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市场调查报告书

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全球游戏人工智慧（AI）市场：2026-2030 年

Global Artificial Intelligence (AI) In Games Market 2026-2030

出版日期: 2026年03月09日 | 出版商:

TechNavio | 英文 304 Pages | 订单完成后即时交付

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简介目录

预计 2025 年至 2030 年间，全球游戏人工智慧 (AI) 市场规模将成长至 341.43 亿美元，预测期内复合年增长率 (CAGR) 为 40.7%。

本报告对全球游戏领域的人工智慧 (AI) 进行了全面分析，涵盖市场规模和预测、趋势、成长要素、挑战以及对约 25 家公司的供应商分析。

本报告对当前市场状况、最新趋势和驱动因素以及整体市场环境进行了最新分析。市场成长的驱动力包括：人工智慧生成音景和动态音乐製作的产业化、智慧NPC和动态主动叙事系统的演进，以及人工智慧驱动的品质保证和自动化现场营运的产业化。

本研究采用客观的方法，结合一手和二手资料，包括来自主要产业相关人员的资讯。报告内容涵盖主要企业分析、全面的市场规模数据、区域細項分析以及供应商格局。报告还包含历史数据和预测数据。

市场范围
基准年	2026
年末	2030
预测期	2026-2030
成长势头	加速度
2026 年与前一年相比	35%
复合年增长率	40.7%
增量	341.43亿美元

本研究指出，人工智慧驱动的程式化内容生成和自动化世界建构的整合将是未来几年人工智慧（AI）在全球游戏领域发展的关键驱动因素。此外，人工智慧驱动的玩家分析和行为模式的反作弊系统的扩展，以及边缘人工智慧和用于低延迟互动的混合云端架构的发展，预计也将产生巨大的市场需求。

区域细分
区域比较
北美洲
- 我们
- 加拿大
- 墨西哥
亚太地区
- 中国
- 日本
- 韩国
- 印度
- 澳洲
- 印尼
欧洲
- 德国
- 英国
- 法国
- 义大利
- 西班牙
- 荷兰
南美洲
- 巴西
- 哥伦比亚
- 智利
中东和非洲
- 阿拉伯聯合大公国
- 沙乌地阿拉伯
- 南非
- 埃及
- 土耳其
市场机会：按地区划分

第十二章促进因素、挑战与机会

市场驱动因素
市场挑战
促进因素和挑战的影响
市场机会

第十三章竞争格局

概述
竞争格局
混乱局面
产业风险

第十四章竞争分析

公司简介
公司排名指标
企业市场定位
Amazon.com Inc.
Charisma Entertainment Ltd.
Didimo
Eleven Labs Inc.
Epic Games Inc.
Google LLC
IBM Corp.
Inworld AI
Keywords Studios Plc
Leonardo Interactive Pty Ltd
Microsoft Corp.
NVIDIA Corp.
Sony Group Corp.
Tencent Holdings Ltd.
Ubisoft Entertainment SA

第十五章附录

简介目录

Product Code: IRTNTR76727

The global artificial intelligence (AI) in games market is forecasted to grow by USD 34104.3 mn during 2025-2030, accelerating at a CAGR of 40.7% during the forecast period. The report on the global artificial intelligence (AI) in games market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by industrialization of ai-generated soundscapes and dynamic musical composition, evolution of intelligent npcs and dynamic, agentic narrative systems, industrialization of ai-driven quality assurance and automated live operations.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Market Scope
Base Year	2026
End Year	2030
Series Year	2026-2030
Growth Momentum	Accelerate
YOY 2026	35%
CAGR	40.7%
Incremental Value	$34104.3 mn

Technavio's global artificial intelligence (AI) in games market is segmented as below:

By Type

AI enabled platforms
AI enabled games

By Technology

Machine learning
Natural language processing
Computer vision
Robotics

By Genre

Action and adventure
Role-playing games
First-person shooter
Simulation and strategy
Others

Geography

North America
- US
- Canada
- Mexico
APAC
- China
- Japan
- South Korea
- India
- Australia
- Indonesia
Europe
- Germany
- UK
- France
- Italy
- Spain
- The Netherlands
South America
- Brazil
- Colombia
- Chile
Middle East and Africa
- UAE
- South Africa
- Egypt
- Turkey
Rest of World (ROW)

This study identifies the integration of ai-driven procedural content generation and automated world building as one of the prime reasons driving the global artificial intelligence (AI) in games market growth during the next few years. Also, expansion of ai-powered player analytics and behavioral anti-cheat systems and growth of edge ai and hybrid cloud architectures for low-latency interaction will lead to sizable demand in the market.

The report on the global artificial intelligence (AI) in games market covers the following areas:

Global artificial intelligence (AI) in games market sizing
Global artificial intelligence (AI) in games market forecast
Global artificial intelligence (AI) in games market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global artificial intelligence (AI) in games market vendors that include Amazon.com Inc., Charisma Entertainment Ltd., Didimo, Electronic Arts Inc., Eleven Labs Inc., Epic Games Inc., Google LLC, IBM Corp., Inworld AI, Keywords Studios Plc, Kinetix, Leonardo Interactive Pty Ltd, Microsoft Corp., Modl.ai, NVIDIA Corp., Promethean AI Inc., Ready Player Me, Sony Group Corp., Tencent Holdings Ltd., Ubisoft Entertainment SA, Unity Technologies Inc.. Also, the global artificial intelligence (AI) in games market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Technology
- Executive Summary - Chart on Market Segmentation by Genre
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
2.3 Factors of disruption
2.4 Impact of drivers and challenges

3 Market Landscape

3.1 Market ecosystem
3.2 Market characteristics
3.3 Value chain analysis

4 Market Sizing

4.1 Market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

5.1 Global Artificial Intelligence (AI) In Games Market 2020 - 2024
- Historic Market Size - Data Table on Global Artificial Intelligence (AI) In Games Market 2020 - 2024 ($ million)
5.2 Type segment analysis 2020 - 2024
- Historic Market Size - Type Segment 2020 - 2024 ($ million)
5.3 Technology segment analysis 2020 - 2024
- Historic Market Size - Technology Segment 2020 - 2024 ($ million)
5.4 Genre segment analysis 2020 - 2024
- Historic Market Size - Genre Segment 2020 - 2024 ($ million)
5.5 Geography segment analysis 2020 - 2024
- Historic Market Size - Geography Segment 2020 - 2024 ($ million)
5.6 Country segment analysis 2020 - 2024
- Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Five Forces Analysis

6.1 Five forces summary
- Five forces analysis - Comparison between 2025 and 2030
6.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2025 and 2030
6.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2025 and 2030
6.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2025 and 2030
6.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2025 and 2030
6.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2025 and 2030
6.7 Market condition

7 Market Segmentation by Type

7.1 Market segments
7.2 Comparison by Type
7.3 AI enabled platforms - Market size and forecast 2025-2030
7.4 AI enabled games - Market size and forecast 2025-2030
7.5 Market opportunity by Type
- Market opportunity by Type ($ million)

8 Market Segmentation by Technology

8.1 Market segments
8.2 Comparison by Technology
8.3 Machine learning - Market size and forecast 2025-2030
8.4 Natural language processing - Market size and forecast 2025-2030
8.5 Computer vision - Market size and forecast 2025-2030
8.6 Robotics - Market size and forecast 2025-2030
8.7 Market opportunity by Technology
- Market opportunity by Technology ($ million)

9 Market Segmentation by Genre

9.1 Market segments
9.2 Comparison by Genre
9.3 Action and adventure - Market size and forecast 2025-2030
9.4 Role-playing games - Market size and forecast 2025-2030
9.5 First-person shooter - Market size and forecast 2025-2030
9.6 Simulation and strategy - Market size and forecast 2025-2030
9.7 Others - Market size and forecast 2025-2030
9.8 Market opportunity by Genre
- Market opportunity by Genre ($ million)

10 Customer Landscape

10.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

11.1 Geographic segmentation
11.2 Geographic comparison
11.3 North America - Market size and forecast 2025-2030
- 11.3.1 US - Market size and forecast 2025-2030
- 11.3.2 Canada - Market size and forecast 2025-2030
- 11.3.3 Mexico - Market size and forecast 2025-2030
11.4 APAC - Market size and forecast 2025-2030
- 11.4.1 China - Market size and forecast 2025-2030
- 11.4.2 Japan - Market size and forecast 2025-2030
- 11.4.3 South Korea - Market size and forecast 2025-2030
- 11.4.4 India - Market size and forecast 2025-2030
- 11.4.5 Australia - Market size and forecast 2025-2030
- 11.4.6 Indonesia - Market size and forecast 2025-2030
11.5 Europe - Market size and forecast 2025-2030
- 11.5.1 Germany - Market size and forecast 2025-2030
- 11.5.2 UK - Market size and forecast 2025-2030
- 11.5.3 France - Market size and forecast 2025-2030
- 11.5.4 Italy - Market size and forecast 2025-2030
- 11.5.5 Spain - Market size and forecast 2025-2030
- 11.5.6 The Netherlands - Market size and forecast 2025-2030
11.6 South America - Market size and forecast 2025-2030
- 11.6.1 Brazil - Market size and forecast 2025-2030
- 11.6.2 Colombia - Market size and forecast 2025-2030
- 11.6.3 Chile - Market size and forecast 2025-2030
11.7 Middle East and Africa - Market size and forecast 2025-2030
- 11.7.1 UAE - Market size and forecast 2025-2030
- 11.7.2 Saudi Arabia - Market size and forecast 2025-2030
- 11.7.3 South Africa - Market size and forecast 2025-2030
- 11.7.4 Egypt - Market size and forecast 2025-2030
- 11.7.5 Turkey - Market size and forecast 2025-2030
11.8 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)

12 Drivers, Challenges, and Opportunity

12.1 Market drivers
- Industrialization of AI-generated soundscapes and dynamic musical composition
- Evolution of intelligent NPCs and dynamic, agentic narrative systems
- Industrialization of AI-driven quality assurance and automated live operations
12.2 Market challenges
- Ethical ambiguity and paradox of creative integrity in generative workflows
- Critical vulnerability of cybersecurity and next-generation cheating mechanisms
- Infrastructure latency and human capital deficit in agentic orchestration
12.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2025 and 2030
12.4 Market opportunities
- Integration of AI-driven procedural content generation and automated world building
- Expansion of AI-powered player analytics and behavioral anti-cheat systems
- Growth of edge AI and hybrid cloud architectures for low-latency interaction

13 Competitive Landscape

13.1 Overview
13.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
13.3 Landscape disruption
- Overview on factors of disruption
13.4 Industry risks
- Impact of key risks on business

14 Competitive Analysis

14.1 Companies profiled
- Companies covered
14.2 Company ranking index
- Company ranking index
14.3 Market positioning of companies
- Matrix on companies position and classification
14.4 Amazon.com Inc.
- Amazon.com Inc. - Overview
- Amazon.com Inc. - Business segments
- Amazon.com Inc. - Key news
- Amazon.com Inc. - Key offerings
- Amazon.com Inc. - Segment focus
- SWOT
14.5 Charisma Entertainment Ltd.
- Charisma Entertainment Ltd. - Overview
- Charisma Entertainment Ltd. - Product / Service
- Charisma Entertainment Ltd. - Key offerings
- SWOT
14.6 Didimo
- Didimo - Overview
- Didimo - Product / Service
- Didimo - Key offerings
- SWOT
14.7 Eleven Labs Inc.
- Eleven Labs Inc. - Overview
- Eleven Labs Inc. - Product / Service
- Eleven Labs Inc. - Key offerings
- SWOT
14.8 Epic Games Inc.
- Epic Games Inc. - Overview
- Epic Games Inc. - Product / Service
- Epic Games Inc. - Key offerings
- SWOT
14.9 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
14.10 IBM Corp.
- IBM Corp. - Overview
- IBM Corp. - Business segments
- IBM Corp. - Key news
- IBM Corp. - Key offerings
- IBM Corp. - Segment focus
- SWOT
14.11 Inworld AI
- Inworld AI - Overview
- Inworld AI - Product / Service
- Inworld AI - Key offerings
- SWOT
14.12 Keywords Studios Plc
- Keywords Studios Plc - Overview
- Keywords Studios Plc - Product / Service
- Keywords Studios Plc - Key offerings
- SWOT
14.13 Leonardo Interactive Pty Ltd
- Leonardo Interactive Pty Ltd - Overview
- Leonardo Interactive Pty Ltd - Product / Service
- Leonardo Interactive Pty Ltd - Key offerings
- SWOT
14.14 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- SWOT
14.15 NVIDIA Corp.
- NVIDIA Corp. - Overview
- NVIDIA Corp. - Business segments
- NVIDIA Corp. - Key news
- NVIDIA Corp. - Key offerings
- NVIDIA Corp. - Segment focus
- SWOT
14.16 Sony Group Corp.
- Sony Group Corp. - Overview
- Sony Group Corp. - Business segments
- Sony Group Corp. - Key offerings
- Sony Group Corp. - Segment focus
- SWOT
14.17 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
14.18 Ubisoft Entertainment SA
- Ubisoft Entertainment SA - Overview
- Ubisoft Entertainment SA - Business segments
- Ubisoft Entertainment SA - Key news
- Ubisoft Entertainment SA - Key offerings
- Ubisoft Entertainment SA - Segment focus
- SWOT

15 Appendix

15.1 Scope of the report
- Market definition
- Objectives
- Notes and caveats
15.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
15.3 Currency conversion rates for US$
- Currency conversion rates for US$
15.4 Research methodology
- Research methodology
15.5 Data procurement
- Information sources
15.6 Data validation
- Data validation
15.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
15.8 Data synthesis
- Data synthesis
15.9 360 degree market analysis
- 360 degree market analysis
15.10 List of abbreviations
- List of abbreviations

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License/价格

全球游戏人工智慧（AI）市场：2026-2030 年

Global Artificial Intelligence (AI) In Games Market 2026-2030

目录

第一章执行摘要

第二章 Technavio 分析

第三章市场状况

第四章市场规模

第五章市场规模与表现

第六章：五力分析

第七章市场区隔：依类型

第八章市场区隔：依技术划分

第九章市场细分：依类型

第十章客户情况

第十一章区域情势