retail and E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others
  • Regional Outlook (Revenue, USD Million, 2018 - 2030)
  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • Germany
    • U.K.
    • France
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • Latin America
    • Brazil
  • Middle East & Africa
    • UAE
    • Kingdom of Saudi Arabia
    • South Africa

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definitions
  • 1.3. Information Procurement
  • 1.4. Information Analysis
    • 1.4.1. Market Formulation & Data Visualization
    • 1.4.2. Data Validation & Publishing
  • 1.5. Research Scope and Assumptions
  • 1.6. List of Data Sources

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Landscape Snapshot

Chapter 3. Market Variables, Trends, and Scope

  • 3.1. Market Lineage Outlook
  • 3.2. Industry Value Chain Analysis
  • 3.3. Market Dynamics
    • 3.3.1. Market Driver Impact Analysis
    • 3.3.2. Market Restraint Impact Analysis
    • 3.3.3. Market Opportunity Impact Analysis
  • 3.4. Industry Analysis Tools
    • 3.4.1. Porter's Five Forces Analysis
    • 3.4.2. PESTEL Analysis

Chapter 4. Real-Time Bidding Market: Auction Type Estimates & Trend Analysis

  • 4.1. Auction Type Movement Analysis & Market Share, 2023 & 2030
  • 4.2. Real-Time Bidding Market Estimates & Forecast, By Auction Type
    • 4.2.1. Open Auction
    • 4.2.2. Private Auction
    • 4.2.3. Preferred Deals
    • 4.2.4. Programmatic Guaranteed

Chapter 5. Real-Time Bidding Market: Advertisement Format Estimates & Trend Analysis

  • 5.1. Advertisement Format Movement Analysis & Market Share, 2023 & 2030
  • 5.2. Real-Time Bidding Market Estimates & Forecast, By Advertisement Format
    • 5.2.1. Display Ads
    • 5.2.2. Video Ads
    • 5.2.3. Mobile Ads
    • 5.2.4. Social Media Ads
    • 5.2.5. Native Ads

Chapter 6. Real-Time Bidding Market: Device Estimates & Trend Analysis

  • 6.1. Device Movement Analysis & Market Share, 2023 & 2030
  • 6.2. Real-Time Bidding Market Estimates & Forecast, By Device
    • 6.2.1. Mobile
    • 6.2.2. Desktop
    • 6.2.3. Smart TV
    • 6.2.4. Others

Chapter 7. Real-Time Bidding Market: Application Estimates & Trend Analysis

  • 7.1. Application Movement Analysis & Market Share, 2023 & 2030
  • 7.2. Real-Time Bidding Market Estimates & Forecast, By Application
    • 7.2.1. Media & Entertainment
    • 7.2.2. Retail and E-commerce
    • 7.2.3. Games
    • 7.2.4. Travel & Luxury
    • 7.2.5. Mobile Applications
    • 7.2.6. Others

Chapter 8. Real-Time Bidding Market: Regional Estimates & Trend Analysis

  • 8.1. Real-Time Bidding Market: Regional Outlook
  • 8.2. North America
    • 8.2.1. North America Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.2.2. U.S.
      • 8.2.2.1. U.S. Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.2.3. Canada
      • 8.2.3.1. Canada Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.2.4. Mexico
      • 8.2.4.1. Mexico Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.3. Europe
    • 8.3.1. Europe Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.3.2. Germany
      • 8.3.2.1. Germany Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.3.3. U.K.
      • 8.3.3.1. U.K. Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.3.4. France
      • 8.3.4.1. France Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.4. Asia Pacific
    • 8.4.1. Asia Pacific Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.2. China
      • 8.4.2.1. China Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.3. India
      • 8.4.3.1. India Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.4. Japan
      • 8.4.4.1. Japan Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.5. Australia
      • 8.4.5.1. Australia Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.4.6. South Korea
      • 8.4.6.1. South Korea Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.5. Latin America
    • 8.5.1. Latin America Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.5.2. Brazil
      • 8.5.2.1. Brazil Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
  • 8.6. MEA
    • 8.6.1. MEA Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.6.2. UAE
      • 8.6.2.1. UAE Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.6.3. Kingdom of Saudi Arabia (KSA)
      • 8.6.3.1. Kingdom of Saudi Arabia (KSA) Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)
    • 8.6.4. South Africa
      • 8.6.4.1. South Africa Real-Time Bidding market estimates & forecasts, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

  • 9.1. Company Categorization
  • 9.2. Financial Performance
  • 9.3. Product Benchmarking
  • 9.4. Company Market Share Analysis, 2023
  • 9.5. Company Heat Map Analysis
  • 9.6. Strategy Mapping
    • 9.6.1. Expansion
    • 9.6.2. Collaborations
    • 9.6.3. Mergers & Acquisitions
    • 9.6.4. New Device Launches
    • 9.6.5. Partnerships
    • 9.6.6. Others
  • 9.7. Company List
    • 9.7.1. Google
    • 9.7.2. The Trade Desk
    • 9.7.3. AppNexus
    • 9.7.4. MediaMath
    • 9.7.5. Rubicon Project
    • 9.7.6. Criteo
    • 9.7.7. PubMatic
    • 9.7.8. OpenX
    • 9.7.9. Adobe Inc
    • 9.7.10. SpotX
    • 9.7.11. Amazon Advertising
    • 9.7.12. Meta

List of Tables

  • Table 1 List of abbreviation
  • Table 2 Real-Time Bidding Market - Industry snapshot & key buying criteria, 2017 - 2030
  • Table 3 Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 4 Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 5 Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 6 Auction Type Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 7 Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 8 Advertisement Format Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 9 Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 10 Device Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 11 Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 12 Application Real-Time Bidding Market, by region, 2017 - 2030 (USD Million)
  • Table 13 North America Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 14 North America Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 15 North America Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 16 North America Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 17 North America Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 18 U.S. Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 19 U.S. Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 20 U.S. Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 21 U.S. Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 22 U.S. Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 23 Canada Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 24 Canada Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 25 Canada Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 26 Canada Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 27 Canada Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 28 Mexico Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 29 Mexico Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 30 Mexico Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 31 Mexico Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 32 Mexico Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 33 Europe Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 34 Europe Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 35 Europe Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 36 Europe Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 37 Europe Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 38 UK Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 39 UK Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 40 UK Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 41 UK Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 42 UK Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 43 Germany Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 44 Germany Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 45 Germany Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 46 Germany Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 47 Germany Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 48 France Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 49 France Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 50 France Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 51 France Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 52 France Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 53 Asia Pacific Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 54 Asia Pacific Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 55 Asia Pacific Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 56 Asia Pacific Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 57 Asia Pacific Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 58 China Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 59 China Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 60 China Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 61 China Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 62 China Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 63 Japan Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 64 Japan Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 65 Japan Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 66 Japan Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 67 Japan Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 68 India Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 69 India Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 70 India Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 71 India Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 72 India Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 73 South Korea Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 74 South Korea Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 75 South Korea Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 76 South Korea Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 77 South Korea Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 78 Australia Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 79 Australia Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 80 Australia Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 81 Australia Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 82 Australia Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 83 Latin America Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 84 Latin America Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 85 Latin America Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 86 Latin America Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 87 Latin America Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 88 Brazil Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 89 Brazil Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 90 Brazil Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 91 Brazil Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 92 Brazil Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 93 Middle East & Africa Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 94 Middle East & Africa Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 95 Middle East & Africa Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 96 Middle East & Africa Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 97 Middle East & Africa Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 98 KSA Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 99 KSA Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 100 KSA Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 101 KSA Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 102 KSA Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 103 UAE Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 104 UAE Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 105 UAE Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 106 UAE Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 107 UAE Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 108 South Africa Real-Time Bidding Market, 2017 - 2030 (USD Million)
  • Table 109 South Africa Real-Time Bidding Market, by Auction Type, 2017 - 2030 (USD Million)
  • Table 110 South Africa Real-Time Bidding Market, by Advertisement Format, 2017 - 2030 (USD Million)
  • Table 111 South Africa Real-Time Bidding Market, by Device, 2017 - 2030 (USD Million)
  • Table 112 South Africa Real-Time Bidding Market, by Application, 2017 - 2030 (USD Million)
  • Table 113 Participant's Overview
  • Table 114 Financial Performance
  • Table 115 Advertisement Format Benchmarking
  • Table 116 Key companies undergoing expansion
  • Table 117 Key companies involved in mergers & acquisitions
  • Table 118 Key companies undertaking partnerships and collaboration
  • Table 119 Key companies launching new product/service launches

List of Figures

  • Fig. 1 Real-Time Bidding Market segmentation
  • Fig. 2 Information procurement
  • Fig. 3 Data analysis models
  • Fig. 4 Market formulation and validation
  • Fig. 5 Data validating & publishing
  • Fig. 6 Market snapshot
  • Fig. 7 Segment snapshot, by Auction Type and Application
  • Fig. 8 Competitive landscape snapshot
  • Fig. 9 Real-Time Bidding Market value, 2017 - 2030 (USD Million)
  • Fig. 10 Real-Time Bidding Market - Industry value chain analysis
  • Fig. 11 Real-Time Bidding Market - Market trends
  • Fig. 12 Real-Time Bidding Market: Porter's Five Forces analysis
  • Fig. 13 Real-Time Bidding Market: PESTEL analysis
  • Fig. 14 Real-Time Bidding Market, by Auction Type: Key takeaways
  • Fig. 15 Real-Time Bidding Market, by Auction Type: Market share, 2023 & 2030
  • Fig. 16 Open Auction Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 17 Private Auction Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 18 Preferred Deals Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 19 Programmatic GuaranteedReal-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 20 Real-Time Bidding Market, by Advertisement Format: Key takeaways
  • Fig. 21 Real-Time Bidding Market, by Advertisement Format: Market share, 2023 & 2030
  • Fig. 22 Display Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 23 Video Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 24 Mobile Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 25 Social Media Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 26 Native Ads Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 27 Real-Time Bidding Market, by Device: Key takeaways
  • Fig. 28 Real-Time Bidding Market, by Device: Market share, 2023 & 2030
  • Fig. 29 Mobile Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 30 Desktop Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 31 Smart TV Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 32 Others Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 33 Real-Time Bidding Market, by Application: Key takeaways
  • Fig. 34 Real-Time Bidding Market, by Application: Market share, 2023 & 2030
  • Fig. 35 Media & Entertainment Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 36 Retail and E-commerce Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 37 Games Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 38 Travel & Luxury Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 39 Mobile Applications Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 40 Others Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 41 Global Real-Time Bidding Market revenue, by region, 2023 & 2030 (USD Million)
  • Fig. 42 North America Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 43 U.S. Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 44 Canada Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 45 Europe Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 46 U.K. Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 47 Germany Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 48 France Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 49 Asia Pacific Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 50 China Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 51 India Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 52 Japan Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 53 South Korea Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 54 Australia Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 55 Latin America Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 56 Brazil Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 57 Middle East & Africa Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 58 KSA Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 59 UAE Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 60 South Africa Real-Time Bidding Market estimates & forecasts, 2017 - 2030 (USD Million)
  • Fig. 61 Key company categorization
  • Fig. 62 Real-Time Bidding Market - Key company market share analysis, 2023
  • Fig. 63 Strategic framework