查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1840338

2025年全球即时竞价（RTB）市场报告

Real Time Bidding (RTB) Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

价格
简介目录

近年来，即时竞价（RTB）市场规模快速扩张，从2024年的168.1亿美元成长到2025年的210.2亿美元，复合年增长率达25.1%。这段时期的成长可归因于数位广告的成长、对定向广告需求的增加、广告科技和程序化广告的进步、受众细分能力的增强以及行动广告的兴起。

预计未来几年即时竞价(RTB) 市场将呈指数级增长，到 2029 年市场规模将达到 515.1 亿美元，复合年增长率 (CAGR) 为 25.1%。预测期内的成长可归因于联网电视(CTV) 广告的扩张、对符合隐私规定的广告解决方案的重视、数据主导决策在广告购买中的重要性日益凸显、头部竞标的日益普及以及物联网 (IoT) 和自带设备 (BYOD) 的日益流行。预测期间的关键趋势包括：将人工智慧应用于广告优化、RTB 的第一价格竞标、伺服器端头部竞标、适用于多种广告格式的统一竞标、情境广告以及品牌安全广告。

即时竞价(RTB) 是一种数位广告流程，广告资源透过核准的买家之间的即时竞标进行买卖。它允许买家评估并竞标每个可用的广告曝光率，从而促进高需求优质广告位的销售。发布者利用 RTB 来管理潜在买家并有效率地分配广告位。

即时竞价涵盖多种广告格式，包括RTB图片和RTB影片。 RTB图片是一种程式化交易，发布商网站上的广告位会即时竞标给广告主，从而在网路上展示图库图片。 RTB之所以受到广告主的欢迎，是因为它允许广告主在网站和应用程式等各种平台上投放多个图库图片广告。 RTB即时竞价形式竞标，包括公开竞标和邀请制竞标。即时竞价的应用领域广泛，涵盖媒体娱乐、游戏、零售和电子商务、旅游和奢侈品以及行动应用等行业。

2025年，美国关税的飙升及其引发的贸易摩擦将对资讯科技产业产生重大影响，尤其是在硬体製造、资料基础设施和软体部署方面。进口半导体、电路基板和网路设备的关税提高，并推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司面临更长的前置作业时间和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施扰乱了全球IT供应链，并降低了海外对美国製造技术的需求。为了应对这些挑战，该行业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化技术来提高韧性并更有效地控製成本。

这份即时竞价市场研究报告是即时竞价市场统计数据，例如全球市场规模、区域份额、竞争对手及其市场份额、详细的市场细分、市场趋势和商业机会，以及其他助力您在行业中取得成功所需的数据。本市场研究报告对行业现状和未来发展趋势进行了深入分析，为您提供所需的一切全面观点。

未来五年25.1%的成长率预测较我们先前的预测略微下调了0.1%。这一下调主要归因于美国与其他国家之间关税的影响。关税上涨可能会限制第三方资料聚合商和广告交易平臺（其中许多平台在全球范围内运作）的存取权限，进而影响数位广告生态系统，降低广告最佳化效率。此外，由于相互关税措施以及贸易紧张局势和限制加剧对全球经济和贸易造成的负面影响，这种影响可能会更加广泛。

即时竞价(RTB) 市场的预期成长与智慧型手机用户数量的成长密切相关。智慧型手机集运算、网页浏览和应用程式运作功能于一体，已成为负责人使用即时竞价的必备工具。预计到 2022 年，全球智慧型手机用户将达到 66.5 亿，占全球人口的 83.37%。智慧型手机的广泛普及使得 RTB负责人能够采用基于位置和情境的定向策略，与受众进行即时互动。尤其值得一提的是，全球 91.16% 的人口（72.6 亿人）拥有智慧型手机或功能手机，凸显了智慧型手机用户在推动即时竞价市场成长方面的重要影响力。

电子商务的成长轨迹将显着推动即时竞价市场的扩张。电子商务，即线上买卖商品和服务，已成为即时竞价活动的主要焦点。电商商家即时竞价竞标位，确保其产品能触及潜在客户。 2023年第二季度，电子商务年增7.4%。电子商务活动的激增正在推动即时竞价市场的成长。

技术创新是即时竞价市场的关键趋势。该领域的主要企业正在采用新技术，例如利用数据和即时通讯的即时包机竞标平台，以保持其市场地位。例如，2022年4月，营运和代理全球线上竞标平台的波兰公司Aerobid推出了即时包机竞标平台，该平台允许仲介几乎即时请求和预订航班。该平台还允许营运商接收航班请求并竞标。资料和即时通讯的使用实现了快速透明的预订，仲介可以提交详细的航班请求，营运商可以在平台上查看，或透过简讯或电子邮件接收即时通知。

即时竞价（RTB）市场由私有市场和公开交易平台的业者所获得的收入所构成。该市场的价值是“出厂价”，即商品製造商或创造者出售商品的价值，无论出售对像是其他营业单位（包括下游製造商、批发商、经销商和零售商）还是直接出售给最终客户。该市场中的商品价值还包括商品创造者提供的任何相关服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税，以及新冠疫情及其復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球即时竞价（RTB）：PESTEL 分析（政治、社会、科技、环境、法律因素、驱动因素与限制因素）
  • 终端用户产业分析
  • 全球即时竞价(RTB) 市场：成长率分析
  • 全球即时竞价(RTB) 市场表现：规模与成长，2019-2024 年
  • 全球即时竞价(RTB) 市场预测：规模与成长，2024-2029 年，2034 年
  • 全球即时竞价（RTB）：总潜在市场规模（TAM）

第六章 市场细分

  • 全球即时竞价(RTB) 市场依广告格式、成效和预测划分，2019-2024 年、2024-2029 年、2034 年
  • RTB影像
  • RTB影片
  • 全球即时竞价(RTB) 市场：以竞标，绩效及预测，2019-2024 年、2024-2029 年、2034 年
  • 公开竞标
  • 邀请竞标
  • 全球即时竞价(RTB) 市场按应用、效能和预测划分，2019-2024 年、2024-2029 年、2034 年
  • 媒体与娱乐
  • 游戏
  • 零售与电子商务
  • 旅游与奢华
  • 行动应用
  • 其他的
  • 全球即时竞价(RTB) 市场：RTB 影像细分，按类型、性能和预测，2019-2024 年、2024-2029 年、2034 年
  • 标准横幅广告
  • 富媒体广告
  • 原生广告
  • 插播式广告
  • 全球即时竞价(RTB) 市场：RTB影片细分市场，按类型、性能和预测，2019-2024 年、2024-2029 年、2034 年
  • 串流内影片广告
  • 插播影片广告
  • 影片发现广告
  • 互动影片广告

第七章 区域和国家分析

  • 全球即时竞价(RTB) 市场：按地区、业绩和预测划分，2019-2024 年、2024-2029 年、2034 年
  • 全球即时竞价(RTB) 市场：国家/地区、绩效及预测，2019-2024 年、2024-2029 年、2034 年

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 即时竞价（RTB）市场：竞争格局
  • 即时竞价（RTB）市场：公司简介
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • WPP plc
  • Yandex NV
  • Criteo SA
  • OpenX Technologies Inc.
  • MediaAlpha Inc.
  • Infectious Media Holdings Limited
  • Yieldbot Inc.
  • DeepStream Technologies Ltd.
  • Rubicon Project LLC
  • AdRoll Inc.
  • The Trade Desk Inc.
  • Adform A/S
  • BidSwitch Ltd.
  • DoubleClick（Google LLC）
  • Index Exchange Inc.

第32章 全球市场竞争基准化分析与仪錶板

第33章 重大併购

第34章 近期市场趋势

第35章：高潜力市场国家、细分市场与策略

  • 2029年即时竞价（RTB）市场：提供新机会的国家
  • 即时竞价(RTB) 市场 2029：提供新机会的细分市场
  • 即时竞价(RTB) 市场 2029 年：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章附录

简介目录
Product Code: r22010u

Real-time bidding (RTB) is a process in digital advertising where ad inventory is bought and sold through instantaneous auctions between authorized buyers. This allows buyers to evaluate and bid on each available impression, facilitating the sale of premium ad spots that are in high demand. Publishers use RTB to manage potential buyers and efficiently allocate advertising space.

Real-time bidding encompasses various ad formats, with RTB image and RTB video being prominent examples. RTB image involves programmatic trading where the ad inventory on publishers' websites is instantly auctioned to advertisers, displaying stock images across the internet. RTB enables the running of multiple stock image ads on diverse platforms, including websites and apps, making it popular among advertisers. Auctions in real-time bidding can take different forms, including open auctions and invited auctions. Real-time bidding finds applications in various industries, including media and entertainment, games, retail and e-commerce, travel and luxury, mobile apps, among others.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The real time bidding market research report is one of a series of new reports from The Business Research Company that provides real time bidding market statistics, including real time bidding industry global market size, regional shares, competitors with a real time bidding market share, detailed real time bidding market segments, market trends and opportunities, and any further data you may need to thrive in the real time bidding industry. This real-time bidding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The real time bidding (rtb) market size has grown exponentially in recent years. It will grow from $16.81 billion in 2024 to $21.02 billion in 2025 at a compound annual growth rate (CAGR) of 25.1%. The growth in the historic period can be attributed to growth in digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, rise of mobile advertising.

The real time bidding (rtb) market size is expected to see exponential growth in the next few years. It will grow to $51.51 billion in 2029 at a compound annual growth rate (CAGR) of 25.1%. The growth in the forecast period can be attributed to expansion of connected tv (CTV) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision making in ad buying, increased adoption of header bidding, growing popularity of IoT and BYOD. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in RTB, server-side header bidding, unified auctions for multiple ad formats, contextual and brand-safe advertising.

The forecast of 25.1% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Rising tariffs could affect the digital advertising ecosystem by disrupting access to third-party data aggregators and ad exchanges, many of which operate globally, thereby reducing ad optimization efficiency. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated growth of the real-time bidding (RTB) market is closely linked to the increasing number of smartphone users. With smartphones serving as integrated devices with computing capabilities, web browsing functionalities, and the ability to run applications, they have become indispensable tools for marketers utilizing real-time bidding. The global smartphone user base reached 6. 65 billion in 2022, representing 83. 37% of the world's population. This prevalence enables RTB marketers to engage with their audience in real-time, employing location and context-based targeting strategies. Notably, 91. 16% of the global population, equivalent to 7. 26 billion people, own either a smartphone or a feature phone, underscoring the influential role of smartphone users in driving the growth of the real-time bidding market.

The upward trajectory of e-commerce is poised to contribute significantly to the expansion of the real-time bidding market. E-commerce, involving online buying and selling of goods and services, has become a focal point for real-time bidding activities. The ability of e-commerce businesses to bid in real-time for ad placements ensures visibility to potential customers. In the second quarter of 2023, e-commerce experienced a 7. 5% increase compared to the same period in 2022, contributing to 15. 4% of all sales. This surge in e-commerce activities is a driving force behind the growth of the real-time bidding market.

Technological innovations are a key trend gaining traction in the real-time bidding market. Major companies in the sector are introducing new technologies, such as a living charter bidding platform that utilizes data and instant communication, to maintain their market position. For example, in April 2022, Aerobid, a Poland-based company that operates and brokers a global online bidding platform, launched a live charter bidding platform that allows brokers to request and book flights almost instantaneously. This platform also enables operators to receive and bid on flight requests. The use of data and instant communication facilitates quick and transparent bookings, allowing brokers to submit detailed flight requests that operators can view on the Platforms Marketplace or receive via instant notifications through text or email.

Major companies in the real-time bidding market are developing innovative technological products, such as Real-Time Bidding for programmatic outdoor media, to enhance their profitability in the sector. This real-time bidding solution offers a seamless and transparent ecosystem for advertisers, agencies, and media buyers. For instance, in June 2023, JCDecaux Group, a France-based media company, introduced real-time bidding for its programmatic outdoor media. This system allows advertisers to access impression-level attributes tailored to their audience and segment their audiences more effectively by utilizing programmatic technology that enables real-time optimization of outdoor campaigns.

In June 2023, TBAuctions, a leading multi-brand digital auction platform based in Europe, acquired Epic-Auctions B.V. for an undisclosed amount. This acquisition strengthens TBAuctions' position in the European online auction market, enhancing its competitive advantage and expanding its service portfolio to better meet the needs of customers across the continent. Epic-Auctions B.V. is a Europe-based company that offers Real-Time Online Bidding services.

Major companies operating in the real time bidding (RTB) market include Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., Rubicon Project LLC, AdRoll Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

North America was the largest region in the real time bidding market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the real time bidding (rtb) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The real-time bidding (RTB) market consists of revenues earned by entities by providing private marketplaces and open exchanges. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Real Time Bidding (RTB) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on real time bidding (rtb) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
  • Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, post-pandemic supply chain realignment, inflation and interest rate fluctuations, and evolving regulatory landscapes.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for real time bidding (rtb) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The real time bidding (rtb) market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Ad Format: RTB Image; RTB Video
  • 2) By Auction: Open Auction; Invited Auction
  • 3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps; Other Applications
  • Subsegments:
  • 1) By RTB Image: Standard Banner Ads; Rich Media Ads; Native Ads; Interstitial Ads
  • 2) By RTB Video: In-Stream Video Ads; Out-Stream Video Ads; Video Discovery Ads; Interactive Video Ads
  • Companies Mentioned: Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.; WPP plc; Yandex N. V.; Criteo S. A.; OpenX Technologies Inc.; MediaAlpha Inc.; Infectious Media Holdings Limited; Yieldbot Inc.; DeepStream Technologies Ltd.; Rubicon Project LLC; AdRoll Inc.; The Trade Desk Inc.; Adform A/S; BidSwitch Ltd.; DoubleClick (Google LLC); Index Exchange Inc.; LiveRamp Holdings Inc.; PulsePoint Inc.; RhythmOne LLCSpotX Inc.; Tremor International Ltd.; Verizon Media LLC; Xandr Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Real Time Bidding (RTB) Market Characteristics

3. Real Time Bidding (RTB) Market Trends And Strategies

4. Real Time Bidding (RTB) Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Real Time Bidding (RTB) Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Real Time Bidding (RTB) PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Real Time Bidding (RTB) Market Growth Rate Analysis
  • 5.4. Global Real Time Bidding (RTB) Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Real Time Bidding (RTB) Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Real Time Bidding (RTB) Total Addressable Market (TAM)

6. Real Time Bidding (RTB) Market Segmentation

  • 6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • RTB Image
  • RTB Video
  • 6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Open Auction
  • Invited Auction
  • 6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Media And Entertainment
  • Games
  • Retail And E-Commerce
  • Travel And Luxury
  • Mobile Apps
  • Other Applications
  • 6.4. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Image, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Standard Banner Ads
  • Rich Media Ads
  • Native Ads
  • Interstitial Ads
  • 6.5. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • In-Stream Video Ads
  • Out-Stream Video Ads
  • Video Discovery Ads
  • Interactive Video Ads

7. Real Time Bidding (RTB) Market Regional And Country Analysis

  • 7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Real Time Bidding (RTB) Market

  • 8.1. Asia-Pacific Real Time Bidding (RTB) Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Real Time Bidding (RTB) Market

  • 9.1. China Real Time Bidding (RTB) Market Overview
  • 9.2. China Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Real Time Bidding (RTB) Market

  • 10.1. India Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Real Time Bidding (RTB) Market

  • 11.1. Japan Real Time Bidding (RTB) Market Overview
  • 11.2. Japan Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Real Time Bidding (RTB) Market

  • 12.1. Australia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Real Time Bidding (RTB) Market

  • 13.1. Indonesia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Real Time Bidding (RTB) Market

  • 14.1. South Korea Real Time Bidding (RTB) Market Overview
  • 14.2. South Korea Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Real Time Bidding (RTB) Market

  • 15.1. Western Europe Real Time Bidding (RTB) Market Overview
  • 15.2. Western Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Real Time Bidding (RTB) Market

  • 16.1. UK Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Real Time Bidding (RTB) Market

  • 17.1. Germany Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Real Time Bidding (RTB) Market

  • 18.1. France Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Real Time Bidding (RTB) Market

  • 19.1. Italy Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Real Time Bidding (RTB) Market

  • 20.1. Spain Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Real Time Bidding (RTB) Market

  • 21.1. Eastern Europe Real Time Bidding (RTB) Market Overview
  • 21.2. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Real Time Bidding (RTB) Market

  • 22.1. Russia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Real Time Bidding (RTB) Market

  • 23.1. North America Real Time Bidding (RTB) Market Overview
  • 23.2. North America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Real Time Bidding (RTB) Market

  • 24.1. USA Real Time Bidding (RTB) Market Overview
  • 24.2. USA Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Real Time Bidding (RTB) Market

  • 25.1. Canada Real Time Bidding (RTB) Market Overview
  • 25.2. Canada Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Real Time Bidding (RTB) Market

  • 26.1. South America Real Time Bidding (RTB) Market Overview
  • 26.2. South America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Real Time Bidding (RTB) Market

  • 27.1. Brazil Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Real Time Bidding (RTB) Market

  • 28.1. Middle East Real Time Bidding (RTB) Market Overview
  • 28.2. Middle East Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Real Time Bidding (RTB) Market

  • 29.1. Africa Real Time Bidding (RTB) Market Overview
  • 29.2. Africa Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles

  • 30.1. Real Time Bidding (RTB) Market Competitive Landscape
  • 30.2. Real Time Bidding (RTB) Market Company Profiles
    • 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Real Time Bidding (RTB) Market Other Major And Innovative Companies

  • 31.1. WPP plc
  • 31.2. Yandex N. V.
  • 31.3. Criteo S. A.
  • 31.4. OpenX Technologies Inc.
  • 31.5. MediaAlpha Inc.
  • 31.6. Infectious Media Holdings Limited
  • 31.7. Yieldbot Inc.
  • 31.8. DeepStream Technologies Ltd.
  • 31.9. Rubicon Project LLC
  • 31.10. AdRoll Inc.
  • 31.11. The Trade Desk Inc.
  • 31.12. Adform A/S
  • 31.13. BidSwitch Ltd.
  • 31.14. DoubleClick (Google LLC)
  • 31.15. Index Exchange Inc.

32. Global Real Time Bidding (RTB) Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market

34. Recent Developments In The Real Time Bidding (RTB) Market

35. Real Time Bidding (RTB) Market High Potential Countries, Segments and Strategies

  • 35.1 Real Time Bidding (RTB) Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Real Time Bidding (RTB) Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Real Time Bidding (RTB) Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer