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市场调查报告书

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1634336

2025 年至 2029 年全球数位行销支出

Global Digital Marketing Spending Market 2025-2029

出版日期: 2025年01月04日 | 出版商:

TechNavio | 英文 201 Pages | 订单完成后即时交付

价格

简介目录图表

预计 2024-2029 年期间数位行销支出市场将达到 3,651 亿美元，预测期内复合年增长率为 8.5%。

本报告对数位行销支出市场进行了全面的分析，包括市场规模、预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了当前市场情景、最新趋势和驱动因素以及整体市场环境的最新分析。推动市场发展的因素包括消费行为行为向网路购物的转变、多个行业的数位转型以及透过行动装置提供的数位行销软体的日益普及。

市场覆盖
基准年	2025
年底	2029
预测期	2025-2029
成长动力	加速度
2025与前一年同期比较	8.2%
复合年增长率	8.5％
增量金额	3651亿美元

研究指出，语音搜寻优化和声控广告的成长是未来几年推动数位行销支出市场成长的关键因素之一。此外，扩增实境（AR）和虚拟实境（VR）融入行销宣传活动以及广告交易平台的兴起也可能推动市场大幅需求。

地理细分
区域比较
亚太地区：2024 年至 2029 年市场规模及预测
北美：2024 年至 2029 年的市场规模与预测
欧洲：2024 年至 2029 年市场规模及预测
南美洲：2024-2029 年市场规模及预测
中东和非洲：2024-2029 年市场规模与预测
美国：2024-2029 年市场规模及预测
中国：2024-2029 年市场规模及预测
英国：2024-2029 年市场规模与预测
印度：2024-2029 年市场规模及预测
日本：2024-2029 年市场规模及预测
加拿大：2024 年至 2029 年市场规模及预测
法国：2024-2029 年市场规模及预测
德国：2024-2029 年市场规模及预测
巴西：2024-2029 年市场规模及预测
义大利：2024-2029 年市场规模及预测
按区域分類的市场机会

第十二章驱动因素、挑战、机会与限制因素

市场驱动因素
市场挑战
驱动因素和挑战的影响
市场机会与限制

第十三章竞争格局

概述
竞争格局
令人困惑的情况
产业风险

第十四章竞争分析

公司简介
企业排名指数
公司市场定位
Alphabet Inc.
Coalition Technologies LLC
Dentsu Group Inc.
Disruptive Advertising Inc.
Ignite Visibility LLC
L7 Creative
Meta Platforms Inc.
Microsoft Corp.
Perfect Search Media
Power Digital Marketing
RAPP
Silverback Strategies Inc.
ThinkNow Research
Thrive Internet Marketing Agency
X Corp.

第十五章附录

简介目录图表

Product Code: IRTNTR70810

Digital Marketing Spending Market 2025-2029

The digital marketing spending market is forecasted to grow by USD 365.1 bn during 2024-2029, accelerating at a CAGR of 8.5% during the forecast period. The report on the digital marketing spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by shift in consumer behavior toward online shopping, digital transformation across multiple sectors, and expanding availability of digital marketing software through mobile devices.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	8.2%
CAGR	8.5%
Incremental Value	$365.1 bn

Technavio's digital marketing spending market is segmented as below:

By Application

Mobile devices
Desktops

By Type

Search ads
Display ads
Social media
E-mail marketing
Others

By Geographical Landscape

APAC
North America
Europe
South America
Middle East and Africa

This study identifies the expansion of voice search optimization and voice-activated advertising as one of the prime reasons driving the digital marketing spending market growth during the next few years. Also, integration of augmented reality (AR) and virtual reality (VR) into marketing campaigns and increasing number of ad-exchange platforms will lead to sizable demand in the market.

The report on the digital marketing spending market covers the following areas:

Digital Marketing Spending Market sizing
Digital Marketing Spending Market forecast
Digital Marketing Spending Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing spending market vendors that include Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group Inc., Disruptive Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd., L7 Creative, Meta Platforms Inc., Microsoft Corp., Oracle Corp., Perfect Search Media, Power Digital Marketing, RAPP, Silverback Strategies Inc., ThinkNow Research, Thrive Internet Marketing Agency, Verizon Communications Inc., WebFX, and X Corp.. Also, the digital marketing spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Digital Marketing Spending Market 2019 - 2023
- Historic Market Size - Data Table on Global Digital Marketing Spending Market 2019 - 2023 ($ billion)
5.2 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)
5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.4 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.5 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 The AI impact on global digital marketing spending market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Application

8.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
8.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
8.3 Mobile devices - Market size and forecast 2024-2029
- Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
8.4 Desktops - Market size and forecast 2024-2029
- Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
- Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
- Chart on Desktops - Year-over-year growth 2024-2029 (%)
- Data Table on Desktops - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Search ads - Market size and forecast 2024-2029
- Chart on Search ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Search ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Search ads - Year-over-year growth 2024-2029 (%)
- Data Table on Search ads - Year-over-year growth 2024-2029 (%)
9.4 Display ads - Market size and forecast 2024-2029
- Chart on Display ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Display ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Display ads - Year-over-year growth 2024-2029 (%)
- Data Table on Display ads - Year-over-year growth 2024-2029 (%)
9.5 Social media - Market size and forecast 2024-2029
- Chart on Social media - Market size and forecast 2024-2029 ($ billion)
- Data Table on Social media - Market size and forecast 2024-2029 ($ billion)
- Chart on Social media - Year-over-year growth 2024-2029 (%)
- Data Table on Social media - Year-over-year growth 2024-2029 (%)
9.6 E-mail marketing - Market size and forecast 2024-2029
- Chart on E-mail marketing - Market size and forecast 2024-2029 ($ billion)
- Data Table on E-mail marketing - Market size and forecast 2024-2029 ($ billion)
- Chart on E-mail marketing - Year-over-year growth 2024-2029 (%)
- Data Table on E-mail marketing - Year-over-year growth 2024-2029 (%)
9.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
9.8 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
11.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
11.3 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
11.4 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
11.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
11.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
11.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
11.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
11.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
11.10 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
11.11 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
11.12 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
11.13 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
11.14 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
11.15 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
11.16 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
11.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
11.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

12.1 Market drivers
12.2 Market challenges
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
12.4 Market opportunities/restraints

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- SWOT
14.5 Coalition Technologies LLC
- Coalition Technologies LLC - Overview
- Coalition Technologies LLC - Product / Service
- Coalition Technologies LLC - Key offerings
- SWOT
14.6 Dentsu Group Inc.
- Dentsu Group Inc. - Overview
- Dentsu Group Inc. - Business segments
- Dentsu Group Inc. - Key offerings
- Dentsu Group Inc. - Segment focus
- SWOT
14.7 Disruptive Advertising Inc.
- Disruptive Advertising Inc. - Overview
- Disruptive Advertising Inc. - Product / Service
- Disruptive Advertising Inc. - Key offerings
- SWOT
14.8 Ignite Visibility LLC
- Ignite Visibility LLC - Overview
- Ignite Visibility LLC - Product / Service
- Ignite Visibility LLC - Key offerings
- SWOT
14.9 L7 Creative
- L7 Creative - Overview
- L7 Creative - Product / Service
- L7 Creative - Key offerings
- SWOT
14.10 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- SWOT
14.11 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
14.12 Perfect Search Media
- Perfect Search Media - Overview
- Perfect Search Media - Product / Service
- Perfect Search Media - Key offerings
- SWOT
14.13 Power Digital Marketing
- Power Digital Marketing - Overview
- Power Digital Marketing - Product / Service
- Power Digital Marketing - Key offerings
- SWOT
14.14 RAPP
- RAPP - Overview
- RAPP - Key offerings
- SWOT
14.15 Silverback Strategies Inc.
- Silverback Strategies Inc. - Overview
- Silverback Strategies Inc. - Product / Service
- Silverback Strategies Inc. - Key offerings
- SWOT
14.16 ThinkNow Research
- ThinkNow Research - Overview
- ThinkNow Research - Product / Service
- ThinkNow Research - Key offerings
- SWOT
14.17 Thrive Internet Marketing Agency
- Thrive Internet Marketing Agency - Overview
- Thrive Internet Marketing Agency - Product / Service
- Thrive Internet Marketing Agency - Key offerings
- SWOT
14.18 X Corp.
- X Corp. - Overview
- X Corp. - Product / Service
- X Corp. - Key offerings
- SWOT

15 Appendix

15.1 Scope of the report
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations

简介目录图表

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Company Market Positioning
Exhibits10: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits11: Overview on criticality of inputs and factors of differentiation
Exhibits12: Overview on factors of disruption
Exhibits13: Impact of drivers and challenges in 2024 and 2029
Exhibits14: Parent Market
Exhibits15: Data Table on - Parent Market
Exhibits16: Market characteristics analysis
Exhibits17: Value chain analysis
Exhibits18: Offerings of companies included in the market definition
Exhibits19: Market segments
Exhibits20: Chart on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits21: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits22: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits23: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits24: Historic Market Size - Data Table on Global Digital Marketing Spending Market 2019 - 2023 ($ billion)
Exhibits25: Historic Market Size - Application Segment 2019 - 2023 ($ billion)
Exhibits26: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits27: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits28: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
Exhibits29: Five forces analysis - Comparison between 2024 and 2029
Exhibits30: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits31: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits32: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits33: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits34: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits35: Chart on Market condition - Five forces 2024 and 2029
Exhibits36: Chart on Application - Market share 2024-2029 (%)
Exhibits37: Data Table on Application - Market share 2024-2029 (%)
Exhibits38: Chart on Comparison by Application
Exhibits39: Data Table on Comparison by Application
Exhibits40: Chart on Mobile devices - Market size and forecast 2024-2029 ($ billion)
Exhibits41: Data Table on Mobile devices - Market size and forecast 2024-2029 ($ billion)
Exhibits42: Chart on Mobile devices - Year-over-year growth 2024-2029 (%)
Exhibits43: Data Table on Mobile devices - Year-over-year growth 2024-2029 (%)
Exhibits44: Chart on Desktops - Market size and forecast 2024-2029 ($ billion)
Exhibits45: Data Table on Desktops - Market size and forecast 2024-2029 ($ billion)
Exhibits46: Chart on Desktops - Year-over-year growth 2024-2029 (%)
Exhibits47: Data Table on Desktops - Year-over-year growth 2024-2029 (%)
Exhibits48: Market opportunity by Application ($ billion)
Exhibits49: Data Table on Market opportunity by Application ($ billion)
Exhibits50: Chart on Type - Market share 2024-2029 (%)
Exhibits51: Data Table on Type - Market share 2024-2029 (%)
Exhibits52: Chart on Comparison by Type
Exhibits53: Data Table on Comparison by Type
Exhibits54: Chart on Search ads - Market size and forecast 2024-2029 ($ billion)
Exhibits55: Data Table on Search ads - Market size and forecast 2024-2029 ($ billion)
Exhibits56: Chart on Search ads - Year-over-year growth 2024-2029 (%)
Exhibits57: Data Table on Search ads - Year-over-year growth 2024-2029 (%)
Exhibits58: Chart on Display ads - Market size and forecast 2024-2029 ($ billion)
Exhibits59: Data Table on Display ads - Market size and forecast 2024-2029 ($ billion)
Exhibits60: Chart on Display ads - Year-over-year growth 2024-2029 (%)
Exhibits61: Data Table on Display ads - Year-over-year growth 2024-2029 (%)
Exhibits62: Chart on Social media - Market size and forecast 2024-2029 ($ billion)
Exhibits63: Data Table on Social media - Market size and forecast 2024-2029 ($ billion)
Exhibits64: Chart on Social media - Year-over-year growth 2024-2029 (%)
Exhibits65: Data Table on Social media - Year-over-year growth 2024-2029 (%)
Exhibits66: Chart on E-mail marketing - Market size and forecast 2024-2029 ($ billion)
Exhibits67: Data Table on E-mail marketing - Market size and forecast 2024-2029 ($ billion)
Exhibits68: Chart on E-mail marketing - Year-over-year growth 2024-2029 (%)
Exhibits69: Data Table on E-mail marketing - Year-over-year growth 2024-2029 (%)
Exhibits70: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits71: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits72: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits73: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits74: Market opportunity by Type ($ billion)
Exhibits75: Data Table on Market opportunity by Type ($ billion)
Exhibits76: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits77: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits78: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits79: Chart on Geographic comparison
Exhibits80: Data Table on Geographic comparison
Exhibits81: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits82: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits83: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits84: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits85: Chart on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits86: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits87: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits88: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits89: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits90: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits91: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits92: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits93: Chart on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits94: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits95: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits96: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits97: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits98: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits99: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits100: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits101: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits102: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits103: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits104: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits105: Chart on China - Market size and forecast 2024-2029 ($ billion)
Exhibits106: Data Table on China - Market size and forecast 2024-2029 ($ billion)
Exhibits107: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits108: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits109: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits110: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits111: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits112: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits113: Chart on India - Market size and forecast 2024-2029 ($ billion)
Exhibits114: Data Table on India - Market size and forecast 2024-2029 ($ billion)
Exhibits115: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits116: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits117: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits118: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits119: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits120: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits121: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits122: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits123: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits124: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits125: Chart on France - Market size and forecast 2024-2029 ($ billion)
Exhibits126: Data Table on France - Market size and forecast 2024-2029 ($ billion)
Exhibits127: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits128: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits129: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits130: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits131: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits132: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits133: Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits134: Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
Exhibits135: Chart on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits136: Data Table on Brazil - Year-over-year growth 2024-2029 (%)
Exhibits137: Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits138: Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits139: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits140: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits141: Market opportunity By Geographical Landscape ($ billion)
Exhibits142: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits143: Impact of drivers and challenges in 2024 and 2029
Exhibits144: Overview on criticality of inputs and factors of differentiation
Exhibits145: Overview on factors of disruption
Exhibits146: Impact of key risks on business
Exhibits147: Companies covered
Exhibits148: Company ranking index
Exhibits149: Matrix on companies position and classification
Exhibits150: Alphabet Inc. - Overview
Exhibits151: Alphabet Inc. - Business segments
Exhibits152: Alphabet Inc. - Key offerings
Exhibits153: Alphabet Inc. - Segment focus
Exhibits154: SWOT
Exhibits155: Coalition Technologies LLC - Overview
Exhibits156: Coalition Technologies LLC - Product / Service
Exhibits157: Coalition Technologies LLC - Key offerings
Exhibits158: SWOT
Exhibits159: Dentsu Group Inc. - Overview
Exhibits160: Dentsu Group Inc. - Business segments
Exhibits161: Dentsu Group Inc. - Key offerings
Exhibits162: Dentsu Group Inc. - Segment focus
Exhibits163: SWOT
Exhibits164: Disruptive Advertising Inc. - Overview
Exhibits165: Disruptive Advertising Inc. - Product / Service
Exhibits166: Disruptive Advertising Inc. - Key offerings
Exhibits167: SWOT
Exhibits168: Ignite Visibility LLC - Overview
Exhibits169: Ignite Visibility LLC - Product / Service
Exhibits170: Ignite Visibility LLC - Key offerings
Exhibits171: SWOT
Exhibits172: L7 Creative - Overview
Exhibits173: L7 Creative - Product / Service
Exhibits174: L7 Creative - Key offerings
Exhibits175: SWOT
Exhibits176: Meta Platforms Inc. - Overview
Exhibits177: Meta Platforms Inc. - Product / Service
Exhibits178: Meta Platforms Inc. - Key news
Exhibits179: Meta Platforms Inc. - Key offerings
Exhibits180: SWOT
Exhibits181: Microsoft Corp. - Overview
Exhibits182: Microsoft Corp. - Business segments
Exhibits183: Microsoft Corp. - Key news
Exhibits184: Microsoft Corp. - Key offerings
Exhibits185: Microsoft Corp. - Segment focus
Exhibits186: SWOT
Exhibits187: Perfect Search Media - Overview
Exhibits188: Perfect Search Media - Product / Service
Exhibits189: Perfect Search Media - Key offerings
Exhibits190: SWOT
Exhibits191: Power Digital Marketing - Overview
Exhibits192: Power Digital Marketing - Product / Service
Exhibits193: Power Digital Marketing - Key offerings
Exhibits194: SWOT
Exhibits195: RAPP - Overview
Exhibits196: RAPP - Key offerings
Exhibits197: SWOT
Exhibits198: Silverback Strategies Inc. - Overview
Exhibits199: Silverback Strategies Inc. - Product / Service
Exhibits200: Silverback Strategies Inc. - Key offerings
Exhibits201: SWOT
Exhibits202: ThinkNow Research - Overview
Exhibits203: ThinkNow Research - Product / Service
Exhibits204: ThinkNow Research - Key offerings
Exhibits205: SWOT
Exhibits206: Thrive Internet Marketing Agency - Overview
Exhibits207: Thrive Internet Marketing Agency - Product / Service
Exhibits208: Thrive Internet Marketing Agency - Key offerings
Exhibits209: SWOT
Exhibits210: X Corp. - Overview
Exhibits211: X Corp. - Product / Service
Exhibits212: X Corp. - Key offerings
Exhibits213: SWOT
Exhibits214: Inclusions checklist
Exhibits215: Exclusions checklist
Exhibits216: Currency conversion rates for US$
Exhibits217: Research methodology
Exhibits218: Information sources
Exhibits219: Data validation
Exhibits220: Validation techniques employed for market sizing
Exhibits221: Data synthesis
Exhibits222: 360 degree market analysis
Exhibits223: List of abbreviations

02-2729-4219

+886-2-2729-4219

License/价格

2025 年至 2029 年全球数位行销支出

Global Digital Marketing Spending Market 2025-2029

目录

第一章执行摘要

Technavio 的第二章分析

第三章市场状况

第四章市场规模

第五章市场规模表现

第 6 章定性分析

第 7 章五力分析

第 8 章按应用分類的市场区隔

第九章依类型细分市场

第十章客户情况

第十一章地区情势