Product Code: IRTNTR74531
The broadcasting cable TV market is forecasted to grow by USD 36.7 billion during 2024-2029, accelerating at a CAGR of 2.1% during the forecast period. The report on the broadcasting cable TV market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing development of their own OTT platforms by TV broadcasters, increasing adoption of smart TV, and rising demand for improved distribution infrastructure.
Market Scope |
Base Year | 2025 |
End Year | 2029 |
Series Year | 2025-2029 |
Growth Momentum | Accelerate |
YOY 2025 | 2.1% |
CAGR | 2.1% |
Incremental Value | $36.7 bn |
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
Technavio's broadcasting cable TV market is segmented as below:
By Revenue Stream
By Application
- Satellite TV
- Cable TV
- Internet Protocol TV (IPTV)
- Others
By Service
- Entertainment
- News and sports
- Educational/documentary
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the expansion in OTT delivery systems as one of the prime reasons driving the broadcasting cable TV market growth during the next few years. Also, increasing number of pay-TV subscribers and internet TV gaining traction will lead to sizable demand in the market.
The report on the broadcasting cable TV market covers the following areas:
- Broadcasting Cable TV Market sizing
- Broadcasting Cable TV Market forecast
- Broadcasting Cable TV Market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading broadcasting cable TV market vendors that include AT and T Inc., BroadbandTV Corp., Comcast Corp., DISH Network L.L.C., Fox Corp., Google LLC, Gray Television Inc., RTL Group SA, SES SA, Tokyo Broadcasting System International Inc., Verizon Communications Inc., Warner Bros. Discovery Inc., and Zee Entertainment Enterprises Ltd.. Also, the broadcasting cable TV market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Revenue Stream
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Market Segmentation by Service
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
- 3.3 Value chain analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.3 Market size 2024
- 4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)
5 Historic Market Size
- 5.1 Global Broadcasting Cable TV Market 2019 - 2023
- Historic Market Size - Data Table on Global Broadcasting Cable TV Market 2019 - 2023 ($ billion)
- 5.2 Revenue Stream segment analysis 2019 - 2023
- Historic Market Size - Revenue Stream Segment 2019 - 2023 ($ billion)
- 5.3 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ billion)
- 5.4 Service segment analysis 2019 - 2023
- Historic Market Size - Service Segment 2019 - 2023 ($ billion)
- 5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
- 5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)
6 Qualitative Analysis
- 6.1 Impact of AI on the Global Broadcasting Cable TV Market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
- 7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029
8 Market Segmentation by Revenue Stream
- 8.1 Market segments
- Chart on Revenue Stream - Market share 2024-2029 (%)
- Data Table on Revenue Stream - Market share 2024-2029 (%)
- 8.2 Comparison by Revenue Stream
- Chart on Comparison by Revenue Stream
- Data Table on Comparison by Revenue Stream
- 8.3 Advertising - Market size and forecast 2024-2029
- Chart on Advertising - Market size and forecast 2024-2029 ($ billion)
- Data Table on Advertising - Market size and forecast 2024-2029 ($ billion)
- Chart on Advertising - Year-over-year growth 2024-2029 (%)
- Data Table on Advertising - Year-over-year growth 2024-2029 (%)
- 8.4 Subscription - Market size and forecast 2024-2029
- Chart on Subscription - Market size and forecast 2024-2029 ($ billion)
- Data Table on Subscription - Market size and forecast 2024-2029 ($ billion)
- Chart on Subscription - Year-over-year growth 2024-2029 (%)
- Data Table on Subscription - Year-over-year growth 2024-2029 (%)
- 8.5 Market opportunity by Revenue Stream
- Market opportunity by Revenue Stream ($ billion)
- Data Table on Market opportunity by Revenue Stream ($ billion)
9 Market Segmentation by Application
- 9.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
- 9.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
- 9.3 Satellite TV - Market size and forecast 2024-2029
- Chart on Satellite TV - Market size and forecast 2024-2029 ($ billion)
- Data Table on Satellite TV - Market size and forecast 2024-2029 ($ billion)
- Chart on Satellite TV - Year-over-year growth 2024-2029 (%)
- Data Table on Satellite TV - Year-over-year growth 2024-2029 (%)
- 9.4 Cable TV - Market size and forecast 2024-2029
- Chart on Cable TV - Market size and forecast 2024-2029 ($ billion)
- Data Table on Cable TV - Market size and forecast 2024-2029 ($ billion)
- Chart on Cable TV - Year-over-year growth 2024-2029 (%)
- Data Table on Cable TV - Year-over-year growth 2024-2029 (%)
- 9.5 Internet Protocol TV (IPTV) - Market size and forecast 2024-2029
- Chart on Internet Protocol TV (IPTV) - Market size and forecast 2024-2029 ($ billion)
- Data Table on Internet Protocol TV (IPTV) - Market size and forecast 2024-2029 ($ billion)
- Chart on Internet Protocol TV (IPTV) - Year-over-year growth 2024-2029 (%)
- Data Table on Internet Protocol TV (IPTV) - Year-over-year growth 2024-2029 (%)
- 9.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
- 9.7 Market opportunity by Application
- Market opportunity by Application ($ billion)
- Data Table on Market opportunity by Application ($ billion)
10 Market Segmentation by Service
- 10.1 Market segments
- Chart on Service - Market share 2024-2029 (%)
- Data Table on Service - Market share 2024-2029 (%)
- 10.2 Comparison by Service
- Chart on Comparison by Service
- Data Table on Comparison by Service
- 10.3 Entertainment - Market size and forecast 2024-2029
- Chart on Entertainment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Entertainment - Market size and forecast 2024-2029 ($ billion)
- Chart on Entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Entertainment - Year-over-year growth 2024-2029 (%)
- 10.4 News and sports - Market size and forecast 2024-2029
- Chart on News and sports - Market size and forecast 2024-2029 ($ billion)
- Data Table on News and sports - Market size and forecast 2024-2029 ($ billion)
- Chart on News and sports - Year-over-year growth 2024-2029 (%)
- Data Table on News and sports - Year-over-year growth 2024-2029 (%)
- 10.5 Educational/documentary - Market size and forecast 2024-2029
- Chart on Educational/documentary - Market size and forecast 2024-2029 ($ billion)
- Data Table on Educational/documentary - Market size and forecast 2024-2029 ($ billion)
- Chart on Educational/documentary - Year-over-year growth 2024-2029 (%)
- Data Table on Educational/documentary - Year-over-year growth 2024-2029 (%)
- 10.6 Market opportunity by Service
- Market opportunity by Service ($ billion)
- Data Table on Market opportunity by Service ($ billion)
11 Customer Landscape
- 11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
- 12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
- 12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
- 12.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
- 12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
- 12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
- 12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- 12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
- 12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
- 12.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
- 12.11 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
- 12.12 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
- 12.13 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
- 12.14 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
- 12.15 Brazil - Market size and forecast 2024-2029
- Chart on Brazil - Market size and forecast 2024-2029 ($ billion)
- Data Table on Brazil - Market size and forecast 2024-2029 ($ billion)
- Chart on Brazil - Year-over-year growth 2024-2029 (%)
- Data Table on Brazil - Year-over-year growth 2024-2029 (%)
- 12.16 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
- 12.17 UAE - Market size and forecast 2024-2029
- Chart on UAE - Market size and forecast 2024-2029 ($ billion)
- Data Table on UAE - Market size and forecast 2024-2029 ($ billion)
- Chart on UAE - Year-over-year growth 2024-2029 (%)
- Data Table on UAE - Year-over-year growth 2024-2029 (%)
- 12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
13 Drivers, Challenges, and Opportunity/Restraints
- 13.1 Market drivers
- 13.2 Market challenges
- 13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
- 13.4 Market opportunities/restraints
14 Competitive Landscape
- 14.1 Overview
- 14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 14.3 Landscape disruption
- Overview on factors of disruption
- 14.4 Industry risks
- Impact of key risks on business
15 Competitive Analysis
- 15.1 Companies profiled
- 15.2 Company ranking index
- 15.3 Market positioning of companies
- Matrix on companies position and classification
- 15.4 AT and T Inc.
- AT and T Inc. - Overview
- AT and T Inc. - Business segments
- AT and T Inc. - Key news
- AT and T Inc. - Key offerings
- AT and T Inc. - Segment focus
- SWOT
- 15.5 BroadbandTV Corp.
- BroadbandTV Corp. - Overview
- BroadbandTV Corp. - Product / Service
- BroadbandTV Corp. - Key offerings
- SWOT
- 15.6 Comcast Corp.
- Comcast Corp. - Overview
- Comcast Corp. - Business segments
- Comcast Corp. - Key news
- Comcast Corp. - Key offerings
- Comcast Corp. - Segment focus
- SWOT
- 15.7 DISH Network L.L.C.
- DISH Network L.L.C. - Overview
- DISH Network L.L.C. - Business segments
- DISH Network L.L.C. - Key news
- DISH Network L.L.C. - Key offerings
- DISH Network L.L.C. - Segment focus
- SWOT
- 15.8 Fox Corp.
- Fox Corp. - Overview
- Fox Corp. - Business segments
- Fox Corp. - Key offerings
- Fox Corp. - Segment focus
- SWOT
- 15.9 Google LLC
- Google LLC - Overview
- Google LLC - Product / Service
- Google LLC - Key offerings
- SWOT
- 15.10 Gray Television Inc.
- Gray Television Inc. - Overview
- Gray Television Inc. - Business segments
- Gray Television Inc. - Key offerings
- Gray Television Inc. - Segment focus
- SWOT
- 15.11 RTL Group SA
- RTL Group SA - Overview
- RTL Group SA - Business segments
- RTL Group SA - Key offerings
- RTL Group SA - Segment focus
- SWOT
- 15.12 SES SA
- SES SA - Overview
- SES SA - Product / Service
- SES SA - Key offerings
- SWOT
- 15.13 Tokyo Broadcasting System International Inc.
- Tokyo Broadcasting System International Inc. - Overview
- Tokyo Broadcasting System International Inc. - Product / Service
- Tokyo Broadcasting System International Inc. - Key offerings
- SWOT
- 15.14 Verizon Communications Inc.
- Verizon Communications Inc. - Overview
- Verizon Communications Inc. - Business segments
- Verizon Communications Inc. - Key news
- Verizon Communications Inc. - Key offerings
- Verizon Communications Inc. - Segment focus
- SWOT
- 15.15 Warner Bros. Discovery Inc.
- Warner Bros. Discovery Inc. - Overview
- Warner Bros. Discovery Inc. - Business segments
- Warner Bros. Discovery Inc. - Key offerings
- Warner Bros. Discovery Inc. - Segment focus
- SWOT
- 15.16 Zee Entertainment Enterprises Ltd.
- Zee Entertainment Enterprises Ltd. - Overview
- Zee Entertainment Enterprises Ltd. - Product / Service
- Zee Entertainment Enterprises Ltd. - Key offerings
- SWOT
16 Appendix
- 16.1 Scope of the report
- 16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 16.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 16.4 Research methodology
- 16.5 Data procurement
- 16.6 Data validation
- 16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 16.8 Data synthesis
- 16.9 360 degree market analysis
- 360 degree market analysis
- 16.10 List of abbreviations